
Giuseppe Amoruso
Giuseppe AMORUSO is Associate Professor at Politecnico di Milano School of Design. Bachelor of Engineering (civil and architectural engineering), grade 100/100, at University of Bologna in 1996, thesis about historical centers measured drawing, documentation and design. In 2001 Doctor of Philosophy in Drawing and Measured Drawing, Polytechnic University of Marche.
Member of the International College of Traditional Practictioner, Intbau - International Network for Traditional Building Architecture & Urbanism London – Patron HRH The Prince of Wales (www.intbau.org)
Editor in Chief della Advances in Media, Entertainment and Art (AMEA) Book Series (IGI Global Publisher) (http://www.igi-global.com/book-series/advances-media-entertainment-arts/102257)
Member of the International Advisory Board of the Journal of Geodesy and Geomatics Engineering (David Publishing Company) (http://www.davidpublisher.org/Home/Journal/JGGE)
Member of the scientific committee of the DPArquitectura magazine (www.dparquitectura.es)
Chair of INTBAU ITALIA, network for traditional art, building, design and town planning projects and education. (www.intbauitalia.org)
He edited several essays on architectural and town measured drawing, historic centers documentation and restoration design, computer drawing and representation techniques, geometry and color design, digital media for architectural design.
His latest research is about guidelines & digital media in the field of archeological finds and architectural heritage documentation and measured drawing (photogrammetry, laser scanning, 3D modeling) and perspective-based illusory design.
Recently he designed the restoration plan for the historical centers of Meldola (FC) and Morciano di Romagna (RN), a typological code for facade maintenance and restoration.
Member of the International College of Traditional Practictioner, Intbau - International Network for Traditional Building Architecture & Urbanism London – Patron HRH The Prince of Wales (www.intbau.org)
Editor in Chief della Advances in Media, Entertainment and Art (AMEA) Book Series (IGI Global Publisher) (http://www.igi-global.com/book-series/advances-media-entertainment-arts/102257)
Member of the International Advisory Board of the Journal of Geodesy and Geomatics Engineering (David Publishing Company) (http://www.davidpublisher.org/Home/Journal/JGGE)
Member of the scientific committee of the DPArquitectura magazine (www.dparquitectura.es)
Chair of INTBAU ITALIA, network for traditional art, building, design and town planning projects and education. (www.intbauitalia.org)
He edited several essays on architectural and town measured drawing, historic centers documentation and restoration design, computer drawing and representation techniques, geometry and color design, digital media for architectural design.
His latest research is about guidelines & digital media in the field of archeological finds and architectural heritage documentation and measured drawing (photogrammetry, laser scanning, 3D modeling) and perspective-based illusory design.
Recently he designed the restoration plan for the historical centers of Meldola (FC) and Morciano di Romagna (RN), a typological code for facade maintenance and restoration.
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Books by Giuseppe Amoruso
The essay regards the methodological aspects of digital representation and computer graphic specifications in accordance with guidelines for design tools.
La rappresentazione digitale, le cui potenzialità non sono ancora del tutto esplorate, è argomento principale di ricerca scientifica laddove include le discipline dell'Information Communication Technology reputate strategiche dai recenti programmi di ricerca europei. A partire dalla ricca tradizione dell’illustrazione d’architettura, l’opera introduce alle metodologie e alle tecniche digitali per “rendere” l’architettura in continuità con gli strumenti manuali e le tecniche di rappresentazione tradizionali. Ulteriori approfondimenti riguardano le applicazioni metodologiche delle specifiche e gli
standards digitali in accordo con le linee guida per l'accesso e la fruizione di beni culturali attraverso gli strumenti digitali.
B) Processes and strategies for the survey, documentation and design of historical sites;
C) The role of technologies in assessing the impact of contemporary architecture on an existing context that represents outstanding universal value;
D) Possible standards and regulations to achieve quality trough contemporary architecture;
E) The use of visual technologies to document and represent the impact of future interventions;
F) The transformation of urban communities by the promotion of historic urban environments;
G) Strategies to enhance local identity, appropriating or rejecting contemporary architecture and building a modern identity.
Papers by Giuseppe Amoruso
urban landscape (HUL) is the urban area understood as the result of a historic layering of cultural and
natural values and attributes, extending the “historic center” concept to include the broader urban context
and its geographical setting. Representation of historical environments, documenting their typological
components as a pattern book (landscape, architecture, textures, materials, and color), is devised to
encourage a strategy of valorization. Explanation of landscapes’ values through its benchmarking, consists
of several mapping actions and adoption of tools: 3D modelling, environmental mapping, places
representation. The chapter presents a strategic process based on local character assessment through a
place-visualizing toolkit from documentation and color representation to design coding: visualization
of landscape’ values and multimedia survey pipelines implementing processes, methods and tools for
the narration of tangible values and intangible assets.
urban complexity. Its image needs to be maintained through
guidelines for the urban survey and architectural documentation.
A code-based representation for the traditional city and its
conservation areas (concerning the urban morphology and the
related typological issues) introduces a necessary innovation
about the state of the art improving quality in the forthcoming
plans for architectural composition, façade technology and colour palette. An urban code allows to manage with great efficiency the whole interventions. It is necessary to define a scientific process, a pipeline from survey (and representation) to the rehabilitation master plan, that can be implemented through an information anc communication technology.
La strategia di valorizzazione, come esplicitazione dei valori di un bene, si articola nella mappatura di tali valori attraverso la modellazione e la rappresentazione informativa e multimediale. Il disegno pertanto si attua come vettore di conoscenza strutturata e flessibile ma anche per configurare le forme dell’innovazione attraverso il potenziale creativo del Design.
Design for cultural heritage includes theories, methodologies, and design techniques which encompasses the system of cultural heritage in its broadest sense addressing the cognitive, social and symbolic meaning for a territory and a community. Traditionally the representation disciplines are able to converse
with the multiple fields of industrial design expertise proposing “interpretative models” for the analysis and representation
of historical, cultural, aesthetic and environmental significance of cultural heritage and of its tangible and intangible issues. Strategy of valorization, such as explanation of the value of heritage, consists of the mapping of these values: 3D modeling, representation and multimedia. Representation become a mean for structured knowledge and flexible but also to configure the forms of innovation through the creative potential of Industrial
Design.