Information Business

In the beginning of the digital convergence the music industry fought to keep its business model, suffering severe losses. Today television moves to understand the new ways and incorporate them into their strategies. But how these are formed? What are the common features and differences of each? What tools exist for objective analysis? Despite the wide coverage of specialized media and researchers' analyzes, the methodical mapping, classification and performance evaluations, impact and return on investment in new programming and monetization strategies at TV networks are predominantly subjective, impressionistic and fragmented. As with almost everything that refers to the historical process of digital convergence, the opinions are based on an individual or unsystematic collection of information, being rare an objective comparative analyzes. This study aims to explore the main features of the television business, the formation of networks in an interdisciplinary effort to achieve a framework to organize the various aspects of the business models of each segment and generate analysis criteria and structures for collecting information sector.

This research was conducted to identify and describe the profile of publications in Indonesia in 2020. This research used the bibliometric methods. The data in this research were collected by searching through the Scopus database with the keywords: AFFILCOUNTRY "Indonesia" and PUBYEAR "2020" with the exception of AFFILCOUNTRY other than "Indonesia". Data were then analyzed based on author affiliation, subject, document type, source type, source title, and language. The results of the research indicated that the development of Indonesian scientific publications was dominated by article types (50.69%) and conference papers (45.83%) with the subject area of publication dominated by engineering, applied sciences, and social sciences as well as source titles from IOP and AIP. The highest contributing institutions for publication are

Purpose of the study: This study analyzes the role of product attributes, brand trust, and belief to purchase intention of Islamic financial products. Islamic financial products in this study include banking and insurance products. Methodology: This study employs a survey of 150 respondents of Islamic financial product consumers. We developed a measurement of consumer's belief in a brand by introducing consumer's Islamic Values. This instrument measures non-economic motivation of Islamic financial product which related to their religious beliefs toward consumptions. Results: Product attributes and Islamic values have positive effects on attitude toward Islamic financial products. On the other hand, product attributes and brand trust has a positive effect on purchase intention of Islamic financial product. Implication: This study gives guidance for Islamic financial institutions to build their marketing communication strategy by using Islamic value as branding. They should optimized integrated marketing communication based on Islamic value. Novelty/Originality: Introduction of Islamic value construct to measure consumer spirit to choose and loyal with Islamic financial product even though the benefit from that product lower than the conventional one.

This study discusses one of the mostly used ways of searching information on the Internet, hashtag (#) on the social media, Instagram. This semiotic phenomenon is measured and analyzed quantitatively to answer the research question about the correlation between use of hashtags and consumers' purchasing decision. Data in this study were collected by distributing questionnaires to 60 women who are Instagram social media users that have used hashtags to look for reviews of cosmetic products. The result shows a positive influence from online review through the hashtag #MakeUpReview on Instagram affects the consumers' decision to purchase cosmetic products in Indonesia. It also shows that the greater the benefits, convenience, and control indicated by the online review of the cosmetic products through the hashtag #MakeUpReview, the more likely consumers will buy the cosmetic products.

Currently, in the era of information society and the development of information technology, information has become a particularly important element of social and professional functioning of both individual people and complex organizational structures and systems from which the modern world is built. In the context of running any business from the point of view of managing the organization, information can be a valuable commodity for the entrepreneur on a mobile, rapidly changing market. The development of techniques for processing and sharing information via the Internet is determined by many facilities for beneficiaries, customers and people using the information services offered by the Internet. In addition, for entities providing electronic information via the Internet, the possibility of a significant reduction of transaction costs of financial operations and electronic data transfer appears. On the other hand, the development of information technologies functioning on the Internet also involves the risk of loss or theft of information by unauthorized entities. This study describes key assumptions for the development and creation of a universal Internet portal offering information services for companies in the MSP sector that offers specialized information services provided via the Internet.

Brokering informacyjny jako istotne ogniwo biznesu w dobie kryzysu gospodarczego Znaczenie informacji biznesowej w dobie gospodarczego kryzysu Z wypowiedzi ekonomistów wynika, że w dobie kryzysu gospodarczego wszelkie biznesowe decyzje wymagają szczególnej staranności; powinny być poprzedzone między innymi wnikliwą analizą sytuacji rynkowej, pieczołowicie dokonaną oceną ryzyka, skrupulatnym rozpoznaniem konkurencji, etc. Jednocześnie zaznaczono, że w procesach tych kluczowe znaczenie ma dostęp do źródeł jak najszerszej informacji gospodarczej 1. Pod pojęciem informacja gospodarcza, a także określeniami synonimicznymi, to jest informacja biznesowa i informacja ekonomiczna 2 , należy rozumieć najogólniej dane, fakty i statystyki dotyczące procesów i zjawisk gospodarczych, potrzebne przedsiębiorstwu do podejmowania decyzji 3. W nieco precyzyjniejszej 1 Na podstawie wypowiedzi prezentowanych podczas konferencji "Nowoczesny Bank Spółdzielczy, czyli jak budować przewagę konkurencyjną banków spółdzielczych w dobie kryzysu

This research was conducted to identify and describe the profile of publications in Indonesia in 2020. This research used the bibliometric methods. The data in this research were collected by searching through the Scopus database with the keywords: AFFILCOUNTRY "Indonesia" and PUBYEAR "2020" with the exception of AFFILCOUNTRY other than "Indonesia". Data were then analyzed based on author affiliation, subject, document type, source type, source title, and language. The results of the research indicated that the development of Indonesian scientific publications was dominated by article types (50.69%) and conference papers (45.83%) with the subject area of publication dominated by engineering, applied sciences, and social sciences as well as source titles from IOP and AIP. The highest contributing institutions for publication are

To introduce e-commerce to rural entrepreneurs, we need to convey information according to their needs. This article explains the information needs for rural entrepreneurs in developing their marketing through e-commerce. The proceedings concerning information needs for rural entrepreneurs were obtained through a case study approach in Tegalmanggung village, Sumedang Regency, Indonesia. The primary data in the study was acquired through observation, Focus Group Discussion, and interview. The primary data is then processed to get a picture of rural entrepreneurs\u27 information needs to enter e-commerce. Based on the description, we made a SWOT analysis, formulate each point of the entrepreneurs\u27 information needs, and combine them with business models from secondary data. At the end of the analysis, we also include information needs that need to be provided by resourceful persons who will guide the rural entrepreneurs to start e-commerce. The result of this study is expected to b...

The Current information services are dealing with big data that is freely accessible. Companies providing information services and products need to develop creativity and innovation to maintain their existence. In this paper, we offer that information specialist can add value to information. The added value is given through an analysis of information that is relevant to user needs. The Research and Development Method can be used to develop a framework for service information products and services, and bridge the gap between the theories studied in higher education and the needs of the industry. α-Sutte Indicator can be used to predict stock movements. The results of the stock movement forecast can be used by potential investors in reducing uncertainty in stock prices. The Library and Information Science Program in Higher Education needs to develop a curriculum to be able to respond to industry needs, including developing statistical materials in processing information.

Purpose of the study:  The development of technology has brought a very significant change in the field of marketing. One of the most visible transformations is the growth of digital marketing channel. The online media will facilitate the buyer in choosing the products they want through the online shop. However, there are also customers whom prefer personal shopper services than shopping on the official online store by themselves. This study aims to determine the customers information behavior of Indonesian personal shopper on Instagram  by answering some research questions by elaborating Engel, Kollet, Blackwell (EKB) Model and consumer information behavior in the digital environment. Methodology: This study uses virtual ethnography method. In this study, the researchers conducted observations participatory. Main Findings: The results show that some of the online customers prefer personal shopper than the product’s official online store because of the personal touch given by person...

Since the COVID-19 outbreak, there are many sectors are depending on the internet, such as the marketing. Nowadays, Indonesia becomes the highest number of online shopping services in Southeast Asia, due to many sellers running an online or an e-commerce site besides the offline store. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in e-commerce spend well into the next decade, fueled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. This research elaborated on the phenomenon of personal shopper that significantly increases in this Covid-19 era. For this study, researcher used a series of observations, interviews, and the examination of documents and literature review to complete the data. Based on the results of interviews and participatory observations, the researcher concludes that there is an impact on changing the behavior of consumers who usually shop offlin...

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be ana...

Purpose of the Study: This structured literature review looks at Impulse Buying Behaviour in both virtual and brick-and-mortar contexts. The purpose of the study was to identify, evaluate, and synthesize the relevant research results to develop an abstract of current evidence by using unambiguous procedures to find what can consistently be said based on these researchers that can play a role in evidence-based practice. Furthermore, this systematic review aimed to minimize the bias resulting in other methods of reviewing research literature. Methodology: An appropriate sample of papers was collected via a systematic search. The initial stage of a systematic literature review involves identifying the academic papers from EBSCO, Emerald Full text, and Scopus that are most influential and relevant to online impulse buying behaviour. The next step was to refine the results to identify research studies that best match the research objectives. Main Findings: An interesting outcome of this ...

Purpose of the Study: This structured literature review looks at Impulse Buying Behaviour in both virtual and brick-and-mortar contexts. The purpose of the study was to identify, evaluate, and synthesize the relevant research results to develop an abstract of current evidence by using unambiguous procedures to find what can consistently be said based on these researchers that can play a role in evidence-based practice. Furthermore, this systematic review aimed to minimize the bias resulting in other methods of reviewing research literature. Methodology: An appropriate sample of papers was collected via a systematic search. The initial stage of a systematic literature review involves identifying the academic papers from EBSCO, Emerald Full text, and Scopus that are most influential and relevant to online impulse buying behaviour. The next step was to refine the results to identify research studies that best match the research objectives. Main Findings: An interesting outcome of this ...

  Purpose: This paper seeks to explore the effect of emotions on sustainable purchasing in Arab countries, mainly Qatar and Egypt. Design/methodology/approach: The current investigation will empirically examine the effects of self-conscious emotions (private and public) on consumers’ ‘green’ purchasing behavior and test whether these actions are mediated by the following emotions: empathy, pride, and guilt. An online self-report survey was employed to collect data from 234 students and faculty members who are affiliated with Qatar University (Qatar) and Tanta University (Egypt). A Confirmatory Factor Analysis (CFA) was used to determine what factors directly and indirectly influence one’s Willingness To Pay (WTP) for sustainable products. Findings: The results showed that private self-consciousness was significantly related to feelings of pride, while public self-consciousness was more closely associated with empathy. Feelings of guilt and pride were more likely to encourage partici...

  Purpose: This paper seeks to explore the effect of emotions on sustainable purchasing in Arab countries, mainly Qatar and Egypt. Design/methodology/approach: The current investigation will empirically examine the effects of self-conscious emotions (private and public) on consumers’ ‘green’ purchasing behavior and test whether these actions are mediated by the following emotions: empathy, pride, and guilt. An online self-report survey was employed to collect data from 234 students and faculty members who are affiliated with Qatar University (Qatar) and Tanta University (Egypt). A Confirmatory Factor Analysis (CFA) was used to determine what factors directly and indirectly influence one’s Willingness To Pay (WTP) for sustainable products. Findings: The results showed that private self-consciousness was significantly related to feelings of pride, while public self-consciousness was more closely associated with empathy. Feelings of guilt and pride were more likely to encourage partici...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experiences and perceptions of 200 participants through an explanatory survey. The primary data collection has been done by distributing survey questionnaires to 200 target respondents located in Jakarta. The data collected have been analysed using SPSS software. Main Findings: Both shelf-space and display factors are found to have a positive and significant effect on impulse buying, where the former is found dominant. Various constructs in shelf-space such as the spaciousness-of-shelf, highness-of-traffic, largeness-of-shelf, easiness in finding ...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose of the study: This study analyzes the role of product attributes, brand trust, and belief to purchase intention of Islamic financial products. Islamic financial products in this study include banking and insurance products. Methodology: This study employs a survey of 150 respondents of Islamic financial product consumers. We developed a measurement of consumer's belief in a brand by introducing consumer's Islamic Values. This instrument measures non-economic motivation of Islamic financial product which related to their religious beliefs toward consumptions. Results: Product attributes and Islamic values have positive effects on attitude toward Islamic financial products. On the other hand, product attributes and brand trust has a positive effect on purchase intention of Islamic financial product. Implication: This study gives guidance for Islamic financial institutions to build their marketing communication strategy by using Islamic value as branding. They should optimized integrated marketing communication based on Islamic value. Novelty/Originality: Introduction of Islamic value construct to measure consumer spirit to choose and loyal with Islamic financial product even though the benefit from that product lower than the conventional one.

Research purposes: Analyzing marketing strategies at culinary tourism centers. Methodology: This research method is qualitative, where the informants who will provide information in this study are: 1). Manager of Culinary Tourism Centers (1 person), 2). Owner Stan (5 people), 3). Visitors to the Culinary Tourism Centers (10 visitors) from each culinary tourism. Main Findings: Strategies to improve marketing in the Central Culinary Tourism In Surabaya, between the manager and the owner of the booth must pay attention to the quality of the products produced, the determination of the selling price, the promotion system used to introduce the existence of culinary tourism centers which have gone through social media, while also paying attention to services, cleanliness, and facilities available at the culinary tourism. Implications: So that the Department of Cooperatives and SMEs also the City Government of Surabaya can develop the existence of a culinary tourism center must actively pro...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose of the study: This research is conducted on the digital marketing industry flourished by digitalized corporations, based on their websites and different social media channels. In this study, we tried to determine the behavior of digitalized corporations in the context of price fairness and customer perceived quality. We also examined the trust of the digitalized corporations, satisfaction, and loyalty with the online portals. Methodology: This study uses cross-sectional data of CEOs and other authorities of digitalized corporations. SPSS version 22 and AMOS version 21 are used for data analysis. Data is collected by distributing 400 questionnaires for this quantitative study. The convenience sampling technique is used for data collection. Main Findings: After analyzing the collected data, we found that price fairness is a more favorable factor than customer perceived quality. Trust and customer satisfaction are also important factors to generate loyalty. If online portals ma...

Purpose: The purpose of this research is to have better insight regarding come out with a conceptual framework in studying the brand preference in Islamic Muslimah fashion industry development.Muslimah fashion industries are areas that have attracted attention, especially after the recent wave among brand endorser such an artist increases their level of awareness towards the religious and affected way of their attire. This study highlights a significant shift in consumers' behavior regarding brand preferences and investigates the motives behind such moves.  Methodology: This paper explores the three independent variables and gathers findings from qualitative data through the literature on factors influencing customers' preferences for Muslimah fashion.Future branding empirical research would include these elements as items in building up the survey instrument.  Results: The results show that uniqueness, price, and celebrity endorser are among the determining factors that inf...

Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

This study studies that has the aim to apply Sutte Indicator to assist the investor to make the decision-making process of buying or selling of their stocks. The data of this study obtained from Stock of PT. Astra Agro Lestari Tbk. (AALI) on Yahoo Finance website. The period of data from 5 April 2001 to 20 September 2016. To check the performance of the predicting, it compare Sutte Indicator with other technical analysis: Moving Average Convergence/Divergence (MACD) and Simple Moving Average (SMA) and the check of the reliability using the mean absolute deviation (MAD), mean of square error (MSE), and mean absolute percentage error (MAPE).

Purpose of the study: This research was conducted with the aim of finding the pattern or model of the consumer journey, particularly the consumer decision-making processes for culinary products among the JKTFoodbang community on Instagram. Methodology: The method used in this research is a qualitative method in which this research emphasizes the meaning and process rather than the results of an activity. Main Findings: Social media is able to facilitate all stages in the consumer journey, particularly in the consumption process of culinary products. Applications of this study: This research will contribute to the knowledge of the concept in Indonesia and technology. The results of this study can be beneficial for marketers, society and stakeholders. Which is Social media is able to facilitate all. Novelty/Originality of this study: The diversity of information sources and content on social media provides more strength for consumers, particularly Millennials to make the consumption decisions of culinary products. Despite it has great potential, social media cannot stand alone in the context of facilitating all stages in the consumer journey, particularly for consumers of culinary products.

Objective:The design of OTOP exhibition centre was aimed to study the background and local lifestyle of people in Kra Isthmus, Ranong Province and OTOP exhibition centre design for Kra Isthmus to increase the value of community shop’s appearance in accordance with Thailand 4.0 policy which aims to promote Thailand’s economy to be an innovation-driven economy. Methodology:Both qualitative and quantitative methods are used to conduct this study. The background and local lifestyle of the people at Kra Isthmus were studied by using the conceptual framework of ThidimaUmpawan.The survey was conducted with the participation between researcher and people from the community. Three models were created. 1st Prototype was Fon Pad Dad Si (eight months of rain and four months of sunshine) is interior design keyword. 2nd Prototype was Thammadha (normal) and 3rd Prototype was Tuk-mai (wooded shophouses). The design detail of each model consisted of location, organization management, behavior analys...

Purpose of the study: The global buzz around sustainability is flourishing hotfooted in recent years, particularly because of its potential aptness to influence consumers’ view and, consequently, their buying choices. Sustainable transportation with effective carbon management has become first choice of contemporay consumer. This averment can be a leveraged by cab aggregators by adopting it in their marketing strategies. A green innovative business model that strives to deliver efficiency, mobility, speed, and overall sustainability will prove as a blue ocean for cab aggregators. Based on this cogitation, the paper aims to identify and consolidate the various relevant factors affecting consumers’ green services purchase intention on cab aggregators. It also attempts to propose green ocean marketing strategy for cab aggregators. Methodology: To achieve these objectives, the researchers have done an exhaustive review of extant literature and designed a questionnaire to capture primary...

This study studies that has the aim to apply Sutte Indicator to assist the investor to make the decision-making process of buying or selling of their stocks. The data of this study obtained from Stock of PT. Astra Agro Lestari Tbk. (AALI) on Yahoo Finance website. The period of data from 5 April 2001 to 20 September 2016. To check the performance of the predicting, it compare Sutte Indicator with other technical analysis: Moving Average Convergence/Divergence (MACD) and Simple Moving Average (SMA) and the check of the reliability using the mean absolute deviation (MAD), mean of square error (MSE), and mean absolute percentage error (MAPE).

Purpose of the study: This study analyzes the role of product attributes, brand trust, and belief to purchase intention of Islamic financial products. Islamic financial products in this study include banking and insurance products. Methodology: This study employs a survey of 150 respondents of Islamic financial product consumers. We developed a measurement of consumer’s belief in a brand by introducing consumer’s Islamic Values. This instrument measures non-economic motivation of Islamic financial product which related to their religious beliefs toward consumptions. Results: Product attributes and Islamic values have positive effects on attitude toward Islamic financial products. On the other hand, product attributes and brand trust has a positive effect on purchase intention of Islamic financial product. Implication: This study gives guidance for Islamic financial institutions to build their marketing communication strategy by using Islamic value as branding. They should optimized ...

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be ana...

Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experiences and perceptions of 200 participants through an explanatory survey. The primary data collection has been done by distributing survey questionnaires to 200 target respondents located in Jakarta. The data collected have been analysed using SPSS software. Main Findings: Both shelf-space and display factors are found to have a positive and significant effect on impulse buying, where the former is found dominant. Various constructs in shelf-space such as the spaciousness-of-shelf, highness-of-traffic, largeness-of-shelf, easiness in finding ...

Purpose: The purpose of this study is to analyze the role of religious commitment of family members in moderating the influence of Islamic cultural variables, Islamic social environment, Islamic and psychological personalities, on consumer decision in making a transaction at Halal mart. Methodology: The analytical method used to test the relationship between variables is Structural Equation Modelling (SEM), the number of the sample used is 340 of Halal Mart customers. Whereas the moderating role of religious commitment was tested using Confirmatory Factor Analysis. Main Findings: The conclusion from this study is that the commitment factor in practicing Islamic religion from within the family moderates the relationship between personality and Islamic psychology towards Muslim consumer behavior, meanwhile The Islamic cultural factors and social environmental factors are not moderated by family commitment in practicing the Islamic Religion. Implication: This study found that to improv...

Purpose of the study: The global buzz around sustainability is flourishing hotfooted in recent years, particularly because of its potential aptness to influence consumers’ view and, consequently, their buying choices. Sustainable transportation with effective carbon management has become first choice of contemporay consumer. This averment can be a leveraged by cab aggregators by adopting it in their marketing strategies. A green innovative business model that strives to deliver efficiency, mobility, speed, and overall sustainability will prove as a blue ocean for cab aggregators. Based on this cogitation, the paper aims to identify and consolidate the various relevant factors affecting consumers’ green services purchase intention on cab aggregators. It also attempts to propose green ocean marketing strategy for cab aggregators. Methodology: To achieve these objectives, the researchers have done an exhaustive review of extant literature and designed a questionnaire to capture primary...

Purpose of the study: This research focused on the development of character for the millennial generation through moral therapy as can be found in the manuscript Nazam Azkiya’. Additionally, various teachings and guidance of the Wali were discussed in fostering the morals contained in the manuscript. This article also described the moral therapy and the form of teachings and guidance for peace seekers by exploring the values contained in these teachings and guidance. Methodology: The method used in this research is detailed verification, using ex post facto and survey approaches employed to investigate the phenomena such that values ​​can be analyzed extensively. Main Findings: The results of the data analysis show that the condition of moral values and character of the millennial generation are in the high category, so are the social, environmental, and religious conditions. Therefore, the character building of the Millennial generation by employing a system of moral therapy based ...

Purpose of the study: This research was conducted with the aim of finding the pattern or model of the consumer journey, particularly the consumer decision-making processes for culinary products among the JKTFoodbang community on Instagram. Methodology: The method used in this research is a qualitative method in which this research emphasizes the meaning and process rather than the results of an activity. Main Findings: Social media is able to facilitate all stages in the consumer journey, particularly in the consumption process of culinary products. Applications of this study: This research will contribute to the knowledge of the concept in Indonesia and technology. The results of this study can be beneficial for marketers, society and stakeholders. Which is Social media is able to facilitate all. Novelty/Originality of this study: The diversity of information sources and content on social media provides more strength for consumers, particularly Millennials to make the consumption d...

The pandemic outbreak at the beginning of 2020 had changed the ways and perception of consumers using products abruptly. The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying. The sample was 290 criteria-met respondents and collected using the survey method, distributing the questionnaire, and applying the Structural Equation Model (SEM) to analyze the findings. The research founds that firstly, there were three accepted hypotheses in which the influencing factors of online impulse buying, such as impulse buying tendency, consumer mood, and motivational activities by retailers. Secondly, other factors such as shopping enjoyment tendency, individual situation, website quality, and product attributes were not the determinants. It implied that the ongoing phenomena of changing consumers' online impulse buying driven by their traits should be the critical factors for any sellers to reap and optimize the available opportunities during the pandemic's sudden change.

Purpose: The purpose of this research is to have better insight regarding come out with a conceptual framework in studying the brand preference in Islamic Muslimah fashion industry development.Muslimah fashion industries are areas that have attracted attention, especially after the recent wave among brand endorser such an artist increases their level of awareness towards the religious and affected way of their attire. This study highlights a significant shift in consumers' behavior regarding brand preferences and investigates the motives behind such moves.  Methodology: This paper explores the three independent variables and gathers findings from qualitative data through the literature on factors influencing customers' preferences for Muslimah fashion.Future branding empirical research would include these elements as items in building up the survey instrument.  Results: The results show that uniqueness, price, and celebrity endorser are among the determining factors that inf...

Purpose of the study: This research intends to find out the role of generativity in green purchase behavior. Moreover, the mediating roles of environmental concern and pro-social attitude have also been proposed. Methodology: This study was conducted on 689 university students given the sensitivity towards the concepts of generativity, environmental concern, pro-social attitude, and green purchase behavior. The model validity was verified by performing the exploratory factor analysis and confirmatory factor analysis. Finally, to test the hypotheses, hierarchal regression was performed. Main Findings: Results endorsed the positive impact of generativity concern on green purchase behavior. Additionally, the mediating roles of Environmental concern and pro-social attitude were also verified. Applications of this study: This study will be very useful for companies that are offering green products/services. Novelty/Originality of this study: This study distinguishes itself from prior stu...

Purpose of the study: This study is to examine the effect of service quality and product quality of Islamic banks on customer satisfaction through customer awareness as a variable intervening in Islamic Banking in West Sumatera. Methodology: In this study, a model with five parameters with 20 questions was used, so the minimum number of respondents for this study sample was 100 respondents. The data used study are primary data collected using survey methods through the distribution of questionnaires directly to respondents. Data analysis used with path analysis. Main Findings: The results showed that the indirect effects of service quality and quality of Islamic bank products on customer satisfaction through awareness had a positive and significant relationship. They also revealed that consumers are aware of Islamic banking products and services. The reason they chose Islamic banks was because of profitability and religious principles. As a result of this finding, it can help the Is...

Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

Purpose of study: The purpose of this study was to assess patient satisfaction levels within South African public healthcare facilities. The influence of gender and ethnic grouping (race) perceptions of satisfaction of healthcare services was investigated. Methodology: The study followed a cross-sectional research design and a quantitative research method. The data was collected as part of the General Household Survey in 2018 by Statistics South Africa (the national statistics service of South Africa). Descriptive statistics and cross-tabulation were performed to address the research objectives of the study. Main findings: The results show that the majority of the patients who participated in the survey are satisfied with the public healthcare service they received. The leading provinces that achieved very satisfied patients are Limpopo, the Eastern Cape, Mpumalanga, KwaZulu-Natal, and Gauteng. Applications of the study: The study is important in many ways as it highlights the discr...

Purpose of the study: The purpose of this research is to analyze the disaster communication patterns and behaviors of Twitter users. Flood disaster in the Jabodetabek area became an unexpected event in early 2020. The flood inundated 23 areas in Bekasi, two regions in Bogor, and 17 areas in Jakarta. Information about floods became a trending topic on the 1st of January 2020. Methodology: The method used is social network analysis and text analysis #Banjir2020 on Twitter, using Netlytic and Gephi. The sample analyzed 1000 tweets from 304 users and 670 edges. The data was selected from the 10th to 13th of January 2020. Netlytic.org limits that we can only retrieve tweets data from Twitter for less than 2 weeks due to API limitations. Main Findings: The result shows that #Banjir2020 disaster communication patterns on Twitter formed five significant clusters on its network. The communication occurred as one-way communication. A low level of network density showed that the quiet intensit...

The article describes texts on information brokering, profession related to the occupation of LIS specialists. This issue has occurred in Polish general and professional literature in the mid 1990’s. Overview of the publications contains 128 works published in the Polish language, which consists of books, articles (both print and electronic), examples of thematic blogs and multimedia presentations. These sources relate only to issues of general information brokerage, excluding matters of business information and Competitive Intelligence.

Ostatnią dekadę w polskiej literaturze fachowej z zakresu bibliotekoznawstwa i informacji naukowej cechuje m.in. intensywny rozwój piśmienictwa na temat infobrokeringu. Informacje o zawodzie wykorzystującym wiedzę i umiejętności absolwenta kierunku bibliologicznego, od lat 60. XX wieku powszechnie znanym w krajach Ameryki Północnej i Europy Zachodniej, w Polsce pojawiły się w połowie lat 90. 2 Od tego czasu zagadnienie brokeringu informacji stało się popularnym tematem, opisywanym nie tylko na łamach czasopism fachowych. Duże rozproszenie materiałów w różnorodnych źródłach, wykorzystywanych nierzadko w dydaktyce akademickiej, sprawiło, iż zaistniała potrzeba scalenia dotąd opublikowanych tekstów w postaci bibliografii.

Purpose of the study: This study focuses on understanding the potential unfavourable social media analytics practices (SMA) and how they may lead to the negative perception of consumer self-disclosure on social media sites and causing market discomfort for people. We also examined a framework regarding the SMA practices, and their impact on the customer's trust to use social media networks. Methodology: Data were collected from 527 social media users with the help of an online questionnaire. Partial Least Squares Structural equation modeling-PLS-SEM was used using SmartPLS to validate the questionnaire and measure the hypothesized relationships between the constructs. Main Findings: The results show that perceived risk mediates the relationship between the perceived ethicality of social media analytics and the marketing discomfort of the consumers. Moreover, we also found that the negatively perceived ethicality of social media analytics leads to marketing discomfort of the consumers. This negative attitude impacts the consumer's intention to purchase, interest in the product, and intention to be vulnerable toward the company. Applications of this study: These findings have practical utility for all types of organizations that use social media. This study is general for all social media sites. This study also provides direction for future research, such as managing the personal information of the social media users from being used by the organizations without consumer permission and developing ethical standards to use the consumer information for the marketing strategies. Novelty/Originality of this study: Social media analytics (SMA) gathered data from the social media platforms such as Twitter, Instagram, and blogs, representing a massive room to utilize public data, and these lead towards the ethical concerns of the consumers. For this problem, we studied a complete framework to identify the major outcomes of the PESMA on the consumers' self-disclosure and marketing comfort.