Papers by Klaus Schoenbach
Active Audiences and An Inclusive Online Public Sphere: Truths About Internet Myths
International Communication Gazette, Mar 20, 2018
How do audiences in the Middle East and North Africa respond to the dramatic expansion of content... more How do audiences in the Middle East and North Africa respond to the dramatic expansion of content offered with the advent of online video? Rapid internet adoption in the region signifies the latest expansion of content menus available to audiences since television. In this article, we determine who-as a consequence of this expansion-diversifies their content preferences online and on traditional television, and who maintains the same preferences, regardless of platform. To answer these questions, this study applies Everett Rogers' diffusion of innovations theory, using data from a large-scale survey on media use in the Middle East and North Africa. The results reveal: In the Middle East and North Africa in 2016, classic characteristics of innovators and early adopters are no longer significant predictors that one will be receptive to different genres of content online versus on television. Instead, more significant predictors are the television landscape in one's country, being interested in new content of all kinds, and the characteristics of the genres themselves.
Keeping up with Current Affairs: New(s) Sources and Their Users
Is the Internet Taking Over? How Using Online News is Related to Offline News Consumption Patterns
Germany's "Unity Election": Voters and the Media
... Germany's unity election: Voters and the media. Post a Comment. CONTRIBUTORS: Au... more ... Germany's unity election: Voters and the media. Post a Comment. CONTRIBUTORS: Author: Semetko, Holli A. Author: Schoenbach, Klaus. PUBLISHER: Hampton Press (Cresskill, NJ). SERIES TITLE: YEAR: 1994. PUB TYPE: Book (ISBN 1881303756 ). VOLUME/EDITION: ...
<span style='font-style: italic;'>Chapitre 4.</span> L'européanisation défaillante des campagnes nationales
Chroniques électorales, 2000
Genre Preference and Channel Loyalty: A Closer Look at the Role of Individual Values for Media Use
Wahlkommunikation, Journalisten und Wähler: fünf Thesen aum Bundestagswahlkampf 1990 - mit einem internationalen Vergleich und einem ersten Blick auf 1994
New spheres of Political Communication: The Role of News Media Among Arabic Communities in Europe
Audience responses to media diversification : coping with plenty
Routledge eBooks, 2011
Contents: L.B. Becker, K. Schoenbach, When Media Content Diversifies: Anticipating Audience Behav... more Contents: L.B. Becker, K. Schoenbach, When Media Content Diversifies: Anticipating Audience Behaviors. F. Olderaan, N. Jankowski, The Netherlands: The Cable Replaces the Antenna. R. Bouillin-Dartevelle, Belgium: Language Division Internationalized. B. Gunter, The UK: Measured Expansion on a Variety of Fronts. J.M. Wober, The UK: The Constancy of Audience Behavior. U. Johnsson-Smaradgi, Sweden: Opening the Doors--Cautiously. H. Bonfadelli, W. Haettenschwiler, Switzerland: A Multilingual Culture Tries to Keep Its Identity. I. Pailliart, France: Experimenting with Pay TV and Viewdata. E. Noelle-Neumann, R. Schulz, Federal Republic of Germany: Social Experimentation with Cable and Commercial Television. A. Kutteroff, B. Pfetsch, K. Schoenbach, Federal Republic of Germany: Developing the Entertainment Option. P. Martini, G. Mazzoleni, Italy: A Broadcast Explosion. R.W. Blood, Australia: Hollywood Goes Down Under and Out Back. G. Lealand, New Zealand: The VCR Is the Only Alternative. L.B. Becker, P.J. Creedon, R.W. Blood, E.S. Fredin, United States: Cable Eases Its Way into the Household. V.M. Sparkes, J.P. Delbel, United States: Changing Perceptions of Television. K. Schoenbach, L.B. Becker, The Audience Copes with Plenty: Patterns of Reactions to Media Changes.
Chapter 8 THE CAMPAIGN IN THE NEWS
Power Shift in Germany
Video im Alltag: e. Forschungsbericht ueber Nutzung u. Nutzen e. neuen Medientechnik
Available from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 ... more Available from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel B 209912 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman
Video im Alltag: e. Forschungsbericht ueber Nutzung u. Nutzen e. neuen Medientechnik
Available from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 ... more Available from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel B 209912 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman
Challenging selective exposure: do people expose themselves only to online content that fits their interests and preferences?
Today’s online news environment has made it easy to select news outlets that cover the topics one... more Today’s online news environment has made it easy to select news outlets that cover the topics one is personally interested in and contain the political viewpoints one shares. This might lead to a fragmentation of the audience long these two lines. Previous research often has been limited to either examining the diversity of the media offer or of the audience’s media choices. This study of online news use in Austria does both to systematically assess whether such an effect exists. It first investigates actual content differences between online news outlets based on an automated content analysis (N=3,607) of content overlap and a manual content analysis (N=2,069) of topics and political bias of the coverage. In a second step, we use survey data (N=2,829) to investigate in how far online news users select outlets with topics and viewpoints that match their interests and political preferences. Results indicate that the content of different news outlets differs in terms of the topics cov...
Challenging selective exposure: do people expose themselves only to online content that fits their interests and preferences?
Today’s online news environment has made it easy to select news outlets that cover the topics one... more Today’s online news environment has made it easy to select news outlets that cover the topics one is personally interested in and contain the political viewpoints one shares. This might lead to a fragmentation of the audience long these two lines. Previous research often has been limited to either examining the diversity of the media offer or of the audience’s media choices. This study of online news use in Austria does both to systematically assess whether such an effect exists. It first investigates actual content differences between online news outlets based on an automated content analysis (N=3,607) of content overlap and a manual content analysis (N=2,069) of topics and political bias of the coverage. In a second step, we use survey data (N=2,829) to investigate in how far online news users select outlets with topics and viewpoints that match their interests and political preferences. Results indicate that the content of different news outlets differs in terms of the topics cov...
Communications, 2002
What is it that helps newspapers gain or at least keep readers; is it the specific content they o... more What is it that helps newspapers gain or at least keep readers; is it the specific content they offer or measures of design? In an explorative secondary analysis, local daily newspapers in Germany are compared to daily newspapers in the US. The newspapers used in this study were analyzed twice, both in the 1980s and the mid-1990s. In the US, visualizing information and displaying it more generously were more important for positive developments in circulation than in Germany. In Germany, community orientation and an increased retrievability of content helped newspapers secure their sales figures. These different recipes for newspaper success point to cultural differences in what reading a newspaper means.
Communications, 2002
What is it that helps newspapers gain or at least keep readers; is it the specific content they o... more What is it that helps newspapers gain or at least keep readers; is it the specific content they offer or measures of design? In an explorative secondary analysis, local daily newspapers in Germany are compared to daily newspapers in the US. The newspapers used in this study were analyzed twice, both in the 1980s and the mid-1990s. In the US, visualizing information and displaying it more generously were more important for positive developments in circulation than in Germany. In Germany, community orientation and an increased retrievability of content helped newspapers secure their sales figures. These different recipes for newspaper success point to cultural differences in what reading a newspaper means.
Communications, 2005
Research suggests that online newspapers are not as good as their printed counterparts in widenin... more Research suggests that online newspapers are not as good as their printed counterparts in widening the range of topics their audience is aware of. But should we be concerned about that? So far, visiting online newspapers does not seem to be a substitute for reading traditional newspapers. But the evidence is scarce; only a few studies specifically look at the impact of online newspapers. In this study we look at to what extent online newspapers 'take over' from printed newspapers and other information channels. We investigate the relation between using online newspapers and other media channels, and look into the usefulness of online newspapers for different types of information compared to their offline counterparts and other information channels. A recent survey of almost 1,000 respondents, representative for the Dutch adult population, shows that visiting online newspapers is negatively related to using print newspapers among the young, and more time spent on them seems to reduce the time spent watching television, at least, among males and lower educated respondents. Online newspapers do not seem to diminish the use of other media or the time spent on them though. On the contrary, their visitors use some information channels more often and more extensively, even after other plausible reasons for media use are controlled for. Furthermore, they regard printed newspapers and television as better suited for their information needs.
Are national communication journals still necessary? A case study and some suggestions
Communications, 2006
Abstract The number of journals in the field of communication is increasing. Above all, new, and ... more Abstract The number of journals in the field of communication is increasing. Above all, new, and more specialized journals geared to an international market, and therefore published in English, have appeared. In contrast to those journals, most national journals are still published in languages not accessible to the majority of communication scholars. How could national journals position themselves to survive? Our case study of 48 years of the leading German communication journal ‘Publizistik’ provides first insights into possible USPs of national communication journals.
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Papers by Klaus Schoenbach