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Activation methods.  Source: O’Reilly, N. and Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, 16(4), pp.424-437.

Table 2 Activation methods. Source: O’Reilly, N. and Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, 16(4), pp.424-437.