Key research themes
1. How can eco-feedback systems effectively foster sustainable behavior change through balancing quantitative data and emotional engagement?
This research theme focuses on designing eco-feedback systems that not only provide precise, quantitative information about resource consumption but also evoke emotional responses to motivate lasting behavioral change. The challenge lies in balancing clear data presentation with artistic or emotionally engaging visualizations to sustain user interest and encourage proactive environmental actions over time.
2. What are effective strategies for collective eco-feedback systems to support coordinated sustainable energy consumption in community settings?
This theme investigates eco-feedback system designs that facilitate collective action and coordination among community members to optimize renewable energy usage. It explores how these systems can enable residents to shift energy demand collaboratively, manage shared energy resources efficiently, and foster social empathy or accountability within energy communities.
3. How does consumer attitude and satisfaction influence the acceptance and effectiveness of eco-feedback systems in promoting pro-environmental behaviors?
This theme examines the interplay of consumer satisfaction factors, attitudes, and behavioral inclinations towards eco-feedback implementations in various contexts like accommodation services and green products. It explores determinants of willingness to adopt sustainable practices, the role of strategic green marketing mixes, and how emotional and rational customer evaluations affect eco-feedback success.