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Modern Retail

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lightbulbAbout this topic
Modern retail refers to the contemporary practices and strategies employed in the selling of goods and services, characterized by the use of technology, data analytics, and innovative marketing techniques. It encompasses various formats, including e-commerce, omnichannel retailing, and the integration of digital experiences in physical stores.
lightbulbAbout this topic
Modern retail refers to the contemporary practices and strategies employed in the selling of goods and services, characterized by the use of technology, data analytics, and innovative marketing techniques. It encompasses various formats, including e-commerce, omnichannel retailing, and the integration of digital experiences in physical stores.

Key research themes

1. How are technological advancements reshaping the customer experience and operational efficiency in modern retail?

This research theme explores the integration and impact of emerging technologies in retail environments, focusing on how innovations like AI, digital signage, smart fitting rooms, and omnichannel systems transform consumer interactions, operational workflows, and the overall retail experience. It addresses both the opportunities and challenges of embedding technology, highlighting strategies for technology adoption and hybrid models enhancing legacy systems.

Key finding: The paper presents a Cognitive Retail Modernization Framework that integrates artificial intelligence into existing legacy systems, avoiding full replacements and preserving valuable embedded business logic. Implementation... Read more
Key finding: Through mixed-method research including ethnography and quantitative behavioral analysis, the study reveals limited adoption of interactive in-store technologies in fashion retail but finds digital signage significantly... Read more
Key finding: The study critically differentiates smart fitting rooms and interactive mirrors, noting their limited commercial success due to peripheral targeting of offline experiences. It proposes leveraging ubiquitous technologies like... Read more
Key finding: The chapter analyzes the evolution from single-channel to omnichannel retailing, highlighting department stores’ adoption of integrated online and offline touchpoints. Through case studies of Harrods and Selfridges, it... Read more
Key finding: This editorial synthesizes key technological trends in retail, including in-store sensors, IoT, social media integration, and big data analytics, accentuating their transformative effects on consumer interactions and... Read more

2. How do contemporary retail formats and spatial practices influence consumer behavior and market dynamics?

This research area investigates the sociocultural and spatial dimensions of retail environments such as supermarkets, department stores, and shopping malls. It emphasizes the ways retail spaces are deliberately designed and managed to shape consumer decision-making, social identities, and consumption practices. The theme also explores location strategies, micromarketing merchandising, and mall attractiveness as factors influencing the retail landscape.

Key finding: Through ethnographic observations and the metaphor of gardening, this study uncovers the 'performance' of local and material market operations in supermarkets that 'make consumers do things.' It emphasizes spatial/material... Read more
Key finding: The research analyzes department stores as dynamic spatial structures that not only contain goods but actively construct societal norms and consumer identities through their architectural and organizational practices. By... Read more
Key finding: Interviews with merchandising managers reveal that tailoring product assortments to local demographic and lifestyle variables significantly influences consumer loyalty and sales effectiveness. The study identifies primary... Read more
Key finding: Survey data from six Polish urban shopping malls indicate that atmosphere and social positioning are the predominant drivers of mall attractiveness. Interestingly, malls perceived as noisier and more crowded were rated as... Read more
by Suresh Kumar and 
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Key finding: Quantitative analysis identifies price, promotion, and service quality as dominant influences on young adults’ convenience store purchasing decisions, more so than product variety or location. These results inform how retail... Read more

3. What strategies do local and emerging market retailers employ to compete with and adapt to globalization and changing supply chains in modern retail?

This theme covers the interaction between local retailers and international market entrants, the role of producer companies and collective action in supply chains, and sustainable retailing models like second-life retailing. It highlights how retailers in emerging markets defend their local positioning through strategic emulation, adaptation, and supply chain innovation while also responding to sustainability and reverse logistics trends.

Key finding: The paper documents Chilean retailers’ successful defense of their market against large international chains through aggressive adoption of best practices, superior market knowledge, and customer service innovations. This... Read more
Key finding: Examining Indian Farmer Producer Organizations (FPOs), the study finds limited current engagement with modern retail due to nascent organizational development and retailer quality expectations. However, it argues for policy... Read more
Key finding: This research identifies entrepreneurial second-life retail models in Malaysian apparel retailing that blend traditional and off-price business practices to extend product life cycles. Unlike the typical forward/reverse... Read more
Key finding: Longitudinal survey analysis reveals that market orientation positively affects e-commerce adoption and perceived benefits among Hungarian companies. Conversely, internet use and expectations are modulated by firms’ exposure... Read more
Key finding: A comprehensive review identifies key global retail challenges including economic shifts, new retail formats, omni-channel integration, green retailing, and global expansion. The paper underscores the need for retailers to... Read more

All papers in Modern Retail

This research examines the portrayal of social support theory in Kristin Hannah's historical fiction novel, The Nightingale. Set in France during World War II, the novel explores the complex relationships between sisters Vianne and... more
Classical mythology has long served as a foundational narrative structure within Western literature, often framing women through reductive patriarchal archetypes-witches, monsters, obedient wives, or tragic victims. In recent decades,... more
Market dominance, widely fluctuating prices, and demand patterns make small producers vulnerable to market forces and increase the risk of income uncertainty. Identifying and describing vegetable marketing channels and marketing functions... more
Purpose: This study explores how mall image dimensions of atmosphere, design, and employee interaction affect customer experience in Malaysian retail malls. It also examines the role of shopping motivation as a mediator in these... more
This research looks into the significance of community engagement in heritage conservation of Bangladesh, which includes the colonial buildings of Sylhet MC College and the Amborkhana Dargah, as case studies. Conservation of the built... more
The views expressed in this paper are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the... more
The Cognitive Retail Modernization Framework presents a paradigm shift in retail technology evolution, offering an alternative to traditional approaches that often fail to deliver expected results. This framework recognizes legacy systems... more
The Indian retail sector is one the most complex and dynamic sector, it is an amalgamation of the traditional mom and pop stores and modern retail, modern retail although is still in its nascent stage is growing at the very fast pace and... more
Focus This FAC Policy Brief presents what we have termed ‘The Seven Habits of Highly Effective Farmers’ Organisations’. This seeks to provide some insights into what may be described as the ‘critical elements of success’ in highperforming... more
The cultivation of greenhouse products has a special importance in Koh giluyeh-va-Boyerahmad Province in the South West of Iran . This study aims to examine factors affecting the m arketing margin of greenhouse cucumbers and tomatoes in... more
Transformation of food system in Indonesia can have a profound impact on the supply chain of smallholder farmers. Policymakers are concerned about the impact of "modern food retail penetration" or "supermarket penetration" on Indonesian... more
The purpose of this research was identifying socio-economic characteristics affected on respondents’ participation in contract farming. The survey was conducted using structured questionnaire in populous states namely Kedah, Kelantan,... more
As a highly perishable product, sales and marketing are very important for fresh milk produced by dairy farmers. This paper aimed to analyze the sales and marketing of fresh milk done by smallholder dairy farmers in West Java. Data used... more
The purpose of this study was to study the supply of potato seed in West Java, Indonesia. The research respondent is farmers who use seed, with a sample of 377 farmers and a survey of all seed breeders totaling 43 farmers, using... more
Banyaknya supermarket di kota mataram yang ada memberikan banyak pilihan bagi konsumen untuk memilih tempat berbelanja. Untuk merebut perhatian konsumen, suatu supermarket harus mempunyai karakteristik atau ciri tertentu yang berbeda dari... more
Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and... more
A local food system is an alternative food network that shortens and more effectively structures the supply chain system. An intermediary actor functioning as an aggregator is needed in the local food system. The food hub is one such... more
Traditional markets give life to about 50 million people, through the market in number 13,650, but the other face of various problems, such as the environment is dirty and shabby, cramped premises space. This situation raises challenges... more
Most business districts and economies now have foreign direct Investments especially within the supermarket retail operators who are first generation Chinese or of Chinese descent. In these same trading environments are locally owned... more
Perkotaan merupakan kawasan pemukiman yang secara fisik ditunjukan oleh kumpulan permukiman dan memiliki fasilitas untuk mendukung kehidupan warganya secara mandiri. Jatinangor merupakan kecamatan yang terdapat di Kabupaten Sumedang yang... more
The agricultural sector is the leading sector in the Indonesian economy. Mangosteen (Garcinia mangostana L) or commonly called the "queen of fruits" is one of Indonesia's mainstay exotic fruits. Since the 1970s until now, demand for... more
This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to identify various signs of store atmospherics variables that influence the buying behaviour of... more
Publishing services provided by Knowledge E Kuncoro Harto Widodo and Dwi Ardianta Kurniawan. This article is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use and redistribution... more
Bisnis ritel modern kategori minimarket di Indonesia mencatat pertumbuhan yang terus berlanjut dari tahun ke tahun.  Hal ini ditandai dengan peritel besar yang mampu terus membukukan pertumbuhan bisnis rata-rata 9% per tahun. Peritel... more
Purpose - The study determined the key production area, farming practices, average production volume, marketing channels, and marketing practices of pineapple farmers in Isabela, Philippines. Methodology- Primary and secondary data were... more
The study examines the supply chain for fresh fruits and vegetables in cities. In particular, the study determines the functions of intermediaries in the supply chain for fresh fruits and vegetables in urban settings. The study is... more
Purpose-Pineapple cultivation provides sustainable livelihood to many smallholder farmers in developing countries like the Philippines. However, income is affected by the selection of marketing channels. This article assessed the factors... more
The National Rice Development Strategy in (Kenya vision 2030) aims to improve food security, rural employment, and income for smallholder farmers in the Mwea irrigation scheme (MIS) through planned and intentional efforts. A study was... more
Penelitian ini bertujuan mengkomparasikan jumlah pendapatan para pedagang di pasar tradisional sebelum dan sesudah munculnya minimarket di Kota Malang serta mengetahui permasalahan yang dihadapi pedagang di pasar tradisional berkaitan... more
Various studies have concluded that the presence of modern minimarkets has a negative impact on traditional kiosks. One of the negative impacts is revenue's decrase of the tradisional kiosks. However, the various studies have not answered... more
Pelayanan pasar yang baik dapat dilihat dari tingkat pelayanan apakah tinggi, sedang atau rendah. Tingkat pelayanan terdiri atas kondisi sarana dan prasarana pasar, aktivitas pasar, karakteristik pedagang, komoditas jual, jenis barang... more
Kondisi perkembangan kawasan perkotaan yang seiring dengan perkembangan jaman, menimbulkan pola konsumtif masyarakat yang semakin kompleks, hal tersebut meningkatkan kebutuhan masyarakat akan pasar yang menjadi tempat pemenuhan kebutuhsan... more
Kondisi perkembangan kawasan perkotaan yang seiring dengan perkembangan jaman, menimbulkan pola konsumtif masyarakat yang semakin kompleks, hal tersebut meningkatkan kebutuhan masyarakat akan pasar yang menjadi tempat pemenuhan kebutuhsan... more
Watermelon is one of the emerging market oriented agricultural products with potential of improving rural livelihoods and alleviating poverty. Consequently, watermelon is attracting attention and gaining a bigger market share as a cash... more
Role and position are key concepts in explaining both stability and change in distribution networks.Developing a shared understanding of roles with other actorshasbeen identified asa prerequisite for an actor thatwants to change... more
A company's ability to change its position (its relationships with others) depends on a shared interpretation among business network actors of what the company wants to do. The purpose of this study is to examine change in the position of... more
Abstrak:. Tujuan penelitian ini adalah untuk mengetahui strategi pemberdayaan pengecer dan penjual tradisional dalam meningkatkan daya saing terhadap pasar modern di wilayah Kota Tegal. Dalam penelitian ini metode penelitian yang... more
This study examines the Lively Retail Business in the City of Padang: Changes in the Lifestyle of City People in the 1990s. The purpose of this research is first to reveal the early history of the emergence of the retail business until it... more
In the modern urban landscape, crowded commercial spaces such as shopping malls have emerged as dynamic hubs of multisensory experiences. This study investigates the intricate interplay between sensory stimuli and crowd dynamics within... more
Menjamurnya kehadiran ritel modern Alfamart dan Indomaret di Lombok Timur sejak lima tahun terakhir, memunculkan kekhawatiran banyak pihak terutama para pelaku ekonomi dari kelompok UMKM. Oleh karena itu riset tentang dampak sosial dan... more
Grocery stores and modern stores are traders who are engaged in the retail business with the aim of making a profit. With the development of the era, it's not even just a grocery store, as now, modern stores, namely Indomaret and... more
ABSTRAK Industri Retail salah satu industri penjual dan pemberian layanan kepada konsumen untuk penggunan yang sifatnya individu sebagai pribadi maupun keluarga. Bisnis retail di Indonesia dari tahun ke tahun selalu mengalami kemajuan... more
Purpose – The aim of this paper is to examine the nature of contractual relationships between farmers and buyers in the traditional and supermarket channels, and to explore determinants of farmers' commitment in the two channels.... more
Transformation of food system in Indonesia can have a profound impact on the supply chain of smallholder farmers. Policymakers are concerned about the impact of "modern food retail penetration" or "supermarket penetration" on Indonesian... more
, the Discussion Paper series within each division and the Director General's Office of IFPRI were merged into one IFPRI-wide Discussion Paper series. The new series begins with number 00689, reflecting the prior publication of 688... more
The development of the times has brought the transition of the traditional era to modern. The existence of grocery stalls is synonymous with small businesses that provide consumers' daily needs at affordable prices.  The existence of... more
Banyaknya supermarket di kota mataram yang ada memberikan banyak pilihan bagi konsumen untuk memilih tempat berbelanja. Untuk merebut perhatian konsumen, suatu supermarket harus mempunyai karakteristik atau ciri tertentu yang berbeda dari... more
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