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Rhetorical Theory

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Rhetorical Theory is the study of the principles and techniques of effective communication and persuasion. It examines how language, symbols, and discourse influence audiences, shaping meaning and understanding in various contexts, including literature, politics, and everyday interactions.
lightbulbAbout this topic
Rhetorical Theory is the study of the principles and techniques of effective communication and persuasion. It examines how language, symbols, and discourse influence audiences, shaping meaning and understanding in various contexts, including literature, politics, and everyday interactions.

Key research themes

1. How can computational tools and corpus-based methods advance detailed rhetorical text analysis in diverse textual collections?

This research area focuses on developing and applying computational approaches to enhance rhetorical analysis. It considers how corpus-based text mining, pattern recognition, and custom dictionary curation can facilitate the detection and quantification of subtle rhetorical strategies across large and varied corpora. These tools aim to complement traditional qualitative rhetorical criticism and support both empirical research and educational applications by enabling scalable, reproducible, and nuanced study of language choices underpinning rhetorical effects.

Key finding: DocuScope, a corpus-based text analysis system leveraging a custom dictionary of over 40 million English patterns classified into 100+ rhetorical functions, enables both quantitative and qualitatively informed rhetorical... Read more
Key finding: The integration of rhetorical theories (visual argument, enthymemes, epideictic discourse) with automated linguistic inquiry (LIWC-22) comprehensively characterizes partisan social media discourses. Findings show that... Read more
Key finding: By applying cultural rhetorics theory, the study identifies how Hausa oral songs, specifically Muhammadu Bawa Dan’anace’s 'Shagon Mafara,' deploy rhetorical appeals such as ethos, pathos, and logos within oral traditions to... Read more

2. What are the rhetorical dimensions and challenges in conceptualizing, communicating, and responding to political, ecological, and social crises?

This theme explores how rhetorical strategies mediate public understanding, engagement, and contestation in contexts of ecological precarity, political discourse, and social movements. It examines how language constructs political realities, negotiates environmental care across scales, and shapes community responses to crises including climate change, political polarization, and historical memory. The research investigates the ethical imperatives, communicative ecologies, and identity performances involved in addressing complex socio-political challenges through rhetoric.

Key finding: Rhetorical field methods, emphasizing embodied, situated, and interpretive approaches, provide a vital methodology for environmental communication scholars addressing climate precarity. The study argues that traditional... Read more
Key finding: Care is rhetorically calibrated across multiple ecological scales, often requiring trade-offs whereby caring at one scale induces neglect or harm at another. The decision to prioritize care at particular scales emerges amid... Read more
Key finding: The paper elucidates how political discourse functions as both constitutive and constitutive of political realities, emphasizing the linguistic turn in political sciences. It details that political language is not neutral but... Read more

3. How do rhetorical theory and classical concepts of ethos inform contemporary analyses of legitimacy, authoritativeness, and identity in organizational and cultural contexts?

Research in this area investigates how classical rhetorical constructs—especially ethos and modes of argumentation—serve as analytical tools for understanding legitimacy and authoritativeness in modern institutional and sociocultural frameworks. It critically revisits Aristotelian rhetoric, explores the dynamic interplay between prior and discursive ethos, and examines how rhetorical strategies contribute to the construction of organizational identities and navigate complex legitimacy challenges, such as those posed by sustainability claims and cultural production.

Key finding: By correlating institutional legitimacy theory with classical rhetorical ethos, the paper advances a framework distinguishing prior (pre-existing) and discursive (constructed) ethos within organizational green legitimation... Read more
Key finding: Analyzing Cicero's strategic use of the preface in Book 2 of De inventione, the study demonstrates how the invocation of classical exemplars like Zeuxis and Aristotle functioned to bolster Cicero's own auctoritates... Read more

All papers in Rhetorical Theory

In my paper, I analyse the sources of the foreword to the epic poem entitled Kemény János emlékezete (The memory of Kemény János) written by GyönGyösi István (c. 1636/1637-1704), one of the most renowned Hungarian poets in the 17 th... more
Denne opgave undersøger udsagnet ”litteratur kan forandre liv” gennem en kvalitativ analyse af tidligere anbragte børns retrospektive fortællinger om litteraturlæsning i barndommen. Med udgangspunkt i Friedrich Schillers æstetiske teori... more
Although the majority of design products display aesthetic qualities, designers work usually in ways that are rhetorical, that is, they produce a material artifact to influence diverse publics. Design thinking and making skills backed up... more
This conference – which will take place at the University of Salerno, Italy, 26-28/11/2026 – aims to lay the groundwork for a systematic exploration of Plato’s language, to define the scope of this research, and to identify priority areas... more
Rachel Brill Ezekiel, my great-grandmother, was a lifelong women’s rights worker who entered the suffrage movement when it was small and continued for decades as it ballooned to millions of members. She then worked for several offshoots... more
Bibliography Numbers in bold refer to U. HAGEDORN -D. HAGEDORN -L.C. YOUTIE -H.C. YOUTIE (edd.), Das Archiv des Petaus (Pap.Colon. IV), Opladen, 1969. Description The archive of Petaus is dispersed between the library of the University of... more
In this paper, I use the concept of metanoia-the transformative power of regret felt upon missing a unique opportunity-to problematize how we think about the concept of the future. I revisit the works of Matilde Landeta, regarded as... more
CRISPR-Cas9's potential to reconfigure the neurogenomic underpinnings of mental health disorders, such as depression, schizophrenia, and PTSD, heralds a biochemical revolution in psychic pathology, yet it unfolds amid profound cultural... more
These exercises are based on R. Meynet’s Treatise on Biblical Rhetoric. The Treatise is a kind of grammar, and everyone knows that you cannot learn a language by reading or even memorising its rules of grammar: one must learn by... more
The fruit of a long history dating back at least more than three hundred years and, on the part of its author, of some fifty years of research and analysis of texts of both the Old and New Testaments, this work sets out to present... more
ntroduction Speech act theory is among the theories that have played a role in the development and expansion of critical discourse analysis (CDA). Andrew Goatly, a discourse theorist, added a new aspect to CDA. His approach consists of a... more
Preface Disinformation, a complex and pervasive problem in our mediated society, is more than a matter of false facts. It is a phenomenon that disrupts the very fabric of our shared reality. To understand this, it is helpful to revisit... more
Andrew Davis and Carolyn Hardin are also co-editors, but but can't be reliably tagged. :(
در دنیای معاصر که همزمان با پیچیدگی‌های تاریخی، فرهنگی و سیاسی همراه است، بازخوانی مفاهیم و ساختارهای هویتی به امری حیاتی بدل شده است. یکی از مهم‌ترین چالش‌ها، مواجهه با میراث اورینتالیسم است؛ رویکردی که از قرن نوزدهم به بعد، غرب را به... more
This study examines how selected place names, animal figures, and natural elements are used rhetorically in the Qurʾān and pre-Islamic Arabic poetry. It explores the rhetorical strategies associated with these elements, their frequency in... more
Prior to her 2008 RNC speech, Sarah Palin was largely associated with small town life in the popular media. Rather than viewing this as a disadvantage, Palin benefitted from this characterization. In her speech, she presents an amorphous... more
This article is based on various versions of a panel presented at multiple writing centre and writing studies conferences as well as conversations across partners. Our perspectives come from discussions between our four universities... more
Los "ímpetus ortodoxos" que se observan en la época paleocristiana pueden comprenderse como reacciones ante una diversidad que fue concebida como inestabilidad y como crisis. Escandalizada por dicha diversidad, la iglesia apostólica... more
مستخلص الدراسة: تتناول هذه الدراسة موضوع الجمارك المصرية خلال القرن التاسع عشر والعشرين الميلاديين، حيث تعتبر الجمارك أحد أنواع الضرائب غير المباشرة التي تحصلها الدولة على البضائع التي تعبر حدودها السياسية ، سواء كانت واردة إليها من... more
Works by:
Dave Seidel, Deniz Tafaghodi, Ehsan Saboohi, Lena Koucheri, Mohammad Reza Hashemi
Ancient epic, widely recognised as "the master-genre of the ancient world", as J.M. Foley (A companion to Ancient epic, 2005, introduction) points out, provides the common ground for a variety of contributions which together draw on the... more
A ccording to professional correspondence from Harvard, the spring 2024 anti-war and Palestine solidarity protests on campus were "disruptive. " 1 UCLA similarly claimed that their students' encampment was "a focal point for serious... more
Translating pasumbingays (comparison tropes) into English places the cultural dimension at the core of the whole construct. Hence, this paper has sought to describe the cultural interface in literary translation by analyzing the typology... more
This article examines the relationship between neological creation and literary creation. The creation of imaginary reality is reinforced by neological creation, which contributes to the consolidation and consistency of the literary... more
Di era media sosial, perdebatan sering berubah menjadi ajang saling serang pribadi. Padahal, sejak ribuan tahun lalu Aristoteles di Yunani dan Al-Farabi di dunia Islam sudah memberikan panduan bagaimana berdebat secara ilmiah. Tujuannya... more
160 Collana diretta da Luca Grecchi Prometeo legato alla colonna con Atlante che regge il cielo, VI secolo a.C. «ıpou gàr 'scùV suzugoüsi kaì díkh, poía xunwrìV tÖnde karterwtéra;». «Infatti, dove forza e giustizia sono allo stesso giogo,... more
Master of Arts "Consummation" was the one term about which Kenneth Burke wasn't particularly longwinded-odd considering his claim that it was the apex of his theory of form. Perhaps Burke never explained exactly what consummation was... more
Some notes on the book 'Textual Interaction' by Michael Hoey, taken by José Angel García Landa in 2003, with page numbers on the left margin.. With occasional parenthetical comments in Spanish. (Michael Hoey. Textual Interaction: An... more
Rhetoric is commonly known as an old discipline for the persuasive usage of language in linguistic communication acts. In this article we examine the concept ‘rhetoric’ from 1. the diachronic perspective of historical linguistics showing... more
As it is well known,sociolinguistics is based on the idea that language is a social institution and an acquired phenomenon, established by members of society through mutual agreement to fulfill their needs... more
بسم الله الرحمن الرجيم بين البديع وعلوم لغوية ألاويي لقمان أولاتجو. المقدمة الحمد لله وكفى، والصلاة والسلام على رسوله المصطفى وعلى عباد الله أهل الوفى. وبعد فإنه إذا كانت البلاغة قد نشأت في حضانة العلوم القرآنية وكان الدافع الأساسي... more
This paper explores how social environment affect students’ performance. It shows the different problems faced by learners while studying, with the view of supportive environment which is closely related to positive learning outcomes. The... more
The art of public speaking comes into play in many places. It is important not only in the delivery of speeches and public talks, but also in professional presentations, training events, and motivational speaking. ELT teachers, teacher... more
This article uses the lens of computer writing injuries to explore writing as an embodied activity. We use philosopher Mark Johnson's five-part definition of embodiment to develop an analysis that examines the physical, flesh-and-blood... more
The literary critic and NRF editor Jean Paulhan devised a way of thinking about fluctuating historical and psychological attitudes toward language, organizing them into a dialectic of "Rhetoric" and "Terror." In this article, I focus on... more
The present study is a discussion of the transitivity systems in Nigeria's President Muhammadu Buhari's 2023 New Year Speech. While this speech holds sociological and semiotic significance as the president's last public speech of that... more
This volume engages with Edward Snowden’s (hacker name “Verax”) and Julian Assange’s (“Mendax”) controversial images as whistleblowers in film and media through a reading of Slavoj Žižek’s notion of ideology as cynical distance. Although... more
This paper interrogates the rhetorical strategies employed by Donald Trump during his presidential campaigns and terms in office, arguing that his perceived tyranny is less an anomaly and more a reflection of long-standing American... more
This article draws on rhetorical narrative theory and makes a case for Stephen Crane's employment of the resource voice to communicate the naturalistic theme of "The Monster". It argues that by modulating voices on different communicative... more
El presente volumen recoge 52 sermones inéditos que predicó el obispo de Santiago de Chile, Manuel de Alday y Aspée, en la catedral de la ciudad y en varios conventos de monjas. Estas pláticas fueron escritas y organizadas por el prelado... more
This study expands applications of Burkean pentadic mapping from traditional rhetorical texts, such as speeches and written documents, to interview discourses. This methodological adaptation assists scholars in understanding openings and... more
Through the work of writers, this study assessed the caliber of rhetoric and composition in literary criticism and their relationships. James (2008) elaborates that composition, in general, refers to the technicalities of a literary piece... more
Recensione a P. A. C. Masolo, "Sarai beato perché non hanno da ricambiarti" (Lc 14,14), Cittadella, Assisi 2024 apparsa su VIVENS HOMO, anno XXXV, Nr. 2, 317-319
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