The cultural impact of digital media on developments of Public Art presents itself through several interconnected aspects: - The possibility of implementing - through the definition of semantic ontologies - a rigorous conceptualization of...
moreThe cultural impact of digital media on developments of Public Art presents itself through several interconnected aspects:
- The possibility of implementing - through the definition of semantic ontologies - a rigorous conceptualization of historical-artistic, aesthetic and functional taxonomies within which to position a work or an activity;
- The development of media spectacularization in urban spaces, through: a) advanced systems for projection on building facades (Media Walls); b) the production of communicative and aesthetic situations based on Augmented Reality; c) the use of devices such as Google Glass, that allow to go through the urban spaces enabling a strong interaction with the information repositories related to visited places; d) the visualization of open/big data in forms characterized by a high emotional involvement, such as dynamic infographics or data based storytelling;
- The diffusion of mobile devices, that are replacing at a high rate the traditional desktop computers, leading to two major consequences for Public Art: a) a change in the cognitive, aesthetic and emotional expectations by the user in mobility; b) the possibility of automatically tracing the movements of the user, in order to experiment new ways for detecting and defining the behavior and the enjoyment of people in Public Art;
- The development and increasing complexity of social networks: the traditional ones (Facebook, Twitter), but also the newer ones, which are useful to identify the esthetic and cultural orientation of the user (Instagram, Pinterest, Cowbird, Medium, etc.. ), and allow to imagine new forms of emotional and cultural participation of the audience, especially in situations of advanced tourism.
The research aims to build an unitary interpretative model in which the different components listed above are discussed in their mutual relations. Taking into account the most advanced international examples in this field, and considering the most relevant paradigms in the area of digital media (Media Convergence, Socio-Spatial Theory, Digital Citizenship, Gamification, Transmedia Strategy) the research will assess the impact of digital media over traditional policies of Contemporary Public Art, in order to provide some guidelines for the self-evaluation of interpretation categories and to set up the planning of the operational actions.