Resources based theory

Headlines about fraudulent activities in the wine industry are increasingly common in today's newspapers. A case in point involves wineries in Castilla-La Mancha, Spain, which sell their wine to wineries in other regions or countries. These wineries then bottle the wine under their own label and assign it an incorrect designation of origin, leading to deception. To combat this, an overseer role has been established to inspect and monitor the winemaking processes for traceability. However, this measure seems insufficient in preventing fraud. On the other hand, blockchain technologies have already been implemented in supply-chain processes across various industries, including the journey of wine from vineyards to bottling.

El tránsito desde un entorno caracterizado por la estabilidad a otro, en el que actualmente se encuentran inmersas las empresas, dominado por la dinamicidad, complejidad y turbulencia, se traduce en un aumento del grado de intensidad competitiva al que se enfrentan las mismas. Para permanecer y sobrevivir en este entorno, toda empresa debe diseñar e implantar estrategias encaminadas a la mejora permanente de su competitividad, a través de la explotación de sus recursos actuales y de la acumulación de otros nuevos. En este sentido, para muchas organizaciones, la tecnología viene siendo un instrumento que apoya la formulación de la estrategia de la empresa, pero también puede servir como punto de partida en la definición de la misma. Según esta última perspectiva, la tecnología se configura como una variable estratégica capaz de proporcionar oportunidades competitivas a las fmnas que sepan utilizarla adecuadamente. Esta línea de pensamiento estratégico entronca con la teoría de recursos y capacidades. De esta forma, el propósito de este trabajo consistirá en señalar el potencial competitivo de la tecnología, utilizando como marco de estudio la perspectiva de los recursos y capacidades, indicando asimismo la necesidad de establecer unas prácticas de dirección específicas que se concretarán en el contenido de la Dirección Estratégica de la Tecnología. Para ello, en el siguiente apartado trataremos de explicar los fundamentos de la teoría de recursos y capacidades. A continuación, utilizaremos este marco conceptual para analizar el potencial competitivo de la tecnología. Y por último, antes de las conclusiones, intentare-

Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovation in the company and their contribution to the innovation capability in the context of MSMEs. Four types of innovation were evaluated: product innovation, process innovation, organizational innovation, and marketing innovation. A structural equation model was implemented through nine dimensions measured in 207 micro and small companies in Barranquilla, Colombia. The main findings showed statistical significance from the dimensions studied on the dynamic innovation capability.

Objective:
This research analyzes the adoption of marketing technology through a framework that combines content, context, and process (CCP).

Its objective is :
1) to determine the selection of marketing technologies that are used in companies,

2) analyze the implementation process associated with the integration of these technologies and analyze the implementation process related to their integration.

Theoretical Framework:
This research provides an important theoretical contribution by applying an SLR-based CCP framework to explain the adoption of marketing technology.
This approach summarizes various research streams in the coherent understanding of the factors and processes involved.

Method:
The Systemic Literature Review (SLR) Methodology was used to define, evaluate, and analyze existing research in companies on marketing technology purchasing.
This vision is integrated with the CCP Framework to provide a comprehensive view of the problem.

Results and Discussion:
The results classify marketing technologies into 15 types, from traditional tools to integrated innovations such as artificial intelligence and blockchain.
The acceptance process is presented as a complex interplay of external demands, internal organizational skills, and dynamic factors, highlighting the multifaceted nature of marketing technology integration.

Research Implications:
The research provides actionable insights to businesses and policymakers as it determines the internal and external factors that influence the adoption of marketing technology. In the implementation process, navigation strategies stand out, channeling their integration and efficient use.

Originality/Value: As this is an SLR-based study, the research is based on secondary data from the contemporary literature, which limits direct empirical validation. It is possible that future research will begin this limit, introducing the collection of raw data.

Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovation in the company and their contribution to the innovation capability in the context of MSMEs. Four types of innovation were evaluated: product innovation, process innovation, organizational innovation, and marketing innovation. A structural equation model was implemented through nine dimensions measured in 207 micro and small companies in Barranquilla, Colombia. The main findings showed statistical significance from the dimensions studied on the dynamic innovation capability.

Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovation in the company and their contribution to the innovation capability in the context of MSMEs. Four types of innovation were evaluated: product innovation, process innovation, organizational innovation, and marketing innovation. A structural equation model was implemented through nine dimensions measured in 207 micro and small companies in Barranquilla, Colombia. The main findings showed statistical significance from the dimensions studied on the dynamic innovation capability.

This paper aims to identify the impact of Technology Orientation on the relationship of Realized Absorptive Capability and Exploitative Innovation. Using a sample of 194 firms located in Albania, we empirically test the mediating role of Technology Orientation. Nowadays, Innovation is not anymore a new phenomenon. In the literature a lot of studies have seen it with a close connection to technology. In some other study, in case of a dynamic environment, firms with realized absorptive capability are more predisposed to absorb technology and to be able to be update with it. Since technology is considered as an auxiliary tool to innovation, we considered it specifically for exploitative innovation which can increase even the efficiency of firms. The focus of this study is placed on knowledge-intensive sector in order to better capture the effect of these variables. The results demonstrate that the Technology Orientation has a full mediating role on this relationship. The Realized Absor...

This paper expands the discussion about competitive strategy and resource-based view from a developing country. A scoring method is used to identify the strategic profile, and organizational capabilities. Logistic models were performed for empirical analysis using data from a sample of educational services providers from Colombia. Findings showed that technological, and management capabilities influence strategy, changing the firm's strategic profile due to increases in the capabilities level. Results showed the existence of hybrid strategies according to the organizational capabilities. Future lines of research related to the inclusion of external variables, measures of performance, and the inclusion of general and hybrid strategies are stated.

Este documento analiza capacidades organizacionales y su correspondencia con la postura estratégica, desde una tipología de nivel competitivo. Los datos se obtienen de una muestra de empresas colombianas, sobre los cuales se validó los indicadores que permiten evaluar las variables. Las similitudes buscadas se derivaron de un procedimiento de clústering. Los hallazgos mostraron diferencia en tres grupos para niveles de capacidades, así como relación a estrategias puras e híbridas; explicado por la naturaleza y productos de la industria seleccionada.

Purpose: The purpose of this paper is to reveal how quantitative empirical studies approach the direct influence of absorptive capacity (AC) on innovation. The AC research field continues to be subject to the phenomenon of reification, since it is still quite scattered. Originality/value: The article contributes to AC’s theoretical approach by compiling a set of forces with AC’s direct influence on innovation. This evaluation has revealed detailed information about this relationship, such as the AC approach used and situations in which it acts as a moderating force in a relationship. Thus, we suggest a structure of influence of AC on innovation. Design/methodology/approach: Systematic literature review based on Tranfield, Denyer, and Smart’s (2003) method was applied. From an initial sample of 231 articles, 37 empirical studies were selected for analysis. We analyzed the AC’s influence on innovation in each paper, as well as the forces that affect that influence. Findings: The resul...

In order to carry out optimal daily irrigation programming for vineyard production, different variables have to be considered. Some of them are related to soil (soil moisture variation), other variables are related to crop (variety, dendrometry, leaf temperature) and finally some climatic variables are considered (reference evapotranspiration ETo and rainfall). This daily irrigation programming is traditionally based on physical-mathematical models (soil water balance, radiation, drainage among others). This is a model-driven methodology. However, in this paper a data-driven methodology is proposed. With this methodology, the daily water consumption of a crop is estimated from daily values acquired through the variables described above. This approach predicts minimal water consumption. In addition, the significant variables in daily water consumption according to crop and phenological phases are determined. The experiment was developed in a vineyard farm located in Villena, Spain. Representative daily data of five vineyard varieties (Cabernet Blanc, Merlot, Petit Verdot, Sauvignon Blanc and Syrah) were collected from 2005 to 2009. These data were subsequently analysed by Data Mining techniques that are oriented to extraction and rule systems classification. This methodology will be used in the development of applied algorithms in software for decision tools in irrigation programming for vineyard production.

Purpose: The purpose of this paper is to reveal how quantitative empirical studies approach the direct influence of absorptive capacity (AC) on innovation. The AC research field continues to be subject to the phenomenon of reification, since it is still quite scattered. Originality/value: The article contributes to AC’s theoretical approach by compiling a set of forces with AC’s direct influence on innovation. This evaluation has revealed detailed information about this relationship, such as the AC approach used and situations in which it acts as a moderating force in a relationship. Thus, we suggest a structure of influence of AC on innovation. Design/methodology/approach: Systematic literature review based on Tranfield, Denyer, and Smart’s (2003) method was applied. From an initial sample of 231 articles, 37 empirical studies were selected for analysis. We analyzed the AC’s influence on innovation in each paper, as well as the forces that affect that influence. Findings: The resul...

Purpose: The purpose of this study is to analyze the capacity of family firms to absorb relevant information from their surrounding environments, and incorporate it in their innovative activities. The study also seeks to improve our understanding if, and in what ways, the generational diversity in firm's management is an important resource. Originality/gap/relevance/implications: In spite of the relevance of this matter, few scholars have explored the relationship between absorptive capacity (Acap) and family firms. On the other hand, the economic importance of these firms is reported, for example, in Leone (2005) and Machado, Grzybovski, Teixeira and Silva (2013), authors reporting that approximately 90% of Brazilian firms are controlled by families, being the fastest-growing business segment. Key methodological aspects: The sample consists of 241 family firms. The SmartPLS software is used for structural equation modeling. Summary of key results: The results show that Acap is ...

Grape and wine production in Serbia is one of the significant branches of agricultural production. Grapes and wine produced in Serbia have for many years a reputation of good quality products. Grapes and wine are recognizable agricultural products that market well in the international market. The consequences of the transition have left their mark on the production of wine in Serbia. The old agricultural combines were sold, or simply ceased to operate, and as a result, a several of well-known winemaking brands ceased to exist. From 2000 onwards, a new trend has emerged, that is, the formation of small private wineries in Serbia. They become the backbone in wine production. We have just paid attention to them in this paper. We believe that small wineries will be the backbone of wine production. For this reason, we conducted a survey to ask the producers themselves what problems they encountered with organizing the production, the association for the sake of easier placement of wine, as well as the sale of their products.

This paper aims to identify the impact of Technology Orientation on the relationship of Realized Absorptive Capability and Exploitative Innovation. Using a sample of 194 firms located in Albania, we empirically test the mediating role of Technology Orientation. Nowadays, Innovation is not anymore a new phenomenon. In the literature a lot of studies have seen it with a close connection to technology. In some other study, in case of a dynamic environment, firms with realized absorptive capability are more predisposed to absorb technology and to be able to be update with it. Since technology is considered as an auxiliary tool to innovation, we considered it specifically for exploitative innovation which can increase even the efficiency of firms. The focus of this study is placed on knowledge-intensive sector in order to better capture the effect of these variables. The results demonstrate that the Technology Orientation has a full mediating role on this relationship. The Realized Absor...

This paper aims to identify the impact of Technology Orientation on the relationship of Realized Absorptive Capability and Exploitative Innovation. Using a sample of 194 firms located in Albania, we empirically test the mediating role of Technology Orientation. Nowadays, Innovation is not anymore a new phenomenon. In the literature a lot of studies have seen it with a close connection to technology. In some other study, in case of a dynamic environment, firms with realized absorptive capability are more predisposed to absorb technology and to be able to be update with it. Since technology is considered as an auxiliary tool to innovation, we considered it specifically for exploitative innovation which can increase even the efficiency of firms. The focus of this study is placed on knowledge-intensive sector in order to better capture the effect of these variables. The results demonstrate that the Technology Orientation has a full mediating role on this relationship. The Realized Absor...

This paper aims to identify the impact of Technology Orientation on the relationship of Realized Absorptive Capability and Exploitative Innovation. Using a sample of 194 firms located in Albania, we empirically test the mediating role of Technology Orientation. Nowadays, Innovation is not anymore a new phenomenon. In the literature a lot of studies have seen it with a close connection to technology. In some other study, in case of a dynamic environment, firms with realized absorptive capability are more predisposed to absorb technology and to be able to be update with it. Since technology is considered as an auxiliary tool to innovation, we considered it specifically for exploitative innovation which can increase even the efficiency of firms. The focus of this study is placed on knowledge-intensive sector in order to better capture the effect of these variables. The results demonstrate that the Technology Orientation has a full mediating role on this relationship. The Realized Absorptive Capability has not any impact on Exploitative Innovation in case of the lack of Technology Orientation.

Wineries that use legal protections to demonstrate their wine quality might employ this distinction to generate and maintain a competitive advantage that reflects the value of their internal resources, which are valuable, rare, not imitable, and unsubstitutable. To test this supposition, this study inves tigates 7 D.O. De Pago wineries as exemplary cases.