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some literary-oriented ‘schools of writing’, such as naturalism or new jour- nalism, became very influential. Also, once journalism became a distinct occupation, practices, routines and conventions which facilitated quick and reliable production were standardized. Writing increasingly had little to do with personal genius or literary talents. It was organized primarily in accor- dance with industrial patterns and became formularized: ‘a skill anyone could learn’.'' Through socialization in the newsroom, journalists relate to shared sets of rules — sometimes laid down in style guides — which structure their stories.

Figure 1 some literary-oriented ‘schools of writing’, such as naturalism or new jour- nalism, became very influential. Also, once journalism became a distinct occupation, practices, routines and conventions which facilitated quick and reliable production were standardized. Writing increasingly had little to do with personal genius or literary talents. It was organized primarily in accor- dance with industrial patterns and became formularized: ‘a skill anyone could learn’.'' Through socialization in the newsroom, journalists relate to shared sets of rules — sometimes laid down in style guides — which structure their stories.