Market share of Indonesian mangosteen in China market
2023, IOP Conference Series: Earth and Environmental Science
https://doi.org/10.1088/1755-1315/1241/1/012042Abstract
The agricultural sector is the leading sector in the Indonesian economy. Mangosteen (Garcinia mangostana L) or commonly called the "queen of fruits" is one of Indonesia's mainstay exotic fruits. Since the 1970s until now, demand for exports has continued to increase, so that it can be said that the mangosteen fruit is the prima donna of Indonesia's mainstay exports. One of the biggest export destination countries for Indonesian mangosteen is China. Mangosteen producing countries besides Indonesia, there are Thailand and Malaysia as mangosteen producing countries which export to China. This study aims to examine and analyze the market share of mangosteens from Indonesia, Thailand and Malaysia and to see the competitiveness of Indonesian mangosteens in the Chinese market. Market share is an indicator in reviewing the marketing performance of mangosteen fruit products. This market share is usually expressed as a percentage (%), which is used to determine the percentage of potential market for increased Indonesian mangosteen production. In addition, there are import volumes, import prices, and the total import value of mangosteen in the Chinese market in view of competitiveness between countries. This research was conducted using secondary data from 2011-2020.
Key takeaways
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- Indonesia's mangosteen market share in China is only 5.3%, significantly lower than Thailand's 90.5%.
- From 2011 to 2020, Indonesian mangosteen exports to China have faced severe fluctuations, including a complete halt from 2013 to 2015.
- The study analyzes market share and competitiveness of Indonesian mangosteen against Thai and Malaysian exports to China.
- Indonesia exported 8,849 tons of mangosteen to China, while Thailand exported 131,560 tons in the same period.
- The average market potential for mangosteen in China is estimated at 308,706.5 USD.
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