serdar oktay
580 California St., Suite 400
San Francisco, CA, 94104
Application of Enterprise Solution Software for a Hotel Chain
15th International Conference on Applications of Fuzzy Systems, Soft Computing and Artificial Intelligence Tools – ICAFS-2022
https://doi.org/10.1007/978-3-031-25252-5_85
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Abstract
International hotel chains include a large number of hotels. A hotel chain manages many hotels in different locations. Some hotels are managed by the franchising method. Other hotels are managed by themselves. The franchising agreement contains the rules to be followed by the hotel. By implementing these rules, hotels use the brand of the hotel chain. In the other model, the hotel company buys or rents a hotel, and manages the hotel with its own staff. This model is called management. In both methods, the head office of the hotel chain aims to maintain the profitability and reliability of its own brand by monitoring all hotels in its structure in a very serious manner. This study attempts to find out how "Enterprise Solution Software" contributes to international hotel chains. As a result of the study, it was revealed that for more than one reason, hotel chains use the same software in all hotels. It was determined that they could reach their management strategies and profitability goals easily through the common software.
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