Hospitality and Tourism Management

Libro electrónicoNo obstante los empeños emprendidos por muchos de los estudiosos del turismo en Latinoamérica, se destaca que una de las limitaciones más enfáticamente reiteradas sobre el quehacer científico es la escasa conjunción de esfuerzos para potencializar y difundir sus investigaciones sobre las problemáticas sociales, culturales, ambientales, económicas y políticas que presenta el turismo en la región (Osorio, 2016; Pearce, 2013). Esta exigua coordinación y trabajo en red de los académicos latinoamericanos ha inhibido la construcción de una sinergia colaborativa que visibilice y comparta los conocimientos entorno a una región geográfica con retos comunes. Justo con la intención de contribuir a superar esta limitante, se integra la presente obra, cuyo propósito radica en conjuntar distintos casos de estudio sobre la planificación y gestión del turismo en México, Chile, Argentina y Brasil, como una muestra indicativa de los objetos de estudio, los marcos ...

This research examines the influence of responsible leadership on environmental performance and organizational
green culture within the hospitality sector. In light of increasing environmental challenges, responsible leadership—
defined by its stakeholder-oriented approach—has emerged as a critical driver of sustainable practices.
The research tests a conceptual model using data from 572 employees and managers in four- and five-star hotels
in Antalya, Türkiye. Key hypotheses include the positive effects of responsible leadership on both environmental
performance and organizational green culture. Additionally, this study investigates the mediating role of green
culture and the moderating effect of employees’ eco-friendly behavior. Results confirm that responsible leadership
positively impacts environmental performance and green culture, with green culture partially mediating
this relationship. Furthermore, eco-friendly behavior amplifies the influence of green culture on environmental
outcomes. The findings emphasize the importance of integrating responsible leadership and cultivating a green
organizational culture to enhance sustainability efforts. Practical implications for hospitality management
include prioritizing sustainability-oriented leadership and fostering eco-conscious behaviors among employees.
Future research may explore longitudinal data and expand the model to different cultural contexts.

The study was a determination of the sensory qualities of candy formulated from calamansi (Citrus macrocarpa) leaves in terms of taste, texture, appearance, color, and aroma. It sought to produce and introduce an innovative and eco-friendly product by utilizing the flavor of calamansi leaves in candy-making. A descriptive-experimental research method, which is measured through a structured five-point Likert scale, was employed to the 100 respondents: 100 students and 10 teachers of Lungsodaan National High School who assessed four various formulation of the candies, namely: (1) 100g of sugar, (2) 200 gram of sugar, (3) 100g of sugar with cornstarch and food color, and (4) 200g of sugar with cornstarch and food color. The statistical evaluation involved analyzing the data with basic descriptive measures – mean and standard deviation - followed by one-way ANOVA (Analysis of Variance) and post-hoc comparison. ANOVA indicated strong statistical significance for the taste and texture overall ratings, with classroom teacher panels showing the clearest differentiation of means. In addition, the analysis identified the combination of cornstarch, added coloring, and elevated sugar level as key discarded, can indeed serve as an acceptable flavoring for confectionery applications. The outcomes encourage larger-scale trials to optimize ingredient ratios and highlight a clear market gap for distinctive, regionally manufactured sweets, thus inviting both academic and entrepreneurial follow-up.

A range of stakeholders should inform planning processes if these processes are to be consistent with best practice principles. This paper examines the case of the 12 Apostles Visitor Centre, a tourism development which was proposed to be located in a National Park in Victoria, Australia. Limited opportunities were provided for meaningful stakeholder input during the planning phase. Despite the prevailing view amongst all major parties that some development of facilities would be appropriate, an absence of genuine consultation was experienced prompting a substantial redesign of the development concept as originally conceived (in 1996) and to project delays which postponed the commencement of the development into 2000 by which time a new State Government was in place.

This study analyzes four factors affecting customer satisfaction at 5-star hotels in Ho Chi Minh City, including: Food & Beverage Quality (FB), Staff Professionalism (SP), Personalized Service (PS) and Room Quality (RQ). Data was collected from 250 customers at 10 5-star hotels and analyzed using SEM model. The results show that all four factors have positive impacts, in which FB and SP have the strongest influence, followed by PS and RQ. The study provides implications for 5-star hotel managers in prioritizing enhancing culinary experiences, training professional staff, personalizing services and upgrading room quality to maximize customer satisfaction in Ho Chi Minh City.

This critical review examines how strategic consultants advise hospitality and tourism organizations in developing and maintaining competitive advantage in an increasingly dynamic and complex global market. Using recent empirical studies, the paper explores the application of four key strategic frameworks: Porter's Five Forces, the Resource-Based View (RBV) and dynamic capabilities, Blue Ocean Strategy, and innovation-driven differentiation. The review emphasizes that while each framework offers unique strategic insights, applying them alone often fails to address the industry's multifaceted challenges. Instead, the findings support a hybrid, context-sensitive consulting approach that combines external threat analysis with internal capability development and value innovation. The paper concludes with practical implications for consulting practice and suggests future research directions, including framework integration, long-term impact evaluations, and the role of governance in sustaining innovation. This review advances the ongoing discussion on strategic management in hospitality by integrating theory and practice through the lens of contemporary consultancy.

The Surabaya Culinary Tourism Center is a strategic initiative by the Surabaya City Government designed to promote local economic development, empower micro, small, and medium enterprises (MSMEs), and enhance experience-based tourism. This study investigates the relationships among culinary quality, emotional experience, and revisit intention within the context of culinary tourism in Surabaya. Employing a quantitative explanatory design, data were collected from 250 domestic tourists using purposive sampling and analyzed through PLS-SEM. The findings reveal that culinary quality significantly influences emotional experience. Furthermore, emotional experience plays a significant mediating role between culinary quality and revisit intention. In contrast, the direct effect of culinary quality on revisit intention was found to be statistically insignificant. These results underscore the pivotal role of emotional experience in fostering visitor loyalty and align with the Experience Economy framework, wherein emotional engagement serves as a critical determinant of consumer behavior. The study offers practical implications for culinary tourism managers to improve not only the quality of food offerings but also the overall experiential value to encourage repeat visits.

This study explores how sustainable practices in the UK hospitality sector influence customer hotel selection behavior. By analyzing responses from 250 participants, the paper investigates key factors such as green certifications, waste reduction, and energy efficiency. Results indicate a growing consumer preference toward eco-friendly hotels, with implications for policy and strategic hospitality management.

Domestic tourism in India recorded impressive growth and supported the local economy significantly in the last phase of the COVID-19 pandemic. The extant research on this topic covers the impact of the pandemic and resilience strategies. Still, it leaves a gap in the discussion relating to the service providers' experience in the context of domestic tourism. The present study stems from the absence of empirical research on the trends associated with domestic tourism growth in India post-COVID-19. It examines the trends in domestic tourist behaviour from the tour operators' perspective. It employs a qualitative research design to explore the experiences of tour operators in India. Phone interviews were conducted with 26 tour operators to collect data. A thematic-content analysis is performed to generate themes with the help of Atlas ti software. The findings present the trends, preferences, motivations, and patterns of domestic growth tourism in India.

The advancement of the hospitality industry demands competent, well-educated, and highly trained staff for success in a competitive labor market. This study aimed to determine the work readiness of Bachelor of Science in Hospitality Management (BSHM) students by evaluating their technical and management skills and identifying factors affecting skill development. A mixed-method approach was used with 105 randomly selected BSHM-graduating students. Students' self-assessed technical skills were measured using a survey questionnaire, while actual technical skills in housekeeping and food/beverage services were assessed via demonstration tests. Management skills were evaluated using a teacher-developed scale. An open-ended questionnaire gathered qualitative data on the factors affecting skill development from 30 participants. The results showed that the students assessed themselves as competent in housekeeping and food/beverage services. However, the actual assessment revealed competence in housekeeping, but only moderate competence in food/beverage services. Management skills, particularly in analyzing hotel reports and situational analysis, were found to be low. The factors affecting skill development included personal factors (lack of self-confidence, poor study focus), interpersonal factors, teachers' expertise, internship experiences, laboratory exposure, and socioeconomic conditions. The findings suggest a need for continuous postgraduate training and development in specializations, implementation of comprehensive programs to enhance technical and essential skills, and addressing factors hindering skill development to better prepare graduates for industry demands. Recommendations include improving practical exposure, focused training in weaker areas, and enhancing teachers' expertise through professional development.

December is a period of fun and excitement so much so that many people look forward to it. However, are these excitements and fun inclusive of every member of society? This study investigates the inclusivity of Detty December festivities for people with disabilities in Nigeria, focusing on the practical and legislative aspects of accessibility. Despite the existence of protective legislation like the Discrimination against Persons with Disabilities (Prohibition) Act (DAPWDA), the experiences of people with disabilities during these celebrations remain largely unexamined. Through a survey of 42 participants with various disabilities, we explore the barriers to participation, the adequacy of current accessibility measures, and the implementation of inclusive practices during Detty December events. Findings reveal a significant gap between legal mandates and actual practice, with many respondents experiencing mediocre to terrible event experiences due to physical inaccessibility, lack of informational accommodations, and insufficient staff training in disability assistance. The study highlights the need for strategic improvements in venue selection, event planning, and staff education to ensure compliance with the law and that Detty December is a celebration accessible to all. Recommendations include improved signage, pre-event distribution of materials in multiple formats, mandatory disability awareness training for staff, and personalised service adjustments to meet individual needs. This study calls for a proactive approach in event management to ensure an inclusive festive environment where everyone can partake in the cultural celebration without barriers.

India, a land of ancient wonders and diverse landscapes, stands as a global tourism powerhouse. In 2023, it ranked 7th worldwide in tourism receipts, welcoming 6.2 million foreign visitors. From the majestic Himalayas to serene beaches and bustling ancient cities, India offers an unparalleled journey through its 42 UNESCO World Heritage Sites and vibrant cultural heritage.

The development of tourism sector was essential in the socio-economic development of nations. In a developing country like Ethiopia, the development of tourism industry is closely linked with the development of hotel sector because the majority of customers of this sector come from international tourists.  Bahir Dar located along the Historic Route, the town and its environ are endowed with both natural and cultural heritages. In this regard, the Blue Nile falls, the Lake Tana and its island monasteries have been potential attractions for the tourism industry. This potential was not yet fully exploited partly due to the low development of accommodation and hospitality services to the tourists in the hotel sector. Recently, even though the tourism industry began to win scholarly attention from various disciplines, nonetheless, the hotel sector still given little focus. Therefore, the major objective of this article is to examine the historical developments of hotel services in Bahir ...

In recent years, influencer marketing has emerged as a powerful tool in shaping consumer perceptions and driving purchasing behaviour. This study investigates the impact of influencer marketing on consumer buying intentions, particularly within the context of social media platforms such as Instagram, YouTube, and TikTok. By examining consumer interactions with influencers and their influence on brand awareness, trust, and purchase decisions, this research aims to provide insights into the effectiveness of influencer marketing strategies. A primary survey was conducted among a sample of social media users to measure the relationship between influencer endorsements and consumer purchasing intentions. The study analyses key factors such as credibility, engagement, and perceived authenticity of influencers, and their role in driving consumer decisions. The findings highlight the significant role influencers play in shaping brand perception and influencing consumer behaviour. This research provides valuable insights for marketers seeking to optimize influencer partnerships and tailor marketing strategies to meet the expectations and preferences of modern consumers.

Studies done regarding labour turnover in the service industry across the world indicate that, the hospitality sector leads with many employees' changing jobs from time to time. Subsequently, some causes of labour turnover are believed to be industry-specific. Both the internal and external causes of labour turnover affect the growth, profitability and customer satisfaction whenever it occurs in the workplace. Employers see the process of staff leaving and being replaced as a natural and inevitable feature of the industry. In Kenya, very little has been documented on the causes of labour turnover. This paper is based on a study completed in April 2011. The main purpose of this study was therefore to establish the internal and external causes of labour turnover in three and five star-rated hotels in Nairobi city. Nairobi city has seven hotels which are classified as five star and nine hotels which are classified as three star hotels. The study adopted descriptive survey research design. This study involved a total of 133 permanently employed staff working in these star-rated hotels. Simple random sampling method was used to pick hotels as well as the respondents for this study. The Employee Attitude Survey revealed that, lack of balance between work and personal life was a major cause of job resignation (32%) while lack of staff involvement in decision making and creativity was (56%) respectively in both set of hotels. Consequently, employees were familiar with job requirements and departmental mission statements. The need to create conducive work environment probably prompted them to ask for flexi-hours. Poor remunerations were cited with over 60% of the respondents dissatisfied. More so, was the undefined rewarding system where 46% of the respondents strongly disagreed. The study therefore recommended that, the management should improve the working condition for the employees as well as establishing training policies that equip employees with job requirements and expectations. Finally, the need to establish a rewarding system that would motivate workers other than monetary remunerations is also recommended.

This experimental study was aimed to determine the level of acceptability of Karondas Berry as wine in terms of its aroma, color, flavor and general acceptability. A standard sensory evaluation score sheet using a modified Hedonic scale was used by the 45 respondents to assess the acceptability of Karondas Berry as wine. Statistically, mean was used to determine the level of acceptability of Karondas Berry wine as to aroma, color, flavor and general acceptability while One-way Analysis of Variance (ANOVA), set at .01 alpha, was used to find out the significant difference in the level of acceptability of Karondas Berry wine as to aroma, color, flavor and general acceptability. Results revealed that the color and aroma of the three treatments (treatment A, B, and C) were "Liked Very Much" by the respondents. However, they extremely liked the formulation of treatment D (commercial wine) among the categories. In terms of flavor and general acceptability, both treatment A and C were "Liked Very Much". On the other hand, Treatment B were only "Liked Moderately", and that treatment D was the most liked among the four formulations. However, when treatment D is disregarded, treatment C has the highest acceptability level among the rest of the treatments. Thus, this treatment has a higher potential for mass production and market distribution. Results also showed that there was a significant difference in three formulations of Karondas Berry Wine in terms of color, aroma, flavor and general acceptability. This means that the amount of Karondas Berry Juice mixed in the formula produces different color, aroma, and flavor, hence, can affect the likability of the formulation. It is recommended that Karondas Berry Wine can be introduced to the market and can be a good venture for income generation and augment family income.

ABSTRACT
This study aimed at assessing the factors influencing employee’s performance in hospitality industry by taking a case study of Classic hotel in Kigali-Rwanda. This study was guided with the following specific objectives: to identify factors influencing the employee’s performance in Classic hotel, to find out challenges facing employee’s performance in hospitality industry and to suggest solutions to the challenges facing the employee performance in hospitality industry in Rwanda. Empowerment, transformational leadership, teamwork, work environment are the factors influencing positively employee performance in the hospitality industry. The following challenges were found: insufficient remuneration, inadequate qualified staff and lack of enough training. Recruiting professional and training the staff, collaboration on the problem solving ,communication and share information were established solutions. The data used in this study were collected using the questionnaire and interview tool on the sample size of 78 employees of Classic hotel. The result shows that, the correlations between employee performance and the empowerment, transformational leadership, teamwork, and work environment is more than 0.9 which indicate very song correlated. Regarding to challenges facing the employee performance in hospitality industry, the following were found inadequate qualified staff and training program with 83% and insufficient remuneration with 67%,. In the end, respondents of the study revealed the following as the solutions to enhance the employee performance in hospitality industry in Rwanda: recruiting qualified employee and training staff with 88% and collaboration on the solving problem with 86%. The study concluded that there is high relationship between independent variables and dependent variables. The study recommended the managers to retain the qualified employees and motivate them.
Key terms: Employee, performance, Employee performance, Hospitality Industry.

Conocer el perfil del turista es indispensable: aspectos como la orientación hacia el consumidor y la comprensión de sus motivaciones permiten una correcta toma de decisión y el desarrollo apropiado de estrategias. Por ende, este capítulo tiene el objetivo de presentar un análisis del perfil del ecoturista en San Carlos, Sonora, México, así como las principales razones de su visita, los atractivos visitados y las actividades realizadas. Para la obtención de información se aplicaron cuestionarios de manera digital y en los atractivos ecoturísticos del enclave, validándose una muestra de 359 cuestionarios; como pruebas de análisis se utilizaron medias y frecuencias. Entre otros resultados se aprecia que los ecoturistas son adultos jóvenes (media 31 años), con niveles de escolaridad altos, tienen un salario medio y/o alto, son estudiantes o empleados, solteros y sonorenses.

Cabos es un destino internacional, en fase de madurez, sustentado en tres ventajas: localización, naturaleza e infraestructura turística. En este documento se revisan los conceptos y estudios relacionados con los destinos de sol y playa; se contextualiza la problemática y se esbozan las perspectivas de esta actividad, ya que de continuar el actual modelo la competitividad del destino se ve amenazada. La aplicación de la teoría del «Ciclo de vida de los destinos turísticos», como modelo descriptivo-predictivo, ayuda a plantear algunas propuestas para un posible replanteamiento del modelo.

Modern approaches of understanding the concepts of accessible tourism for everyone are analyzed in this paper. Accessible tourism for everyone means that any tourism product should be designed irrespective of age, gender and ability, and with no additional costs for customers with disabilities and specific access requirements. The role of the principles of universal design for accessible tourism for everyone is described. In contrast to the concept of accessibility, which only applies to low-mobility categories of the population and focuses on physical access to transport and premises, as well as access to information, the concept of universal design emphasizes creating the same conditions convenient for all users, without impersonating any of them. The connection between accessible tourism for everyone and the goal of sustainable development is revealed. Accessible tourism for everyone significantly contributes to the achievement most of sustainable development goals. Three main prerequisites for the development of accessible tourism for everyone in the European Union are determined and characterized by: existing accessibility legislation and standards at the global, European and national levels, population ageing and increase in the number of people with disabilities. In Ukraine there is a lack of accessibility standards for tourism facilities and services. It is important to transfer experiences and knowledge that exists in the European Union to Ukraine and ensure an adapted implementation to local requirements. A map of the most accessible cities of the European Union is created and the quantitative distribution of these cities by country of ownership is presented. Accessible to all tourism chain is analyzed on the example of Ljubljana city in Slovenia, which was twice noted by the European Commission as one of the most accessible.

Employee turnover remains a significant challenge for organizations globally, affecting productivity, financial performance, and organizational stability. This systematic review synthesizes research from 2000 to 2024, addressing employee turnover from a holistic perspective, integrating psychological, organizational, and economic factors. Unlike previous reviews, this study eliminates selection bias by including seminal works alongside contemporary studies. The review also examines qualitative insights, ethical concerns in AI-driven turnover prediction, policy implications, and empirical validation through aggregated turnover statistics. Additionally, this study integrates findings on work stress as a major antecedent of turnover, with job satisfaction and organizational commitment serving as key mediating variables.

In recent years, the hospitality industry has found itself at the crossroads of intensive development of new technologies and changes in consumer preferences, which significantly increases the need for effective management of innovation projects. Innovation, as recognized by many experts, is becoming one of the fundamental engines of sustainable growth and competitiveness of enterprises in this industry. From hotels to restaurants, tourism to entertainment, all sub-sectors are faced with the need to adapt to rapidly changing market conditions and customer needs, which is impossible without innovation. The process of managing such projects is complicated by various factors, among which institutional conditions occupy a special place. Institutional factors include legal frameworks, political stability, socio-cultural norms, economic conditions and educational infrastructure, which can have both stimulating and restraining effects on the development and implementation of innovation. For example, strict environmental and safety regulations may encourage hotels to adopt green technologies and improve resource management, while high levels of taxes or bureaucracy may make it difficult to finance and develop innovative projects. This article is aimed at analyzing the role of institutional factors in the process of managing innovative projects in the hospitality industry. The main goal of the study is to identify and assess the influence of these factors on the success and efficiency of innovative projects in this industry. To achieve this goal, the article intends to solve the following tasks: review theoretical approaches to understanding institutional factors and their impact on innovation activity; study real examples from the practice of innovation management in the hotel business, restaurant business and other segments of the hospitality industry; analyze how changes in the institutional environment contributed to or hindered the implementation of specific

Tourism is a circulation of people who travel to or stay in places outside their home country. It has being believed as a major ingredient in the economic development strategy. Ethiopia possesses numerous natural, religious, historical, non-natural and cultural tourism attractions; economic contribution and its potential are incomparable. However, various external and internal factors have been affecting the sustainable development of the tourism industry in Ethiopia. Shortage of tourist facilities, lack of skillful human resources, weak promotion, lack of integration and political will are the major negatively contributing forces. Although Ethiopia possesses massive tourism development potentials with its unique biodiversity and spectacular topographic features, its economic contribution to the country is unmatched. A solution could be the implementation of a tourism tax; these taxes can be used to fund the continuous development and improvement of its tourism markets. Thus, relieving the country of the stigma relying on foreign money to help its own industry and giving full of tourist facilities, skillful human resources, promotion, socio-cultural and political will for the tourists.

The stock of hotels in Ethiopia has increased sharply over the last few years. While tourist accommodation is available as the major attraction, improvement as well as new construction is taking place. The Inbound Tourist Arrivals in Ethiopia continued to grow from 76,844 in 1989, to 115,000 in 1999, 184,078 in 2004, 427,286 in 2009 and reaching 523,438 in 2011. The GTP's target on the number of tourist arrivals by the end of 2014/15 was set at 1 million in-bound tourist arrivals. The total number of hotel rooms and beds of all hotel establishments in Ethiopia was 19,025 and 24,083, respectively in 2011. A total of 37 investors have taken investment permit in Addis Ababa alone to construct hotels with star ratings in 2012/13. Furthermore, the projected unsatisfied demand for hotel single night rooms in Ethiopia in the years 2015 and 2020 will be 1.3 million and 3.1 million, respectively. In line with this, Sectoral distribution of outstanding loans of the banking system in Ethiopia indicated that credit to hotels sector accounted for an insignificant amount of 2 percent in 2010 and 1.85 percent in 2011. Therefore, improvements of the banking system in extending credit services would be helpful for the hotel sector.

Este artículo tiene por objetivo analizar el desarrollo del recurso humano en el sector turístico de México. Esta industria ha contribuido de manera importante en el progreso de la economía. Sin embargo, se ha observado poco desarrollo del recurso humano, muchos puestos de trabajo no están bien remunerados. Se analizaron datos estadísticos en el periodo del 2008 al 2013. La información fue tomada de reportes de los órganos de Servicio Nacional de Empleo, Observatorio Laboral y la Secretaría del Trabajo y Previsión Social. Los resultados muestran que la población empleada en el sector turístico representa alrededor de tres millones de personas, la mayoría presentan estudios de primaria y secundaria, mientras que una minoría con estudios universitarios. En el año 2008, la mayor parte de la población contaba con estudios de primaria, y menor cantidad con estudios superiores. Durante el año 2009, el ingreso mensual promedio fue el más reducido del periodo estudiado. Con respecto a la posición laboral, en el año 2012 se observó la menor cantidad de población ocupada en puestos directivos. En conclusión, el gobierno mexicano necesita elaborar un conjunto de políticas públicas que permita el desarrollo del capital humano en el sector turístico mexicano.

One of the most competitive industries in Kenya and the entire continent of Africa is the hotel industry, which contributes significantly to the country's economy. As a result, the sector is a significant source of foreign exchange, employment, and revenue for the nation. However, the emergence of the Covid-19 global pandemic has had a significant impact on the hotel industry in the country as elsewhere globally with travel restrictions, social distance requirements, and low visitor turnout affecting their operations. The researcher sought to examine the influence of technology enabled service differentiation strategy on reopening performance of the hotel industry in Kenya in the post-pandemic context. Marketing Mix Theory guided the study. The study adopted expressive cross sectional survey research design and targeted 47 star rated hotels, lodges, camps and as well as guest houses in the South Rift Circuit, that is, Nakuru and Narok counties using a census. Data was collected through questionnaires from the marketing managers of the hotels. Qualitative data was analyzed through thematic and content analysis using Nvivo while quantitative data was coded and analyzed through SPSS computer software version 24.0 using both descriptive and inferential statistics. The outcome revealed that technology enabled strategy affecting post-pandemic reopening performance of star-rated hotels in the South Rift Circuit, Kenya is significant. Therefore, the study recommends that the hotels should make provision for continuous training of staff on modern technologies. The hotels' management need to provide tailored services to individuals and group clients as need arises. The hotels need to diversify their markets to ensure that they are able to tap into more potential markets locally and internationally. Finally, the hotels need to emphasize on market growth strategies.

This study explores consumer perceptions of halal food product purchasing behavior and the
significant role of marketing influencers in Malaysia. The primary objective is to understand how
these factors interact to influence purchasing decisions within the halal food sector. A systematic
literature review was conducted, adhering to the guidelines set by Petticrew and Roberts (2006),
to analyze previous studies related to the topic. The study employed foundational theories,
specifically the Theory of Reasoned Action (TRA) and Social Influence Theory, to establish a robust
framework for understanding consumer behavior dynamics. Findings reveal that consumer
perceptions are shaped by religious beliefs, brand trust, and health considerations, with marketing
influencers playing a crucial role in enhancing brand visibility and trust through authentic
connections with their audiences. The study concludes that effective marketing strategies in the
halal food sector must align with consumer values and leverage the credibility of influencers to
foster brand loyalty and drive sustainable growth.

Tourism is the set of trips for pleasure, for professional or commercial reasons, that tourism is the travel and stay engaged people in different places outside their usual environment, for a specified period. This results in spaces where tourists can stay at the time of your stay, this is where the hotels providing accommodation services arise. One of the main problems encountered in the hospitality organizations in Puerto Vallarta, is the lack of intervention actions to help achieve improvements and increases in productivity through climate studies in organizations.The University Center of the coast in order to identify the elements of internal communication and productivity in business and how these affect the productivity of the employees of all levels took place. This research is not Experimental or Ex-post facto type because such research observes the phenomena as they occur in their natural context.

Esta investigación fue un estudio documental, ya que basó en la revisión y análisis de artículos y capítulos de libros sobre la calidad del servicio en Acapulco. La temporalidad del estudio fue retrospectiva, ya que se analizaron las investigaciones publicadas del 2014 a 2020. El alcance del estudio fue descriptivo, ya que solo se describió la problemática existente del servicio que existe en Acapulco Guerrero, México. La población objetivo fueron los turistas. No se realizó muestreo alguno, ya que se tomaron los artículos publicados pertenecientes a la calidad del servicio de Acapulco. Los resultados de la calidad del servicio en las tres Zonas Turísticas de Acapulco, tuvieron diversos resultados, los referentes a las instalaciones la zona dorada se encontró que la percepción es mejor que la expectativa, eso indica que existe calidad de servicio a diferencia de la Zona Diamante y Tradicional que la expectativa es mayor que la percepción, lo que nos indica que no existe calidad de servicio. Con respecto a los recursos humanos, la Zona Dorada y Tradicional, la percepción es mayor que la expectativa, esto nos orienta que existe calidad de servicio, a diferencia de la en la Zona Diamante la expectativa es mayor que la percepción lo que nos demuestra que no hay calidad de servicio. Todos estos resultados fortalecen las acciones que se tienen que realizar, porque para que exista la Calidad del Servicio, siempre la percepción tiene que sobre pasar a la expectativa del servicio. En otro estudio, se evaluo la Calidad del Servicio, que ofrecen los hoteles de la zona Dorada, la percepción sobre paso a la expectativa (8.63 -8.49), en la Zona Tradicional la percepción sobre paso a la expectativa (8.95-8.92) lo que indica que en estas dos zonas existe Calidad de Servicio a diferencia de la Zona Diamante donde no se encontro la calidad de servicio, porque la expectativa fue mayor que la percepción (9.4 -9.36). Al realizar estos dos estudios de la Calidad la peor calificada es la Zona Diamante, solo resalta en su equipamiento, en La Zona Dorada resalta sus instalaciones y las calificaciones en sus recursos humanos y la aprobación en el promedio general y la Zona Tradicional resalta sus recursos humanos y su promedio general. Es importante resaltar que la mayor cantidad de turistas que llegan al puerto de Acapulco son de la Ciudad de México, seguido del Estado de México. La conclusión general es que todo es dinámico y las acciones y procesos van cambiando con el tiempo, por la gran cantidad de factores que inciden en la calidad de servicio, por tanto, al promediar las percepciones y las expectativas de forma general, se tien que la percepción (8.993) fue mayor que la espectativa (8.923), concluye que si existe calidad del servicio en el hospedaje, alcanzando así el objetivo propuesto, ya que se analizó la calidad de servicio en las tres Zonas turísticas de Acapulco.

Education is one of the most significant methods for engaging and empowering any individual or a community. It is necessary especially for women to help them develop socially and economically. Varied sectors are engaged in the drive of women empowerment whether it is hospitality and tourism or any other field. Most hotels and tourist organizations are trying to employ women and empower them socially and financially. The study aimed to assess the knowledge of 12th pass-out girls on Hospitality Management Operations for providing them employability with the objective to acquaint learners with theoretical as well as practical knowledge of the various departments of the Hospitality Industry i.e. Front desk management, Housekeeping Operations, and Food and Beverage Operations. The sample size comprised of 120, 12th pass-out girls from Surat City of Gujarat State selected through the Purposive Sampling Technique. The questionnaire was used as a tool for data collection. Results revealed that the majority of the respondents (86.67%) were having Low extent of knowledge about the different areas of the hospitality industry. Based on extent of knowledge of the respondents the researcher developed various modules and provided training on Front desk management, Housekeeping Operations, and Food and Beverage Operations to enhance their knowledge and provide them with employment opportunities which was found very effective in enhancing the knowledge of the 12 th pass out girls.

Women's empowerment is one of the major issues currently. Various sectors are working to uplift the status of women and provide them with employment opportunity. The hospitality and tourism industry is one among them. Employment in hospitality operations allows 12 th pass girls to work, enhance their skills and develop confidence among them which may help in improving their knowledge and skills as well as the economic conditions. Housekeeping is one of the departments of the hospitality industry responsible for cleanliness, maintenance, aesthetic upkeep of rooms, public area, back area, and surroundings. It can be a bright career field for girls who are interested in the hospitality/tourism industry. Most of the girls cannot continue their studies after 12 th because of financial problems or poor economic conditions of the family. Therefore the study was conducted to enhance the employability skills of the senior secondary pass out girls for housekeepingdepartment. For the present study, the sample size comprised of 120, senior secondary passout girls from Surat City of Gujarat State selected through the Purposive Sampling Technique. The questionnaire was used as a tool for data collection. The findings revealed that 74.17 per cent of the respondents had low extent of knowledge about the different areas of the hospitality management operations. Therefore, the researcher developed various modules and provided training on Housekeeping Operations and it was found very effective in enhancing the employability skills of the senior secondary pass out girls.

Seven preregistered experiments demonstrate that when consumers believe emotional marketing communications are written by an AI (vs. a human), positive word of mouth and customer loyalty are reduced. Drawing from authenticity theory, we show that this “AI-authorship effect” is attenuated for factual (vs. emotional) messages (Study 2); when an AI only edits the communication (Study 3); when a communication is signed directly by an AI (Study 4); and when consumers believe that most marketing communications are written by AI (Study WA1). Importantly, when consumers believe a communication is reused (i.e., not originally written by the sender), the effect is reversed (Study 6). This “AI-authorship effect” is serially mediated by perceived authenticity (Studies 5 and 6) and moral disgust (Studies 1–6 and WA1). These findings are evidenced using both personalized and mass communications, different emotions, businesses and organizational employees, and both hypothetical and
behavioral measures.

Hospitality is an industry that co-exists with the tourism industry, which primarily provides services in the form of accommodation, food and beverages, and entertainment. Hospitality workers are exposed to multinational guests. Diversity in ethnicity, nationality, culture, and beliefs pose a challenge among hospitality workers. Poor knowledge of dealing with multinational guests can result in bad customer experience and complaints. This research explored the lived experiences of hospitality workers in Cebu with multinational guests. This study utilized a descriptive phenomenological design. Seven key informants are hospitality workers from different areas of the industry who participated in this study. Collaizi's seven steps of data analysis were utilized in the analysis of the descriptions of the informants. Results revealed that: theme (1) hospitality workers face Language barrier problem, theme (2) guests' food preferences are influenced by their ethnicity and religious beliefs, theme (3) Hospitality workers displays qualities of an accultured worker, theme (4) hospitality workers see that dealing multinational guests is a learning opportunity, and theme (5) they think that their experiences can be useful for future work prospect.

Yenilik faaliyetleri toplumları yapısal, sosyal ve çevresel açıdan etkilemektedir. Bu yenilik faaliyetlerinin ortaya çıkması toplumun kültür özellikleri ile de yakından ilgilidir. O yüzden kültür, toplumda yaşayan insanların değerlerini, yaşam biçimlerini, düşüncelerini ortaya koyan ve şekillendiren tarihsel bir süreçtir. Bu süreç kurumların yeniliği özümsemeleri için örgüt kültürünün oluşumunu sağlamaktadır. Örgüt kültürü, inovasyon kültürü ile ilişkili en önemli faktörlerden biridir. Bu çalışmada inovasyon ve örgüt kültürünün boyutları üzerine yapılan çalışmalar incelenerek kavramsal çerçeveye en uygun inovasyon kültürü modeli belirlenmeye ve bu kapsamda gelecek çalışmalara yön verilmeye çalışılmıştır.

Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to visit a country and experience the cuisine. This study examines the mediating effects of Turkish cuisine image on the relationship between novelty seeking and intention to visit. In this regard, Turkish cuisine image and its effect on individuals from the United Kingdom (U.K.) who had eaten at Turkish restaurants was analyzed. Individuals at Turkish restaurants were asked to fill out self-administered questionnaires with 78 questions. An online platform of people was also utilized. It was seen that cuisine image has a significant mediating role on the intention to visit Turkey.

The purpose of this research was to identify the major challenges of Leadership in the implementation of the national children's policy of Ethiopia, at Bahir Dar City Administration Women, Children and Social Affairs Department. To identify the major challenges of leadership in the implementation of the policy, constructivist research paradigm, qualitative research approach and phenomenological research design was employed. Interviews and focus group discussions were the basic tools of data collection. Both primary and secondary sources of data were used. Purposive sampling technique and thematic data analysis are employed. The challenges of leadership in the implementation of the national children's policy in the study area are multi-faceted. But according to the findings of this study, they are grouped into four themes. These are: economic challenges, socio-cultural challenges, lack of awareness and political and legal problems. To overcome the challenges of leadership in the implementation of the policy, the following recommendations were given. These were: providing education and health facilities for children, providing school feeding for children, creating awareness about the rights of children for all stakeholders, increasing the economic level of families, building recreational centers for children, allocating enough financial and human resources for children affairs, increasing children role and participation in decision making processes affecting them, giving due

The tourism industry has been strongly impacted by the consumer use of review sites. Since review travel sites such as TripAdvisor allowed accommodations to create own profiles with information, hotels began incorporating these actions into their engaging customers programming. Despite the benefits that review sites can offer to customers, hotels and accommodations, its implementation is not developed and exploited in all its possibilities, and little is known about hotels use of this review sites. This study explores the topic trough quantitative methodology, conducting multiple correlation analysis of data obtained from a sample of 301 hotel managers. Managers consider they are committed to this type of platforms and are capable of use it accurately. Also it was found evidence of correlation between use of TripAdvisor and hotel characteristics (size, ownership structure, and category). Furthermore, multiple regression analysis shows competence and commitment as the most important predictors of use intensity.

This research paper addresses the problem of modeling service between heterogeneous intelligent spaces, essentially to share complex services. In the last decade, development-focused health care systems in intelligent environments have taken great interest, especially through the development of systems that have proven useful for medical monitoring of users. However, these approaches are limited to small geographic areas such as a home or hospital. Current methods in cooperative coordination of multi-agent systems have investigated the problem of composing services, but only among the agents of a single society, leaving open the question of composition of services between different societies of agents. The purpose of this research is the development of a model service composition that can be used in the migration of users between smart spaces.

The present contribution refers to the community of Sayulita, which is located in the south coastal area of Nayarit State. The objective of the research work was to find out, from the local people or local residents, what was their perception about the tourism development since Sayulita received the denomination of Magic Town, for this, the stimate was made for application of 50 questionnaries to the community people in 2017 year. From the questionnarie it was obtained 53 variables that were stadistically analysed, obtaining 379 correlations from a total of 1, 849 posasible. There were 222 correlations with p <0.05000, and for research purposes only and explain the phenomenon under analysis, correlations are taken up to r = 0.3879 and p = 0.005, which turno ut to be 169. Finally, it is Recinatur International Journal of Applied Sciences, Nature and Tourism VOLUMEN 2. N. 1

In an effort to explore additional variables as antecedents of emotional solidarity, satisfaction with life (SWL) was considered in this study. More specifically, the research question posed in this paper is, can Satisfaction with Life Scale (SWLS) significantly predict the three factors of the Emotional Solidarity Scale (ESS): welcoming nature, emotional closeness, and sympathetic understanding? Reliabilities were strong for all four measures. SWLS significantly predicted all three emotional solidarity factors, albeit only explaining a modest degree of variance in each of the dependent variables. Practical implications are discussed.

In an effort to explore additional variables as antecedents of emotional solidarity, satisfaction with life (SWL) was considered in this study. More specifically, the research question posed in this paper is, can Satisfaction with Life Scale (SWLS) significantly predict the three factors of the Emotional Solidarity Scale (ESS): welcoming nature, emotional closeness, and sympathetic understanding? Reliabilities were strong for all four measures. SWLS significantly predicted all three emotional solidarity factors, albeit only explaining a modest degree of variance in each of the dependent variables. Practical implications are discussed.

Resumen En América Latina hoy en día es evidente una tendencia hacia incrementar la educación superior en turismo como parte de la profesionalización de los servicios. En México, el surgimiento en 1958 de la primera licenciatura en turismo es notable debido a que es uno de los programas universitarios más tempranos en toda Latinoamérica. Esta investigación analiza el surgimiento y expansión de los programas educativos públicos en el nivel superior, es decir, las licenciaturas en turismo en México, desde 1958 hasta 2021. El objetivo es conocer su evolución y analizar si su creación respondió al desarrollo de la actividad turística en el país. Para fines de este estudio se construyó una base de datos ad hoc y se realizó un análisis diacrónico de los programas de universidades públicas vigentes en México entre 1958 y 2021. Los 63 años del período estudiado se dividieron en tres apartados. El primero inicia en 1958 y concluye en 1980. El segundo comprende de 1981 al año 2000 y el último del 2001 hasta el 2021. Los resultados indican un aumento exponencial de licenciaturas en turismo a partir del 2000. Aunque las primeras licenciaturas fueron creadas en instituciones públicas y estuvieron fuertemente ligadas a la consolidación de destinos mexicanos como Acapulco y Puerto Vallarta, a partir de la década de 1990, esta alineación es menos clara, llegando incluso a desfases de 20 años entre la consolidación de destinos turísticos como Cancún y la creación de la primera licenciatura pública en turismo en Quintana Roo. La novedad es que muchas de estas licenciaturas ya no solamente incluyen enfoques económico-administrativos, sino que también contienen asignaturas de las ciencias sociales y ambientales, lo que evidencia un cambio en la enseñanza tradicional del turismo.

espanolEl paisaje es un recurso importante para el desarrollo de la actividad turistica y su grado de conservacion incide en la decision de visitar un destino. El paisaje de Cancun posee un alto valor ecologico y paisajistico, a pesar de las modificaciones que ha sufrido durante el desarrollo de la actividad turistica. A partir del metodo directo de evaluacion del paisaje se analizo la forma de apropiacion por parte del visitante de la zona hotelera. Se encontro que el visitante de Cancun percibe el valor ecologico y paisajistico del destino, por encima de su valor economico, existiendo una valoracion ecologica y estetica del paisaje, que tiene una alta preferencia sobre el destino. Esta informacion puede ser de utilidad para el diseno de estrategias que permitan conservar el recurso con una vision a largo plazo. EnglishDescription of the Appropriation of Landscape by the Visitor of Cancun, Mexico. The landscape is an important resource for the development of tourism activity, and i...

in this PPT
Concept, Historical evolution of Hospitality industry – Global and Indian Context, Structure ‎of Accommodation Industry, Types of Hotels, Operation of Accommodation Units, Yield
Management, Occupancy Rates, Hospitality Industry Business Network, Determinants of
Hospitality, Guest Relationship Management, Trends of Hospitality Business. ‎

When we undertake leisure travel, in most cases, we want to enjoy the history and civilization of a distant location, relax in an eco-friendly destination, or experience the beauty of local culture like dance, drama, theatre, handicrafts, or any other fine arts. These experiences become memorable and remain in our minds for longer duration. The interests for experiential tourism have gained more importance among young generations and scholars and tourism practitioners of late. This process or trend in leisure travel is also known as "Immersion travel". Uniqueness of the destination and authentic experiences are the hall marks of experiential tourism. Tourism is a principal contributor to the State's economy in Kerala. Kerala has topped the list of the 'Most Welcoming Region' in India, according to a survey conducted by leading digital travel platform Booking.com. Because of its uniqueness, National Geographic Traveler selected Kerala as one of the best 50 destinations of a life time and also as one of the thirteen paradises in the world. Of late, the Responsible tourism destinations in the state and the new STREET (acronym for Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism hubs) projects have attracted many enthusiastic experiential travelers. Homestays in Kerala are an alternate accommodation option and they are part of the sharing economy. They also provide opportunities for Village tourism and authentic socio-cultural experiences. The homestays in Kerala are concentrated in those districts where there are a lot of destination attractions. The study concludes by saying that Experiential tourism is a special kind of tourism where the traveler and his/her direct experiences, are an opportunity for enrichment of cultural, social and emotional enrichment. Because homestays are comparatively economical and they provide security and warmth of a home and also provide to learn a new culture, they attract many experiential travelers.

This study utilized student respondents from two universities in South Africa and analysed their perceptions of their hospitality management education, and then established relationships between their profiles and responses. A structured questionnaire survey of 184 hospitality management students provided the data for analyses. A greater number of students surveyed did not select hospitality as their first-choice study programme. However many of them tended to be satisfied with their study, and wished to recommend hospitality management education to their friends and relatives, and planned to remain and work in the hospitality sector over the long-term. This study also ascertained that students’ who have positive attitudes towards hospitality management and the sector, are mostly those that selected hospitality management as their first-choice study and then females were also in the majority. Students are generally concerned that their study curriculum is somewhat inadequate to addr...

In many countries, especially one such as Malaysia, tourism has become a key factor in economic development, and the industry heavily relies on feedback from local residents. It is essential to observe and examine the perceptions of residents towards tourists and tourism development for better planning in realizing successful and sustainable tourism development. Therefore, this research measured the relationship between residents&#39; welcoming nature, emotional closeness, and sympathetic understanding (emotional solidarity) towards tourists and their respective attitudes towards supporting tourism development. To test the proposed research model, we collected data using a questionnaire survey from 333 residents in rural areas in Malaysia. We used the structural equation modelling technique (Amos) to evaluate the research model, and the results revealed that the residents&#39; willingness (welcoming nature) to accept tourists is the strongest factor that effects the residents&#39; a...

The COVID-19 crisis has profoundly affected global education, necessitating a shift to online teaching. This study explores the lived experiences of Hospitality Management students undergoing synchronous and asynchronous learning, addressing the "practicalknowledge gap" or "action-knowledge conflict gap" in these two learning processes. Employing a qualitative approach and using transcendental phenomenology as its research design, the study aims to describe the challenges and adaptations in this new learning environment. Data were collected through structured interviews and analyzed using Moustakas' data analysis framework, revealing thirteen emergent themes from the horizons of participants, such as Challenges in Synchronous and Asynchronous Learning during the Pandemic, Financial Struggles and Internet Connectivity Issues, Impact on Mental Health and Wellbeing, Adjustments and Coping Strategies, Social and Emotional Impact, Learning Environment and Convenience, Preferences for Learning Modalities, Adaptability and Adjustments, Academic Achievements and Engagements, Reflection on the Learning Process, Positive Self-Perception, Adaptability and Resourcefulness, Motivation and Future Outlook, and grouped into five primary universal themes such as materiality, bodily concern, relationship to self and others, space, and causality. The findings emphasize the importance of adapting education for quality learning in the new medium and suggest implementing flexible learning modalities to accommodate diverse challenges faced by learners.

El artículo se centra en la percepción de la pérdida de atractivo
del Corredor Urbano Comercial de la Avenida de los Héroes
de la ciudad de Chetumal (CUCAH), Quintana Roo, México,
como caso referente de los cambios y transformaciones
que actualmente están ocurriendo a nivel global, derivando
en cambios de comportamiento y uso de la ciudanía en el
espacio público. Específicamente, el estudio se enfoca en
la perspectiva del usuario-consumidor, a través del análisis
de los atributos del Marco de las Cuatro Aes, que representa
el modelo de gestión para el éxito de las Áreas Comerciales
Urbanas o Centros Comerciales Abiertos (CCE), basado en la
Accesibilidad, Atracciones, Amenidades y Acción; dentro del
contexto de abandono y deterioro físico.