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Anthropology of Media

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lightbulbAbout this topic
The anthropology of media is the study of how media practices and technologies shape and are shaped by cultural contexts, social relations, and human experiences. It examines the production, distribution, and consumption of media within diverse societies, focusing on the implications for identity, power, and communication.
lightbulbAbout this topic
The anthropology of media is the study of how media practices and technologies shape and are shaped by cultural contexts, social relations, and human experiences. It examines the production, distribution, and consumption of media within diverse societies, focusing on the implications for identity, power, and communication.

Key research themes

1. How do anthropologists conceptualize the interaction between media, culture, and society beyond traditional communication media?

This theme explores the expansion of media anthropology from a focus on communicational media (such as print, radio, television, and digital platforms) to broader notions of mediation encompassing social transactions, circulation of images, discourse, and material things. It addresses theoretical and methodological shifts towards understanding media as part of larger social mediation processes and examines the intersections with anthropological concerns such as exchange, knowledge, and sociocultural practices. This matters because it broadens the analytical lens of media anthropology, enabling more comprehensive accounts of media's role in culture and society that are not limited to technological or representational media alone.

Key finding: This article clarifies the distinction between being 'media-centric' and 'media-centered', arguing that mediatization research does not overemphasize media as causal agents but engages holistically with intersecting social... Read more
Key finding: The paper synthesizes cultural and critical theories to illustrate how communication and media function as cultural processes involving interpretation, social performance (drawing on dramaturgical analysis), and mutual... Read more

2. What roles do media consumption and audience engagement play in the production and transformation of media culture?

This theme investigates the evolving relationship between media producers and consumers, particularly under conditions of new media technologies and participatory culture. It problematizes traditional reception theories by emphasizing the active, playful, and productive role audiences now take in remixing, re-producing, and circulating audiovisual content across digital platforms. Understanding these practices is crucial because they redefine media audiences as co-creators and reshape boundaries between private/domestic and public/media spheres, impacting cultural production, identity formation, and social interaction.

Key finding: This chapter argues that new media consumption practices characterized by playful production, remixing, and sharing of audiovisual content demand an analytical shift from reception theory to practice theory and anthropology... Read more
Key finding: This work foregrounds listening as an under-theorized yet critical sensory engagement in media experience, contrasting the field's visual bias. It traces the history and scholarship of mediated listening, emphasizing how... Read more
Key finding: The research synthesizes media effects on socialization by applying the General Learning Model to show how short- and long-term media exposure influences beliefs, attitudes, and behaviors. It specifies that media act as... Read more

3. How do media genres and symbolic narratives shape cultural identity, political discourse, and media representation?

This theme explores the interplay between media genres, symbolic mythologies, and cultural meanings, focusing on how media forms and narratives construct identities and engage political and social themes. It spans genre theory, comparative media culture analysis, and mythological interpretations of media figures and narratives. This research matters because it connects media form and content to broader cultural processes, demonstrating how media genres function as sites of ideological negotiation and how symbolic media representations contribute to collective imaginaries and identity politics.

Key finding: This introduction emphasizes the continued significance of genre as a flexible and contextually embedded form of media categorization despite claims of its obsolescence in digital and hybrid media contexts. It argues genre... Read more
Key finding: Through qualitative content analysis of British media narratives, this article identifies dominant mythological archetypes - notably the hero/savior and the trickster/jester - employed in constructing Greta Thunberg’s public... Read more

All papers in Anthropology of Media

Este artículo explora el concepto de Visión Arcaica de Edgar Morin y su relación con la experiencia cinematográfica. A partir del vínculo entre visión mágica y percepción práctica, se analiza cómo el espectador revive formas ancestrales... more
This dissertation examines the transition of Homo Sapiens, the thinking human, to Homo Imbecilis, a concept representing the potential regression of cognitive abilities caused by the overwhelming influx of visual images and excessive... more
Der Arbeitskreis Geschichtswissenschaften und digitale Spiele (AKGWDS), der sich seit Anfang des Jahres in Arbeitskreis Geisteswissenschaften und digitale Spiele umbenannt hat, feiert nächstes Jahr bereits sein zehnjähriges Bestehen und... more
The research is interested in the shift in narrative structures in Nigerian cinema as the digital multimedia space continues to proliferate. In line with the emergence of streaming services and social media, the traditional ways of... more
В статье обсуждается лингвистическая теория речевых жанров и эвристические возможности ее применения в фольклористике на материале сказочных текстов, записанных профессиональными собирателями от носителей традиции в условиях интервью.... more
Religion and media are both the important themes of the study especially in the modern world and they are linked to each other as well. In the recent year's religion is linked to media to express its message to a great number of audience... more
HoMER 2025 Conference: Cinema and Conflict July 8-11, 2025 Galatasaray University Film censorship in post-2000 Turkey manifests itself in myriad practices operating through direct intervention by state institutions and varying degrees... more
The article examines the discourses and positions that emerged in the Summer and Autumn of 2020, during the public discussion of bill 44/XIV, which regulated the operation of subscription video on demand (SVOD) services in Portugal. The... more
‘I would have no explanation if God forbid, I got arrested.’ The line from Neyaz Farooquee’s memoir ‘An Ordinary Man’s Guide to Radicalism: Growing Up Muslim in India’ succinctly captures the dilemma and fear of young Muslims.
This article is a reflective text by an art curator interested in exploring the boundaries between video activism, spectatorship, and pedagogy. It proposes new ways of critically understanding the terms "activist," "participation," and... more
Providing an overview of media studies generally and studies of new or digital media specifically, I argue that the theories and perspectives of psychological anthropology could bring to media anthropology a more developed understanding... more
Sinema ve Tarih Seminerleri Kapsamında ‘Yakın Dönem Türkiye Sinemasında Sansür Yazımına Bakmak’ Semineri 24 Mayıs 2025 — Sinematek Sinema Evi Özet: Sinemanın Osmanlı topraklarına 1896’da gelmesi ile eş zamanlı ilerleyen film sansürü,... more
В лекционном курсе рассматриваются основы музыкальной терапии, как одного из видов арт-терапии, в котором музыка используется как основное средство воздействия на психоэмоциональное состояние человека. В первой лекции рассматривается... more
Tous droits réservés © Cahiers de théâtre Jeu inc., 1986 Ce document est protégé par la loi sur le droit d'auteur. L'utilisation des services d'Érudit (y compris la reproduction) est assujettie à sa politique d'utilisation que vous pouvez... more
Tous droits réservés © Cahiers de théâtre Jeu inc., 1986 Ce document est protégé par la loi sur le droit d'auteur. L'utilisation des services d'Érudit (y compris la reproduction) est assujettie à sa politique d'utilisation que vous pouvez... more
Construction of a modern AI Collective Imaginary through Mythologic Media Narratives
Mythological analysis of the AI media narratives A comparative approach
This article is a comprehensive analysis of the British quality press representation of environment activist Greta Thunberg, focusing on the symbolic and mythological dimensions of her public persona. The study explores how the media... more
In Crashing the party, Heather Gautney provides an 'autopsy' (p. 2) of the presidential election of 2016 in the United States and offers a description of the political dynamics within the Democratic Party that contributed to today's... more
The Senegalese philosopher Alioune Diop organized the event under the auspices of Présence Africaine, the journal and publishing house he had founded a decade earlier. The congress included the participation of delegates from twenty-four... more
In this paper we discuss some results of the trial of two pedagogical physics workshops, held during the academic year 2014-15 with students of the Undergraduate Program for Elementary/ Kindergarten Teacher Educationat the University of... more
Since around 1990s, India’s mainstream media and entertainment industry have liberally used clichéd images of Muslim community to construct stereotypes of their being violent extremists involved in numerous ‘terror attacks’ and other... more
Dispersione scolastica e povertà educative rappresentano oggi due aspetti critici che investono il mondo della scuola. Nello specifico la perdita per strada di futuri cittadini non è solo un problema per la scuola secondaria di secondo... more
А н н о т а ц и я : Рецензируемая монография посвящена южнокорейской рекламе конца 2000х — начала 2010х гг. С опорой на материалы мультилокальной этнографии Ольга Федоренко рассматривает южнокорейскую рекламу с по зиций различных акторов... more
Muslim scholars have long dedicated significant efforts to enhancing the Qur'ān's recitations, employing scientific and technological advancements in the process. This study focuses on the types of colored Qur'āns available that aid in... more
Using a qualitative content analysis method, this paper analysed aesthetic differences between two Hollywood films (The Protector, The Objective) and two Kannywood films (This Is The Way, Duniya Makaranta) by juxtaposing aesthetic... more
This article outlines a modal anthropology, defined as the ethnographic description of what is possible and necessary for actors operating within a given (technical, aesthetic, ecological) medium. Spanning a wide array of examples, from... more
While there is a tendency to use the word imaginary loosely in the broader social sciences, often referring to the unrealistic and irrational realms of life, its value as a political currency is palpable. This paper offers takhayyul... more
The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently... more
This brief paper situates contemporary biohacking within a techno-primitivist ethos that merges nature and technology, highlighting the ideological underpinnings of its scientific rhetoric.
This study examines the English pronunciation proficiency of Pentecostal pastors during sermon delivery and its impact on youth engagement in Saki, Oyo State, Nigeria. With the increasing influence of Pentecostal churches among young... more
Atklājot nāves tēmas aktualitāti bērnībā, rakstā tiek meklēta atbilde uz jautājumu, ko bērni iemācās no savas eksistenciālās pieredzes, saskaroties ar nāvi, un kāda ir šīs pieredzes nozīme viņu tālākajā attīstībā. Bērna sastapšanās ar... more
The study aimed at assessing Nollywood audience's overall perception of interpretive journalism's impact on satirical content. Grounded in cultivation and selective perception theories, it employed a cross-sectional survey research... more
The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently... more
During Nollywood's formative years, the Nigerian film industry faced significant challenges in formalization. Scholars often classified it as an informal industry due to the short production-to-distribution cycle, insufficient funding,... more
I focus on Pentecostal genres performed in the market space, a thick religiously plural environment. I look at the ways in which Pentecostal evangelizers (animateurs, a subcategory of the evangelizing ministry in Pentecostal churches)... more
This paper's point of departure is the fact that while the "secularization thesis" has been academically swept away and religion has uninterruptedly been occupying modern public sphere, on the one hand; and the emergence of new media... more
Productive participation in the emerging innovation-driven knowledge-creation society, one that is oriented toward building a sustainable future, will require cultivation of sophisticated innovative competencies by all citizens and... more
This special section reflects upon how divine-human relations are shaped by the socioeconomic and political circumstances in which they are cultivated. The four articles treat God not as a rigidly defined, unchanging being borne of... more
Απάντηση ερωτημάτων πάνω στο κείμενο:  Διαπολιτισμική εκπαίδευση και κοινωνική ένταξη των παιδιών-προσφύγων: Αντιλήψεις εκπαιδευτικών
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