Key research themes
1. How can hybrid organizations effectively balance multiple institutional logics to maintain mission alignment and organizational sustainability?
This research area investigates the coexistence and management of often conflicting institutional logics—such as social and commercial logics—within hybrid organizations. It examines governance structures, managerial strategies, and organizational practices that enable hybrid organizations to sustain their social mission alongside financial viability, thereby avoiding mission drift. This balance is crucial given hybrids' propensity for internal tensions and fragility, and their growing role in addressing societal challenges through innovative business models.
2. What role do business models and scalability play in the performance and sustainability of hybrid organizations?
This research theme centers on the design, scalability, and implementation of sustainable business models in hybrid organizations, which combine social/environmental missions with commercial activities. It addresses how adaptable and scalable business models can enable hybrids to maintain performance across varying market conditions, manage stakeholder objectives, and build long-term organizational value, thereby facilitating dialogue between business and society and fostering sustainability transitions.
3. How do hybrid organizations navigate value pluralism and institutional complexity to respond to competing demands and sustain multiple value goals?
This area investigates how hybrid organizations recognize, characterize, and respond to the challenges arising from value pluralism and institutional complexity. The focus is on identifying specific cognitive and organizational challenges such as incommensurability, interdependence, and aggregation of social, environmental, and financial values, and the sequential organizational responses employed to manage these tensions. This enables understanding of why some hybrids succeed in sustaining dual or multiple logics while others fail.