Papers by chandra warsito
Muslim Consumer Satisfaction on Consumer Purchase Decision of Application-Based Online Motorcycle Taxi
Hamdard Islamicus, Jul 17, 2020
Al-Iqtishad: Journal of Islamic Economics, 2015
Purwokerto. The paper aims to determine the effect of service quality on customer satisfaction, s... more Purwokerto. The paper aims to determine the effect of service quality on customer satisfaction, service quality, customer satisfaction and image on customer loyalty, quality of service to the company's image, to determine the image of financial institutions in mediating the relationship variable quality of service and customer satisfaction on customer loyalty. The samples used were 110 customers and methods of analysis used is Structural Equation Modeling (SEM) test results find no significant effect of service quality on customer satisfaction; quality of service loyalty; customer satisfaction on customer loyalty; quality of service to the image of the company; customer satisfaction with the company's image; and the image of the company loyalty; Image of financial institutions PT. BPRS BAS can be used as a variable relationship mediation variable service quality and customer satisfaction on customer loyalty.
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim ... more This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
Purpose: The purpose of this study is to analyze the role of religious commitment of family membe... more Purpose: The purpose of this study is to analyze the role of religious commitment of family members in moderating the influence of Islamic cultural variables, Islamic social environment, Islamic and psychological personalities, on consumer decision in making a transaction at Halal mart. Methodology: The analytical method used to test the relationship between variables is Structural Equation Modelling (SEM), the number of the sample used is 340 of Halal Mart customers. Whereas the moderating role of religious commitment was tested using Confirmatory Factor Analysis. Main Findings: The conclusion from this study is that the commitment factor in practicing Islamic religion from within the family moderates the relationship between personality and Islamic psychology towards Muslim consumer behavior, meanwhile The Islamic cultural factors and social environmental factors are not moderated by family commitment in practicing the Islamic Religion. Implication: This study found that to improv...
PENGARUH INTERACTION QUALITY, PERCEIVED PERFORMANCE EXCELLENCE DAN RELATIONSHIP SATISFACTION TERHADAP LOYALTY DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen PT. BSN Medical Indonesia)
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh ktnlitas interaLsi (inter... more Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh ktnlitas interaLsi (interaction qwlity) termga penjual terhadap loyalitas (iy"tty) konsumen, untuk mengetahui dan menganalisis pengaruh p"|upii kuatitai ai| keunggulan produk (perceived performance excellence) yang diiampaikan tenaga penjual terhadap loyalttas 1oyalty) konsumen, untuk mengetahui dai menganaliis k3puasan hubungan (relationship satisfaction) yang dilakukan tenaga penjuallerhadap lglalitas (oyalty) konsumen, untuk mengetihui dan m*[aiAii" p"rgorih kepercayaan (trust) dengan telaga penjual terhadap loyalttas -(loyalD iorirr"r, untuk mengetahui dan menganalisis kemampuan trust dalam memediasi pengaruh antara intelaction quality, perceived performance excellence dan relationship satisfaaion terhadap loyal itas (oyalty) konsumen. . _ Berdasarkan hasil penelitian dan perhitwtgan SEM, dapat disimpulkan : I. P.erusahaan rnelalui tenaga pemasomya telah mampu minjarin interaksi yang...
Humanities & Social Sciences Reviews
Purpose: The purpose of this study is to analyze the role of religious commitment of family membe... more Purpose: The purpose of this study is to analyze the role of religious commitment of family members in moderating the influence of Islamic cultural variables, Islamic social environment, Islamic and psychological personalities, on consumer decision in making a transaction at Halal mart. Methodology: The analytical method used to test the relationship between variables is Structural Equation Modelling (SEM), the number of the sample used is 340 of Halal Mart customers. Whereas the moderating role of religious commitment was tested using Confirmatory Factor Analysis. Main Findings: The conclusion from this study is that the commitment factor in practicing Islamic religion from within the family moderates the relationship between personality and Islamic psychology towards Muslim consumer behavior, meanwhile The Islamic cultural factors and social environmental factors are not moderated by family commitment in practicing the Islamic Religion. Implication: This study found that to improv...
Ijtimā'iyya: Journal of Muslim Society Research
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim ... more This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
CITRA LEMBAGA KEUANGAN SYARIAH DALAM MEDIASI KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH (Survey Nasabah BMT Dana Mentari dan PT BPR BAS di Purwokerto)
el-jizya : Jurnal Ekonomi Islam
Penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan dan loyalita... more Penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas nasabah, serta untuk mengetahui citra lembaga keuangan BMT Dana Mentari dan BPRS BAS dalam memediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah.Berdasarkan hasil penelitian dan perhitungan, dapat disimpulkan: 1) Kualitas pelayanan dan kepuasan nasabah mempunyai pengaruh yang signifikan baik secara bersama-sama maupun secara parsial terhadap loyalitas nasabah. 2) Citra lembaga keuangan mampu memediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah.
Ijtimā'iyya: Journal of Muslim Society Research, Mar 29, 2019
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim ... more This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim ... more This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
Al-Iqtishad: Vol. VII No. 2, Juli 2015, 2015
The Image of Financial Institution as Islamic Bank In Mediation Service Quality and Customer Sati... more The Image of Financial Institution as Islamic Bank In Mediation Service Quality and Customer Satisfaction on Customer Loyalty in Purwokerto. The paper aims to determine the effect of service quality on customer satisfaction, service quality, customer satisfaction and image on customer loyalty, quality of service to the company's image, to determine the image of financial institutions in mediating the relationship variable quality of service and customer satisfaction on customer loyalty. The samples used were 110 customers and methods of analysis used is Structural Equation Modeling (SEM) test results find no significant effect of service quality on customer satisfaction; quality of service loyalty; customer satisfaction on customer loyalty; quality of service to the image of the company; customer satisfaction with the company's image; and the image of the company loyalty; Image of financial institutions PT. BPRS BAS can be used as a variable relationship mediation variable service quality and customer satisfaction on customer loyalty. Abstrak. Gambaran Lembaga Keuangan Sebagai Bank Syariah Terhadap Kualitas Layanan dan Kepuasan Konsumen Pada Loyalitas Konsumen di Purwokerto. Artikel ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan nasabah, kualitas pelayanan, kepuasan nasabah dan citra terhadap loyalitas nasabah, kualitas pelayanan terhadap citra perusahaan, serta untuk mengetahui citra lembaga keuangan dalam memediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah. Sampel yang digunakan adalah 110 nasabah dan metode analisis yang digunakan adalah Structural Equation Modelling (SEM). Hasil pengujian menemukan ada pengaruh signifikan dari kualitas pelayanan terhadap kepuasan konsumen; kualitas pelayanan terhadap loyalitas; kepuasan konsumen terhadap loyalitas konsumen; kualitas pelayanan terhadap terhadap citra perusahaan; kepuasan konsumen terhadap citra perusahaan; dan citra perusahaan terhadap loyalitas; Citra lembaga keuangan PT. BPRS BAS dapat digunakan sebagai variabel pemediasi hubungan variabel kualitas pelayanan dan kepuasan nasabah terhadap loyalitas nasabah. Kata Kunci: gambaran lembaga keuangan, kepuasan, kualitas layanan, loyalitas
Journal of Economics and Sustainability (JES), 2019. Volume 1, Issue 1 , 2019
Although the assets of Islamic banks are continuously growing, the proportion of their market sha... more Although the assets of Islamic banks are continuously growing, the proportion of their market share remains stagnant. To date, a few studies on consumer behaviour have investigated the products offered by Islamic banks in Indonesia. Therefore, the purpose of this study was twofold: firstly, it determined the influence of environmental, cultural, personal and psychological factors on choosing Sharia-financing products; secondly, it assessed the role of demographic factors in influencing the choice of Sharia-financing products. The population of the study was Moslem consumers of Islamic banks operating in Banyumas Central Java Indonesia. The method used to test the hypothesised relationships was logistic regression analysis. The result of the study revealed that culture, socio-environmental conditions, personality, and psychological factors influenced Moslem consumers in choosing Sharia-financing products. No demographic differences were found in choosing Sharia-financing products. The result of the study guides Islamic financial institutions in determining the strategy for their future growth. Specifically, Islamic banks need to pay attention to various aspects of the culture. Introduction A decision-making process has multiple steps: need recognition, information search, pre-purchase evaluation of alternatives, the act of purchasing, consumption, and post-consumption evaluation (J. F. Engel et al., 1995). Internal and external factors influence a consumer's decision-making process. Internal factors include consumer resources, involvement and motivation, knowledge, attitude, personality, lifestyle, and demography while external factors include culture, social class, reference group, and family (J. F. Engel et al., 1995).
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Papers by chandra warsito