SMART TECHNOLOGIES FOR THE POST-COVID-19 TOURISM INDUSTRY

SERIES V - ECONOMIC SCIENCES, 2021

The aim of this paper is to analyse the effects of the COVID-19 pandemic on leveraging technology to generate new opportunities for travel companies. Tourism is one of the sectors most affected by the Covid-19 pandemic, companies in this sector have never faced such a dramatic situation and their challenge has been to survive and find new ways to generate profit. In this context, the pandemic has become an accelerator of digitalisation and has made digital technologies vital. The study is based on secondary data analysis and the research objectives are to examine the impact of COVID - 19 on travel companies and to highlight the importance of developing digitalisation during the pandemic. To achieve these goals, the authors analysed the actions during the pandemic of the world's largest tour operator, Tui Group

Jurnal Spektrum Komunikasi (JSK), 2023

As a novel study topic across many academic and industrial fields, including tourism, the Internet of Things (IoT) has gained considerable footing recently. Modern tourist systems are being reshaped by the Internet of Things (IoT) revolution, which considers technological, economic, and social factors. It's changing the way visitors use and manage their interests from conventional to more tailored platforms. The coronavirus 2, which is causing the current worldwide pandemic, is the worst global public health catastrophe since the influenza pandemic of 1918. This witnessed one of the major troubles in the tourism industry, which made it difficult to operate effectively, as restrictions that were put in place to contain the spread of the virus. The role of Public relations (PR) post Covid-19 pandemic has risen and giving the industry more responsibility in ensuring that her brands and clients stay seen and relevant as the stigma surrounding the virus has made people afraid and unwilling to go back to other fun of life like touring and sightseeing. Hence, most industries continue to utilize various ways that could keep them connected to the customers and technology became one of the vital organs of these developments. The Internet of things continues to advance in terms of its implementations across the tourism industry’s PR. This paper will talk about the advancing roles of the IoT in Europe's tourism industry PR. European nations remain the largest when it comes to technological adoptions. As a result, the paper is likely to furnish changes meant to assist the tourist's bookings, customer engagement, search engine optimization (SEO), amongst many others.

Geographica Pannonica, 2020

The COVID-19 pandemic has imposed numerous, lasting adverse effects on the global tourism industry. At the same time, it exposed the competitive advantages that existing smart tourism infrastructure could provide for addressing urgent health issues and providing meaningful smart services. This paper initially provides examples of smart geospatial services based on COVID-19 pandemic-related data, such as algorithms for measuring social distancing through CCTV and proximity contract tracing protocols and applications. Indeed, smart destinations, as an evolutionary step of smart cities, very quickly became a practical and research framework in various other disciplines, from leisure and service-oriented to technical and geospatial domains. However, various technologies employed and interests of different stockholders create a constant need for rescaling of smart data to facilitate their usability in providing optimized smart tourism services. One of the pressing concerns is the functio...

Societies

Measures aimed at keeping physical and social distance during the COVID-19 pandemic have started to be a big challenge for service industries all over the world. The utilization of new technologies such as artificial intelligence (AI robots) in hospitality and tourism can be imposed as a potential safety-related problem solver. This study explores consumers’ intentions to use hospitality services once all restrictions related to COVID-19 have been relaxed as well as their perception of how important they find some of the safety-related protective measures when visiting accommodation facilities. Respondents find that more rigorous cleaning techniques, additional disinfection, and hand sanitizer stations are the most important safety-related protective measures when staying at the accommodation facility. Although the respondents do not perceive AI robots as an important protective measure or beneficial in delivering a catering service, the results indicate some significant differences...

Smart Innovation, Systems and Technologies, 2020

The term "smart" is increasingly being applied to aspects of our daily lives. It is linked mainly to technology that makes routine tasks easier for us. Also, in the case of tourism, its emergent application has a consequence of the evolution of the sector, and a result of the current needs and consumption habits of tourists. Technology already plays a role throughout the entire tourist purchasing process, from information search to post-trip valuations, both conducted online. New smart products and services have emerged to facilitate travel and enjoy a destination, such as augmented reality in tourist attractions, smart cards for public transport and smart rooms in hotels. The present work aims to contribute to a better understanding of the concept of smart tourism; to that end, this paper undertakes a bibliometric study of the historical research on smart tourism, analyzing the main related themes and determining that direction of the leading research in this field.

This paper defines smart tourism as tourism supported by integrated efforts at a destination to find innovative ways to collect and aggregate/harness data derived from physical infrastructure, social connections, government/organizational sources and human bodies/minds in combination with the use of advanced technologies to transform that data into enhanced experiences and business value-propositions with a clear focus on efficiency, sustainability and enriched experiences during the trip. It delineates smart tourism from general e-tourism and describes the experience smart tourists are expected to have at smart destinations. The paper then discusses a series of challenges currently neglected in the practical smart tourism agendas and the academic literature.

KnE Social Sciences

The Covid-19 pandemic has affected various sectors, including the tourism sector. The province of Yogyakarta has been impacted, particularly its tourism sector. Yogyakarta’s tourism sector has therefore had to explore innovations during the Covid-19 pandemic, including the innovation of information technology-based tourism services. The research objectives were to identify the tourism services innovations implemented by the Yogyakarta Government during the Covid-19 pandemic and to determine the obstacles faced in implementing these innovations. The research used descriptive qualitative methods and data were collected through document analysis and observations. The results showed that Yogyakarta made an application named Visiting Jogja as part of its tourism efforts during the Covid-19 pandemic. The obstacles in implementing this Visiting Jogja application were: most people did not understand the application, some people still had limited access to android or IOS smartphones, and the...

International Thematic Monograph. Modern Management Tools and Economy of Tourism Sector in Present Era, 2021

This chapter examines the impact of the coronavirus pandemic on the tourism sector in the Republic of Moldova, a poorly researched, yet promising, post-soviet country sandwiched between Romania and Ukraine. A SWOT analysis is presented in the first part, suggesting promising strategic orientations for the sector. Secondly, we assess the impact of the pandemic both in the short and medium run. Drawing on emerging technologies, such as blockchain, virtual reality, and artificial intelligence, some innovative digital solutions are sketched out, in order to enhance tourism attractiveness in a post-COVID-19 world.

Service Business, 2022

From March 2020, restrictive measures have been taken to limit the Covid-19 pandemic, thus impacting and hugely affecting the tourism industry. In this new scenario, tourism destination managers and stakeholders need to look ahead to the future, trying to wisely react to overcome this crisis. This paper aims at demonstrating how a Smart Tourism Destination can tackle the consequences of the Covid-19 pandemic using smart and digital technologies such as Big Data and Analytics. In particular, the monitoring of Italian public debates on social media allowed discovering knowledge from unstructured data that provide valuable insights for destination stakeholders and decision-makers.

Journal of Marketing and Management, 2022

The outbreak of covid 19 has negatively impacted the hospitality industry for over one year. Many hotels were prompted to come up with various strategies to counter the effect of coronavirus pandemic on hotel operations, including proactive services to guests, access to information, and financial management. This study aims to study the effects of a new sense of security, AI smart room assistant, digital labour as first-line defense, and rethinking reward systems on hotel management post-covid-19. In this paper, the implemented research methodology involved a primary quantitative research design that used an online questionnaire survey to collect data from respondents that have stayed in hotels for the past 6 months between the age of 18-44. A Non-probability sampling technique was used to recruit participants in the study. Data analysis was conducted using IBM SPSS Statistics V26 forms of software. The results and findings of the study indicate that there is a significant positive relationship between the digital labour as a first-line defence and rethinking reward system toward hotel management post-pandemic. While the hypothesis of existence of a significant positive relationship between a new sense of security and AI smart voice assistants toward hotel management post-pandemic was rejected by the findings of this research.