Key research themes
1. How are Web TVs conceptualized and positioned amid transitions in traditional television broadcasting?
This theme investigates the evolving definitions, cultural positioning, and technological implications of Web TVs, particularly in the context of transitions from traditional analog and broadcast television to digital and Internet-enabled television. It explores how Web TVs are understood as either extensions of conventional television or as emergent phenomena representing new media paradigms, with considerations of regional contexts, audience reception, and technological infrastructures.
2. What are the user needs, demographic factors, and design considerations for effective Web TV adoption, especially among underserved populations?
This research theme focuses on empirical user studies regarding Web TV accessibility, media literacy, and user experience design for vulnerable or less digitally-inclined populations such as the elderly and rural communities. It encompasses evaluations of technical infrastructure viability, content preferences, interface usability, and socio-economic influences, aiming to facilitate inclusive digital media delivery through Web TV platforms.
3. How do interactive television and Web TV impact news consumption and traditional broadcast media strategies?
This theme analyzes the incorporation of interactivity and Web integration into television news delivery and how traditional broadcasters adapt their production and distribution models. It examines the design, usability, and content management of Web TV news platforms and the resultant shifts in audience control over content sequencing and depth, highlighting transitional challenges and innovative production strategies within media organizations.