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Sustainable Fashion

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Sustainable fashion refers to the design, production, and consumption of clothing and accessories that prioritize environmental integrity, social equity, and economic viability. It aims to minimize negative impacts on the planet and society while promoting ethical practices throughout the fashion supply chain.
lightbulbAbout this topic
Sustainable fashion refers to the design, production, and consumption of clothing and accessories that prioritize environmental integrity, social equity, and economic viability. It aims to minimize negative impacts on the planet and society while promoting ethical practices throughout the fashion supply chain.

Key research themes

1. What are the challenges and strategies for implementing sustainable design practices in fashion?

This research theme focuses on the role of fashion designers in incorporating sustainability into the design process, the practical and conceptual challenges they face, and the development and evaluation of tools and frameworks to facilitate sustainable fashion design. Understanding these aspects is critical because designers influence the entire lifecycle of fashion products, and design decisions fundamentally impact environmental and social outcomes.

Key finding: This study identifies both internal challenges (e.g., lack of consensus and knowledge about sustainable design, perceived trade-offs with aesthetics, costs, and trends) and external challenges (e.g., complexity of... Read more
Key finding: The paper categorizes existing sustainable fashion design tools into Universal, Participatory, and Assessment archetypes and proposes an innovation framework and fashion-specific sustainability model for their evaluation.... Read more
Key finding: Through grounded theory analysis of academic and qualitative data, the study develops a theoretical model centered on the 'considered take and return' core category that integrates principles such as material sourcing, fabric... Read more
Key finding: This case study and interview research identifies five sustainable design approaches in leading sustainable fashion brands, including eco-friendly materials, functional durability, reuse/remanufacturing, emotional durability,... Read more
Key finding: This qualitative study explores innovative sustainable fashion practices among independent designers and seamstresses practicing micro-scale production based on cradle-to-cradle and lifecycle thinking. It reveals practical... Read more

2. How do circular economy and closed-loop supply chain strategies advance sustainability in fashion production and operations?

This research theme investigates the application of circular economy principles and closed-loop supply chain management in fashion, focusing on waste reduction, resource efficiency, remanufacturing, upcycling, and the integration of environmental impacts in operational and manufacturing decisions. Addressing sustainability through these systemic approaches is crucial for transforming the traditionally linear and resource-intensive fashion industry into a more sustainable and economically viable model.

Key finding: This systematic literature review identifies circular economy initiatives and sustainability challenges across the fashion supply chain as primary research areas. It highlights existing drivers and barriers to implementing... Read more
Key finding: The paper reviews critical topics such as closed-loop supply chain management practices including remanufacturing and reverse logistics, corporate social responsibility schemes, and business strategy innovations that... Read more
Key finding: This study highlights the benefits of adopting circular economy principles in fashion and textiles, pointing to industry initiatives like the European Clothing Action Plan aimed at promoting reuse, recycling, and sustainable... Read more
Key finding: Through empirical study of Cape Town fashion businesses, this work reveals that while the Global North emphasizes environmental concerns in circular fashion practices like remanufacturing and upcycling, the Global South... Read more

3. What roles do consumer behavior and education play in promoting sustainable and ethical fashion consumption?

This theme explores how consumer perceptions, attitudes, and behaviors influence sustainable fashion consumption, focusing on barriers such as limited awareness, skepticism, and cultural factors, as well as educational and marketing strategies to shift consumer demand towards sustainability. Since consumer demand shapes industry practices, understanding and effectively influencing consumer behavior is essential for systemic transformation towards ethical and sustainable fashion.

Key finding: Based on qualitative interviews in Kurdistan, Iraq, this study identifies critical internal and external barriers (e.g., limited sustainable fashion knowledge, cultural norms, marketing gaps) preventing consumers from... Read more
Key finding: Using structural equation modeling on survey data from 652 Brazilian consumers, this paper elucidates that personal motivations and socio-environmental awareness significantly determine post-consumer clothing disposal... Read more
Key finding: A 2024 survey of 802 Croatian young consumers indicates that fast fashion consumption dominates despite moderate awareness of sustainability and ethical fashion concepts. Findings reveal that price remains the foremost... Read more
Key finding: This pilot qualitative research with 24 newly graduated fashion designers from China, India, Bangladesh, and Pakistan finds a significant gap in sustainability education within fashion curricula, although participants showed... Read more

All papers in Sustainable Fashion

Economics begins with a simple truth: resources are scarce, but human wants are unlimited. In garment manufacturing, scarcity isn't just a theory, it's a daily reality. From fabric to skilled labor, machinery to time, scarcity forces... more
Jack's Jumper is a short film co-produced by an emergent community of participant researchers and film-makers R&A Collaborations as part of S4S Designing a Sensibility for Sustainable Clothing, an Arts and Humanities Research... more
Our submission to the committee is drawn from research that we are conducting as part of our AHRC-funded grant entitled ‘Designing a Sensibility for Sustainable Clothing’ (S4S). In this project, we conduct a series of workshops in... more
Fast fashion has become notorious for its environmental, social and psychological implications. This article reports on some of the work undertaken as part of the Arts and Humanities Research Council (AHRC)-funded ‘S4S: Designing a... more
Masstige brands, positioned between mass-market affordability and luxury prestige, have emerged as a powerful category in emerging markets like India. It has attracted consumers across different demographics of the country. This study... more
This study explores the cultural and social significance of accessories within the haute couture fashion system. Through literature review, case analysis, and semiotic methods, the research examines the role of accessories in the... more
For years, the fashion system has been questioning how to reduce its negative impact on the environment and society, clashing with the need for constant economic growth. Climate, humanitarian and health crises have fueled the debate on... more
This thesis explores the emotional language of fashion, examining how colors, materials, silhouettes, and presentation styles influence viewers’ emotional responses. Using a mixed-method approach combining fashion show analysis and... more
Este artículo tiene como objetivo analizar el conocimiento, la percepción, las motivaciones y opiniones que los jóvenes hidalguenses tienen sobre el fast fashion o moda rápida, determinando los aspectos que estimularían el consumo de moda... more
Purpose many studies conducted on green consumer behaviour are related to environmental concerns, the motives behind green consumer behaviour and the impact of attitudes, perceptions & living standards on purchase intent is not studied at... more
Digital technology has significantly transformed contemporary life, especially the fashion industry. Greater access to information has changed consumer lifestyles, with clothing now serving not just functional needs but also as a way to... more
In this case study I describe my experience of designing assessment tasks underpinned by principles of kindness. I share ideas, processes, challenges, failures and successes in coming to a deeper understanding of how kindness can underpin... more
Since the emergence of the fashion blogosphere, sharing personal fashion choices and inspirations using hashtags such as #OOTD (outfit of the day) have become commonplace. The speed and volume of this content has grown exponentially,... more
Purpose: The development of digital technology is one of the most important factors driving changes in consumer behavior in the 21st century. Today, the sharing economy covers more and more areas of consumers' daily lives. Using... more
Fast fashion, a phenomenon born in globalisation and consumer capitalism, represents a meeting point of commerce, culture and exploitation. Characterised by the rapid replication of catwalk trends and the relentless pursuit of profit, it... more
Fast fashion has boosted apparel production, encouraging consumers to buy and discard at an accelerated pace because garments are viewed as easily replaceable items. This paper investigates motivating factors influencing Brazilian... more
This paper researches the fashion industry's role in perpetuating global unsustainability, linked to the sociological context of a risk society in high modernity. As one of the world's largest polluters, the industry significantly... more
In this study the emerging trend of thrift shopping in Kohima, Nagaland is explored, and emphasis is made on relations between attitudes towards sustainable fashion and financial rationality. Based on a survey with 308 consumers, the... more
by Sahana Babu and 
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In collaboration with the Social Ecological Economic Development Studies (SEEDS) program at the University of British Columbia, this research project examined the factors that contributed to increased self-perceived climate literacy in... more
Purpose This study examines how luxury fashion organizations can develop circular identity formation capabilities that enhance consumer acceptance of pre-owned fashion items. The research investigates the intersection of organizational HR... more
Educação em Design, em Portugal; Design Básico; Realidade Virtual Enquadrado numa investigação que incide no mapeamento do Design Básico no Ensino Superior português, este estudo procura a sua presença e linha evolutiva, num instituto... more
This paper explores how a wardrobe study, the dress audit, was combined with literature on the dress archetype to create a brief for fashion design practice that aims to increase the active wearing of dresses. Overall, clothing... more
This paper probes the underlying economics of the fast fashion industry and assesses the implications of this economic paradigm. Broadly, fast fashion has transformed the way we produce and consume clothing on a global scale in that it... more
This paper explores how community-driven fashion is transforming the fashion industries by empowering artisans, promoting inclusive fashion brands, and advancing ethical and sustainable practices. Through direct collaboration with artisan... more
The present article analyses the theme of circularity in the fashion industry, with particular attention to the role of technology in favoring the adoption of circular economic models. The article explores the role of technology in... more
This paper examines the preferences of young consumers for mass customised products and identifies the most preferred product classes. It also examines the readiness of young consumers for mass-customised products and their level of... more
As the fashion industry steps up its ecological footprint, contributing to nearly 10% of world carbon emissions and producing over 92 million tonnes of clothing waste annually, shoppers are becoming more inclined towards ethical and more... more
As the fashion industry steps up its ecological footprint, contributing to nearly 10% of world carbon emissions and producing over 92 million tonnes of clothing waste annually, shoppers are becoming more inclined towards ethical and more... more
As the fashion industry steps up its ecological footprint, contributing to nearly 10% of world carbon emissions and producing over 92 million tonnes of clothing waste annually, shoppers are becoming more inclined towards ethical and more... more
Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively... more
The current worldwide context is experiencing ever greater homogeneity of the pragmatically tangible, with governments of large economies and the political elite attempting to put a stop to or rein in this globalized production... more
India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs; producing around 2065 million pairs of different categories of footwear. An average shoe consists... more
For the textile industry to be considered sustainable its environmental impact needs to be reduced by 30-100% by using multiple measures like reusing and recycling. This study sought to determine how conscious college girls between the... more
As global sustainability concerns intensify, young consumers are increasingly torn between the appeal of fast fashion and the ethical demands of sustainable consumption. In urban centers like Bengaluru, college students face this conflict... more
As global sustainability concerns intensify, young consumers are increasingly torn between the appeal of fast fashion and the ethical demands of sustainable consumption. In urban centers like Bengaluru, college students face this conflict... more
This study explores the attitudes of youth in Navsari city towards sustainable fashion, aiming to understand their awareness, perceptions, and behavioral intentions related to eco-friendly clothing choices. With growing global concerns... more
This study investigates U.S. consumer perceptions and purchasing trends toward eco-friendly textile products. Based on a survey of 1,000 adults, it explores how factors like environmental awareness, social responsibility, health concerns,... more
The high demand for the fashion industry currently results in the emergence of the fast fashion phenomenon, prompting consumers to spend more money on unnecessary clothing. This leads to excessive clothing production, which impacts... more
This study aims to examine the impact of artificial intelligence technologies on students studying visual communication design, as well as their attitudes toward AI. While AI automates creative processes, providing designers with speed... more
This paper considers the potential for digital laser technology to facilitate sustainable innovation in the field of textile design and manufacture, enabling transition towards a circular economy. Using recent design research as a case... more
The way sustainable luxury fashion brands communicate sustainability practices in their website. The case of Stella McCartney and Gucci English Pages: 71 This case study examines how luxury fashion brands communicate their sustainability... more
In the age of mass production and fast fashion, there’s something genuinely special about products that carry the mark of craftsmanship. Among these, handmade shoes in Pakistan have gained remarkable recognition for their quality,... more
The current study aimed to shed light on the most important social needs of the children of prisoners from the mothers' point of view, identify their needs, and come up with suggestions to satisfy them and help them carry out their... more
This visual presentation reports on how a material-rooted methodology was utilised to construct pedagogic content in a gallery setting. We review the methodology utilised, titled Clay Cycle, and its potential for leading democratic and... more
"The Footwear Design for Circular Economy" book is one of the results of SHOEDES -New footwear designer qualifications for sustainable products that comply with the emerging demands of circular economy project (Project... more
Fashion is undergoing a quiet yet decisive transformation. In the face of ecological urgency and growing consumer demand for ethical and sustainable products, brands are reinventing themselves. This shift goes far beyond a passing trend:... more
This review supported sustainable applications of 3D technology in the clothing and fashion industries by incorporating zero-waste concepts into 3D printing through the use of design as a research setting. The researchers created complex... more
Research question: How can we develop sustainable materials and tools for set design and decor while ensuring that the functionality of the set remains intact? Problem definition: In the realm of film and television production, the... more
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