Viral Videos

In the age of algorithm-driven content, Instagram Reels have emerged as a dominant force in shaping digital consumption patterns, particularly among younger generations. This paper delves into the semiotic and media studies perspectives to understand the allure of short-form videos and the phenomenon of doomscrolling. Employing a theoretical approach, it examines how visual semiotics and media structures contribute to users' immersion in endless scrolling loops. The study explores the psychological and cultural factors that make ephemeral content more appealing than real-life interactions, highlighting the role of visual signs, narrative structures, and algorithmic curation in creating a compelling yet potentially escapist digital environment. By analyzing the interplay between media technologies and user behaviors, this research aims to shed light on the complexities of digital culture and the challenges it poses to authentic human experiences.

YouTube is a medium for two-way communication, where a variety of videos are shared on social media every day. Viewers are making various videos viral by sharing on social media and those videos are also becoming the focus of discussion at the national and international levels. In this study, the comments on YouTube have been investigated to understand the viewer's opinion, ideology and their thinking. Active audience theory has been used as the theoretical framework of the study. The study has been conducted by the discourse analysis method. As a sample of the qualitative research, a viral video is selected by purposive sampling from YouTube and all comments (N=365) of the viewers have been analyzed from the YouTube comment box. The results of the study show that viewers have responded extensively to the viral video and the issues. Some comments are very informative which create a huge meaning for thinking and learning and show many unknown and hidden issues which are not directly available in the video. In the comment box, viewers post some data visual evidence to prove their argument and sometimes share an information source. Most of the comments are in Bangla, but there are also comments in English sentences using English words. There are memes, photos, data visual, screenshots, other video links, and Emoji which shows emotion like anger, and sarcasm in the comments. The average word count of the comment is one to three words. But the word count of the meaningful comment is 10-20 words. Viewers provide comments on the entire video, focus on specific parts and related issues, or sometimes even comment on irrelevant matters using slang and meaningless words; considering those issues, commenters are divided into three categories. Below the video, the light and deep natures of comments have been found in the comment box. It is essential to understand the natures of comments and viewers in order to prevent disinformation and misinformation. Recently, social media has witnessed an increase in rumors, hatred, and bullying through comments, and such comments should be minimized to promote a decent and more positive society.

Since the interactive web has existed, a dynamic relationship seems to have been formed between graphic signs and images that is capable of attracting into its orbit many other expressive elements as well, from sound to gesture to writing. Thus arose a syncretic mode of communication that is very manageable and rich in potential that web users have learned to use, developing a specific skill that is taking on the nature of a second literacy. The phenomenon is there for all to see, but there are still few studies that have examined it. This book presents an initial survey of what may turn out to be a true "syncretic turn":

RESUmo Considerando o sujeito e as suas produções como singularidades possíveis dentro de um contexto histórico-cultural, relacional e dialógico, investigamos os jogos de identificação engendrados na campanha publicitária do perfume Womanity. Compreendemos que a proposta do site é um elo da comunicação glocal e constitui-se como dispositivo que participa e contribui com os jogos de identificação contemporânea. Palavras-chave: Publicidade. Jogos de identificação. Comunicação. Arte.

ÖZ Bu araştırma ile, küreselleşme sürecinde değişen paradigmalar, kapitalizm ve enformasyon sistemleri ele alınacaktır. Araştırmada, tüketim toplumunun bir aracı olarak, küreselleşme süreci ile ortaya çıkan yeni teori ve arayışlar, sanat ve tasarıma yansımaları bakımından incelemek amaçlanmaktadır. Tüketim nesnesi olarak sanat ve tasarımın, içerisinde tüketici davranışları, kültürel oluşum, popülerizm, markalaşma, vb. gibi bu sürece ait olan kavramlar ile sürekli devinim içerisinde ilerlediği görülmektedir. Bu devinimi oluşturan değer kavramı, metalaşma eğilimi içerisindeki toplumun çevresinde şekillenmektedir. Bu bakımdan incelendiğinde; araştırmanın temel problemini bir tüketim nesnesi olarak sanat/ tasarım, toplumsal süreçte değişen paradigmalar üzerinden şekillendiği anlayışı belirlemektedir. Sonuç olarak, tüketim toplumunun oluşumunda kültürel ve toplumsal normların belirleyiciliği faktörü kitlelere ulaşma/erişim bakımından oldukça önemli görülmektedir. Bu bağlamda, içerisinde yaşadığımız zaman diliminin nasıl bir şekle/nesneye bürüneceği yani nasıl metalaşacağı, süreç içerisindeki paradigmaların oluşumuna göre değişkenlik göstermektedir. Araştırmanın, konuya bu bakış açısıyla sunularak, kuramsal olarak alan yazına büyük ölçüde katkı sağlayacağı öngörülmektedir.

Uma primeira versão deste artigo com o título "Representações do brasileiro: estudo com imagens em livros didáticos" foi apresentada no II Congresso Mundial de Comunicação Ibero-Americana-Braga, Portugal, abril de 2014. RESUMO Este artigo, que apresenta resultados de uma pesquisa patrocinada pela Fundação de Amparo à Pesquisa do Estado de São Paulo (Fapesp), objetiva avaliar como o Brasil está representado, via imagens, nos livros didáticos de História do Brasil. Para tanto, apresentam-se reflexões sobre as imagens no contexto pós-moderno, sobre a questão da cultura e da identidade nacional e, por fim, faz-se a análise da representação visual selecionada. Palavras-chave: comunicação visual. imagem. cultura nacional. identidade nacional. livro didático.

Los efectos de la violencia en la televisión han sido ampliamente estudiados desde una perspectiva experimental, que soslaya en cierto modo la interacción entre emisor y receptor. El presente trabajo plantea una perspectiva complementaria que tiene en cuenta la interpretación y la elaboración que los espectadores hacen de las emisiones. Se propone identificar y analizar las dimensiones sociales que mediatizan las experiencias emocionales ante la violencia vista en televisión y cómo esas dimensiones emocionales, que se construyen en el discurso, están ligadas a actitudes, dimensiones éticas y posiciones de acción. El discurso analizado procede de ocho grupos de discusión –compuestos diferencialmente respecto al género, la edad y el nivel educativo–, que se analizaron a partir de las emociones que experimentan ante la violencia en la televisión. El análisis del discurso muestra, en primer lugar, la importancia de una primera movilización emocional, con referencias a emociones compleja...

El fenómeno de los vídeos virales: Las claves del éxito para el vídeo marketing viral Alberto del Arco García Ana Ullod Pujol 2018 Grau en Comunicació Audiovisual virals, vídeo màrqueting, xarxes socials, storytelling, branded content, emocions virales, vídeo marketing, redes sociales, storytelling, branded content, emociones virals, video marketing, social networks, storytelling, branded content, emotions Els vídeos inunden la xarxa. Milers d'hores de vídeo es carreguen a portals com YouTube i són de lliure accés per a tot aquell que tingui connexió a Internet. Davant d'aquesta allau de vídeo només uns pocs arriben a ser vistos per milions de persones. Aquests vídeos són anomenats virals, i en alguns dels casos, aquests han estat articulats amb aquesta finalitat. En vídeo màrqueting, que la peça produïda es converteixi en viral és el desig de qualsevol creatiu. Sota aquesta premissa s'aborda aquesta investigació: definir les claus de l'èxit per tal de reproduirles.

When foreign capital entered the country and new government policies were developed in this area in the end of 1960s, studies on public relations increased in Turkey. In the historical process to the present, many women have had an active part in development of the discipline. People who entered the profession between 1960s and 1990s realised the importance of public relations in its early period, and these people conducted miscellaneous studies. People who preferred this profession in 1990s and worked in the sector, were affected from socioeconomic factors and education policies, and the discipline acquired a new dimension. With developments in mass media in 2000s and communication technologies' becoming important parts of our lives, the discipline entered into a new process of evolution. This study aims to analyse the topic by centering woman perspective of the development of the discipline. Since the representatives both from the old and young generation are brought together within the context of the study, it differs from other studies and brings new stratas to the topic. In this study in which in-depth interview method was used, it is determined that women make an effect of catalyst in the development of public relations and that they formed an important basis for the development of the process.

Jacques a. Wainberg RESUmo A "ação direta" e a "propaganda pelos fatos" são formulações teóricas que justificam a violência política como forma de discurso político em que os fatos falam por si. No entanto, desde o seu alvorecer no anarquismo até chegar às formulações contemporâneas no salafismo, os formuladores desse conceito não deixam de reconhecer o poder que a retórica também tem para ajudar o esforço político e militar que os grupos rebelados fazem para tornar seu ideário uma realidade. Este estudo examina a origem e a aplicação desses conceitos, assim como as propriedades do discurso utópico evocado nessa militância e as críticas que ele tem recebido. Palavras-chave: Propaganda pelos fatos. Ação direta. Discurso utópico. Persuasão. Revolução. ABSTRACT "Propaganda of the deeds" and "direct action" are theoretical formulations justifying political violence as a form of political discourse in which the facts have persuasive power. However, since its first days in anarchism till today's salafist formulation, the users of these concepts recognize the rhetorical power it has to help radical and revolutionaries groups and movements to turn into reality their utopian dreams. This study also examines the proprieties of utopian discourses and highlight the criticism utopianism has received from a number of authors.

When foreign capital entered the country and new government policies were developed in this area in the end of 1960s, studies on public relations increased in Turkey. In the historical process to the present, many women have had an active part in development of the discipline. People who entered the profession between 1960s and 1990s realised the importance of public relations in its early period, and these people conducted miscellaneous studies. People who preferred this profession in 1990s and worked in the sector, were affected from socioeconomic factors and education policies, and the discipline acquired a new dimension. With developments in mass media in 2000s and communication technologies' becoming important parts of our lives, the discipline entered into a new process of evolution. This study aims to analyse the topic by centering woman perspective of the development of the discipline. Since the representatives both from the old and young generation are brought together within the context of the study, it differs from other studies and brings new stratas to the topic. In this study in which in-depth interview method was used, it is determined that women make an effect of catalyst in the development of public relations and that they formed an important basis for the development of the process.

The use of audiovisual content for social activism has become popular. This paper explores the opinions of eleven activists and nine researchers on the relevance of the use of audiovisual content for the credibility and the virality of human rights advocacy. The analysis of the semi-structured interviews shows that  audiovisual  content  does  not  always  provide  greater  credibility or virality. Credibility takes up old debates on the relationship between the mechanical image and reality. It is found that the mobilizing power of video lies in emotionality, in line with studies in neurocommunication. Audiovisuals with «emotional» content are related to virality, although it is also related to a wide variety of factors, such as the content of the message, the text accompanying the video, elements in the reception and the channel. Future lines of research could be developed  around neurocommunication and experimental designs.

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El uso de contenido audiovisual para el activismo social se ha popularizado. Este trabajo explora las opiniones de once activistas y de nueve investigadores sobre la relevancia del uso de contenidos audiovisuales para la credibilidad y la viralidad de los mensajes en favor de los derechos humanos. El análisis de las entrevistas semiestructuradas pone de manifiesto que el audiovisual no siempre aporta mayor credibilidad o viralidad. La credibilidad retoma viejos debates sobre la relación de la imagen mecánica y la realidad. Se encuentra que el poder movilizador del vídeo reside en la emocionalidad, entroncando con los estudios en neurocomunicación. Los audiovisuales con contenido «emocional» se relacionan con la viralidad, aunque también lo hace con una nutrida variedad de factores, como el contenido del mensaje, el texto que acompaña al vídeo, elementos en la recepción y el canal. Líneas futuras de investigación podrían desarrollarse en torno a la neurocomunicación y los diseños experimentales.

Objetivamos neste trabalho analisar o funcionamento da estrutura hipertextual de dois diferentes sites colaborativos (Wikipedia e Desciclopédia). Mobilizamos conceitos como dialogismo, ciberespaço, hipertexto e intertextualidade, visando estabelecer o modo como os sites dialogam entre si e, ao mesmo tempo, constroem relações hiper(intertextuais) que produzem sentidos diferentes para o sujeito político Roberto Requião. A análise nos auxilia, ainda, a refletir sobre as possíveis implicações desta nova mídia para o campo político-discursivo atual. Palavras-Chave: Dialogismo. hipertexto. intertextualidade. sujeito político. Paraphrases, parody and hypertex: analysis of political speech on the internet.

Los mensajes publicitarios provocan reacciones emocionales en los consumidores y se ha intentado explicar cómo funciona la publicidad dentro de los procesos afectivos emocionales y la posición central encargada de seleccionar la información en la consciencia. Estas brechas surgen cuando se examina las emociones en la publicidad, especialmente, dentro de los entornos y medios digitales publicitarios. Por tal razón, el objetivo de investigación fue indagar cuáles son las escenas de la publicidad digital de "Origen Ambateño 2022” sobre la base de las expresiones faciales de las emociones básicas que más llamaron la atención en la audiencia. Se utilizó un enfoque cuantitativo, con un nivel descriptivo y contexto Neuromarketing, mediante la herramienta AffdexMe, a estudiantes universitarios, del sexo femenino y masculino. Como principales resultados, se observa que las emociones alegría y sorpresa fueron la más significativas en las escenas, por otro lado, el estado emocional negati...

The article attempts to explore the specific performative and digital practice of users sharing digital self-images and videos on social media platforms in which they cry, with or without a ‘tear filter’. In this article, the author employs Netnography (Kozinets, 2010) to look at social media accounts and online archives to track the origins of the trend of ‘crying videos on TikTok’ and through comments, reactions, and user interactions, attempts to understand how grief is performed on Instagram and TikTok. The article offers a diversion from the ossification of the current scholarship on self-images and identity construction on social media by looking at the marketability and entanglements in ecologies of commerce and sociality that the crying videos lead to.

ABSTRACT This study employs the theory of reasoned action to explore factors influencing consumer intention to pass along online video advertisements. Structural equation modeling test results indicated that attitude toward passing along online video ads and subjective norm positively influenced intention. Among the six expected outcomes (pleasure, affection, inclusion, escape, relaxation, and control) identified via the Interpersonal Communication Motives (ICM) scale, only pleasure and escape had positive impacts on attitude. Finally, normative beliefs had positive influences on subjective norm. Implications regarding pass-along behaviors are discussed.

This study examines the factors influencing consumer intention to watch online video ads, by applying the theory of reasoned action. The attitude toward watching online video ads, the subjective norm, and prior frequency of watching online video ads positively influence the intention to watch online video ads. Further, beliefs held about entertainment and information outcomes from watching online video ads and subjective norm influence attitude toward watching these ads.

Resumo O artigo parte da aposta na pesquisa como uma prática em movimento, na composição de territórios do ato de pesquisar como uma experiência. Inspiradas(os) na força disruptiva do torcer-retorcer dos Parafusos (folguedo sergipano, derivado de práticas de resistência à escravidão dos povos pretos), propomos um método-pensamento de inventar modos de ver, dizer e narrar a partir daquilo que está ao nosso redor, uma posição em relação ao mundo e a si mesmo, engendrando a ideia de que este mundo não é um dado, mas um efeito de nossas práticas. A partir dessa perspectiva, intentamos interpelar as próprias práticas discursivas e não discursivas da Psicologia, em favor de abrir trilhas nas quais esse saber possa refundar sua própria história, acentuando suas descontinuidades e heterogeneidades e, com isso, uma atitude de fazer frente às tendências colonialistas, agora em suas versões neoliberais. Esse modo de pesquisar se faz por: operar uma ideia-método genealógico-cartográfica e uma e...

Debido a la creciente exposicion de las llamadas celebridades en medios tradicionales, internet y  especialmente en redes sociales, este texto analiza el significado del fenomeno de la fama a la luz del crecimiento de la industria del entretenimiento. Presenta algunos casos de celebridades femeninas – tanto locales como globales-para explorar su funcion como herramientas pedagogicas en la socializacion de comportamientos, conductas y roles de genero que siguen amplios sectores de la sociedad.

Simone Regazzoni has been agitating for years the Italian debate that surrounds the many contaminations of pop philosophy and he is always on the front line when it comes to accept the challenges posed toward and against the academic world. The following interview is the synthesis of many public lectures given during Popsophia Festival's various editions. *** Simone Regazzoni anima da anni il dibattito italiano sulla contaminazione tra la filosofia e la cultura di massa sperimentando in prima persona nuove sfide contro l'accademismo. Dai saggi popfilosofici come La filosofia di Dr. House e Pornosofia, al suo primo romanzo, Abyss, un action-thriller sulle dottrine non scritte di Platone, fino al soggetto per una serie tv sul Segreto di Michelangelo. L'intervista che segue è la sintesi di numerosi incontri pubblici avvenuti in occasione degli appuntamenti di Popsophia, festival del contemporaneo. La parola "popsophia" è entrata di diritto nel dibattito contempora...

Seyr-i Sokak toplumsal mücadelelerin video ve fotoğraflarını internet üzerinden yayan bir video/eylem hareketi ama bir kitle medyası değil. Video/eylemci de muhabir değil zaten. Bir ara konumu işgal eder. Sokakta kayıttadır; haberciler, araştırmacılar, belgeselciler ve hukukçular için görsel işitsel veri üretir.
Kullandığımız sosyal medya hesaplarında takipçi sayımızı arttırmak için türlü türlü yollar denemiyoruz. Paylaştığımız verilerin kendi gücü niye yetiyor, kimin yarasına derman oluyorsa onlar izler bizi, bu anlamda takip edenlerimizin “nitelikli” azınlık olduğunu söyleyebiliriz.

This paper joins two streams of literature: caused-related marketing and viral advertising. Three main objectives guide our work: (i) to test whether a transfer of attitudes occurs in a viral cause-related marketing campaign (ii) to test the effectiveness of viral videos promoting a social cause (intention to share through social networks); (iii) to analyze the moderating role of users' age. An investigation was done with 431 netizens who expressed their opinions in a questionnaire after viewing an online cause-related video about dog adoption sponsored by a pet food brand. Our results show that previous attitudes towards viral adds will improve causebrand alliance attitudes (H1) and brand attitudes (H3). Also, cause-brand alliance attitudes will improve brand attitudes (H2). The intention to share cause-related viral videos will increase when positive attitudes exist for the add (H5), the brand (H5) and the alliance (H6). Finally, age differences affect the strength of the relationships in 3 of the cases.

Trabalho de Conclusão de Curso (graduação)—Universidade de Brasília, Instituto de Artes, Departamento de Design, Habilitação em Projeto de Produto, 2019.Este trabalho busca propor chaves conceituais das cosmovisões decoloniais para "pincelar" uma base referencial de saberes plurais tanto para a área de conhecimento do design quanto para a perspectiva de design como algo inerente à lida diária do ser humano. Busco, nessas correspondências, conjunturas norteadoras para pensar design como campo possível para o exercício de imaginar transições e novos mundos diante das crises e das transformações, sociais e ambientais, contemporâneas - mas antigas - da ótica de design ontológico e de seeding

Il sito cielipiemontesi.oato.inaf.it è il portale di Divulgazione di Astronomia e Astrofisica sviluppato dall'INAF-Osservatorio Astronomico di Torino con lo scopo di aggregare le associazioni di appassionati della regione Piemonte in un ambiente WEB collaborativo. L'iniziativa è stata proposta nell'ambito del BarCamp CieliPiemontesi tenutosi il 23 Marzo 2013 e sviluppata nel periodo Maggio-Giugno 2013.

Resumen ¿Existen claves creativas comunes en los vídeos publicitarios virales que constituyan un detonante para su difusión entre los usuarios de las redes sociales digitales? Para responder esta pregunta medular de la tesis doctoral, se propuso un constructo analítico que triangulara los siguientes indicadores: drivers creativos, cepas virales y ambigüedad de los contenidos. El análisis −bivariante y multivariante− de 651 vídeos publicitarios virales permitió constatar la prevalencia de contenidos basados en el driver de la emoción, explicados con recursos de la cepa retórica o conceptual. La ambigüedad se reveló como una condición suficiente, pero no necesaria, para activar la viralidad. Palabras clave Creatividad, marketing viral, publicidad, publicidad viral, boca a oreja Title: Review of thesis: Viral marketing: creative keys of e-word of mouth Abstract Have viral advertising videos some creative keys in common which constitute a trigger for dissemination among users of online social networks? To answer this central question, the doctoral dissertation proposes an analytical construct that triangulates the following indicators: creative drivers, viral strains and ambiguity of the content. Bivariate and multivariate analysis of 651 viral advertising videos helped to confirm the prevalence of contents based on the emotion driver, explained with the rhetorical of the conceptual strain. The ambiguity was revealed as a sufficient, but not necessary condition for electronic word of mouth (eWoM) activation. Keywords Creativity, viral marketing , advertising, viral advertising, word of mouth El marketing viral como objeto de estudio adulto En la literatura académica y profesional hay consenso en considerar el lanzamiento del servicio de correo electrónico Hotmail, en 1996, como la primera campaña de marketing viral (Helm, 2000; Porter y Golan, 2006; Kirby y Marsden, 2006). 1 Por tanto, desde una perspectiva cronológica, se trata de un objeto de estudio que ha superado la mayoría de edad.

Yaşadığımız çağda afetlerin giderek daha fazla zarara neden olduğu uluslararası kuruluşlar tarafından yayınlanan raporlarda açıkça görülmektedir. Afetlerin neden olduğu zararların azaltılmasında ise bireysel zarar azaltma çalışmalarının önemli bir yer edindiği birçok bilimsel araştırmada ifade edilmektedir. İletişim teknolojilerinin gelişimi ile günümüzde bireylerin gündelik bilgi ihtiyacını karşılamada en çok tercih edilen kaynaklardan biri olan haber bültenleri erişim maliyet ve kapasitesi ile afetlere karşı bireysel hazırlıkta önemli avantajlar sunmaktadır. Bu bağlamda Türkiye'de en çok izlenme oranına sahip ilk üç haber bülteninde afetlere yönelik ne kadar etkin bilgi edinme sağlandığı 27.07.2017 tarihinde İstanbul'da gerçekleşen 'Dolu Fırtınası' örnek olayı kapsamında incelenmektedir. İstanbul'da dolu, yağmur ve fırtınanın aynı anda açığa çıktığı meteorolojik olay ATV, Show TV ve Kanal D ana haber bültenlerinde birinci sırada haber olarak sunulmuştur. Üç ana haber programındaki haber metinlerinin afetler konusunda bilgilendirici yönleri olup olmadığı Sosyal Öğrenme Kuramı bağlamında içerik analizi yöntemiyle ele alınmıştır. Analiz kapsamında Nvivo programı kullanılmıştır. Analiz, haber içeriklerini sunan sunucuların ve olaya şahit olmuş vatandaş, bilirkişi veya uzman görüşü olan kişilerin haber metinleri çerçevesinde iki kapsamda yapılmıştır. Araştırma sonucunda, örnek olay kapsamında ele alınan haber metin içeriklerinde, afetin anlık etkilerine odaklanıldığı ve sosyal öğrenme kuramı bağlamında afet haberlerinin izleyicilerine öğretici nitelikte bir metin içeriği sunmadığı sonucuna varılmıştır.

What qualities lead some Internet videos to reach millions of viewers while others languish in obscurity? This question has been largely unexamined empirically. We addressed this issue by examining the role of emotional response and video source on the likelihood of spreading an Internet video by validating the emotional response to an Internet video and investigating the underlying mechanisms. Results indicated that individuals reporting strong affective responses to a video reported greater intent to spread the video. In terms of the role of the source, anger-producing videos were more likely to be forwarded but only when the source of the video was an out-group member. These results have implications for emotional contagion, social influence, and online behavior.

This research explores the meaning of Digital Video Sharing (DVS) from apedagogical point of view. What does DVS mean for teachers? Which kindof knowledge and relationship is expressed by online sharing practices?How can DVS be involved in learning processes? The research uses an approachthat tackles the issue from different perspectives: with the help ofmedia studies, semiotics, aesthetics, media literacy, epistemology andethnography, DVS can be thoroughly analysed in search of its learning value.The article presents a general view over the very first results of suchanalysis.

One common factor that unites the popularity of online video viewers is their virality. Marketers and academics have been involved in the contemporary research not only to understand how online virality occurs but in addition how it can be measured. Thus, the aim of this paper is threefold: a) to advance the understanding of what online video virality is b) to propose a conceptual framework for measuring video virality c) to evaluate two main contrasting methods for measuring video virality. The conceptual framework identifies key elements to video virality as emotions and social groups, and the tools proposed to be used for measuring online video virality is the FaceReader and the online web questionnaire. The findings from the study indicate the existence of discriminant validity between the two methods which inherently adds to the theoretical advancement with the notion that video marketers or researchers cannot use self-report to measure emotions or use it synchronously with facial expression analysis on online videos.

Objetivamos neste trabalho analisar o funcionamento da estrutura hipertextual de dois diferentes sites colaborativos (Wikipedia e Desciclopédia). Mobilizamos conceitos como dialogismo, ciberespaço, hipertexto e intertextualidade, visando estabelecer o modo como os sites dialogam entre si e, ao mesmo tempo, constroem relações hiper(intertextuais) que produzem sentidos diferentes para o sujeito político Roberto Requião. A análise nos auxilia, ainda, a refletir sobre as possíveis implicações desta nova mídia para o campo político-discursivo atual. Palavras-Chave: Dialogismo. hipertexto. intertextualidade. sujeito político. Paraphrases, parody and hypertex: analysis of political speech on the internet.

Email petitions to complete online surveys may be forwarded beyond the intended sample. We term this phenomenon the pass-along effect and investigate it as a factor that can influence the nature and size of survey samples in an online context. We establish the pass-along effect as a form of word-of-mouth communication and draw from the literature in this area to present and test a model of factors that influence the occurrence of this effect. The results of two studies provide empirical support for the existence and impact of the pass-along effect. Among the factors that lead to this effect are involvement and relationship with the survey topic, size of a participant's social network, and tie strength. The appropriateness of employing pass-along respondents as well as other implications for online sampling and survey research are discussed.

When foreign capital entered the country and new government policies were developed in this area in the end of 1960s, studies on public relations increased in Turkey. In the historical process to the present, many women have had an active part in development of the discipline. People who entered the profession between 1960s and 1990s realised the importance of public relations in its early period, and these people conducted miscellaneous studies. People who preferred this profession in 1990s and worked in the sector, were affected from socioeconomic factors and education policies, and the discipline acquired a new dimension. With developments in mass media in 2000s and communication technologies' becoming important parts of our lives, the discipline entered into a new process of evolution. This study aims to analyse the topic by centering woman perspective of the development of the discipline. Since the representatives both from the old and young generation are brought together within the context of the study, it differs from other studies and brings new stratas to the topic. In this study in which in-depth interview method was used, it is determined that women make an effect of catalyst in the development of public relations and that they formed an important basis for the development of the process.

Las redes sociales se han constituido en un fenomeno cada vez mas presente en el universo cotidiano de las personas usuarias de internet, lo cual ha propiciado que las marcas esten decidiendo aprovecharlas como un espacio de comunicacion directa porque pueden establecer conversaciones con su grupo objetivo. Los investigadores pretendieron, desde una metodologia cualitativa, desarrollar un estudio descriptivo de corte transversal. Se baso en el analisis de contenido, lo que permitio la descripcion e interpretacion sistematica de componentes semanticos y formales de los mensajes generados y compartidos mediante del Facebook por una marca. El interes fundamental fue establecer categorias de analisis de componentes emocionales presentes y determinar su papel como motivadores de acciones de los usuarios y de compromiso con la marca. Basados en los resultados y aprendizajes previos, se busco comparar niveles de efectividad de los contenidos, con las metricas entregadas por Facebook, logra...

Las redes sociales se han constituido en un fenomeno cada vez mas presente en el universo cotidiano de las personas usuarias de internet, lo cual ha propiciado que las marcas esten decidiendo aprovecharlas como un espacio de comunicacion directa porque pueden establecer conversaciones con su grupo objetivo. Los investigadores pretendieron, desde una metodologia cualitativa, desarrollar un estudio descriptivo de corte transversal. Se baso en el analisis de contenido, lo que permitio la descripcion e interpretacion sistematica de componentes semanticos y formales de los mensajes generados y compartidos mediante del Facebook por una marca. El interes fundamental fue establecer categorias de analisis de componentes emocionales presentes y determinar su papel como motivadores de acciones de los usuarios y de compromiso con la marca. Basados en los resultados y aprendizajes previos, se busco comparar niveles de efectividad de los contenidos, con las metricas entregadas por Facebook, logra...

Este artigo objetiva analisar como a revista Veja consolidou-se como veículo hegemônico no mercado editorial brasileiro. Para tanto, ancoramos o debate, tanto teórica quanto metodologicamente, nos estudos culturais. Ao cotejarmos o objeto (a publicação em si) com os conceitos de materialismo cultural e hegemonia, pudemos aferir quais são as sinuosidades -políticas, econômicas e, sobretudo, culturais -que o tornam um sucesso comercial, mas acima de tudo, discursivo. Palavras-chave: Materialismo cultural. Hegemonia. Revista Veja.

Nowadays, social media is in the routine of life for the majority of the society. When this reality is taken into consideration, it is observed that the communication and news sources of the societies are evolved towards social media circles. Social media circles are now accelerating the spread of knowledge without passing through true-false filters. This has greatly increased the role of social media in determining what is popular. In this study, the impact of social media on popular culture creation has been explored through the recent popular series "La casa de Papel". Within the scope of the research, a semi-structured interview technique was used on the social media users who followed the "La casa de Papel" sequence and the results were analyzed by analyzing the effects on this information.

Purpose The purpose of this paper is to identify factors influencing the opening and forwarding of commercial e-mails received directly from companies to further promote products via sharing by consumers to create viral infection. Design/methodology/approach The study is descriptive in nature and carried out in the country, India. A structural equation modeling technique was used to test the hypothesized relationships among the constructs pertaining to opening and forwarding of commercial e-mails. Findings The results indicate that mail opening intentions of the recipients are influenced by the perceived value of e-mail content and their positive relation with the sender, increasing the probability of further forwarding. However, relationships among consumers have a significant effect on intentions to forward the commercial e-mails. E-mails that arouse positive emotions in the minds of the receivers are forwarded. The study significantly contributes to literature with the findings t...

In diverse social situations, individuals may find themselves as either actors or observers. As actors, individuals may act alone or in the presence of others. Social facilitation theory focuses primarily on how people react to being the focus of attention when performing a task. The theory proposes that the presence of others may facilitate performance and vice versa. Advances in digital technologies point to new recording and viewing options, such as action cameras and video sharing websites. This article argues that for extreme actions performed without an audience, the presence of an action camera allows for the controllable presence of potential future viewers. In order to show how action cameras may function as a social facilitator, four extreme action videos on YouTube are analyzed in this article. Video analyses show that action cameras are effective in drawing potential future viewers. Action cameras can therefore be thought of as social facilitators of extreme actions.

Better Tarde (late) than never: notes on Gabriel Tarde’s contribution to the analysis of the link between communication and culture — This paper discusses the theoretical possibilities of linking communication media and culture, criticizing approaches that operate within a framework of large timespans, the so-called epochalistic approaches. Gabriel Tarde’s theorization is used as an alternative to epochal analyses, for it allows for new ways of interpreting similitudes and differences in distinct historical periods.