Information Business

The strategy of information service's marketing (case studies at pt. data consult, inc. and pt. agranet multicitra siberkom). Depok: University of Indonesia-Thesis-Postgraduate (S2) Department of Library Science, Faculty of Cultural Science.

Purpose of the study: The development of technology has brought a very significant change in the field of marketing. One of the most visible transformations is the growth of digital marketing channel. The online media will facilitate the buyer in choosing the products they want through the online shop. However, there are also customers whom prefer personal shopper services than shopping on the official online store by themselves. This study aims to determine the customers information behavior of Indonesian personal shopper on Instagram by answering some research questions by elaborating Engel, Kollet, Blackwell (EKB) Model and consumer information behavior in the digital environment. Methodology: This study uses virtual ethnography method. In this study, the researchers conducted observations participatory. Main Findings: The results show that some of the online customers prefer personal shopper than the product's official online store because of the personal touch given by personal shopper during the transaction process. In purchasing products, customers have identified their needs, they also have seek for information from several different personal shoppers to reduce asymmetric information, evaluating information, making decision and showing their satisfaction level regarding the services by giving testimonials. Applications of this study: The results of this study are expected to contribute to the development of online business in Indonesia, including in the regulation of online marketing. Novelty/Originality of this study: Research about the customers information behavior of personal shopper on Instagram in this study is elaborating Engel, Kollet, Blackwell (EKB) Model and customer information behavior in the digital environment.

Different disciplines have been established to deal with the representation of entities of different ontological natures: the business process modeling discipline focuses mostly on event-like entities, and, in contrast, the (structural) conceptual modeling discipline focuses mostly on object-like entities (known as endurants in the ontology literature). In this paper, we discuss the impact of the event vs. endurant divide for conceptual models, showing that a rich ontological account is required to bridge this divide. Accounting for the ontological differences in events and endurants as well as their relations can lead to a more comprehensive representation of business reality.

The Current information services are dealing with big data that is freely accessible. Companies providing information services and products need to develop creativity and innovation to maintain their existence. In this paper, we offer that information specialist can add value to information. The added value is given through an analysis of information that is relevant to user needs. The Research and Development Method can be used to develop a framework for service information products and services, and bridge the gap between the theories studied in higher education and the needs of the industry.  α-Sutte Indicator can be used to predict stock movements. The results of the stock movement forecast can be used by potential investors in reducing uncertainty in stock prices. The Library and Information Science Program in Higher Education needs to develop a curriculum to be able to respond to industry needs, including developing statistical materials in processing information.