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Fig. 7. The Al-Authorship Effect Reverses for Copied and Reused Communications (Study 6).

Figure 7 The Al-Authorship Effect Reverses for Copied and Reused Communications (Study 6).

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consistent with evidence that algorithmic authenticity can be enhanced by highlighting the human origins of an AI’s work (Jago et al., 2022). 2.4.4. When emotional content is reused
consistent with evidence that algorithmic authenticity can be enhanced by highlighting the human origins of an AI’s work (Jago et al., 2022). 2.4.4. When emotional content is reused
Fig. 2. Authorship Effects on Positive Word of Mouth and Customer Loyalty Are Attenuated when the Content Is Less Emotional (Study 2).
Fig. 2. Authorship Effects on Positive Word of Mouth and Customer Loyalty Are Attenuated when the Content Is Less Emotional (Study 2).
Fig. 4. Editing (vs. Authoring) by AI Increases PWOM and Customer Loyalty (Study 3).
Fig. 4. Editing (vs. Authoring) by AI Increases PWOM and Customer Loyalty (Study 3).
Fig. 3. Authorship Effects on Moral Disgust Are Attenuated when the Conten: Is Less Emotional (Study 2).
Fig. 3. Authorship Effects on Moral Disgust Are Attenuated when the Conten: Is Less Emotional (Study 2).
Fig. 5. Editing (vs. Authoring) by AI Decreases Moral Disgust (Study 3).
Fig. 5. Editing (vs. Authoring) by AI Decreases Moral Disgust (Study 3).
Fig. 6. The Al-Authorship Effect Is Attenuated When the AI Signs the Communication Directly (Study 4).
Fig. 6. The Al-Authorship Effect Is Attenuated When the AI Signs the Communication Directly (Study 4).
Note. Values indicate unstandardized regression coefficients. *p <.05. ***p< .001. Fig. 8. Moderated Serial Mediation Results (Study 6).
Note. Values indicate unstandardized regression coefficients. *p <.05. ***p< .001. Fig. 8. Moderated Serial Mediation Results (Study 6).
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MarketingArtificial IntelligenceLarge language modelsGenerative Artificial IntelligenceGenerative artificial intelligence (AI)
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