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Anthropology of Media

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lightbulbAbout this topic
The anthropology of media is the study of how media practices and technologies shape and are shaped by cultural contexts, social relations, and human experiences. It examines the production, distribution, and consumption of media within diverse societies, focusing on the implications for identity, power, and communication.
lightbulbAbout this topic
The anthropology of media is the study of how media practices and technologies shape and are shaped by cultural contexts, social relations, and human experiences. It examines the production, distribution, and consumption of media within diverse societies, focusing on the implications for identity, power, and communication.

Key research themes

1. How do anthropologists conceptualize the interaction between media, culture, and society beyond traditional communication media?

This theme explores the expansion of media anthropology from a focus on communicational media (such as print, radio, television, and digital platforms) to broader notions of mediation encompassing social transactions, circulation of images, discourse, and material things. It addresses theoretical and methodological shifts towards understanding media as part of larger social mediation processes and examines the intersections with anthropological concerns such as exchange, knowledge, and sociocultural practices. This matters because it broadens the analytical lens of media anthropology, enabling more comprehensive accounts of media's role in culture and society that are not limited to technological or representational media alone.

Key finding: This article clarifies the distinction between being 'media-centric' and 'media-centered', arguing that mediatization research does not overemphasize media as causal agents but engages holistically with intersecting social... Read more
Key finding: The paper synthesizes cultural and critical theories to illustrate how communication and media function as cultural processes involving interpretation, social performance (drawing on dramaturgical analysis), and mutual... Read more

2. What roles do media consumption and audience engagement play in the production and transformation of media culture?

This theme investigates the evolving relationship between media producers and consumers, particularly under conditions of new media technologies and participatory culture. It problematizes traditional reception theories by emphasizing the active, playful, and productive role audiences now take in remixing, re-producing, and circulating audiovisual content across digital platforms. Understanding these practices is crucial because they redefine media audiences as co-creators and reshape boundaries between private/domestic and public/media spheres, impacting cultural production, identity formation, and social interaction.

Key finding: This chapter argues that new media consumption practices characterized by playful production, remixing, and sharing of audiovisual content demand an analytical shift from reception theory to practice theory and anthropology... Read more
Key finding: This work foregrounds listening as an under-theorized yet critical sensory engagement in media experience, contrasting the field's visual bias. It traces the history and scholarship of mediated listening, emphasizing how... Read more
Key finding: The research synthesizes media effects on socialization by applying the General Learning Model to show how short- and long-term media exposure influences beliefs, attitudes, and behaviors. It specifies that media act as... Read more

3. How do media genres and symbolic narratives shape cultural identity, political discourse, and media representation?

This theme explores the interplay between media genres, symbolic mythologies, and cultural meanings, focusing on how media forms and narratives construct identities and engage political and social themes. It spans genre theory, comparative media culture analysis, and mythological interpretations of media figures and narratives. This research matters because it connects media form and content to broader cultural processes, demonstrating how media genres function as sites of ideological negotiation and how symbolic media representations contribute to collective imaginaries and identity politics.

Key finding: This introduction emphasizes the continued significance of genre as a flexible and contextually embedded form of media categorization despite claims of its obsolescence in digital and hybrid media contexts. It argues genre... Read more
Key finding: Through qualitative content analysis of British media narratives, this article identifies dominant mythological archetypes - notably the hero/savior and the trickster/jester - employed in constructing Greta Thunberg’s public... Read more

All papers in Anthropology of Media

In this paper we argue that the use of the communicative theory of Jürgen Habermas in planning theory is problematic because it hampers an understanding of how power shapes planning. We posit an alternative approach based on the power... more
At the same time that case studies are widely used and have produced canonical texts, it may be observed that the case study as a methodology is generally held in low regard, or is simply ignored, within the academy. For example, only 2... more
During the onslaught of the Islamic caliphate on Kobanî, Syria, media outlets across the globe broadcast pictures of brave and often unveiled Kurdish women fighting the Islamic State of Iraq and the Levant (ISIS), a quintessentially male... more
Back cover text: If the new fin de siècle marks a recurrence of the real, Bent Flyvbjerg’s Rationality and Power epitomizes that development and sets new standards for social and political inquiry. The Danish town of Aalborg is to... more
Taken together, the works of Jurgen Habermas and Michel Foucault highlight an essential tension in modernity. This is the tension between the normative and the real, between what should be done and what is actually done. Understanding... more
Back cover text: Real Social Science presents a new, hands-on approach to social inquiry. The theoretical and methodological ideas behind the book, inspired by Aristotelian phronesis, represent an original perspective within the social... more
Vaclav Havel observed that a strong civil society is a crucial condition of strong democracy. Empowering civil society is a central concern for the project of democracy, just as the question of how best to think about such empowerment is... more
The question of how and why people adopt technologies is an area that has received great scrutiny, but less attention is given to those who willingly choose to avoid particular technologies. This article considers current models of... more
This article examines five common misunderstandings about case-study research: (a) theoretical knowledge is more valuable than practical knowledge; (b) one cannot generalize from a single case, therefore, the single-case study cannot... more
Since the early 2000s, Ethiopia has witnessed the rapid growth of a local digital film industry whose economic model is similar to the one adopted by other industries of this kind emerged in African countries such as Nigeria, Ghana and... more
This article provides an answer to what has been called the biggest problem in theorizing and understanding planning: the ambivalence about power found among planning researchers, theorists, and students. The author narrates how he came... more
There is ferment in the social sciences. After years of sustained effort to build a science of society modelled on the natural sciences, that project, long treated with suspicion by some, is now openly being rethought. A critical... more
Back cover text: Making Social Science Matter presents an exciting new approach to social science, including theoretical argument, methodological guidelines, and examples of practical application. Why has social science failed in attempts... more
This book maps a hundred years of documentary film practices in India. It demonstrates that in order to study the development of a film practice, it is necessary to go beyond the classic analysis of films and filmmakers and focus on the... more
For over fifty years, successive waves of critique have underscored that the apolitical character of much of Political Science research betrays the founding mission of the discipline to have science serve democracy. The Caucus for a New... more
Se la musica non detta immediatamente gli atti che la devono segui-re, da quell'orientamento che essa dà alla catarsi dell'animo dipende anche quali forze arrecherà alla vita, che cosa libererà e che cosa respingerà nel profondo. L'arte,... more
Nobel laureate Niko Tinbergen coined the term ‘supernormal stimulus’ after discovering that birds who lay small, pale blue eggs speckled with grey prefer to sit on larger, bright blue eggs with black polka-dots. He found that he could... more
The Aalborg Project may be interpreted as a metaphor of modern politics, modern administration and planning, and of modernity itself. The basic idea of the project was comprehensive, coherent, and innovative, and it was based on rational... more
If we want to empower and re-enchant organization research, we need to do three things. First, we must drop all pretence, however indirect, at emulating the success of the natural sciences in producing cumulative and predictive theory,... more
Turkey has witnessed a proliferation of Islamic television channels since the liberalization of broadcasting in the 1990s. The programming of these TV channels was initially distinctly theological in character, with shows focusing on the... more
Phronetic organizational research is an approach to the study of management and organizations focusing on ethics and power. It is based on a contemporary interpretation of the Aristotelian concept phronesis, usually as ‘prudence’.... more
This essay considers adolescent sexting from a media ecology standpoint, suggesting that in addition to the technologizing of sexuality one must also begin to consider the sexualizing of technological systems.
Jazz was born on the streets, grew up in the clubs, and will die—so some fear—at the university. Facing dwindling commercial demand and the gradual disappearance of venues, many aspiring jazz musicians today learn their craft, and find... more
This article asks how planning scholarship may effectively gain impact in planning practice through media exposure. In liberal democracies, the public sphere is dominated by mass media. Therefore, working with such media is a prerequisite... more
La nostra quotidianità tecnologica, sempre più pervasiva, tende a modificare gradualmente non solo le abitudini e i comportamenti della collettività ma anche a influenzarne i modelli di pensiero di riferimento. Questa immensa semiosfera... more
The growing popularity of new social and participatory media at a time of global turbulence raises challenging questions for anthropologists wishing to engage with publics beyond academia. In this chapter I draw from my experience as a... more
The term ‘phronetic social science’ was coined in Making Social Science Matter (Flyvbjerg 2001). However, as pointed out in that volume and by Schram (2006), phronetic social science existed well before this particular articulation of the... more
Social media platforms have quickly transformed communication, relationships, identities, education and power relations. These platforms have also become a popular topic for discussion and research, yet most claims made about social media... more
While conducting my research on the Nigerian video industry over the past few years, I often had the impression to fi nd myself in front of an object of study that implicitly resisted defi nition. While, on the one hand, one could say... more
With a point of departure in the concept "uncomfortable knowledge," this article presents a case study of how the American Planning Association (APA) deals with such knowledge. APA was found to actively suppress publicity of malpractice... more
This article seeks to build a digital ritual framework for the analysis of social gaming and social networking. The architectural design that intertwines Facebook and FarmVille is heightened by the formal and informal participation in... more
For quotation please refer to the articles published from the thesis : - Part of chapter one can be found in: “Small screen cinema: Informality and remediation in Nollywood”. Journal of Television and New Media 13(5): 431 – 446 - A... more
What makes media “Islamic”? Drawing on ethnographic fieldwork with Islamic television producers in Cairo, this article looks at the passionate contention within Egypt’s piety movement over the development of new forms of religious media.... more
In this article, I examine the ideologies surrounding the poetic forms of Giriama text messaging in the town of Malindi, Kenya. I argue that young people use rapid code-switching and a global medialect of condensed, abbreviated English as... more
In this chapter we draw from recent ethnographic and archival research in Indonesia to explore how digital activists in that country translate or 'modulate' (Kelty 2008) key digital issues – which are sometimes highly technical and... more
https://www.ucpress.edu/book.php?isbn=9780520298712 Sounding Islam provides a provocative account of the sonic dimensions of religion, combining perspectives from the anthropology of media and sound studies, as well as drawing on... more
In this article, I examine two Syrian TV channels whereby the Syrian government has been trying to promote itself and gain support.
Latin American telenovelas began to be widely broadcast on African screens between the late 1970s and early 1980s, and today are among the most popular entertainment products on the continent. The content, aesthetic and narrative format... more
This conversation considers some of the disciplinary divides and anxieties surrounding contemporary research on media and mobility through a discussion of linkages between these two research fields and the role of non-media centric... more
While Indonesia's burgeoning private television industry has prospered through the country's democratic transition and the rise of popular Islam, it has remained ideologically constrained by many of the content restrictions established... more
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