Journal Articles by Marko Perić
Sports and events play an important role in local identity building and creating a sense of commu... more Sports and events play an important role in local identity building and creating a sense of community that encourages participation and increases social capital. Rural communities are specific areas with special needs and can face challenges and restraints when it comes to event organisation. The purpose of this paper is to identify organisational challenges and analyse the potential to achieving long-term sustainable social and economic outcomes linked to small-scale sports events in rural communities. Organisational challenges of rural communities in terms of organising sport events are examined and discussed using the framework of event leveraging developed by O’Brien and Chalip. This methodology is applied and discussed to a case study focusing on small-scale winter sport events in rural Croatia. Semi-structured interviews with local organisers were conducted in order to collect data on the overall event organisation and management, local coordination, role of community stakeholders and challenges facing strategic planning, with the intent to identify objectives for future events. Results were discussed independently and in the context of the leverage framework, with reflection on its applicability to rural communities as the event organisers. Recommendations are provided based on critical insight from the literature and are oriented on how to streamline the process of organising, delivering and managing of events in remote rural communities. Finally, the idea of inter-community organisation is proposed to ensure long-term social and economic benefits and to address the existing issues of overlapping of stakeholder categories, mixed objectives, distrust among stakeholders and inefficiently used local resources.
Understanding the delivery of experience: conceptualising business models and sports tourism, assessing two case studies in Istria, Croatia
Local Economy, 2015
Business models describe an organisations activities and how value is delivered to the customer. ... more Business models describe an organisations activities and how value is delivered to the customer. When it comes to sports tourism, value delivered to the guests takes form of a sports experience. Indeed, attractive sports experiences have become products that require much effort to design, manage and eventually sell. The aim of this paper is to investigate whether two cases, having access to similar key resources, could provide tourists with identical sports experiences. The focus will be on the linkage between customer value proposition, sports facilities and processes as major building blocks of the business providing different sports experiences. A case study method was used for a holistic and in-depth analysis of how sports tourism experiences are delivered by looking at two existing case studies in Istria, Croatia. Pine and Gilmore’s (1998) two dimensional concept of experience was used to analyse tennis experiences that these two cases offer to tourists. Data was gathered by observations on site and by qualitative semi-structured interviews with key sports managers and organizers in the case study companies. The research results indicate that despite different approaches, both companies provide its tourists with similar tennis experiences, and that some other variables, primarily features of a sports facility (in our case tennis courts) affect the type of an experience.
Book Chapters by Marko Perić
Renewing Rijeka for 2020: Managing Placemaking, Regeneration, and Community Participation
Events, Places and Societies, 2019
Wise, N., J. Đurkin and M. Perić. 2019. Renewing Rijeka for 2020: Managing Placemaking, Regenerat... more Wise, N., J. Đurkin and M. Perić. 2019. Renewing Rijeka for 2020: Managing Placemaking, Regeneration, and Community Participation. In Events, Places and Societies edited by N. Wise and J. Harris. London: Routledge.
Developing a Research Agenda to Assess Local Social Impacts of Sports Tourism Regeneration in Medulin, Croatia
Urban Transformations: Geographies of Renewal and Creative Change, 2017
Wise, N. and M. Perić. 2017. Developing a Research Agenda to Assess Local Social Impacts of Sport... more Wise, N. and M. Perić. 2017. Developing a Research Agenda to Assess Local Social Impacts of Sports Tourism Regeneration in Medulin, Croatia. In Urban Transformations: Geographies of Renewal and Creative Change edited by N. Wise and J. Clark, 211–226. London: Routledge.
The role of sports tourism and events to regenerate and sustain off-season tourism in Istria, Croatia: Addressing perspectives from industry managers and planners
Istria County, positioned in the north and westernmost part of Croatia along the northern Adriati... more Istria County, positioned in the north and westernmost part of Croatia along the northern Adriatic coast, is a popular destination among tourists from central Europe. While the Istria region has existing tourism infrastructures already well-developed, it is still important to consider regenerative strategies and attempts to diversify tourism and promote tourism during the off-season. Tourism managers and planners in Istria seek to create opportunities to maintain the regions competitive advantage. Sports tourism has been a focus in this region for some time, and across the region there have been numerous investments and plans aimed at regenerating sports infrastructure to attract more tourists and support events. The Mediterranean climate makes the region attractive to tourists during the warm dry summer months. For the sports tourist, the moderate climate and range of amenities enable year-round sports activity. Regenerating towns and cities to update sports tourism products, facilities and infrastructures represents an approach to develop year-round tourism. According to the Croatian Ministry of Tourism, in 2015 Istria County accounted for 23.5% of the total tourist arrivals and 29.3% of the total tourist overnight stays in Croatia (Ministry of Tourism, 2016). These are observed as slight decreases from previous years, which were just over 24% and 30% respectively (Ministry of Tourism, 2015). Investing in new sports tourism opportunities and new facilities represents not only an attempt to increase tourism, but a strategy to establish new enterprises and benefits for a range of stakeholders.
For this study, we conducted an open-ended survey with seven industry managers (from the tourism, sports tourism and hospitality industries). To protect the identity of survey participants we have not referred to peoples’ names, using instead Participant 1-7. The objective of this chapter is to focus on strategic regeneration and management plans involving sport, tourism and event opportunities in Croatia’s Istria Region, with much of the focus on Medulin and Pula. This part of Croatia has recently seen new investments sport and events facilities. Observed as an attempt to regenerate the industry, this chapter builds on foundation research concerning Medulin (Wise & Perić, 2017). The purpose of our wider research is to discuss how different investments in a variety of sports create new opportunities. This is seen as developing and sustaining off-season tourism and also considers how locals can and will benefit. For locals involved or employed in tourism and the service sector in Croatia, employment is often limited during the winter months when tourism drastically declines or operations cease. Responses from sport and tourism industry managers from Medulin and Pula are presented here to show how sports tourism products are being developed and delivered to practically frame the direction of sports tourism-led regeneration efforts. This chapter will firstly discuss sports tourism-led regeneration in Istria before discussing perspectives from industry managers. Subsequent sections look at the need for upgraded facilities, tourism strategy and social impacts. These sections are followed by concluding remarks and some directions for future research.
Papers by Marko Perić
Poslovni modeli za održivi sportski turizam
Mentor rada: Prof. dr. sc.Vinka Cetinski Doktorska disertacija obranjena je dana 24. srpnja 2009.... more Mentor rada: Prof. dr. sc.Vinka Cetinski Doktorska disertacija obranjena je dana 24. srpnja 2009. godine na Fakultetu za menadžment u turizmu i ugostiteljstvu u Opatiji, pred povjerenstvom za obranu u sastavu: 1. Dr. sc. Zoran Ivanović, redoviti profesor u trajnom zvanju Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, predsjednik 2. Dr. sc. Vinka Cetinski, izvanredni profesor Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, mentor 3. Dr. sc. Branko Blažević, redoviti profesor Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, član Rad ukupno ima 344 stranice. Ključne riječi: projektni menadžment, javni sektor, privatni sektor, javno privatno partnerstvo, model BOT, turizam
Importance of stakeholder management in tourism projects: Case study of Istria Inspirit project
Tourism hospitality management, 2014
Purpose-To investigate the importance of inclusion of various local stakeholders in the implement... more Purpose-To investigate the importance of inclusion of various local stakeholders in the implementation of tourism projects, focusing mainly on involvement in the organisation of activities and the distribution of benefits. Design-After a short review of the most important research on stakeholders and their role in tourism development, a case study of the cultural tourism Istra Inspirit project initiated by the Istria county, the Istria Tourist Board and the Istria Tourism Development Agency, is analysed. Methodology/Approach – A short literature review on stakeholder theory and its implementation in the field of tourism is the basis for the investigation of the described theoretical assumptions using a case study method. Case study analysis is oriented toward the involvement of various groups of stakeholders in the project implementation, their contribution and sharing financial and non- financial benefits from the project. Findings – Based on the case study analysis' results, efficient strategies for stakeholder involvement in the realisation of tourism projects have been identified and the importance of stakeholder management for the success of tourism projects has been confirmed. Originality – There are very few papers oriented toward the analysis of stakeholder involvement and the distribution of benefits on a particular case study of a tourism project initiated by the public sector.
Strategija digitalne transformacije, umjetna inteligencija i izazovi za menadžere
Ekonomske koristi u novom pristupu osiguranja zdravog i ugodnog boravišnog prostora čistim kondicioniranim zrakom - porast povjerenja gostiju (primjer hotela)
Mentor rada: Prof. dr. sc.Vinka Cetinski Doktorska disertacija obranjena je dana 24. srpnja 2009.... more Mentor rada: Prof. dr. sc.Vinka Cetinski Doktorska disertacija obranjena je dana 24. srpnja 2009. godine na Fakultetu za menadžment u turizmu i ugostiteljstvu u Opatiji, pred povjerenstvom za obranu u sastavu: 1. Dr. sc. Zoran Ivanović, redoviti profesor u trajnom zvanju Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, predsjednik 2. Dr. sc. Vinka Cetinski, izvanredni profesor Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, mentor 3. Dr. sc. Branko Blažević, redoviti profesor Fakulteta za menadžment u turizmu i ugostiteljstvu u Opatiji, član Rad ukupno ima 344 stranice. Ključne riječi: projektni menadžment, javni sektor, privatni sektor, javno privatno partnerstvo, model BOT, turizam
Statistika turizma i hotelske industrije zemalja Jadranske regije
Energy Efficiency in Hotel Industry
Europska komisija donijela je krajem 2006. godine akcijski plan o energetskoj ucinkovitosti pod n... more Europska komisija donijela je krajem 2006. godine akcijski plan o energetskoj ucinkovitosti pod naslovom „Usteda za 20% do 2020. godine“ jer je utvrđeno da se unatoc sve skupljim energentima, sve težim posljedicama za okolis te sve vecoj ovisnosti o nabavi fosilnih goriva van granica Europske unije, najmanje 20 posto energije trosi nepotrebno. Akcijski plan sadrži paket prioritetnih mjera koje pokrivaju ekonomski isplative i energetski ucinkovite inicijative, koje ukljucuju osim ostalih i akcije u podrucjima energetske ucinkovitosti u zgradarstvu s naglaskom na promociju niskoenergetskih i pasivnih zgrada, u sto spadaju i hoteli. Stoga je cilj rada ukazati na važnost provođenja energetskog audita hotela. U radu je dan prikaz rezultata istraživanja hotela na Kvarneru o primjeni obnovljivih izvora energije, a sve u svrhu vece ustede energije u hotelu. U okviru ciljeva i prioriteta ovog istraživanja, naglasak je stavljen na mjere za energetsku efikasnost u buducnosti i mjere za zastitu i unapređenje okolisa. Energetski efikasni hoteli mogu ponuditi turistickoj destinaciji pozitivan drustveni imidž koji se može iskoristi u privlacenju buducih potencijalnih turista. Ekoloske posljedice energetske potrosnje u hotelskoj industriji su tema koja je predugo vremena bila zapostavljena. Generalno gledano, i dalje se ne vodi dovoljno racuna o socijalnim, ekoloskim, ekonomskim i sigurnosnim aspektima koristenja energije, ali ipak, radi zadovoljenja sve vecih energetskih potreba, u ekoloski svjesnim hotelima, prihvaca se da je dosadasnji, nekontrolirani pristup potrosnji energije neodrživ. Održivoj potrosnji energije treba dati prioritet racionalnim planiranjem potrosnje, te implementacijom mjera energetske ucinkovitosti u sve segmente energetskog sustava hotelske industrije. Kontinuiranim edukacijama djelatnici postaju svjesni koliko se i kako može ustedjeti buduci da oni sudjeluju u prakticnom dijelu potrosnje, dok uprava i menadžment trebaju primijeniti programe suvremene tehnologije pomocu kojih ce regulirati potrosnju, sto rezultira vecom ustedom i vecim profitom za poduzece. Kvaliteta usluge u modernim hotelima mjeri se upotrebom novih tehnologija i pracenjem trendova u svjetskom hotelijerstvu.
EU project Management – Distinction from Traditional Project Management
Location Analysis in Management Decision Making
The paper aims to present the importance of location analysis and decisions, as an indispensable ... more The paper aims to present the importance of location analysis and decisions, as an indispensable base for management decision making. Location commits the organization to long lasting financial, employment and distribution patterns, affect the costs of doing business and the flow of goods and services. Hence, location analysis requires a systematic decision process which involves qualitative and quantitative approach. Basic qualitative factors which determinate location, such as natural, historical, social, technological factors are theoretically presented. Quantitative approach is presented with mathematical model of locating hub facilities that minimizes transportation costs. Methods used for problem solving are the (multi)centre of gravity and the p-median method. Based on these theoretical models a real-world problem representing a Croatian trade company for electro-technical products is solved.
Guidance notes – setting out the seven steps to sustainable event and festival management
The system of experiences: forgotten management tool?
Modern consumers are in a constant search for a wide range of experiences, but most importantly, ... more Modern consumers are in a constant search for a wide range of experiences, but most importantly, they are willing to pay for it. From a manager's perspective, attractive experiences represent the final step on the progression of economic value and have become products that require a lot of effort to create, develop and eventually sell. Since sport and tourism are highly individualised constructs, managers in sports (and) tourism should undertake an extra effort to recognise the needs of their guests and clients and to adapt their offers. In many cases, it happens unconsciously and unsystematically. However, existing literature provides managers with a simple tool to make the planning and creation of new experiences easier. The aim of this paper is to provide a brief overview on the system of experiences from the managerial point of view. The existing model with four realms of an experience will be presented and explained. Practical examples are used to confirm the importance and the simplicity of its application in sport and tourism. The findings obtained in this paper can be used by managers in order to better serve sports and sports tourism needs.
Project management solution: Remodelling of sacral object for tourism purposes
Sacral objects are part of cultural, historical and art heritage. Neglected sacral objects that a... more Sacral objects are part of cultural, historical and art heritage. Neglected sacral objects that are not in use create a significant social problem in Croatia. Why is it so and how hard it is to challenge traditionalism is becoming clearer both to entrepreneurs and those working in cultural sector wanting to preserve heritage interwoven in an inventive product. The aim of the paper is to offer the alternative solution for valorisation of sacral objects. Tourism being a complex industry is capable of valuing sacral objects as market items in completely new way. In the first part are presented good international examples in area of remodelling sacral objects and external factors that led to their accomplishment. Second part is pointing out the current situation in Croatia, as well as possibilities and aggravating circumstances defined by existing business frame. Third part consists of the innovative model of project management that transforms an existing sacral object for tourism purposes, including basic economic performances. The research results show that the change of thinking and social attitude, as well as creating synergy of public-private partnership (Church, local community, investors) with necessary business assumption would contribute and lead towards better use of abandoned sacral objects and through that to potential development of more sustainable tourism, thus society in general.
The application of business simulations in higher education of future managers in tourism and hospitality
Poslovni svijet danas ne ostavlja previse prostora za improvizaciju ; cesto vec i male pogreske d... more Poslovni svijet danas ne ostavlja previse prostora za improvizaciju ; cesto vec i male pogreske dovode do propasti i stecaja poduzeca. U tom smislu, odluke koje menadžeri poduzeca svakodnevno donose posebno su znacajne i cesto mogu biti odlucujuce za opstanak poduzeca. Takvi izazovi za menadžera, ujedno su i izazovi za obrazovni sustav, pogotovo visokoskolske ustanove iz podrucja menadžmenta, koje pripremaju studente za odgovorne menadžerske pozicije. Obzirom da je ucenje na vlastitim pogreskama najskuplji nacin ucenja, potrebno je osmisliti nacine stjecanja iskustva u kontroliranim uvjetima gdje posljedice nisu toliko bolne i skupe kao u stvarnom svijetu. Iz navedenog razloga, u svjetskoj se obrazovnoj praksi koriste poslovne simulacije. Njima se, oponasajuci stvarni poslovni svijet, dolazi do istih rezultata, iskustava i znanja, ali u puno kracem vremenu, s manje novca i bez neželjenih posljedica. Ovaj se clanak bavi važnoscu poslovnih simulacija kao tehnike ucenja u visokoskolskom obrazovanju menadžera i poduzetnika (uz objasnjenje slicnosti, razlicitosti i preklapanja ova dva pojma). Svrha clanka je kroz pregled teorijske osnove poslovnih simulacija i prezentiranje primjera iz prakse (koristenje simulacijskih softverskih programa na Fakultetu za menadžment u turizmu i ugostiteljstvu u Opatiji) analizirati važnost i konkretan doprinos takve vrste ucenja na kvalitetu odluka buducih menadžera i poduzetnika.
Mogućnosti vlasnika vezane uz imovinu i plan upravljanja imovinom
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Journal Articles by Marko Perić
Book Chapters by Marko Perić
For this study, we conducted an open-ended survey with seven industry managers (from the tourism, sports tourism and hospitality industries). To protect the identity of survey participants we have not referred to peoples’ names, using instead Participant 1-7. The objective of this chapter is to focus on strategic regeneration and management plans involving sport, tourism and event opportunities in Croatia’s Istria Region, with much of the focus on Medulin and Pula. This part of Croatia has recently seen new investments sport and events facilities. Observed as an attempt to regenerate the industry, this chapter builds on foundation research concerning Medulin (Wise & Perić, 2017). The purpose of our wider research is to discuss how different investments in a variety of sports create new opportunities. This is seen as developing and sustaining off-season tourism and also considers how locals can and will benefit. For locals involved or employed in tourism and the service sector in Croatia, employment is often limited during the winter months when tourism drastically declines or operations cease. Responses from sport and tourism industry managers from Medulin and Pula are presented here to show how sports tourism products are being developed and delivered to practically frame the direction of sports tourism-led regeneration efforts. This chapter will firstly discuss sports tourism-led regeneration in Istria before discussing perspectives from industry managers. Subsequent sections look at the need for upgraded facilities, tourism strategy and social impacts. These sections are followed by concluding remarks and some directions for future research.
Papers by Marko Perić