Thanam Rama

Followers

Following

Public Views

Address: Kuala Lumpur, Kuala Lumpur, Malaysia

less

InterestsView All (7)

Uploads

Papers by Thanam Rama

Memorable ecotourism experiences in Taman Negara, Kuala Tahan, Malaysia

Tourism experiences at tourism destinations are essential to sustain the tourists' destination lo... more Tourism experiences at tourism destinations are essential to sustain the tourists' destination loyalty. Studies have shown that the experiences at ecotourism destinations are different from tourism destinations because these experiences cultivate the visitors' or tourists' concerns towards both the nature and environment. Although previous studies were conducted in Taman Negara, most of them focused on tourists' satisfaction, conservation and attractions with limited studies on Memorable Tourism Experiences (MTEs). Furthermore, past studies have also asserted the limitations in MTEs constructs and the literature gap between MTEs, travel motivation, place attachment, tourists' behavioural intention and actual behaviour. Thus, the objective of this study is to introduce and examine Memorable Ecotourism Experiences (MEEs) in Taman Negara, Kuala Tahan. The study further analyses the mediating effects of MEEs between travel motivation, place attachment and behavioural intention; direct effects between behavioural intention and actual behaviour; and moderating effects of socio-demographic factors of ecotourists and travel characteristics. A total of 387 questionnaires were collected with purposive sampling technique and were used in the analysis. PLS-SEM was utilised to examine the direct and mediating effects between constructs; while Hierarchical Multiple Regression (HMR) analysis was used to evaluate the moderating effects. The results clearly indicate that travel motivation has direct effect on behavioural intention; while place attachment does not has direct effect on ecotourists' behavioural intention. In addition, MEEs mediate the relationships between travel motivation, place attachment and ecotourists' behavioural intention. Whereas moderating analysis revealed that the purpose of visiting (leisure, adventure and visiting family and friends) significantly moderated the ecotourists' behavioural intention; in comparison to age, nationality, own vehicle, hotels and family and friends house which significantly moderated the ecotourists' actual revisit and proenvironmental behaviour. Hence, it can be concluded that the mediating effects of MEEs enhance the relationships between travel motivation, place attachment

Download

Factors Affecting Job Satisfaction among Academicians: A Comparative Study between Gender and Generations

International Journal of Management Excellence, 2013

Job satisfaction is a crucial factor that determines retention of employees in all industries. In... more Job satisfaction is a crucial factor that determines retention of employees in all industries. In the 21st century, with the abundance of job opportunities available to employees, a constant challenge faced by upper management is in the retention of existing employees. Job satisfaction is defined as a general behavior towards an object or job (Okpara, 2006). Locke (1976) defined job satisfaction as a positive or pleasant emotional state resulting from a person's appreciation of his/her own job or experience. Researchers have identified a non-exhaustive list of factors that determine job satisfaction which include factors such as workload, pay, age, gender, educational background, working environment, job security and

Download

Meaningful community participation for effective development of sustainable tourism: Bibliometric analysis towards a quintuple helix model

Journal of Outdoor Recreation and Tourism

Meaningful community participation in tourism is considered a prerequisite for sustainable develo... more Meaningful community participation in tourism is considered a prerequisite for sustainable development at any tourist destination. Due to the growing desirability for development on more sustainable grounds in developed and developing countries, a considerable surge in the emphasis on significance of community participation in tourism sector has been observed in recent years. This led to an increase in the publication of literature on this important and widely recognized phenomenon, both for better understanding and practical reasons. However, there is still no clear picture of the degree and direction in which community participation research in tourism has grown. To address this issue, the current study tried to comprehensively look into the existing state of research in this area of study. This article provides a detailed insight into the literary landscape of community participation research in tourism. A bibliometric analysis of 649 articles screened out of 1434 publications retrieved from Scopus database was conducted. The systematic descriptive and network analysis of bibliometric data using the Biblioshiny and VOSviewer tools yielded some intriguing results. The findings confirm the centrality of community participation in achieving the goal of sustainable development of tourism. This paper while filling the unaddressed gap of the absence of a comprehensive bibliometric study on community participation research in tourism, improves our understanding of the literary landscape and thematic evolution of academic discourse during nearly four decades. Furthermore, a quintuple helix model is proposed to explore and under-stand the dynamic literary landscape and how it grows and evolves, thus facilitating future research in this area.

Thanam Rama

Uploads

Papers by Thanam Rama

Log In