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Outline

Strategies for Agent-Based Negotiation in E-Trade

Network and Traffic Engineering in Emerging Distributed Computing Applications

https://doi.org/10.4018/978-1-4666-1888-6.CH003

Abstract

E-negotiation handles negotiation over the Internet without human supervision and has shown effectiveness in concluding verifiable and more favorable agreements in a reasonably short time. In this chapter, the authors discuss the negotiation system and its components with particular emphasis on negotiation strategies. A negotiation strategy defines strategic tactics, which advise on the proper action to select from a set of possible actions that optimizes negotiation outcomes. A strategy should integrate negotiation goals and reactive attitudes. Usually, a fixed strategy is implemented during the course of negotiation regardless of significant decision-making factors including market status, opponent’s profile, or eagerness for a negotiated goods/service. The chapter presents the main negotiation strategies and outlines the different decision-making factors that should be considered. A strategy uses a utility function to evaluate the offer of an opponent and advises on the generatio...