Hotel Operations

En este trabajo se determinan, mediante un proceso de investigación, las competencias profesionales para realizar una gestión eficaz de los precios en la industria hotelera y se menciona el crecimiento potencial que se prevé en los próximos años en esta área profesional. Se explica el concepto de Revenue Management y se analizan las funciones que se desempeñan en dicho puesto con el fin de desarrollar un profesiograma y perfil del Revenue Manager para identificar o guiar a futuros profesionales. Palabras clave: gestión de ingresos, competencia profesional, perfil académico, estrategia de precios, hotel.

Driving profitability in hospitality goes beyond filling rooms and hinges on strategic revenue management. By combining accurate demand forecasting, dynamic pricing, and effective inventory control, hotels can optimize RevPAR. Advanced automation tools now empower hoteliers to make data-driven decisions, react swiftly to market shifts, improve efficiency, and deliver better guest experiences that foster loyalty.

Development of tourism in Romania must be both an aim and a means to obtain general socialeconomic development taking intoconsideration the circumstances of the national policy of development and integration within the European structure. The development of the Romanian spa tourism is triggered by Romania's macroeconomic develoment, by better regulation of problems which this form of tourism faces as well as by the involvement of Romania's Government in supporting Romanian spa tourism. Dezvoltarea turismului în România trebuie să fie un obiectiv şi un mijloc al dezvoltării economico-sociale de ansamblu, în contextul politicii naţionale de dezvoltare şi de integrare în structurile europene 1 . În ansamblu, România are un potenţial bun fiind o importantă ţară de destinaţie turistică în viitor. Acest lucru se va realiza în condiţiile în care se vor aduce îmbunătăţiri substanţiale asupra produsului turistic şi nivelului serviciilor. Diversitatea ofertei turistice din staţiunile balneare este considerată ca fiind unul dintre punctele forte ale României turistice. Oferta balneoturistică românească are o concurenţă mare pe piaţa balneoclimatică europeană, fiind rigidă, neperformantă şi neadaptată la cerinţele moderne ale pieţii turistice 2 . Oferta europeană de profil s-a orientat spre curele de susţinere a sănătăţii, venind în întâmpinarea clienţilor cu amenajări moderne de lux, ca piscine de agrement, jacuzzi-jet pool, saună, săli de gimnastică, instalaţii de siguranţă în exploatarea acestor dotări, terenuri de sport, programe speciale, facilităţi turistice etc. Unul din obiectivele de revitalizare a turismului balnear este acela a conştientizării la nivelul pieţelor internaţionale că România este o destinaţie balneoturistică de prestigiu în Europa. Direcţiile de dezvoltare a turismului balnear românesc sunt determinate de dezvoltarea macroeconomică a României, de mai buna reglementare, din punct de vedere legislativ, a problemelor acestei forme de turism şi de implicarea Guvernului României în susţinerea turismului şi turismului balnear românesc. Planul de acţiune al Programului de guvernare pe perioada 2001 -2004, aprobat prin H.G.R. 495/2000, cuprinde obiective precise 3 , termene scurte şi modalităţile concrete de punere în aplicare în domeniul turismului, guvernul considerând turismul domeniul prioritar al economiei naţionale. Astfel, unul din obiective -accelerarea procesului de privatizare, a fost favorizat de hotărârea de guvern prin care Ministerul Turismului prelua competenţele privind efectuarea privatizării, în defavoarea fostului Fond al Proprietăţii de Stat, cu intenţia declarată de a debirocratiza şi simplifica procedurile de privatizare în turism. Un alt obiectiv, încă valabil, este efectuarea integrală a procesului de privatizare. Privatizarea s-a desfăşurat într-un ritm susţinut şi prin finalizarea ei, "forţa schimbării" cum am denumi proprietatea privată, va putea acţiona, va creşte calitatea şi competitivitatea ofertei de turism şi turism balnear şi se va înregistra, din nou, un trend pozitiv în evoluţia indicatorilor ce caracterizează această activitate. Tabelul următor prezintă capacitatea şi activitatea de cazare turistică, pe forme de proprietate, relevă poziţia dominantă a proprietăţii majoritar private, care a atins în jur de 80 % la structuri de primire şi capacitate în funcţiune şi aproape 75 % la capacitate existentă. Marea majoritate a structurilor intrate în proprietate privată au intrat deja în planuri mai mari sau mai mici de modernizare, ceea ce reflectă interesul investitorilor de a schimba imaginea structurilor de cazare, alimentaţie, tratament sau agrement ai căror proprietari au devenit.

Industri perhotelan merupakan salah satu industri yang sangat penting dalam sektor pariwisata. Industri ini memberikan kontribusi yang besar terhadap perekonomian dalam suatu negara, baik dalam hal pendapatan maupun membuka lapangan pekerjaan, khususnya dalam era digital saat ini. Namun, industri
perhotelan juga menghadapi persaingan yang semakin ketat di masa kini. Hal ini menuntut hotel untuk terus berinovasi dalam meningkatkan keunggulan bersaing
agar dapat bertahan ditengah persaingan yang semakin ketat. Kebutuhan akan manajemen sumber daya manusia yang efisien menjadi semakin penting. Penjadwalan kerja karyawan yang efektif merupakan elemen penting yang tidak hanya mempengaruhi kelancaran operasional, namun juga berdampak pada kepuasan dan kualitas pelayanan pelanggan. Departemen yang paling penting dalam mempertahankan dan memberikan pelayanan yang
memuaskan bagi para tamu yaitu departemen housekeeping, depatrtemen housekeeping sendiri bertanggungjawab mempersiapkan kamar tamu, layanan tambahan, dan kebersihan semua tempat umum di hotel. Housekeeping sendiri terbagi menjadi beberapa bagian yaitu public area, room attendant dan laundry, yang bertujuan untuk memaksimalkan layanan terhadap tamu. Sebagai hotel bintang empat New Hemangini Hotel Bandung akan selalu memberikan pelayanan yang terbaik kepada para tamunya.
Maka dari itu Departemen Housekeeping harus bekerja keras dalam memberikan pelayananannya. Pembagian jadwal yang tepat pada Departemen Housekeeping akan memaksimalkan kinerja khususnya pada saat occupancy (hunian) sedang tinggi. Pada New Hemangini Hotel Bandung Penjadwalan staff
Housekeeping dibuat dihari itu juga, sehingga pembagian pembersihan kamar sesuai dengan kamar yang ada dihari tersebut. Terdapat alur proses yang terjadi mulai dari menerima data status kamar
dari Front Office hingga akhirnya menjadi penjadwalan kamar yang harus dibersihkan dan dibagikan kepada room attendant.

Con la amplia difusion de las herramientas de la web 2.0 a nivel global, el desenvolvimiento del sector hotelero es afectado en mayor medida por las opiniones y valoraciones consignadas en las plataformas de turismo y redes sociales, donde los usuarios recomiendan y advierten a otros, por los servicios recibidos en los hoteles que se hospedaron. Esta investigacion tiene como proposito caracterizar la reputacion online de los establecimientos hoteleros marplatenses en TripAdvisor, describiendo el perfil de usuario con mayores valoraciones y la relacion entre el Indice de popularidad y la tarifa base doble -habitacion de dos adultos-; a fin de sentar bases para la definicion de estrategias que permitan mejorar la sostenibilidad del negocio. El estudio se realizo a traves de la captacion y analisis descriptivo-correlacional de los perfiles en TripAdvisor de los hoteles de tres, cuatro y cinco estrellas de nuestra ciudad. Los resultados muestran que los hoteles mas valorados son los de ...

Investors who investing in a project hope that they will gain a robust return. Therefore, before starting a new investment, feasibility study should be carried out to assess whether the investment is reliable or not. In this study, feasibility of the investment on hotel establishment only reviewed based on techno economic aspect. The parameter used to review the investment were Net Present Value (NPV), Benefit to Cost Ratio (BCR), Internal Rate of Return (IRR), Payback Period (PP) and Break Even Point (BEP) methods. The project was assessed based on 8 (eight) scenarios. Each scenarios were varied in the inflation rate, room vacancy rate factor and source of funds. The most profitable results was first scenario, which assuming the source of investment funds comes from their own capital with room vacancy factor of 25%, inflation rate 10%, interest rate of 7,5% a year and the rate of return of 10%. While other scenarios showed that they cannot satisfy of the one or more of parameters.

This study aims to analyze the factors influencing tourist satisfaction along the Romanian Black Sea seaside. 715 respondents completed a questionnaire with 34 questions to gather data on demo-economic and behavioral variables: 17 questions containing non-parametric data analyzed by χ²-Test and 17 with items to which tourists gave scores from 1 to 5, reflecting their perceptions and expectations. The scores were analyzed by geographically distributing the resorts according to Krugman's Core-Periphery Model, according to which and public statistical data, the Cores (Constanța-Mamaia and Mangalia-Olimp, Neptun, Jupiter, Cap Aurora, Venus, Saturn) are more prolific. And the North-South dualism, confirmed by official data that northern localities are more prosperous, is reinforced by the lower scores given to southern resorts. The geographical division consisted of: Northern Zone (Vadu, Corbu, Năvodari, Northern Core, Agigea, Techirghiol, Eforie Nord, Eforie Sud) and Southern Zone (Costinești, Southern Core, 2 Mai, Vama Veche). The respondents' opinions complement the evaluation through official data, facilitating the optimal management of funds from the National Recovery and Resilience Plan in improving infrastructure, relocating tourism activities to the peripheries and creating a profitable tourism market. It also leaves room for empirical research at the end of the implementation of the aforementioned plan.

The Hospitality industry is one of the main sectors of tourism activity, being important to assess the performance of the hotel companies. The aim of the present paper is to study the financial performance of 570 companies operating hotel units in Portugal, in 2017, allowing for comparison among companies with similar stars rating and market orientation to explore the question of branded and non-branded affiliation. This issue is studied using a methodology based on Data Envelopment Analysis to assess the overall performance for each company. The hotel company performance is assessed through the aggregation of multiple financial indicators using the composite indicator derived from the DEA model. The empirical results show that the hotel branded companies have, on average, significantly, higher overall financial performance than hotel non-branded companies. Although, the best practices are observed in hotel branded and non-branded companies. This analysis can support the strategic d...

This critical review examines how strategic consultants advise hospitality and tourism organizations in developing and maintaining competitive advantage in an increasingly dynamic and complex global market. Using recent empirical studies, the paper explores the application of four key strategic frameworks: Porter's Five Forces, the Resource-Based View (RBV) and dynamic capabilities, Blue Ocean Strategy, and innovation-driven differentiation. The review emphasizes that while each framework offers unique strategic insights, applying them alone often fails to address the industry's multifaceted challenges. Instead, the findings support a hybrid, context-sensitive consulting approach that combines external threat analysis with internal capability development and value innovation. The paper concludes with practical implications for consulting practice and suggests future research directions, including framework integration, long-term impact evaluations, and the role of governance in sustaining innovation. This review advances the ongoing discussion on strategic management in hospitality by integrating theory and practice through the lens of contemporary consultancy.

Quality service has become a serious issue among sc holars in the hotel industry. This arises due to the fact that operator s f the industry still find it difficult to understand what a customer’s needs are at a particular time. The purpose of this study is to examine international t ourists’ perceptions of hotels service quality. An Importance-Performance A nalysis technique was used to determine the importance tourists assign to salient attributes and to assess their perception with the hotels’ performanc e on each of the attributes. As a foundation for questionnaire devel opment, the SERVQUAL model was used. However, the original items were sl ightly modified to suit to the specific features of a hotel setting. The st udy was conducted in Lalibela town with the participation of larger midrange hotels because these hotels are less fragmented and exhibit higher levels of competition as majority of international tourists lodge in those h otels. The results showed that, tourists’ per...

This critical review examines how strategic consultants advise hospitality and tourism organizations in developing and maintaining competitive advantage in an increasingly dynamic and complex global market. Using recent empirical studies, the paper explores the application of four key strategic frameworks: Porter's Five Forces, the Resource-Based View (RBV) and dynamic capabilities, Blue Ocean Strategy, and innovation-driven differentiation. The review emphasizes that while each framework offers unique strategic insights, applying them alone often fails to address the industry's multifaceted challenges. Instead, the findings support a hybrid, context-sensitive consulting approach that combines external threat analysis with internal capability development and value innovation. The paper concludes with practical implications for consulting practice and suggests future research directions, including framework integration, long-term impact evaluations, and the role of governance in sustaining innovation. This review advances the ongoing discussion on strategic management in hospitality by integrating theory and practice through the lens of contemporary consultancy.

This study explores how sustainable practices in the UK hospitality sector influence customer hotel selection behavior. By analyzing responses from 250 participants, the paper investigates key factors such as green certifications, waste reduction, and energy efficiency. Results indicate a growing consumer preference toward eco-friendly hotels, with implications for policy and strategic hospitality management.

: Ковалева Ирина Николаевна -доктор экономических наук, профессор, Российская международная академия туризма Галлямов Рушан Рахимзянович -доктор социологических наук, профессор, Уфимский филиал Финуниверситета при Правительстве РФ Г12 Гавчук, Д.В. Роль поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства : монография / Д.В. Гавчук -Самара: Самарама, 2025. -96 с. В монографии «Роль поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства» автор рассматривают поставленную исследовательскую проблему в разрезе трех глав: теоретические основы поведенческой экономики и индустрии гостеприимства, управление ожиданиями клиентов на основе поведенческой экономики, практическое применение поведенческой экономики в индустрии гостеприимства. Монография предназначена исследователям, преподавателям, аспирантам, магистрантам, практикам, а также широким слоям читательской аудитории, интересующимся вопросами роли поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства, а также теоретико-методологическими подходами и практическими результатами исследований в данной научной области.

O turismo brasileiro tem se destacado como uma atividade com grandes
possibilidades e, assim, contribuído para o crescimento econômico de várias
localidades. De maneira geral, os destinos têm investido nesse setor e apostado
no desenvolvimento e no fomento dessa atividade como uma forma de
impulsionar o mercado e diversificar suas receitas. Contudo, quando a oferta de
serviços e produtos turísticos torna-se muito homogênea nas localidades, pode
comprometer a competitividade entre os destinos, uma vez que a diversidade
de serviços e produtos turísticos é exatamente o que os turistas procuram em
suas viagens.

Revenue per Available Room (RevPAR) has been widely used as the standard performance measure for the hotel industry. However, hoteliers have also recognized limitations of RevPAR and developed other alternative performance measures. Gross Operating Profit per Available Room (GOPPAR) has become popular as an important alternative performance measure because it resolves limitations of RevPAR. Nevertheless, practical implications of the comparative validity and usefulness between the two measures have not been fully and empirically investigated in the past literature. Therefore, the current study seeks to fill that gap by comparing RevPAR and GOPPAR at the property-and firm-level. This study found that RevPAR is, in general, a more useful measure than GOPPAR at the firm-level and mixed results at the property-level. RevPAR vs. GOPPAR: Property-and firm-level analysis RevPAR along with other widely used performance indicators (e.g., diluted Earnings per Share (EPS) and adjusted Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)) in their earnings announcements, indicating the importance of RevPAR information to the financial markets including investors. RevPAR, however, is not a perfect measure, and the hotel industry has recognized the drawbacks of RevPAR . First, RevPAR measures only revenues and ignores expenses. Although revenue is an important performance measure that represents a hotel's market power and general operating health, investors are mostly interested in a hotel's profit. In the end, it matters most to hotel owners and managers (and potential buyers) how much profit a hotel generates after considering expenses. By not capturing and reporting profitability, RevPAR is a rather limited measure of a hotel's performance. Second, RevPAR deals only with the rooms department without considering other revenue-generating departments (e.g., food and beverage and gift shops) or non-revenue generating departments (e.g., accounting and human resources). Economy hotels may be the least-influenced by this issue because the rooms division is their only revenue-generating department.

Revenue per Available Room (RevPAR) has been widely used as the standard performance measure for the hotel industry. However, hoteliers have also recognized limitations of RevPAR and developed other alternative performance measures. Gross Operating Profit per Available Room (GOPPAR) has become popular as an important alternative performance measure because it resolves limitations of RevPAR. Nevertheless, practical implications of the comparative validity and usefulness between the two measures have not been fully and empirically investigated in the past literature. Therefore, the current study seeks to fill that gap by comparing RevPAR and GOPPAR at the property-and firm-level. This study found that RevPAR is, in general, a more useful measure than GOPPAR at the firm-level and mixed results at the property-level. RevPAR vs. GOPPAR: Property-and firm-level analysis RevPAR along with other widely used performance indicators (e.g., diluted Earnings per Share (EPS) and adjusted Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)) in their earnings announcements, indicating the importance of RevPAR information to the financial markets including investors. RevPAR, however, is not a perfect measure, and the hotel industry has recognized the drawbacks of RevPAR . First, RevPAR measures only revenues and ignores expenses. Although revenue is an important performance measure that represents a hotel's market power and general operating health, investors are mostly interested in a hotel's profit. In the end, it matters most to hotel owners and managers (and potential buyers) how much profit a hotel generates after considering expenses. By not capturing and reporting profitability, RevPAR is a rather limited measure of a hotel's performance. Second, RevPAR deals only with the rooms department without considering other revenue-generating departments (e.g., food and beverage and gift shops) or non-revenue generating departments (e.g., accounting and human resources). Economy hotels may be the least-influenced by this issue because the rooms division is their only revenue-generating department.

Hotel industry employees represent the biggest cost in an establishment. They are also, the first point of contact between an establishment and its customers. They need to be effectively managed. To be competitive, establishments must have a highly skilled, knowledgeable, and relatively stable labour force. Employee turnover works against coordination and organisational learning that is necessary for fast response and high-quality service. Many hotel employers however accord little priority to the stabilisation of the labour force. This study then sought to empirically reveal coincidence of labour stabilisation and effective service delivery in hotels, in the local scene. It set out to first identify the salient factors of employee turnover. Thereafter, it ventured to outline the relationship of employee turnover as illustrated by its constituent factors with human resource management functionality. The study adopted a case study research design applied to 5 selected hotels in order to gain advantage from its intrinsic ability to incisively capture real life settings and detailed information. Five (5) sample hotels were selected purposively. Within each of these hotels, cluster random sampling was used to select 160 respondents. Descriptive and inferential statistics geared to the Pearson's Product Moment Correlation Coefficient (r) and also the Chisquare measures were used to identify patterns in the data. The inquiry revealed that low job satisfaction, unfavourable working conditions and slow career advancement were major factors influencing employee turnover. High employee turnover rates negatively influenced human resource functionality, by lowering the quality of service, leading to reduced customer satisfaction, and a less competitive establishment. The majority of hotels lacked effective measures to curb employee turnover. Novel initiatives to discourage mid-career movements and ensure long-term employee-employer were tagged as an absolute necessity. Possible options here would include paying new workers compensations that are less than the value of their marginal product, and old hands greater ones than their marginal product.

Keywords: Employee turnover, Human Resource Management, Service, Satisfaction, Dissatisfaction, Motivation, Hygiene, Hotels.

The world has increasingly become one common market, and all business confronts worldwide competition.  To retain the competitive edge, adaptation to groundbreaking trends especially of technology is a critical prerequisite.  Hotels are no exception. They are inundated by the Information and Communication Technology (ICT) revolution, which demands ICT compliance for all services.  Inquiry into the nature of hotels and their ICT anchorage then is crucial.  A vital concern is the way in which ICT supports better delivery of services at all seminal levels of operation of these hotels.  The survey recognizes the natural ordering of hotels into spatial clusters of circuits, and in terms of star rating, roping in those ranks that have ICT relevance.  Thus the 2 to 5 star rated hotels.  Deep probing structured interview schedule survey instruments are used in the field inquiry.  A descriptive, cross sectional sample survey research design is adopted to ensure detailed description of the observed phenomenon and effective representative coverage of the field of inquiry. The work process emerges as being variously sensitive to ICT stimulus in its levels of efficiency.  Recipe Costing and Stock Control Systems are the most responsive functions of this activity level.  Rooming follows closely.  Conferencing and banqueting also displays some modest measure of response.  At the bottom are, Electric Points of Sale, and Automated Mini-Bars.  This then is the hierarchy of recommended points of intervention when seeking to improve efficiency in the work process of e-hotels. In its reverse form, it represents the need level for adaptation of e-hotels, in order for them to achieve ICT compliance, and therefore to meaningfully begin to benefit from its application in this primary activity level.

Key words: Efficiency, Information and Communication Technology, Work Process, Primary Activities.

A rapidly globalising world has opened up competition beyond prevailing geographic and administration or national boundaries increasingly. Market players must therefore necessarily continuously innovate and adapt to an ever-changing information-based communication drive of the Information and Communication Technology (ICT) revolution, in order to convincingly reach and attract their markets to advantage. The world is now awash with real-time online data streaming of all service offers available to markets at source, which reality compels ICT compliance in service marketing and delivery. Now more than ever before there is a critical need to understand how well aligned hotels are to transacting business while addressing prevailing competition in the pre-emptiveness activity level, using ICT. There is value in determining what improvement in a pre-emptiveness driven service value offer that this technological transition brings about. Pre-emptiveness is viewed in terms of its root functions of strategic planning, sales & marketing, and finally, reservations management. Inquiry ordered hotels into spatial clusters of the dominant tourism circuits, and along the hierarchy of quality as captured in the star rating ranks of 2 to 5 star rated hotels. Structured interview schedule survey instruments that were deep probing by design were relied upon to seek out data in the inquiry. A descriptive, cross sectional sample survey research design guided the inquiry well, and this enabled a comprehensive coverage of the field. It resulted in a rigorous profiling of the disposition of hotels in respect of the activities and functions of interest.

With the increase of studies on hospitality professionals over the years, it is essential to perform a review on those works. This review was conducted through the databases Web of Knowledge, Web of Science (Social Sciences Index Expanded, Social Sciences Citation Index, Medline), and Science Direct. We searched for articles published between 2000 and 2014, crossing the keywords "hospitality", "tourism", and "hotel" with the keywords "professionals", "employees", and "workers". Our aim was to identify the most studied variables on hospitality employees. The search process resulted on 3700 initial references, being selected 242. We verified that work satisfaction was studied in 51 articles and stress, burnout, and mental exhaustion in 31. For that reason, this review aggregates and analyses these results. This study has implications for the understanding of the roll of these variables in hospitality and tourism economic profitability, as well as in human resources management policies and individual well-being.

Over-sized dinners, buffets, and unnecessary holiday entertainment contribute to food
waste. One-third of the world's food production is squandered. Food waste accounts for
the second-highest share of total waste in the hotel and restaurant industry. This opinion
post contends that eliminating tourist food waste would need new conceptualisations.
Every year, the world throws out approximately 1.3 billion tonnes of food. Food waste
contributes to increased greenhouse gas emissions. Food waste is an issue that has to
be addressed; hence the UAE Food Bank was established in Dubai. The initiative aims
to reduce AED 3.5 billion worth of food waste. After agriculture and manufacturing, the
hotel industry generates the third-highest amount of food waste in Europe. In absolute
terms, this amounts to around 1.1 million metric tonnes of food. Food waste is expected
to cost the UK hotel and foodservice industry £2.5 billion a year. The buffet-style breakfast
remains widespread across the globe while also being a significant cause of food waste.
Luxury hotels often offer "Bed & Breakfast" packages, signalling that breakfast buffets are
a high-volume sector. Food waste has resurfaced as a new source of worry in
contemporary times of food shortage. We can decrease waste via preventative and
circular economy techniques, but we also need to be proactive in reusing junk. This study
will examine whether it is feasible to change adverse effects into beneficial social and
environmental advantages. Every year, the EU spends more than $143 billion to dispose
of 88 million tonnes of food waste. Sustainability is a primary concern for today's
businesses, particularly those in the tourist sector. Given the shortage of resources and
the rising danger to the environment, a long-term tourist development plan is essential.
Keywords: Food Waste, Artificial Intelligence, UAE Food Bank, tourism impacts,
sustainability, Food Cycle, Hotel

Our study analyzes the online marketing strategies and competitiveness of the most im-portant hotels in Satu Mare, with particular attention given to the digital presence and competitor analysis. The city has significant tourism potential, although its tourism indicators are currently weaker than other cities along the western border. The research aims to analyze the online marketing of accommodations, particularly the performance of SEO (search engine optimization), as well as social media presence and management of online reviews. Most of the hotels studied performed well in search engines, with most appearing in the top three results. During the research, the analyzed hotels showed the best results across various search engines (Google, Bing, Yandex, etc.), even if there were minor discrepancies across different platforms. Based on this, a Competitive Profile Matrix (CPM) matrix was created, illustrating the competitive positions of the hotels relative to each other.
The study also emphasizes the importance of competitiveness in the accommodation sector, particularly the role of branding, cost-effective innovation, and the application of unique marketing strategies. Digital marketing tools such as websites, social media, and review management have a crucial role  in increasing the visibility of accommodations and contacting potential guests. Competitor analysis helps hotels identify their strengths and weaknesses, providing a foundation for creating successful online marketing strategies.

The use of digital media has turned out to be a privilege while booking hotels in the hotel and leisure industry. From a customer's viewpoint, web-based portals offer instantaneous access to information. Customers can make continual price comparisons based on their inclination and anticipated value through the discounts provided in real-time, bringing together the various rates, service facilities, and prices. The pricing of hotel rooms is a pivotal factor influencing consumer behaviour in hotel booking decisions. This paper explores factors like consumer ratings, brand image, supply or availability of room location and events affecting booking decisions and the mediating effect of price on these factors. This multiplex reciprocity of factors notably influences their conclusive choice of hotel accommodation. By understanding these critical aspects of consumer behaviour with respect to price and its factors, hoteliers can develop effective price strategies to attract guests and steer the competitive travel perspective. The researchers have proposed a conceptual framework at the end of the paper.

The purpose of this study is to build a model that allows estimating the Tourism Revenue for the North Region of Portugal. To achieve the Multiple Linear Regression Model estimated by Ordinary Least Squares Method it was selected 13 economic variables and collected 72 monthly observations for the period between January 2006 and December 2011. The empirical analysis showed that the model of First difference of LOG is the econometric model that explains better the tourism revenue for the North Region of Portugal. The model as well indicated that the tourism revenue are influenced by variations occurred in the number of national and foreigners tourists, in the available income of the national and foreigners tourists and still in the typology of the hotel establishment. Although of the high increase of foreign tourists in the North Region and hotel investment, the domestic tourism was the main contribution for the tourism revenue.

Título del trabajo: Comparación entre la reputación online y las tarifas en los hoteles de categoría superior de la ciudad de Mar del Plata Con la amplia difusión de las herramientas de la web 2.0 a nivel global, el desenvolvimiento del sector hotelero es afectado en mayor medida por las opiniones y valoraciones consignadas en las plataformas de turismo y redes sociales, donde los usuarios recomiendan y advierten a otros, por los servicios recibidos en los hoteles que se hospedaron. Esta investigación tiene como propósito caracterizar la reputación online de los establecimientos hoteleros marplatenses en TripAdvisor, describiendo el perfil de usuario con mayores valoraciones y la relación entre el Índice de popularidad y la tarifa base doblehabitación de dos adultos-; a fin de sentar bases para la definición de estrategias que permitan mejorar la sostenibilidad del negocio. El estudio se realizó a través de la captación y análisis descriptivo-correlacional de los perfiles en TripAdvisor de los hoteles de tres, cuatro y cinco estrellas de nuestra ciudad. Los resultados muestran que los hoteles más valorados son los de categorías más altas, siendo los perfiles de usuarios que más califican y comentan sus experiencias en TripAdvisor aquellos que van en calidad de parejas. Se advierte una relación leve entre el índice de popularidad y los precios fijados para todas las categorías de hoteles.

Y por último con respecto al horizonte temporal, se debería pensar en el futuro cercano, lo que hay que hacer este año.  Se observa que las culturas Paternalistas son las que presentan en la situación actual mayor rasgos de su tipo cultural, mientras que las culturas exigentes por el contrario son las que mayor hibridez cultural presentan respecto al futuro. Es posible que los deseos manifestados por los respondentes de la encuesta que fueron más de 4000 no tomen en consideración las rigideces que plantean las tecnologías utilizadas, el tipo de tarea que se realiza y los modelos de gestión utilizados. Habría latente la idea de que hay una mejor cultura organizacional y que debería aplicarse a todo tipo de organizaciones. El enfoque de la diversidad organizacional no parece estar presente en el imaginario de los respondentes de la encuesta.

Con la amplia difusion de las herramientas de la web 2.0, el desenvolvimiento del sector hotelero es afectado en forma creciente por las opiniones y valoraciones consignadas en las plataformas de turismo y redes sociales, donde los usuarios recomiendan y advierten a otros, por los servicios recibidos en los hoteles donde se hospedaron. Esta investigacion tiene como proposito caracterizar la reputacion online de los hoteles marplatenses en TripAdvisor, describiendo el perfil de usuario que realiza mayores valoraciones; y la relacion entre el indice de popularidad y la tarifa base doble -habitacion para dos personas adultas-; a fin de ofrecer lineamientos para la definicion de estrategias que permitan mejorar la competitividad del negocio. El estudio se realizo a traves de la captacion y analisis descriptivo-correlacional de los perfiles en TripAdvisor de los hoteles de tres, cuatro y cinco estrellas de la ciudad de Mar del Plata. Los resultados muestran que los hoteles mas valorados ...

Введение 2. Общие тенденции внутреннего туризма 3. Портрет внутреннего туриста 4. Популярные направления 5. Инфраструктура и туристические услуги 6. Экономический эффект внутреннего туризма 7. Проблемы и перспективы развития 8. Заключение Введение Развитие внутреннего туризма в России в последние годы приобретает стратегическое значение. Это связано как с внешнеполитическими факторами, ограничившими возможности зарубежных поездок, так и с осознанием внутренних возможностей самой страны. Россия-это огромная территория с уникальным природным, историкокультурным и этнографическим наследием, которое до недавнего времени оставалось недооценённым как туристический ресурс.

Fenomena menurunnya tingkat kunjungan di sektor akomodasi Indonesia sepanjang tahun 2025 mencerminkan tantangan besar yang dihadapi industri perhotelan dalam menghadapi perubahan ekonomi dan sosial. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor penyebab penurunan okupansi hotel di Indonesia pada tahun 2025. Menggunakan pendekatan kualitatif deskriptif melalui studi literatur, penelitian ini mengkaji berbagai sumber sekunder seperti laporan media, artikel ilmiah, dan data resmi dari Badan Pusat Statistik. Hasil kajian menunjukkan bahwa penurunan tingkat hunian hotel dipengaruhi oleh beberapa faktor utama, yakni ketidakstabilan ekonomi global yang melemahkan daya beli masyarakat, perubahan perilaku konsumen selama bulan Ramadan, serta meningkatnya persaingan dari akomodasi ilegal. Di samping itu, kebijakan efisiensi anggaran pemerintah, terutama terkait pembatasan perjalanan dinas dan kegiatan MICE, juga memperburuk tingkat okupansi hotel berbintang. Temuan ini menekankan pentingnya strategi adaptif dan kolaboratif antar pelaku industri akomodasi dalam merespons dinamika pasar serta menjaga keberlangsungan usaha di tengah tantangan yang semakin kompleks.

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The accommodation industry in Indonesia faces significant challenges due to budget efficiency policies, socio-cultural changes, and seasonal trends. This study aims to analyze the impact of government policies and socio-cultural factors on the competitiveness of Summer Hills Hotel & Villas Bandung. The research used a qualitative descriptive method through interviews, observation, and documentation. Results showed that marketing budget cuts and lack of digital technology adaptation decreased brand visibility as well as service quality. In addition, seasonal factors such as the month of Ramadan significantly depress occupancy rates. The misalignment of national and local policies further worsened the stability of business operations. To face these challenges, Summer Hills needs to adopt digital marketing strategies, design seasonal packages, implement technological innovations, and build collaboration with the government and local stakeholders.

This study analyses the trends and the motor of tourist hotel accommodation in South Africa in relation to key economic factors influencing its operation margins. There has been resurgence in tourism in South Africa after covid 19. Hence, in this study, multiple regression and correlation analysis is used to test various predictors, including occupancy rate (OR), income per stay unit nights sold (IP_SUNS), income from accommodation (IFA), income

Are public relations a socially irresponsible profession? Although the image of public relations professionals can still be negative, in theory, they should help their organizations be socially responsible. This paper aims to explore the work of public relations experts concerning corporate social responsibility among those who work for successful retail chains in Croatia. The research paper resides on a survey conducted by the method of in-depth interviews with seven corporate communications managers selected among the 20 best retailers in the fast-moving consumer goods on the Croatian market. The research showed that the surveyed public relations experts are not directly in charge of the strategic planning of their companies socially responsible business programs. However, most respondents confirmed the existence of a communication strategy for CSR activities regarding different stakeholders.  Besides, the results show that the heads of the communications department daily particip...

International hotel chains include a large number of hotels. A hotel chain manages many hotels in different locations. Some hotels are managed by the franchising method. Other hotels are managed by themselves. The franchising agreement contains the rules to be followed by the hotel. By implementing these rules, hotels use the brand of the hotel chain. In the other model, the hotel company buys or rents a hotel, and manages the hotel with its own staff. This model is called management. In both methods, the head office of the hotel chain aims to maintain the profitability and reliability of its own brand by monitoring all hotels in its structure in a very serious manner. This study attempts to find out how "Enterprise Solution Software" contributes to international hotel chains. As a result of the study, it was revealed that for more than one reason, hotel chains use the same software in all hotels. It was determined that they could reach their management strategies and profitability goals easily through the common software.

В данной статье рассмотрен вопрос применения современных педагогических технологий в образовательном процессе, отвечающий целям федерального проекта «Цифровая образовательная среда». Изучены проблемы дефицита квалифицированных кадров индустрии туризма и выявлены опорные точки подготовки специалистов. Проведено эмпирическое исследование в рамках профессиональной дисциплины «Основы информационно-экскурсионной деятельности», направленное на выявление зависимости удо-влетворѐнности студентов образовательным процессом от применения современных педагогических технологий обучения. Определены педагогические технологии, способствующие формированию надпрофессиональных компетенций будущих специалистов сферы туризма и гостеприимства. С целью повышения визуализации контента для образовательной деятельности проведѐн эксперимент с применением метода стриминг-образования. В рамках изучения профессиональной дисциплины апробирована развивающаяся технология “Walk'n talk”.

La industria hotelera está en constante evolución, impulsada por la digitalización, la personalización de experiencias y la sostenibilidad. A medida que avanzamos hacia 2030, se espera un crecimiento significaBvo en el sector, con un enfoque en la innovación tecnológica, la gesBón eficiente de ingresos y la mejora de la experiencia del huésped. Según McKinsey, la demanda de talento especializado aumentará, impulsada por tendencias como el bleisure (combinación de negocios y ocio), la automaBzación y la personalización extrema de servicios (Bowo, 2025). Según la Organización Mundial del Turismo (OMT), el turismo internacional ha experimentado un crecimiento constante, lo que ha generado una demanda creciente de profesionales capacitados en el ámbito hotelero.

In recent years, the hospitality industry has found itself at the crossroads of intensive development of new technologies and changes in consumer preferences, which significantly increases the need for effective management of innovation projects. Innovation, as recognized by many experts, is becoming one of the fundamental engines of sustainable growth and competitiveness of enterprises in this industry. From hotels to restaurants, tourism to entertainment, all sub-sectors are faced with the need to adapt to rapidly changing market conditions and customer needs, which is impossible without innovation. The process of managing such projects is complicated by various factors, among which institutional conditions occupy a special place. Institutional factors include legal frameworks, political stability, socio-cultural norms, economic conditions and educational infrastructure, which can have both stimulating and restraining effects on the development and implementation of innovation. For example, strict environmental and safety regulations may encourage hotels to adopt green technologies and improve resource management, while high levels of taxes or bureaucracy may make it difficult to finance and develop innovative projects. This article is aimed at analyzing the role of institutional factors in the process of managing innovative projects in the hospitality industry. The main goal of the study is to identify and assess the influence of these factors on the success and efficiency of innovative projects in this industry. To achieve this goal, the article intends to solve the following tasks: review theoretical approaches to understanding institutional factors and their impact on innovation activity; study real examples from the practice of innovation management in the hotel business, restaurant business and other segments of the hospitality industry; analyze how changes in the institutional environment contributed to or hindered the implementation of specific

: Ковалева Ирина Николаевна -доктор экономических наук, профессор, Российская международная академия туризма Галлямов Рушан Рахимзянович -доктор социологических наук, профессор, Уфимский филиал Финуниверситета при Правительстве РФ Р68 Гавчук, Д.В. Роль поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства : монография / Д.В. Гавчук -Самара: Самарама, 2025. -96 с. В монографии «Роль поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства» автор рассматривают поставленную исследовательскую проблему в разрезе трех глав: теоретические основы поведенческой экономики и индустрии гостеприимства, управление ожиданиями клиентов на основе поведенческой экономики, практическое применение поведенческой экономики в индустрии гостеприимства. Монография предназначена исследователям, преподавателям, аспирантам, магистрантам, практикам, а также широким слоям читательской аудитории, интересующимся вопросами роли поведенческой экономики в управлении ожиданиями клиентов в индустрии гостеприимства, а также теоретико-методологическими подходами и практическими результатами исследований в данной научной области.

Günümüzde artan enerji ihtiyacı, fosil yakıtların yenilenememesi, maliyet, olumsuz çevresel ve atmosferik etkiler nedeniyle yenilenebilir enerji kaynaklarına yönelim artmaktadır. Hidroelektrik, rüzgar, güneş, jeotermal, dalga ve biyokütle kaynakları yenilenebilir enerji kaynakları olarak sınıflandırılmaktadır. Jeotermal enerji, çevreci ve yenilenebilir yapısının yanında farklı kullanım alanlarına uygunluğu nedeni ile alternatif olarak öne çıkmaktadır. Jeotermal kaynakların çok çeşitli ve geniş kullanım alanları olmasıyla birlikte başlıca kullanım uygulamaları; elektrik üretimi, merkezi ısıtma ve soğutma, meyve ve sebzelerin kurutulması, sera ve toprak ısıtılması, su ürünleri yetiştiriciliği, yüzme, banyo ve sağlık amaçlı kullanımlardır. Jeotermal sistemlerin çoğu yüksek sıcaklık, basınç, buhar ve jeotermal akışkanları içermektedir. Jeotermal akışkanların bileşimleri lityum (Li), bor (B), arsenik (As), kalsiyum (Ca 2+ ), magnezyum (Mg 2+ ), demir (Fe), sülfat (SO4 2-) ve klorür (Cl -) gibi çeşitli bileşenlerden oluşmaktadır. Ayrıca jeotermal buhar belirli miktarda cıva, hidrojen sülfür, amonyak, metan ve radon gibi elementleri de içerebilmektedir. Bunun yanı sıra jeotermal sulardaki bor, arsenik ve lityum gibi elementler insan sağlığı, tarım arazileri ve su ortamları için çeşitli olumsuz etkilere neden olmaktadır. Bu tip içeriklere sahip olan jeotermal sular, alıcı ortamlara deşarj edildiklerinde sucul yaşam, sulama suyu ve içme suyu üzerinde toksik çevresel etkilere sahiptir. Bu sebeple, jeotermal suların çeşitli yöntemlerle arıtılması gerekmektedir. Jeotermal akışkanın kimyasal özelliklerine bağlı olarak karşılaşılan sorunlardan bir diğeri de, orta ve yüksek sıcaklıktaki jeotermal sistemlerdeki tortulaşma ve korozyon problemleridir. Silika (SiO2), jeotermal enerji santrallerinde tortulaşmaya sebep olan ana bileşendir. Karbondioksit (CO2) varlığında oluşan korozyon ise, jeotermal sistemlerde en çok karşılaşılan durumlardan biridir. Bu çalışmada, jeotermal suların kimyasal özellikleri, uygulama alanları ve çevresel problemleri değerlendirilmiştir.

Sale of products with a probabilistic nature, where customers do not know which product they will receive at the time of service, has become popular over the recent years. In the revenue management literature, there has been a growing interest in understanding these modern approaches using analytical techniques. On the other hand, customer-centric revenue management has been replacing the long-standing inventory-centric approach because of the availability of rich data sets by focusing on understanding and predicting customer behavior and then optimizing price and/or quantity related decisions. In this dissertation, we take a customer-centric approach and do not only provide analytical results, but also empirically investigate how customers make their decisions, which is crucial in order to implement appropriate strategies. We first focus on an innovative hotel revenue management practice called standby upgrades, i.e., a practice where the guest is only charged for the discounted up...