Key research themes
1. How can negotiation protocols and frameworks be designed to structure and govern automated e-commerce negotiations effectively?
This research area focuses on formalizing negotiation processes in e-commerce by developing and analyzing negotiation protocols and frameworks that define negotiation states, permissible actions, and communication rules. Proper protocol design is crucial to ensure flexible yet structured negotiation, coordination of multi-agent interactions, compatibility with human negotiators, and adaptability to diverse negotiation types (e.g., auctions, bilateral, multilateral). Such protocols underpin the automation of negotiation, supporting both agents' internal reasoning and inter-agent communication for efficient and reliable e-commerce transaction settlements.
2. What negotiation strategies and agent decision-making models optimize outcomes in automated e-commerce negotiations under uncertainty and multiple issues?
This thematic area explores agent-based negotiation strategies that guide proposal generation, concession tactics, opponent modeling, and multi-issue tradeoff handling to optimize negotiation utility. Emphasis is on dynamic, adaptive strategies informed by utilities, temporal constraints, behavioral learning, and multi-attribute preferences. Effective negotiation strategies enable agents to achieve higher agreement quality and faster convergence in complex e-commerce settings involving multiple parties and issues, critical for practical deployment.
3. How do automated negotiation systems compare with human negotiation, and what decision support or computational methods enhance negotiation outcomes in e-commerce?
This theme covers empirical and simulation-based comparative studies of automated negotiation systems versus human negotiators, investigating transaction cost reductions, outcome quality, and efficiency benefits of automation. It also encompasses decision support mechanisms, utility-based evaluation, and post-negotiation optimization procedures that compensate for human biases and power asymmetries. Understanding these dynamics aids in designing automated negotiation frameworks that can outperform or augment human negotiation in e-commerce.