Key research themes
1. How do digital native media evolve and impact the contemporary media ecosystem?
This research area focuses on the emergence, evolution, typologies, economic models, and audience relationships of digital native media, i.e., media outlets created specifically for the internet without legacy media origins. Understanding this theme is crucial as these media forms increasingly challenge and complement traditional media, influencing journalism practices, consumption patterns, and media sustainability in the digital age.
2. What are the implications of digital convergence on media industries and society?
This theme investigates how the fusion of formerly separate media platforms, enabled by digital technologies, reshapes media production, distribution, business models, audience fragmentation, and wider societal effects such as privacy, attention, and social interactions. Understanding digital convergence is important as it reframes media paradigms, challenges legacy structures, and produces novel consumer-producer dynamics.
3. How do digital media practices impact everyday life, literacy, and social-political engagement?
This research area explores digital media’s role as a socio-cultural environment shaping consumption devices, literacy practices (especially among youth), political expression, and mundane as well as contentious everyday communication, emphasizing the interplay of technology, identity, agency, and social change. These insights reveal how digital media extend beyond technology to influence power relations, cultural identities, and modes of activism in daily life.