Papers by Joseph D Straubhaar
Culture, Language and Social Class in the Globalization of Television
Matrizes, Jun 5, 2013
O artigo explora a sedimentação de múltiplas camadas de uso das mídias e identidades como element... more O artigo explora a sedimentação de múltiplas camadas de uso das mídias e identidades como elementos-chave da globalização geográfica cultural em transição. O texto examina a relação entre processos de hibridização de identidade e cultura no decorrer do tempo e a sedimentação ou acúmulo, manutenção e defesa de identidades com múltiplos níveis.
Matrizes, Jan 2, 2023
This article reviews the intellectual journey that led me to study the development of television ... more This article reviews the intellectual journey that led me to study the development of television in Brazil. It discusses how I came to study how media were developing in countries of the global South as part of a Ph.D. in International Relations. It led me to get particularly interested in Brazil, particularly when I discovered that the US State Department was willing to train me in Portuguese and send me there for three years. It discusses the great intellectual support I received for my research on Brazilian television, TV Globo and cultural dependency, from Prof. José Marques de Melo and others at ECA/USP, in which others like Carlos Eduardo Lins da Silva and Ana Maria Fadul were beginning to look at some of the same issues. It goes on to discuss how interesting and helpful the INTERCOM and ALAIC network of researchers was in learning about the great upswell in Brazilian and Latin American research that was taking place.
Why the Institutional Access Digital Divide Might Be More Significant than the Home Broadband Divide
IGI Global eBooks, 2020
Digital-inclusion policy in the United States has historically emphasized home broadband access a... more Digital-inclusion policy in the United States has historically emphasized home broadband access as both its policy priority and goal. Supplying households with broadband access may not do much to improve the ability of individuals to make meaningful use of the Internet, however, since it provides Internet access with little social context beyond the family. Drawing on Bourdieu's concepts of disposition, habitus, and multiple forms of capital, this paper endeavors to situate Internet use in its broader social context and explores the importance of institutional access, Internet use at work or school, in developing the dispositions and competencies needed to use the Internet in instrumental ways, such as applying for educational programs or communicating with governments. Through descriptive statistics, it identifies which segments of a US city lack institutional access, and, using multivariate analysis, it highlights the role institutional access plays in developing these abilities and its role in further inequality.
This paper explores the multiplicity of levels of media use and identity as a key element of the ... more This paper explores the multiplicity of levels of media use and identity as a key element of the changing cultural geography of globalization. The movement from traditional local life to modern interaction with mass media has produced identities that are already multilayered with cultural geographic elements that are local, regional, transnational based on cultural-linguistic regions, and national . Both traditional and new media users around the world continue to strongly reflect these layers or aspects of identity while many also acquire new layers of identity that are transnational, or global. In this paper, we examine the relationship between processes of hybridization of identity and culture over time and the buildup, maintenance, and defense of multilayered identities. These layers of identity are articulated with a variety of media, such as television and the Internet, but not in a simple sense of being primarily influenced by media. Some layers of identity, such as those of religious traditionalism, may actively resist some of the ideas many media channels and messages carry.
International Journal of Communication, 2018
Within the ongoing theorization of active audiences, this article analyzes the concept of a new I... more Within the ongoing theorization of active audiences, this article analyzes the concept of a new Internet-based social audience for TV and online scripted fiction through the social media buzz generated by 72 Spanish scripted fiction programs. The investigation is focused on the comments posted by fans and, partly, community managers after the release of the programs' finales. Because of the wide range of themes present in the sample (8,103 posts), we focus on those messages that reflect Internet users' interpretations of historical and social issues broached by the programs. Results suggest that period programs invite a larger number of comments related to social issues than do programs about the present. Moreover, support for TV fiction's fidelity to historical events is observed to be contingent on the happiness factor of those events; tragedy seems to be unpopular with viewers wanting to disconnect from their concerns. Finally, viewers enjoy programs critical of current social issues (e.g., political corruption).
Culture, Language and Social Class in the Globalization of Television
The New Communications Landscape, 2003
International Journal of Communication, 2018
Within the ongoing theorization of active audiences, this article analyzes the concept of a new I... more Within the ongoing theorization of active audiences, this article analyzes the concept of a new Internet-based social audience for TV and online scripted fiction through the social media buzz generated by 72 Spanish scripted fiction programs. The investigation is focused on the comments posted by fans and, partly, community managers after the release of the programs' finales. Because of the wide range of themes present in the sample (8,103 posts), we focus on those messages that reflect Internet users' interpretations of historical and social issues broached by the programs. Results suggest that period programs invite a larger number of comments related to social issues than do programs about the present. Moreover, support for TV fiction's fidelity to historical events is observed to be contingent on the happiness factor of those events; tragedy seems to be unpopular with viewers wanting to disconnect from their concerns. Finally, viewers enjoy programs critical of current social issues (e.g., political corruption).
The following pages are a summary of my ideas on intuitive and scientific representations of real... more The following pages are a summary of my ideas on intuitive and scientific representations of reality. I hope they answer the question why common sense and science are able to make sense of the world. In my view, recursive representation is the basis of mental images not only of physical systems but also of behaviour. Recursionism and Reality The challenge is to balance the exploration of the outer with a corresponding exploration of the inner, to balance ownership with compassion, to balance the body with the spirit.
MATRIZes, 2021
Reunião de depoimentos em homenagem ao pesquisador Jesús Martín-Barbero, realizados por Isabel Fe... more Reunião de depoimentos em homenagem ao pesquisador Jesús Martín-Barbero, realizados por Isabel Ferin Cunha, Margarita Ledo Andión, Manuel Pinto e Joseph Straubhaar.
MATRIZes, 2020
O objetivo do trabalho é mapear os países produtores de títulos originais e exclusivos do catálog... more O objetivo do trabalho é mapear os países produtores de títulos originais e exclusivos do catálogo brasileiro da Netflix e verificar qual a participação da América Latina nesta constituição. Os resultados apontam para o investimento da Netflix na diversificação dos países produtores, apesar de ainda não ser suficiente para conter uma tendência à manutenção da dependência cultural da América Latina em relação ao avanço de conteúdos dos Estados Unidos. O caráter transnacional adotado pela Netflix levanta discussões sobre um desenvolvimento dependente-associado, em que produções da América Latina ganham espaço no fluxo global de televisão, mas submetidas a um mecanismo que beneficia também grandes companhias de mídia estadunidenses.
Nordicom Review, 2008
There is a strong presumption by many that first satellite TV in the 1990s and now the Internet i... more There is a strong presumption by many that first satellite TV in the 1990s and now the Internet in the new millennium has begun to strongly globalize people's identities. However, many questions lurk behind this surface of apparent change. What is truly easily available to people, not only in physical access, but also in terms of effective access to understand or enjoy? How many new information and entertainment sources are truly global, versus transnational, national, regional and local? What are people actually choosing to read and watch amongst all these new options? What structural, economic, cultural and other factors guide people's choices as they choose among all the new possibilities? What is the role of cultural history, language and proximity? What has been shared historically and what is coming to be shared now, in part through the new media themselves? What impacts do global media have compared to national, regional or other media have upon culture? In a larger sense, what impacts do today's global media have on people's identities and how should we understand both those impacts and the identities themselves in this new world? And what impacts to all of these phenomena and have on the structuring of cultural spaces and markets in at local, national, regional and global levels? The movement from traditional local life to modern interaction with mass media has produced identities that are already multilayered with cultural geographic elements that are local, regional (subnational but larger than the very local), transnational based on cultural-linguistic regions, and national (Anderson, 1983). In this study, we argue that new media users around the world continue to strongly reflect these layers or aspects of identity while many also acquire new layers of identity that are transnational, or global. In this paper, we examine the relationship between processes of hybridization of identity and culture over time and the buildup, maintenance, and even defense of various layers of multilayered identities. These layers of identity are articulated with a variety of media, such as television and the Internet, but not in a simple sense of being primarily influenced by media. Some layers of identity, such as those religious traditionalists hold, may actively resist many of the ideas most television channels and Internet sites and messages carry. These increasingly multilayered identities are articulated with a variety of changing structures. As we shall see below, social class and geography strongly structures who can access what new channels. Further, the media institutions themselves are becoming plenary I. Global, Hybrid or Multiple?
Global Communication
* New Agendas in Global Communication Research Karin Wilkins & Joe Straubhaar, Univer... more * New Agendas in Global Communication Research Karin Wilkins & Joe Straubhaar, University of Texas at Austin * Mapping "Global" in Global Communication and Media Studies Joe Straubhaar, University of Texas at Austin * Mapping Arab Television: Structures, Sites, Genres, Flows, & Politics Marwan Kraidy, University of Pennsylvania * Watching TV in a Windowless Havana Room Yeidy Rivero, University of Michigan * After Bollywood: Diasporic Media in an Age of Global Media Capitals Aswin Punathambekar, University of Michigan, Ann Arbor * Regional Cinemas and Globalization in India Shanti Kumar, University of Texas at Austin * Mobilizing Global Communication: For What and for Whom? Karin Wilkins, University of Texas at Austin * The Future of Global Communication from a Communication for Development and Social Change Perspective Florencia Enghel, Karlstad University * Beyond State-Centric Frameworks: Transversal Media and the Stateless in the Burmese Borderlands Lisa Brooten, Southern Illinois University * Anti-Politics and Information Societies in the South: Towards a Transcultural Political Economy Paula Chakravarty, University of Massachusetts Amherst * New Mediations in the Digital Age: An Analysis of Global Communication through Media Professionals Jose M* Garcia Madariaga, Universidad Rey Juan Carlos
Navigating between Old and New Media in the Technopolis: An Analysis of Media Use by Immigrant Families in Austin, Texas
Latinos and Television: Hybridization or Multilayered Cultural Identities?
UMI, ProQuest ® Dissertations & Theses. The world's most comprehensive collection of dissert... more UMI, ProQuest ® Dissertations & Theses. The world's most comprehensive collection of dissertations and theses. Learn more... ProQuest, Empowerment, access, and rights: Introducing information and communication technology to women in Costa Rica, Mexico, and Nicaragua. ...
Chapter 2. Structuring Race in the Cultural Geography of Austin
Inequity in the Technopolis, 2012
Revista Latinoamericana de Ciencias de la Comunicación
O livro discute as representações da deficiência física adquirida, com ênfase nas vivências da in... more O livro discute as representações da deficiência física adquirida, com ênfase nas vivências da intimidade da mulher. Tendo como objeto empírico a telenovela Viver a Vida, cuja narrativa abordou a temática por meio da personagem Luciana, apresenta uma análise interdisciplinar e interseccional que envolve questões como o cuidado, o corpo e a sexualidade. Para isso, utiliza procedimentos metodológicos da Etnografia de tela, fundamentados por um amplo referencial dos estudos nas áreas da Comunicação Social, da Antropologia e dos Disability Studies em sua interface com os Estudos de Gênero.
Dialogue: A Journal of Mormon Thought
This paper looks at what information media gatekeepers communicate about Mormons as well as about... more This paper looks at what information media gatekeepers communicate about Mormons as well as about what they discard. By doing so, it seeks to increase understanding about mass media as filters of information on religious groups that are undergoing the process of cultural integration. Case Study: In order to learn more about the way media organizations filter information about religious groups, the authors examined newspaper reviews summarizing the depictions of Mormons in Tony Kushner's play, Angels in America. Considered by some to be the major or at least most visible work of the decade involving Mormons, Angels received a Pulitzer Prize and Tony Awards for Best Play of 1993 (Part I) and Best Play of 1994 (Part II). Set primarily in New York City, it dramatizes the complex interplay between religion, politics, and the AIDS crisis. There are several themes and subplots in this long work, which is presented in two parts, entitled respectively: Millenium Approaches and Perestroika. The action, however, revolves chiefly around Pryor Walter, a homosexual with AIDS, who interacts with three other main characters who are Mor-
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Papers by Joseph D Straubhaar