Academia.eduAcademia.edu

Figure 1 – uploaded by Oliver Mtapuri

See full PDFdownloadDownload figure
Table 1. CBTVAI community. Ihus, while Many tour operators include short visits of a few hours to local communities in_ their itinerary...it is important to realise that these short visits (often arts and crafts shopping trips) are not CBT’(CBI, 2009314). Suansri (2003:18) _ rightly proposes that ‘short visits are often simply ‘arts and crafts' shopping trips that some incorrectly label as ‘CBT’.’ As such, it is necessary for a CBT venture/project to have facilities and infrastructures which allow for ‘a-long-stay’ guests. This is an important and basic issue because what is needed for a few hours (maybe one day) is little infrastructure and __ facilities, including activities and programmesas opposed to what is required for a long stay. The fundamental issues are that CBT should allow a visitor ‘full immersion’ in the local reality, to a _ learning experience and understanding of the local context which, in turn, should represent itself as ‘authentic’ as much as possible (see above about issues related to authenticity). Therefore, issues related to ee a eh ee he ee es ne

Table 1 CBTVAI community. Ihus, while Many tour operators include short visits of a few hours to local communities in_ their itinerary...it is important to realise that these short visits (often arts and crafts shopping trips) are not CBT’(CBI, 2009314). Suansri (2003:18) _ rightly proposes that ‘short visits are often simply ‘arts and crafts' shopping trips that some incorrectly label as ‘CBT’.’ As such, it is necessary for a CBT venture/project to have facilities and infrastructures which allow for ‘a-long-stay’ guests. This is an important and basic issue because what is needed for a few hours (maybe one day) is little infrastructure and __ facilities, including activities and programmesas opposed to what is required for a long stay. The fundamental issues are that CBT should allow a visitor ‘full immersion’ in the local reality, to a _ learning experience and understanding of the local context which, in turn, should represent itself as ‘authentic’ as much as possible (see above about issues related to authenticity). Therefore, issues related to ee a eh ee he ee es ne

Related Figures (3)

Keywords: tourism; community-based tourism; tourism index; tourism market; tourists Source: http/:/www.southafrica.net Community-based tourism (CBT) is a model of community development which places the community at the centre of that development. It attempts to harness the ef empowerment for the benefit of the community. This article deve Affinity Index (CBTVAI) based on perusal of extant literature in w terms of research methodology. The key contribution of this article ort of communities through their ops a Community-based Visitors hich only secondary was used in is the development of a CBTVAI which is an instrument useful to owners/managers of CBT entities in evaluating their CBT businesses from a visitor perspective. The index does not include all possible i ems because CBT ventures exist in different contexts with different requirements. This index mere various basic aspects linkedto the attractiveness of CBT to visitors y provides sample items related . As such, the index represents a flexible framework which can continuously evolve and be reformulated based on specific needs of a CBT entity. The CBTVAI has some strengths and weaknesses. Some of its strengths include the provision a visitor perspective grounded in real life experience; a framework for profiling CBT ventures; a platform for receiving visitor feedback in the form of immediate ‘post-trip’ feedback; and a tool for assessing broad visitor/customer (dis)satisfaction with CBT offerings. The weaknesses include: failing to take into account the visitor's demographics and psychographics; ignores prices per item; places an extra burden on communities to undertake technical data analysis which skills could be deficient in communities.
Keywords: tourism; community-based tourism; tourism index; tourism market; tourists Source: http/:/www.southafrica.net Community-based tourism (CBT) is a model of community development which places the community at the centre of that development. It attempts to harness the ef empowerment for the benefit of the community. This article deve Affinity Index (CBTVAI) based on perusal of extant literature in w terms of research methodology. The key contribution of this article ort of communities through their ops a Community-based Visitors hich only secondary was used in is the development of a CBTVAI which is an instrument useful to owners/managers of CBT entities in evaluating their CBT businesses from a visitor perspective. The index does not include all possible i ems because CBT ventures exist in different contexts with different requirements. This index mere various basic aspects linkedto the attractiveness of CBT to visitors y provides sample items related . As such, the index represents a flexible framework which can continuously evolve and be reformulated based on specific needs of a CBT entity. The CBTVAI has some strengths and weaknesses. Some of its strengths include the provision a visitor perspective grounded in real life experience; a framework for profiling CBT ventures; a platform for receiving visitor feedback in the form of immediate ‘post-trip’ feedback; and a tool for assessing broad visitor/customer (dis)satisfaction with CBT offerings. The weaknesses include: failing to take into account the visitor's demographics and psychographics; ignores prices per item; places an extra burden on communities to undertake technical data analysis which skills could be deficient in communities.
African Journal of Hospitality, Tourism and Leisure Vol. 4 (2) - (2015) ISSN: 2223-814X Copyright: © 201¢ AJHTL - Open Access- Online @ http//: www.ajhtl.com Sources: CBTVAI Tables have been developed from ideas and following: Yilmaz and Tasci, 2013b; Suansri, 2003; Hussin and Kunjuraman, 2014; The Snow Leopard Conservancy 2001; Jamal et al. 2011; Konwar and
African Journal of Hospitality, Tourism and Leisure Vol. 4 (2) - (2015) ISSN: 2223-814X Copyright: © 201¢ AJHTL - Open Access- Online @ http//: www.ajhtl.com Sources: CBTVAI Tables have been developed from ideas and following: Yilmaz and Tasci, 2013b; Suansri, 2003; Hussin and Kunjuraman, 2014; The Snow Leopard Conservancy 2001; Jamal et al. 2011; Konwar and
Table 2: Specific items grading The matters of quality in relation to price should be assessedby looking at other tourism realities in the area if possible by comparing prices based on quantity, variety and quality offered by the CBT entity. As much as the system seems laborious, it is seen as fundamental to build a proper CBT initiative as the perception and experience which the visitors have of the CBT venture/project can impact the growth or the collapse of the CBT initiative. Furthermore. as CBT involves a As much as the system seems laborious, it is seen as fundamental to build a proper CBT initiative as the perception and experience which the visitors have of the CBT venture/project can impact the growth or the collapse of the CBT initiative. Furthermore, as CBT involves a For each item above the CBTVAI should facilitate and promote (and practically manage) a monitoring system to regularly survey the quality standard of each proposed CBTVAI item. This is important because ‘Quality and control standards impact on the total visitor experience’ (Asker et al. 2010, p. 30). Thus, for example for item food /meals- a quality system should be put in place to guarantee the ‘quality of food/meals experience’ as presented inTable 2 Using the grand total, facilities can be assigned ‘Stars’ for grading purposes. The assignment of ‘stars’ can be done by an independent body with state assistance to celebrate excellence and achievement in communities. From visitor’s perspective as well as the owners of CBT entitiesit can be goodto gauge whether or not the CBT entity is attractive to them as such a final mark is needed. In which case, each tick ¥ can carry a value of 10 points. Thus, a grand total of 360 could represent'satisfactory’ standard because 3 ticks (V) equate to 360/12=30). Therefore
Table 2: Specific items grading The matters of quality in relation to price should be assessedby looking at other tourism realities in the area if possible by comparing prices based on quantity, variety and quality offered by the CBT entity. As much as the system seems laborious, it is seen as fundamental to build a proper CBT initiative as the perception and experience which the visitors have of the CBT venture/project can impact the growth or the collapse of the CBT initiative. Furthermore. as CBT involves a As much as the system seems laborious, it is seen as fundamental to build a proper CBT initiative as the perception and experience which the visitors have of the CBT venture/project can impact the growth or the collapse of the CBT initiative. Furthermore, as CBT involves a For each item above the CBTVAI should facilitate and promote (and practically manage) a monitoring system to regularly survey the quality standard of each proposed CBTVAI item. This is important because ‘Quality and control standards impact on the total visitor experience’ (Asker et al. 2010, p. 30). Thus, for example for item food /meals- a quality system should be put in place to guarantee the ‘quality of food/meals experience’ as presented inTable 2 Using the grand total, facilities can be assigned ‘Stars’ for grading purposes. The assignment of ‘stars’ can be done by an independent body with state assistance to celebrate excellence and achievement in communities. From visitor’s perspective as well as the owners of CBT entitiesit can be goodto gauge whether or not the CBT entity is attractive to them as such a final mark is needed. In which case, each tick ¥ can carry a value of 10 points. Thus, a grand total of 360 could represent'satisfactory’ standard because 3 ticks (V) equate to 360/12=30). Therefore
Related topics:
Tourism StudiesAnthropology of TourismTourism MarketingTourism ManagementSociology of TourismTourism Planning and PolicyTourism and MediaTourism GeographyHistory of TourismMedical Tourism
580 California St., Suite 400
San Francisco, CA, 94104
© 2025 Academia. All rights reserved