Midlands State University
Business Management
This article explores the potential for growth in Zimbabwean musicians' earnings through the strategic monitoring and use of their copyright and a coordinated collection of royalties. Zimbabwean popular music is now big business and... more
The study analyzed challenges that came upon the financial and management consultancy business, solutions to those challenges as well as customer satisfaction as it impacts on the general survival and success of the firm during the ten... more
This report elaborates the technical, market and financial feasibility of implementing a housing development project in the greater Matola Municipal area, Boane District, close to the city of Maputo, Mozambique. Prior to the presentation... more
The International Coffee Agreement (ICA) aimed at strengthening the global coffee sector through the promotion of its sustainable expansion in a market-based environment for the betterment of all participants in the sector. This goal was... more
The International Coffee Agreement (ICA) aimed at strengthening the global coffee sector through the promotion of its sustainable expansion in a market-based environment for the betterment of all participants in the sector. This goal was... more
ON the 16 th of November 2017, Zimbabwe woke up to a story which signalled an end to the leadership of long
This paper is based on the doctoral thesis entitled "A Framework to Enhance the Adoption of E-Marketing Strategies by Fast Moving Consumer Goods (FMCG) Retailers in Zimbabwe" by Reason Masengu (https://www.... more