Key research themes
1. How do terroir and regional identity shape the sensory evaluation and market positioning of wines?
This research theme investigates the interplay between the objective sensory characteristics of wine (such as taste and aroma) and the cultural-historical concept of terroir—the unique combination of soil, climate, topography, and local viticultural practices. The focus is on how regional identity influences both how wines are evaluated by experts and consumers and how wines are positioned and branded in the global market. Understanding these mechanisms is critical, since authenticity and provenance increasingly affect consumer behavior and add symbolic value to wines.
2. What are the economic, structural, and strategic factors driving competitiveness and market dynamics in key national and global wine sectors?
This theme encompasses comprehensive analyses of the organization, evolution, and international trade of wine industries in major producing countries and regions. It addresses supply chain structures—including cooperatives and investor-owned firms—market segmentation, innovation capacity, international trade patterns, and institutional frameworks that define competitiveness. This research illuminates how domestic and global economic forces, institutional settings, and strategic choices affect production, export success, and structural adaptation to changing market demands.
3. How is the global wine sector adapting to environmental sustainability challenges and climate variability through tools, policies, and innovative business models?
This theme analyzes research concerning the environmental pressures on viticulture from climate change and sustainability imperatives, and the responses adopted by the wine industry. It covers climate risk assessment tools, adaptation strategies, sustainability standards, policy measures, and diversification of winery operations to improve resilience. The focus is on integrating climate science with agricultural, economic, and strategic considerations to inform stakeholders at various scales for long-term sustainability and economic viability.