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Latinos in the Media

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Latinos in the Media examines the representation, portrayal, and influence of Latino individuals and communities in various media forms, including television, film, print, and digital platforms. This field analyzes cultural narratives, stereotypes, and the impact of media on public perception and identity among Latino populations.
lightbulbAbout this topic
Latinos in the Media examines the representation, portrayal, and influence of Latino individuals and communities in various media forms, including television, film, print, and digital platforms. This field analyzes cultural narratives, stereotypes, and the impact of media on public perception and identity among Latino populations.

Key research themes

1. How does media framing contribute to the criminalization and stereotypical portrayal of Latino immigrants?

This theme investigates the media's role in constructing and perpetuating negative stereotypes of Latino immigrants, particularly focusing on visual and textual frames that emphasize illegality, criminality, and economic threat. Understanding this framing is critical because it shapes public attitudes and policy preferences towards Latino immigrants and influences their societal integration and political mobilization.

Key finding: By coding and analyzing images from major U.S. news magazines between 2000 and 2010, the study finds predominant media framing of Latino immigrants as undocumented, involved in low-skilled labor, and frequently associated... Read more
Key finding: Critical discourse analysis of 60 online news articles from ABC, CBS, and NBC reveals that Mexican immigrants are predominantly portrayed through negative metaphors such as criminals or contaminants. Despite actual... Read more
Key finding: Analysis of two major newspapers (The New York Times and Los Angeles Times) during the 2014 increase in unaccompanied Latin@ child immigrants shows media representation primarily through a water-based lexicon that frames the... Read more
Key finding: Evaluation of multimedia sources highlights the persistence of hostile representations that influence policies like Arizona’s SB 1070, illustrating how media discursive strategies facilitate the 'criminalization' of... Read more

2. How are Latina immigrant women represented in Spanish media, and what intersectional dynamics shape these portrayals?

This theme explores the intersectional media representation of immigrant and racialized women in Spain, focusing on how gender, ethnicity, religion, and socio-political factors combine to produce specific stereotypes and marginalization patterns. Such representations affect public attitudes, reinforce societal hierarchies, and condition institutional policies, making intersectional media analysis crucial for understanding systemic discrimination.

Key finding: Framing analysis of 234 clippings from major Spanish broadsheets in 2021 reveals immigrant and racialized women are significantly underrepresented and depicted differently depending on their identity markers (Muslim,... Read more
Key finding: Critical discourse and corpus linguistics analysis of digital Spanish newspapers show immigrant women are scarcely visible and predominantly associated with victimization and precarious labor, especially prostitution. The... Read more

3. In what ways do contemporary media productions and campaigns shape Latina/o identity narratives and political representation in the U.S.?

This theme focuses on mediated constructions of Latino identity through political campaigns, television, digital platforms, and mainstream media productions. It addresses how Latino identity is symbolically owned, represented through narratives and values, and performed culturally across various media. Insights from this area illuminate the negotiation of Latino visibility, agency, and stereotyping within U.S. socio-political contexts.

Key finding: Through social narrative analysis of Clinton’s 2016 Spanish-language campaign materials, the study finds the construction of 'good Latino' and 'good immigrant' archetypes that emphasize values like multiculturalism and... Read more
Key finding: By analyzing digital platforms targeting bicultural and bilingual Latinx millennials, this research demonstrates how humor and code-switching in content normalize bilingualism and contest monolingual linguistic ideologies.... Read more
Key finding: Archival and community studies reveal how Latinx activism influenced Sesame Street's portrayal of Latino characters, shifting from stereotypical depictions to more multifaceted and culturally empowering representations, such... Read more
Key finding: Textual analysis of Sofia Vergara’s portrayal of Gloria in 'Modern Family' highlights how the character’s Spanish-accented English and linguistic errors are systematically employed for comedic effect, reinforcing racialized... Read more
Key finding: This panoramic overview documents the evolution from stereotypical Hollywood roles and marginal presence behind the camera towards more complex and diverse Latina/o media representation in mainstream, Spanish-language, and... Read more

All papers in Latinos in the Media

With the spread of the internet and the availability of computing resources, the use of digital games technologies has grown considerably in areas other than pure pastime (Hainey et al., 2011). Serious games in particular are games... more
The terms Spanish-Language television, Hispanic television and Latino television are used interchangeably. All of them refer to the Spanish-language networks Univision, Telemundo, Telefutura, National Hispanic Television Network, NHTV,... more
Drawing on the comedic work of John Leguizamo, particularly his "Latin History for Morons" monologue, the authors examine satire's ability to engage, educate, and provoke audiences. They highlight its dual potential: simultaneously... more
This study discusses the value and importance of cosmopolitanism in the modern globalized era, and how aesthetic experiences through television can contribute to promoting cosmopolitan education. Cosmopolitanism, an ambition to interact... more
This article traces the conditions that made possible the legislation of police surveillance of schools as a "solution" to the "problems" of convivencia in school, during a period of social and racial diversification of Spanish society.... more
The evolution of Latino print media in Spain has coincided with the demographic increase of Latin American immigrants in the country since the early 1990s. Starting with one publication in 1992, the market started to grow in 2003 and... more
Spanish-language and bilingual radio is a vibrant medium capturing the vitality and diversity of US Latinx communities whose avid listenership is crucial to the continual growth of commercial and community broadcasting. Radio stations,... more
El mercado televisivo en español en Estados Unidos afronta múltiples mudanzas. Pese a tratarse de un mercado en expansión no todas son buenas noticias. La deshispanización del capital de las operadoras hispanas, la desespañolización de la... more
The evolution of Latino print media in Spain has coincided with the demographic increase of Latin American immigrants in the country since the early 1990s. Starting with one publication in 1992, the market started to grow in 2003 and... more
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The evolution of Latino print media in Spain has coincided with the demographic increase of Latin American immigrants in the country since the early 1990s. Starting with one publication in 1992, the market started to grow in 2003 and... more
Genetic testing (GT) for health purposes has grown exponentially in the past decade, with the ability to prescribe precision medicine regiments as well as preventative and preparatory actions. White and English-speaking populations have... more
Sesame Street encapsulates the relationship between social activism and diverse media representation. In 1971, when Emilio Delgado (1940-2022) was cast as Luis, TV and film opportunities for Latinx were mostly “banditos [sic, bandidos],... more
Data from the first year of a deve144ng plat to implement a bilingual/bicultural mental health service network within a large urban Latino'metropolis were gathered from Manos de Esperanza, a Spanish speaking family outpatient/crisis... more
La presente colaboracion intenta definir a traves de un caso de estudio la importancia que adquieren en la actualidad las politicas de comunicacion. Por ello se presta especial atencion a la existencia de leyes que afecten al sector de... more
In this article we offer a detailed examination of CNN's documentary Latino in America and of the ways in which a particular group of viewers responded to it. Our goal is to show how we can explore the nature of hegemonic processes in a... more
Hispanic/Latinos became the second largest ethnic group surpassing African Americans in 2003, however political and voting power has not grown in proportion to numeric growth. Hispanic/Latinos are subject to nearly the same rates of... more
FEMINISTA FREQUENCIES: TUNING IN TO CHICANA RADIO ACTIVISM IN THE PACIFIC NORTHWEST, 1975-1990 My study fashions an innovative theoretical and methodological approach to the first study of farmworker women, technology, and media within... more
Documento de Trabajo Los latinos y las industrias culturales en español en Estados Unidos Real Instituto Elcano-2015 página | 5 10 En 1942 EEUU y México firmaron este programa de acuerdo laboral temporal para suplir la demanda de mano de... more
Literature can play an important role in shaping our responses to the COVID-19 pandemic. It can offer us significant insights into how individuals treated the trauma of pandemics in the past, and how to survive in a situation beyond our... more
Race and Media: Critical Approaches offers an unparalleled, inclusive, and intersectional collection of original research presented by 22 scholars in four sections and twenty chapters. This book is unique in its scope and to my knowledge... more
Nestor Garcia Cancini (nacido en 1939) es un filosofo y antropologo argentino, conocido mundialmente por su concepto de culturas hibridas, a partir del cual da cuenta de procesos socioculturales en los que distintas practicas que existian... more
Rendon, Armando B. Nosotros..Los mexicoamericanos, les puertorriquEnos, los cubanos, y los hispanos del Caribe, Centro y Suramerica, y Espana = We...the Mexican Americans, the Puerto Ricans, the Cubans, and the Hispanos from Other... more
In 2012, scholars discussed the alleged failures of MTV Tr3s (2006–2014), Sí TV (2004–2014), and mun2 (2001–2014), three of the most well-known attempts to reach a bicultural/ bilingual segment of the Latina/o population between 18–34... more
On the morning of September 19, 1985, an 8.1 magnitude earthquake shocked Mexico City. Approximately 10,000-15,000 people died and hundreds of buildings collapsed. Many representations of this event emerged in the aftermath. Newspapers,... more
In the 2016 United States presidential election, candidates Trump and Clinton embraced the demands of certain social groups and in this way, politically and symbolically, chose to "own" the social identities of these groups. Trump decided... more
Remaking the nation: identity and politics in Latin America, the collective unconscious flows deep in the asteroid. Continental divide: The values and institutions of the United States and Canada, heliocentric distance indirectly oxidizes... more
The purpose of this paper is to explain and criticize Fukuyama 's Immigration and Family Values (1993). This paper delves into Fukuyama's proponency of immigration with assimilation by framing the work at hand, summarizing key ideas,... more
FEMINISTA FREQUENCIES: TUNING IN TO CHICANA RADIO ACTIVISM IN THE PACIFIC NORTHWEST, 1975-1990 My study fashions an innovative theoretical and methodological approach to the first study of farmworker women, technology, and media within... more
How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Non-profit academic... more
Accents are products of perception as well as production; it is crucial that accentedness research address teacher discrimination rather than focusing on socalled student "deficiencies." Raciolinguistic ideologies and gender ideologies... more
Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other... more
This article presents the rst systematic analysis of how U.S. Latino-oriented media cover topics related to health. Speci cally, this article discusses how news about health has been covered in Spanish-language television. Assimilation... more
This essay analyzes the hypermedia staging of the late Puerto Rican boxer and former world champion Héctor "Macho" Camacho (1962-2012) through four decades of sporting and artistic career-80, 90 and 00-where the boxer toured the ring and... more
This article examines how the El Rey Network departs distinctively from other competing Latinx television channels catered to the young bicultural and bilingual millennials. The cable network's emphasis on working-class masculinity aims... more
The portrayal of salsa dance on So You Think You Can Dance relies on stereotypical tropes long employed to depict Latinxs in media and popular culture. Viewers receive these racialized narratives through three lenses: dance performance,... more
This paper looks at the historical development of Chicanx communications as an industry and mass media movement with its roots in the United States Chicanx movement, thus seeks to shed light on the symbiotic relationship between both... more
Netflix has been producing a nostalgia subgenre that takes its cues from the visual culture of the past and triggers a form of sentimental longing for the past in the viewer. In shows like The Get Down, Stranger Things, Glow, and Fuller... more
What image goes through your mind when you think of Latin fruits; mangoes, dragon fruit, bananas, pineapples, papayas? We continually conflate the image of the European-born Carmen Miranda with essential Latina-ness (Ovalle 2011, 49-56).... more
The main goal of this dissertation is to demonstrate how the Andalusian accent is very often discriminated through the analysis of several characters from Spanish and the dubbed version in Spanish of foreign media productions. Moreover,... more
This chapter is the story of my ontological and epistemological journey as a researcher in a study on convivencia —the ideal of living together in harmony in diverse societies—as a technology of modern governmentality in the making of the... more
Discussion of preservation efforts to document and archive Spanish-language and bilingual radio in the United States.
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