This thesis explores the emotional language of fashion, examining how colors, materials, silhouet... more This thesis explores the emotional language of fashion, examining how colors, materials, silhouettes, and presentation styles influence viewers’ emotional responses. Using a mixed-method approach combining fashion show analysis and consumer surveys, the study finds that certain color palettes and fabric textures consistently evoke specific emotions. These findings highlight the potential of integrating psychological insights into fashion design and marketing strategies
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Papers by Bui Kien