Books by Fauziah Eddyono
Jurnal Manajemen (Edisi Elektronik), 2022
National parks have great potential for nature tourism enthusiasts
worldwide, including Indonesia... more National parks have great potential for nature tourism enthusiasts
worldwide, including Indonesia. There are 54 national parks spread across Indonesia, and one of them is Mount Gede Pangrango National Park (TNGGP), West Java. TNGGP is one of the many visited by domestic tourists, especially tourists from millennials. This research aims to analyze the behaviour of millennial tourists through the approach of digital promotion attributes, ecotourism attractions and their motivation for visiting decisions. The study used quantitative analysis and randomly selected respondents from as many as 100 tourists. It ended by processing data from the results of distributing questionnaires with the help of Structural Equation Modeling software. The results of the data analysis show that there is an influence of tourist perceptions on ecotourism attractions and tourist motivation on the decision to visit and has an impact on repeat visits to GPNP. However, digital promotion attributes do not influence millennial tourists' decisions to visit TNGGP, let alone to visit repeatedly. This study recommends that managers re- evaluate digital promotion programs to increase visits to
TNGGP.
Pengantar Pariwisata, 2024
Kami dengan bangga mempersembahkan pandangan
holistik tentang keindahan dan kompleksitas industr... more Kami dengan bangga mempersembahkan pandangan
holistik tentang keindahan dan kompleksitas industri
pariwisata. Melalui bahasan yang mendalam, pembaca
akan diantar dalam perjalanan yang menggugah pikiran
mengenai nilai ekonomi, keberlanjutan, dan kekayaan budaya
yang melingkupi dunia pariwisata. Buku ini diharapkan menjadi
sumber inspirasi dan pengetahuan bagi para mahasiswa,
akademisi, dan praktisi pariwisata dalam merespon tantangan
dan peluang yang terus berkembang di era globalisasi ini. Terima
kasih kepada semua kontributor yang telah menyumbangkan
pemikiran dan waktunya untuk menghasilkan karya ini. Semoga
buku ini dapat menjadi pijakan awal yang kokoh bagi pembaca
untuk menjelajahi lebih dalam dunia pariwisata yang begitu
dinamis dan menarik. Selamat membaca!
Papers by Fauziah Eddyono
Indonesian Journal of Forestry Research , 2022
Indonesia has a natural tourist attraction in the form of 54 national parks spread across regenci... more Indonesia has a natural tourist attraction in the form of 54 national parks spread across regencies and cities, with an area of 16,304,707.13 hectares, featuring a diversity of ecosystems, high mountains, lowlands, savannahs to wetlands, and waters. However, the appeal of natural tourism does not necessarily contribute to the performance of national tourism, hence studies need to support of increase in tourist arrivals to national parks, one of which is to study tourism competitiveness in areas that have national parks in Indonesia. This research aims to develop a model of tourism competitiveness management in areas that have national parks in Indonesia. The theory underlying this research is the theory of tourism competitiveness through the approach of the competitiveness index of the Travel & Tourism Competitiveness Index, Indicators for Measuring Competitiveness in Tourism, and Competitiveness Monitor. The research design uses 20 competitiveness factors, where data collection techniques utilize data that has been available at both government and non-government institutions and the data collection method uses library research. The data were analysed by using the dynamic model method. The results of the study found that tourist arrivals significantly correlated simultaneously with the factor of tourism competitiveness of the districts and cities that have national parks, tourist arrival, revenue tourism, and conservation in zona utility of national park in Indonesia. It is proposed that local governments, national parks management and other interested parties make policy innovations to optimize the factors of tourism competitiveness in their regions to support or increase in the number of tourist visits in national parks.
Jurnal KepariJurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan, 1922
Pandemi Covid-19 memberikan dampak destruktif yang mengubah sektor pariwisata Indonesia. Salah sa... more Pandemi Covid-19 memberikan dampak destruktif yang mengubah sektor pariwisata Indonesia. Salah satu perubahan yang terjadi tampak melalui pergeseran preferensi dan perilaku wisatawan yang beralih ke destinasi wisata alam, terutama pasca vaksinasi Covid-19. Penelitian ini bertujuan untuk mengetahui faktor yang mampu memicu munculnya intensi perilaku berwisata alam pasca vaksinasi Covid-19, khususnya pada masyarakat DKI Jakarta sebagai wilayah dengan tingkat infeksi, kesembuhan dan penerima vaksin Covid-19 tertinggi di Indonesia. Penelitian ini secara empiris mengaplikasikan teori perilaku terencana (TPB) terhadap156 responden. Berdasarkan pengolahan data dan uji analisis melalui pendekatan Structural Equation Modelling (SEM) ditemukan empat hubungan signifikan serta satu hubungan yang tidak signifikan. Sikap dan norma subjektif secara signifikan memengaruhi intensi perilaku berwisata alam pasca vaksinasi Covid-19. Bahkan norma subjektif secara empiris juga mampu memengaruhi munculnya sikap dan persepsi atas kontrol perilaku berwisata alam tersebut. Namun persepsi atas kontrol perilaku berwisata alam tidak mampu memicu munculnya intensi perilaku berwisata alam masyarakat DKI Jakarta meskipun sudah vaksinasi Covid-19.
Jurnal Kepariwisataan, 2022
The Covid-19 pandemic has had a destructive impact that has changed Indonesia's tourism sector. ... more The Covid-19 pandemic has had a destructive impact that has changed Indonesia's tourism sector. One of the changes in the shift in preferences and behavior of tourists who switch to natural destinations, especially after the Covid-19 vaccination. This study aims to determine the factors that can trigger the emergence of behavioral intentions for nature tourism after the Covid-19 vaccination, especially in DKI Jakarta asthe area with the highest infection rate, cure, and recipient of the Covid-19 vaccine in Indonesia. This study empirically applies the theory ofplanned behavior (TPB) to 156 respondents. Using Structural Equation Modeling (SEM), data processing and analysis tests found four significant correlations and one insignificant correlation. Attitudes and subjective norms significantly influence the intention of nature tourism after the Covid-19 vaccination. Even subjective norms empirically can also influence the emergence of attitudes and perceived behavioral control of nature tourism behavior. However, the perceived behavioral control of nature tourism behavior cannot trigger the emergence of nature tourism behavioral intention of OKI Jakarta even though they have been vaccinated.
Jurnal Pengabdian kepada Masyarakat, 2023
The partner's problem is that not all HR employees of Grand Sahid Jaya Hotel use a systematic app... more The partner's problem is that not all HR employees of Grand Sahid Jaya Hotel use a systematic approach in decision-making. Therefore, increasing technical knowledge about decision-making for Grand Sahid Jaya Hotel employees' human resources (HR) is necessary for community service (CS). This activity aims to increase understanding of the benefits of decision-making systems through the introduction of SWOT applications (strengths, weaknesses, opportunities, and threats). The CS implementation method includes disseminating the importance of critical thinking when making decisions by employees; Assistance in understanding decision-making applications is delivered with simple picture examples and demonstrations; The process of this educative approach is to maintain good teamwork. The results of the PKM implementation show that the community's understanding before and after the assistance is known to have a change in outlook, namely 83.27 or an increase of 47.37 from previous initial knowledge. The conclusion from the implementation of this CS is that the transfer of knowledge on the introduction of the SWOT application to increase the competency of the HR of Hotel Grand Sahid Jaya when making decisions shows promising results.
Jurnal Manajemen dan Sains, 2023
The perspective of motivation and perception of heritage is the main driving force and attraction... more The perspective of motivation and perception of heritage is the main driving force and attraction for visitors to make a visit to the Kota Tua Jakarta area. This study aims to determine the influence of visitor motivation and perceptions of heritage attractions on the decision to visit and impact on the decision to return to the Kota Tua
Journal of Humanities and Social Studies, 2023
A sporting event that is held regularly in Jakarta almost every year is the Jakarta Marathon. Thi... more A sporting event that is held regularly in Jakarta almost every year is the Jakarta Marathon. This sporting event has a high
level of popularity and is in demand by the public, both as participants and as spectators. Participation in this sporting event involves
tourists from both domestic and foreign countries, and makes a significant contribution to increasing revenue in the tourism sector,
especially in the DKI Jakarta area. The purpose of this research is to realize the objectives of sports tourism development by analyzing
its implementation which has reliable prospects to become the leading sports tourism sector in DKI Jakarta. This research design is a
descriptive research design. The object of this research is the organizer of the Jakarta Marathon Sports Tourism and its impact on the
DKI Jakarta tourism sector. The results showed that the implementation of the Jakarta Marathon Sports Tourism in DKI Jakarta starts
from planning, implementation and evaluation after the entire series of events is completed. The planning process for organizing the
Jakarta Marathon Sports Tourism in DKI Jakarta every year is divided into two parts, namely preparations made by the committee and
the F&B stand.
Jurnal Ekonomi, 2024
This research has the objective to examine the direct impact of marketing content on brand awaren... more This research has the objective to examine the direct impact of marketing content on brand awareness, the influence of brand awareness on purchasing decisions, the direct impact of marketing content on purchasing decisions, as well as the impact of marketing content on brand awareness and its subsequent effect on purchasing decisions. The research employs a descriptive quantitative research method with a sample size of 88 respondents. The outcomes indicate that marketing content significantly influences brand awareness, brand awareness directly affects purchasing decisions, and marketing content also directly affects purchasing decisions. Moreover, marketing content exerts a direct influence on brand awareness and subsequently affects purchasing decisions. The R-square value for the brand awareness variable demonstrates that content marketing accounts for 33.9% of the variance, suggesting the possibility of additional variables in future research.
Jurnal Pengabdian Masyarakat Bubungan Tinggi, 2023
Permasalahan mitra di lingkungan kampus Universitas Sahid adalah dosen dan mahasiswa seringkali m... more Permasalahan mitra di lingkungan kampus Universitas Sahid adalah dosen dan mahasiswa seringkali mengalami kesulitan menggunakan aplikasi kuantitatif. Oleh karena itu, pelatihan pemahaman aplikasi kuantitatif seperti SMART-PLS dianggap perlu melalui pengabdian kepada masyarakat (PkM). Kegiatan ini bertujuan untuk meningkatkan pemahaman personal pada aplikasi kuantitatif untuk menunjang penyusunan karya ilmiah dosen dan mahasiswa. Metode pelaksanaan PkM meliputi pelatihan pentingnya satu persepsi dan pemahaman tentang konsep dan tahapan pengolahan data dengan menggunakan aplikasi ini; Pelatihan pemahaman aplikasi kuantitatif SmartPLS terbaru versi 4.0 disampaikan dengan contoh gambar kerangka konsep sederhana. Pelaksanaan PkM dilaksanakan pada bulan Agustus 2023. Hasil pelaksanaan PkM berhasil memberikan manfaat yang cukup baik, hal ini ditunjukkan dengan perubahan perkembangan pada setiap TIKnya yang memuaskan dalam memahami aplikasi kuantitatif untuk menunjang penyusunan karya ilmiah. Secara keseluruhan, keberhasilan dan manfaat dari kegiatan pelatihan dalam bentuk pengabdian masyarakat sangat bergantung pada kombinasi yang baik antara faktor teknis dan faktor pendukung, serta komitmen untuk memastikan pembelajaran yang efektif dan aplikatif dari keterampilan yang dipelajari. Kata Kunci: aplikasi kuantitatif; dosen mahasiswa; pengetahuan personal; SMART-PLS.
\ P-15$N;2686-635 I DINASTI INTERNATIONAL JOURNAL OF EDUCATION MANAGEMENT AND SOCIAL SCIENCE (DIJEMss)
Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, ... more Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market share today. From 2022 to March 2023, OPPO suddenly rank ed first as the smartphone with the largest market share in Indonesia, rivaling several well-known smartphones, such as Samsung and Apple. This phenomenon needs to be analyzed further,
especially on consumer preferences related to the decision to switch from a well-known
smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This
study aims to analyze consumer preferences in making switching decisions from various
well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show that product features are the most important attribute for
consumers in making switching decisions, as evidenced by an importance value of 37.957, followed by marketing communication with an importance value of 28.589, price with an importance value of 12.048, brand image with an importance value of 11.249, and lifestyle
with an importance value of IO. 157. This research suggests that the development of product feature innovation is very important to win the smartphone market competition in Indonesia, especially in Jabodetabek.
Dinasti International Journal of Education Management And Social Science
Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, ... more Indonesia is one of the most smartphone-using countries in the world. Several smartphone brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market share today. From 2022 to March 2023, OPPO suddenly ranked first as the smartphone with the largest market share in Indonesia, rivaling several well-known smartphones, such as Samsung and Apple. This phenomenon needs to be analyzed further, especially on consumer preferences related to the decision to switch from a well-known smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This study aims to analyze consumer preferences in making switching decisions from various well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show …
Journal of Applied Management Research, 2024
The Situ Gunung Nature Tourism Park (TWA) is a conservation area that was developed by prioritizi... more The Situ Gunung Nature Tourism Park (TWA) is a conservation area that was developed by prioritizing the concept of ecotourism. However, the ecotourism program created could have been more optimal, considering the requests and desires of visitors. This research aims to determine the factors that underlie decision-making for ecotourism visits at TWA Situ Gunung, West Java. The variables explained include the concept of ecotourism, intention to revisit, perception of cleanliness, and ticket price differentiation. The method used in this research is SmartPLS to test the proposed hypothesis. The analysis results show that ticket prices negatively influence ecotourism visits, with a coefficient of-0.058 (H1). On the other hand, cleanliness has a positive effect with a coefficient of 0.224 (H2), and security has a positive impact of 0.180 (H3). The accessibility factor is proven to have the most significant influence on ecotourism visits, with a coefficient of 0.464 (H4). The results of this research indicate that to increase ecotourism visits, managers need to focus on improving accessibility and cleanliness, as well as reconsidering ticket pricing strategies. Thus, this research contributes to the development of ecotourism that is more responsive to visitor needs and preferences, increasing visits and supporting conservation desires at Situ Gunung TWA.
Reswara: Jurnal Pengabidan Masyarakat, 2024
Saat ini perkembangan teknologi mempengaruhi media pembelajaran, sehingga diperlukan adanya pelat... more Saat ini perkembangan teknologi mempengaruhi media pembelajaran, sehingga diperlukan adanya pelatihan pembuatan media berbasis teknologi. Kebutuhan penyediaan bahan pengajaran seperti menggunakan aplikasi Canva bagi guru tidak terlepas dari kegiatan rutinitas di sekolah. Bahan pengajaran yang efektif selain dianggap lebih praktis dan mudah digunakan. Namun demikian tidak semua pengajar di sekolah menggunakan aplikasi canva sebagai pendukung media pembelajaran. Tujuan Pengabdian kepada Masyarakat (PkM) melalui bimbingan teknis ini adalah untuk menambah wawasan pengetahuan dan keterampilan guru SMPN 11 dalam membuat media pembelajaran berbasis teknologi. Metode PkM menggunakan pendekatan interaktif dan sosialisasi membangun memotivasi, tahapan rencana pelaksanaan, dan prosedur kerja yaitu tahap perencanaan, tindakan, observasi, dan evaluasi. Bimbingan teknis Canva ini dilaksanakan pada bulan April 2024 dan diikuti oleh 10 peserta. Kegiatan PkM menunjukkan hasil yang cukup baik, Dimana pada setiap Tujuan Instruksional Khususnya ada perubahan indikator berupa perkembangan yang memuaskan. Peserta memahami aplikasi canva dengan baik. Peserta mengakui bahwa aplikasi canva bermanfaat untuk membantu menyusun modul ajar. Berdasarkan faktor teknis dan faktor pendukung, diketahui bahwa kegiatan bimbingan teknis memberikan perubahan pada pengetahuan dan keterampilan peserta.
Indonesian Journal of Social Technology, 2024
This study analyzes the management policies of Tourism Destinations (Destination Management Organ... more This study analyzes the management policies of Tourism Destinations (Destination Management Organization / DMO) in supporting sustainable tourism in the 10 countries with the best rankings based on the Travel & Tourism Competitiveness Index 2022. The focus of the study is a tourism management strategy involving economic, social, and environmental sustainability aspects. The research method uses literature study and content analysis to evaluate the policies of each country, including Japan, the United States, Spain, and Indonesia. The results of the study show that the implementation of sustainable tourism requires cross-stakeholder collaboration, innovation, and attention to cultural and environmental sustainability. Indonesia, despite having sustainability guidelines set out in regulations, still needs a DMO management forum to integrate all aspects of sustainability thoroughly. The conclusion of the study emphasizes the importance of strategies that support local community involvement, nature conservation, and strengthening communication and information in encouraging sustainable tourism growth.
Journal of Applied Management Reseach, 2024
The COVID-19 pandemic has significantly reduced the number of tourists, resulting in a decline in... more The COVID-19 pandemic has significantly reduced the number of tourists, resulting in a decline in the performance of the tourism sector, including travel agents. To accelerate the recovery of the tourism sector, the Indonesian Government has released a stimulus package program for people who receive the complete CO\VID 19 vaccine , distributed through travel agents, This stimulus program is a trial phase tourist destinations in the Riau Islands, Jakarta and its surroundings, Borobudur and its surroundings , and Bali. This research aims to analyze the impact of
the tourism package stimulus on vaccine recipient communities from the travel agent's perspecti ve. The pnmary data was from filling out a questionnaire, which was analyzed using the conjoint analysis method and Pearson's R and Kendall's Tau analysis tests on travel agents who participated in this stimulus program. The esults of research on travel agents show that their guests are willing to buy tourism stimulus packages beca use of the 4-star hotel facilities, family restaurant, spa body treatment, minibus, complete destinations (natural, cultural, and man-made), and there a souvenir shop that sells food. Moreover , souvenirs; thus, the stimulus impacted these businesses only.
Journal of Applied Management Research
This study aims to analyze the preferences of homemakers when choosing the type of melon gas cyli... more This study aims to analyze the preferences of homemakers when choosing the type of melon gas cylinder using the Analytic Hierarchy Process (AHP) method. The problem addressed is determining the factors that most influence homemakers' decisions in choosing between subsidized and non-subsidized gas. This research employs a quantitative method with AHP to analyze homemakers' preferences when selecting melon gas cylinders. AHP breaks down complex problems into a simple hierarchical structure, facilitating priority determination. The study involves homemakers chosen through purposive sampling. Data were collected through questionnaires covering relevant criteria and sub-criteria, using a Likert scale to measure the importance of each criterion. The research results based on dynamic sensitivity analysis show that price is the most important factor, followed by ease of use. This study provides a clear picture of the relative weights of various criteria and alternatives when choosing melon gas cylinders. The study's conclusion indicates that homemakers prefer subsidized gas over non-subsidized gas.
Jurnal Ilmiah Manajemen Kesatuan, 2024
Desa Batulayang in Bogor Regency has developed as a community-based tourist village by optimizing... more Desa Batulayang in Bogor Regency has developed as a community-based tourist village by optimizing natural, cultural, and agro-tourism potential to improve the welfare of the community. Various attractions, such as Curug Kembar, forest tourism, and traditional arts, continue to be developed through active community participation. The commitment to sustainable tourism is reflected in the certification of tourist villages as well as the development of ecotourism and agritourism, which increasingly attract the interest of tourists. This research aims to analyze the impact of community-based tourist village development on the quality of life of the community and its effect on their wellbeing. The measurement is based on the perceptions of the village community, with data analysis using the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM). Hypothesis testing was conducted through factor analysis with a loading factor threshold >0.7. The research results indicate that the development of CBT based on economic, cultural, and environmental factors has a significant impact on the quality of life of the community, which ultimately leads to an improvement in their wellbeing.
Jurnal Ilmiah Universitas Batanghari Jambi , 2025
Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh karakteristik individu,... more Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh karakteristik individu, sikap, dan pengetahuan terhadap perilaku pengisian rekam medis di Poliklinik Rawat Jalan dan IGD Rumah Sakit Mitra Plumbon Cibitung. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan analisis dilakukan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa karakteristik individu, sikap, dan pengetahuan masing-masing memiliki pengaruh langsung dan signifikan terhadap perilaku pengisian rekam medis di Poliklinik Rawat Jalan dan IGD Rumah Sakit Mitra Plumbon Cibitung. Secara simultan, variabel karakteristik individu, sikap, dan pengetahuan memengaruhi perilaku pengisian rekam medis dengan kontribusi sebesar 79,8%. Namun, pengalaman individu dan pemahaman terkait kebijakan dan prosedur tidak menunjukkan pengaruh yang signifikan terhadap kelengkapan dan kebenaran pengisian rekam medis.
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Books by Fauziah Eddyono
worldwide, including Indonesia. There are 54 national parks spread across Indonesia, and one of them is Mount Gede Pangrango National Park (TNGGP), West Java. TNGGP is one of the many visited by domestic tourists, especially tourists from millennials. This research aims to analyze the behaviour of millennial tourists through the approach of digital promotion attributes, ecotourism attractions and their motivation for visiting decisions. The study used quantitative analysis and randomly selected respondents from as many as 100 tourists. It ended by processing data from the results of distributing questionnaires with the help of Structural Equation Modeling software. The results of the data analysis show that there is an influence of tourist perceptions on ecotourism attractions and tourist motivation on the decision to visit and has an impact on repeat visits to GPNP. However, digital promotion attributes do not influence millennial tourists' decisions to visit TNGGP, let alone to visit repeatedly. This study recommends that managers re- evaluate digital promotion programs to increase visits to
TNGGP.
holistik tentang keindahan dan kompleksitas industri
pariwisata. Melalui bahasan yang mendalam, pembaca
akan diantar dalam perjalanan yang menggugah pikiran
mengenai nilai ekonomi, keberlanjutan, dan kekayaan budaya
yang melingkupi dunia pariwisata. Buku ini diharapkan menjadi
sumber inspirasi dan pengetahuan bagi para mahasiswa,
akademisi, dan praktisi pariwisata dalam merespon tantangan
dan peluang yang terus berkembang di era globalisasi ini. Terima
kasih kepada semua kontributor yang telah menyumbangkan
pemikiran dan waktunya untuk menghasilkan karya ini. Semoga
buku ini dapat menjadi pijakan awal yang kokoh bagi pembaca
untuk menjelajahi lebih dalam dunia pariwisata yang begitu
dinamis dan menarik. Selamat membaca!
Papers by Fauziah Eddyono
level of popularity and is in demand by the public, both as participants and as spectators. Participation in this sporting event involves
tourists from both domestic and foreign countries, and makes a significant contribution to increasing revenue in the tourism sector,
especially in the DKI Jakarta area. The purpose of this research is to realize the objectives of sports tourism development by analyzing
its implementation which has reliable prospects to become the leading sports tourism sector in DKI Jakarta. This research design is a
descriptive research design. The object of this research is the organizer of the Jakarta Marathon Sports Tourism and its impact on the
DKI Jakarta tourism sector. The results showed that the implementation of the Jakarta Marathon Sports Tourism in DKI Jakarta starts
from planning, implementation and evaluation after the entire series of events is completed. The planning process for organizing the
Jakarta Marathon Sports Tourism in DKI Jakarta every year is divided into two parts, namely preparations made by the committee and
the F&B stand.
especially on consumer preferences related to the decision to switch from a well-known
smartphone to the OPPO brand, which is actually a newcomer to the smartphone market. This
study aims to analyze consumer preferences in making switching decisions from various
well-known smartphone brands to OPPO smartphone brands by utilizing conjoin analysis. The analysis was conducted on 204 millennial generation OPPO users in the Jabodetabek area. The results of the study show that product features are the most important attribute for
consumers in making switching decisions, as evidenced by an importance value of 37.957, followed by marketing communication with an importance value of 28.589, price with an importance value of 12.048, brand image with an importance value of 11.249, and lifestyle
with an importance value of IO. 157. This research suggests that the development of product feature innovation is very important to win the smartphone market competition in Indonesia, especially in Jabodetabek.
the tourism package stimulus on vaccine recipient communities from the travel agent's perspecti ve. The pnmary data was from filling out a questionnaire, which was analyzed using the conjoint analysis method and Pearson's R and Kendall's Tau analysis tests on travel agents who participated in this stimulus program. The esults of research on travel agents show that their guests are willing to buy tourism stimulus packages beca use of the 4-star hotel facilities, family restaurant, spa body treatment, minibus, complete destinations (natural, cultural, and man-made), and there a souvenir shop that sells food. Moreover , souvenirs; thus, the stimulus impacted these businesses only.