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Multimedia and interactivity

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lightbulbAbout this topic
Multimedia and interactivity refer to the integration of various content forms, such as text, audio, images, and video, within digital environments that allow user engagement and participation. This field studies the design, development, and impact of interactive systems that enhance user experience and facilitate communication through dynamic content.
lightbulbAbout this topic
Multimedia and interactivity refer to the integration of various content forms, such as text, audio, images, and video, within digital environments that allow user engagement and participation. This field studies the design, development, and impact of interactive systems that enhance user experience and facilitate communication through dynamic content.

Key research themes

1. How can multimodal and embodied interactivity paradigms enhance user experience in digital media?

This research area investigates how multimodal interaction — involving simultaneous or integrated use of multiple sensory and motor modalities such as visual, vocal, haptic, and bodily engagement — contributes to richer, more natural user experiences and more effective human-computer interaction designs in multimedia contexts. It matters because traditional, cognitively driven input-output models are limited in capturing nuanced, embodied human interaction, motivating new paradigms that emphasize integrated sensory-motor experience, embodied meaning creation, and the inseparability of modalities. These perspectives influence how we design and evaluate multimodal interfaces across diverse platforms and devices.

Key finding: The paper critiques the traditional cognitively oriented input-output model in HCI and proposes an action-oriented perspective stressing integrated sensory-motor experiences and natural embodied involvement as central to... Read more
Key finding: This position paper advances a model-based user interface design approach, from logical task descriptions to abstract and concrete multimodal user interfaces across devices. It emphasizes that different modalities (e.g.,... Read more
Key finding: The paper traces cognitive science paradigms shaping HCI and critiques reductionist computational models of mind. It argues that understanding human-computer interaction requires acknowledging embodied, social, and... Read more

2. What role does interactivity play in shaping user experience (UX) and how can it be quantitatively and qualitatively measured?

This research thread focuses on defining, operationalizing, and measuring interactivity as it contributes to user experiences with multimedia systems — particularly in digital contexts such as websites and multimedia narratives. Since interactivity is a multifaceted, often ambiguous concept, researchers propose taxonomies and frameworks that attempt to dissect interactivity into measurable dimensions (e.g., reciprocity, responsiveness, frequency), investigating its impact on affect, usability, engagement, and hedonic quality. Understanding this relationship is critical for designing interfaces and media that optimize both usability and user satisfaction.

Key finding: Through experimental manipulation of interactive features (avatars, interactive video) on a university website, the study found increased interactivity led to higher affect and hedonic quality ratings, even when perceived... Read more
Key finding: The article offers a conceptual framework elucidating the notion of interactivity by defining key terms and proposing measurable dimensions including reciprocity, speed, responsiveness, and use of nonverbal communication. It... Read more
Key finding: This work synthesizes multiple perspectives, defining interactivity as a multi-dimensional concept encompassing technological affordances, communication processes, and cognitive user experiences. It distinguishes... Read more
Key finding: User-centred design research reveals that web multimedia experiences emphasizing continuous streaming narratives ('less clicking, more watching') enhance entertainment and engagement more than highly interactive designs.... Read more

3. How does the integration of multimedia and interactivity influence learning, cultural engagement, and the design of digital content?

This theme explores how multimedia technologies combined with interactive elements contribute to educational effectiveness, enhanced cultural experiences, and enriched digital presentations. Research examines cognitive and human factors informing multimedia design, how interactivity supports learner control and cognitive processing, and how multimedia guides or installations in museums and exhibitions foster engagement. It also considers social dimensions such as media shareability and usability for communication and cultural dissemination, highlighting actionable design principles across educational and cultural domains.

Key finding: Grounded in cognitive theory, the chapter outlines multimedia design strategies that optimize learning by managing dual-channel processing and limited working memory, employing learner control and visual cueing. It extends... Read more
Key finding: The chapter describes designing multimedia personal guides and public projections for art exhibitions using devices like iPods and large displays, integrating rich multimedia content with narrative paths. Evaluations via... Read more
Key finding: The paper introduces shareability as a critical but underexplored dimension of human-media interaction pertinent to interpersonal communication within digital media. Defined through features facilitating easy, efficient... Read more
by Emilia Simao and 
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Key finding: This chapter highlights immersive multimedia’s transformative impacts on education, business, and social media, with a focus on virtual reality as a synthesis of multimedia elements and interactivity. It stresses the need for... Read more

All papers in Multimedia and interactivity

The objective of this research is to analyze the Ecuadorian online media management of information related to the administration of President Rafael Correa. Therefore, fifteen Ecuadorian online media are analyzed over a period of 15 days.... more
El objetivo de este artículo es determinar los elementos que condicionan la calidad de los contenidos en los relatos ciberperiodísticos. Para ello, se analiza una muestra de quince cibermedios con diferente origen mediático. El estudio... more
Se aportan datos indicativos de la aplicación práctica de los enlaces semánticos en los tres principales diarios digitales valencianos. El estudio de campo se ha asentado en un análisis empírico cualitativo: una observación participante,... more
2020’li yıllarda bireylerin eleştirel ve yaratıcı düşünme yoluyla geliştirdiği öz farkındalıkla güçlü yönleriyle sınırlarını bilmeyi öğrenmesi, tartışarak karar verip yapmayı öğrenmesi, kendini kontrol ederek, hedefleri doğrultusunda... more
Resumen En 1999 el profesor Cantavella publicaba en "Estudios sobre el Mensaje Periodístico" una interesante reflexión sobre la necesidad de cambiar los géneros periodísticos para adaptarlos a las nuevas tendencias. La información de... more
2020’li yıllarda bireylerin eleştirel ve yaratıcı düşünme yoluyla geliştirdiği öz farkındalıkla güçlü yönleriyle sınırlarını bilmeyi öğrenmesi, tartışarak karar verip yapmayı öğrenmesi, kendini kontrol ederek, hedefleri doğrultusunda... more
Tomando como ponto de partida o modus operandi da instalação Outrospectre, concebida pelos artistas holandeses Frank Kolkman e Juuke Schoorl, este artigo pretende discutir em que medida a implementação de tecnologias interativas no campo... more
El objetivo de esta investigación es analizar el tratamiento dado por los cibermedios ecuatorianos a las informaciones relacionadas con el Presidente Rafael Correa. Para ello, se analizan 15 cibermedios ecuatorianos durante un periodo de... more
El uso de vídeos en los cibermedios ha cobrado una gran importancia durante los últimos años. Esas piezas son fundamentales para ganar la atención de los lectores en los medios digitales. Metodología: Este trabajo examina, a través de un... more
Abstract: This article presents the outcomes of the implementation of the Model of Quality Digital Content, developed by the Mass Media Observatory at Universidad de Los Hemisferios. The study analyzed news published in the on-line... more
En 1999 el profesor Cantavella publicaba en "Estudios sobre el Mensaje Periodístico" una interesante reflexión sobre la necesidad de cambiar los géneros periodísticos para adaptarlos a las nuevas tendencias. La información de actualidad... more
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