Table 2 Activation methods. Source: O’Reilly, N. and Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, 16(4), pp.424-437.
Related Figures (7)
Sport Sponsorship Success Factors and Benefits of the Sponsor Contents Figure 1 Sponsor relationship model Appendix 1: Sponsor relationship model Fig. 2. Proposed sponsorship activation decision framework. N. O'Reilly, D. Lafrance Horning / Sport Management Review 16 (2013) 424-43; Appendix 4: Categories of social media activation content Source: Gillooly, L., Anagnostopoulos, C. and Chadwick, S. (2017). Social media-based sponsorship activation — typology of content. Sport, Business and Management: An International Journal, 7(3), pp.293-314. Source: S6derman, S. and Dolles, H. (2015). Unlocking advertising, activation and sponsorship in an emerging market. Sport, Business and Management: An International Journal, 5(5), pp.472-492. Appendix 6: Sport Sponsorship Effectiveness Model.