Social commerce

Social Commerce is a new form of online commerce that utilizes social media technology. Individuals and companies have become interested in utilizing Social Commerce. But, S-Commerce adoption is not easy because you have to know what factors determined S-Commerce adoption. This study aims to investigate the determinants factor that influences the implementation of social commerce on SME. The results of this study are TAM and UTAUT is a method that is widely used for S-Commerce implementation, while the factors that influence the implementation of social commerce are the perceived usefulness, trust, ease of use, facilitating conditions, and information quality.

Social media usage has become a vital segment of B2C interactions. Though it is not as simple as it appears. It is important for marketers to understand why the consumers use social media. Users' experiences and expectations differ according to demographics, i.e. it differs with age, income range, gender, occupation and so on. Despite its growing importance, there is absence of a measurement scale that captures the dynamics and constructs that identifies the intentions behind social media engagement. The study seeks to address this gap by developing a scale with the application of exploratory factory analysis. Thus, scale was developed and latent constructs behind social media adoption were identified namely Informational Use, Pleasure, Social Interactions, Online Shopping, Educational and Reviews & Ratings. The scale then was extensively measured for reliability and both convergent & discriminant validity.The scale so developed adheres to both the reliability and validity tests. The scale may provide meaningful insights to the marketers in developing strategies to maintain the end users continued interactions with social media platforms.

This study investigates the factors influencing the continued use of S-commerce in small and medium enterprises (SMEs), focusing on the roles of top management (TM) support, competitive pressure (CP), facilitating conditions, and service quality. Data were collected from 341 SME owners and analyzed using SEM. Data was analyzed with SmartPLS using a two-step approach. The findings indicate that TM support significantly impacts the continued use of S-commerce by influencing facilitating conditions and service quality while CP affects TM behavior and usage continuity. However, the findings reveal that operational factors, such as infrastructure and service quality, play a more critical role in sustaining S-commerce engagement than external pressures. Facilitating conditions, in particular, were found to have a strong influence on service quality and platform engagement, underscoring the importance of technical and organizational resources. The study extends prior research by highlighting the interplay between internal and external drivers in fostering the continuous use of S-commerce, offering practical insights for SMEs and future research directions.

This study investigates the role of legal awareness in building trust in e-commerce platforms among Generation Z consumers in Nueva Ecija, Philippines. Specifically, it examines the influence of Digital Platform Accountability (DPA), Awareness of E-Commerce Laws (AEL), and Perceived Legitimacy of Platforms (PLP) on Trust in E-Commerce Practices (TEP). A descriptive-correlational research design was employed, and data were gathered from 159 Gen Z respondents aged 18 to 26 through a validated Likert-scale questionnaire. Descriptive statistics showed that respondents generally agreed with items measuring legal awareness and trust, indicating a moderate to high level of legal consciousness. Gender-based analysis revealed a statistically significant difference in AEL, with female respondents demonstrating higher awareness. However, no significant differences were found based on online shopping frequency. Pearson correlation results indicated strong, positive, and statistically significant relationships among all..............................

Live selling platforms have become increasingly popular among Filipinos, who spend a lot of time online using mobile devices. This trend has led to a rise in impulsive buying behavior, particularly among college students who frequently use platforms such as Shopee, Lazada, Facebook, and TikTok. Understanding the level of impulsive buying behavior on these platforms is crucial in today's digital age. Research studies have found that impulse buying behavior is driven by unplanned, emotionally charged purchases that occur without prior intention. Live streaming sessions have been identified as a key factor in fueling this behavior, as repeated exposure to these sessions reinforces impulsive purchasing habits. This paper aims to study the generational preferences of Management Accounting students regarding live selling platforms such as Shopee, Lazada, Facebook, and TikTok. The research will investigate whether the preferred usage of these platforms by students is linked to impulsive buying behavior. Participants include college students enrolled in a Bachelor of Management Accounting program from 2024-2025, focusing on those with experience purchasing on live-selling platforms. A pre-survey was conducted to narrow down the participants to 103 students, with an ideal sample size of 82 students determined using the Cochran formula. It was found that Shopee is the most popular live selling platform, followed by Lazada, Facebook, and TikTok. The respondents show high impulsive buying behavior, influenced by the live selling platforms. Overall, the results suggest that impulsive buying behavior is prevalent among the participants.

Социальная коммерция рассматривается компаниями как дополнительный канал онлайнсбыта, потенциал получения дохода в котором значительно возрос благодаря недавнему внедрению платежных систем в рамках социальной коммерции в России. В статье рассматриваются факторы, влияющие на решение потребителя о покупке в каналах социальной коммерции в Москве. Исследование основано на смешанной методологии, сочетающей качественные и количественные методы анализа. С помощью экспертных интервью получены первые качественные данные о рынке социальной коммерции в России. После качественного анализа проведены опросы о покупках среди респондентов, совершивших покупки в социальных медиа (первый опрос -303 респондента; второй опрос -252 респондента). Анализ данных путем моделирования структурных уравнений позволил выявить факторы, которые положительно влияют на решение о покупке: интенсивность социального взаимодействия (частота обновлений, скорость ответа и др.), сервис (оплата, доставка и др.) и наличие положительных отзывов. При этом в соответствии с отзывами экспертов выявлено значимое различие факторов влияния среди каналов социальной коммерции. Например, в Инстаграм-канале компании должны ориентироваться на удобство платформы, персонализацию контента и доверие, причем последний фактор существенно зависит от безопасности и наличия отзывов.

Companies view social commerce (s-commerce) as an additional online marketing sales channel of which the revenue-generating potential has substantially increased through the recent introduction of online payments within these channels in Russia. This paper examines which factors influence the consumer buying decision through s-commerce channels in Moscow. Through a rigorous process of expert interviews, we gain a first insight into the s-commerce market in Russia. Following this preliminary qualitative analysis, we collect survey data on purchase decisions among buyers on social media (stage 1: 303 respondents; stage 2: 252 respondents). An in-depth analysis via structural equation modelling reveals numerous factors that positively contribute to purchase intention. Among others, we find that the intensity of social interaction (e.g. frequency of updates and response time), quality of service (e.g. payment and delivery) and the availability of positive reviews are statistically signi...

This study aims to examine the factors influencing the success of business incubator programs in Iran. Considering the importance of infrastructure development, financial support, IT maturity, and entry-exit criteria in the performance of incubators, a descriptive-survey research design was employed using Structural Equation Modeling (SEM). The statistical population comprised all managers of business incubators in Iran, from whom 58 valid questionnaires were collected through convenience sampling. The data collection instrument was a questionnaire adapted from the study by Santos et al. (2023), which was translated and localized. Content validity was confirmed by expert review, and reliability was verified with a Cronbach’s alpha of 0.782. Data analysis included descriptive and inferential statistics, with SEM performed using SMART PLS software. Results indicated that all hypotheses were supported, with IT maturity, financial support, entry-exit criteria, and infrastructure development significantly and positively influencing incubator program performance. The findings highlight the critical role of these factors and suggest that policymakers should focus on enhancing them to improve the effectiveness of business incubators in Iran.

As computerized commerce proceeds to advance, businesses are compelled to grasp and use these stages to remain competitive in a progressively online-centric commercial center. This study sought to look at user experience and e-loyalty in the e-commerce industry especially as it pertains to jumia company in Lagos State, Nigeria. the research survey method was adopted in this study. The population of the state was infinite hence a sample of 139 respondents was determined using Cochran formula for sample size determination. While the Convenience sample technique was used for this study. Primary Data was collected and analyzed using valid and reliable questionnaire with the Statistical Package for the Social Sciences (SPSS), version 25. The findings of the study indicated structure and navigation has positive significant impact on E-loyalty (p = 0.000 < 0.05, β = 0.978), speed and performance has positive significant impact on e-loyalty (p = 0.000 < 0.05, β = 0.992), The study concluded that ease of use significantly impacts e-loyalty p = 0.000 < 0.05, β = 0.994). The study recommended that management of Jumia should prioritize creating a well-organized structure with intuitive navigation, invest in a robust technology infrastructure to ensure fast load times and high performance, and focus on simplifying the user interface (UI) and making processes easier.

Several factors apt to influence consumers on buying a product or service. But with the emerging e-marketing experiences and e-strategies of organizations, consumers inclined on electronic word of mouth which was more convenient due to its promptness and accessibility.

Aim/Purpose: Social networking sites (SNS) have become essential platforms not only for socializing, but also for conducting business operations such as buying and selling. Therefore, it is important to examine the factors that influence customers' intention to purchase on these platforms. In the postpandemic period, advancements in technology and the increasing use of social networking sites have led to a surge in shopping on social media platforms. This research study aimed to investigate the determinants of the intention to purchase products and services on SNS during the post-pandemic period. Social media has become an indispensable technology in daily life, with Facebook emerging as a dominant platform for exploring, comparing, buying, and selling products and services anytime, anywhere. Contribution/Impact on Society: Enjoyment was more important than Ease of Use for social media users when shopping online. Social Influence and Word-of-Mouth did not effectively encourage social media users to make purchases on social networking sites. In addition, Trust was not necessary, especially for users with online shopping experience. Sellers on SNS platforms should recognize that customers favor buying products and services on these platforms because of their ease of use and adaptability. These platforms help users discover the products and services that they may need, and customers find the purchasing process straightforward to learn. Online retailers should develop a simple and transparent purchasing process, making product details, price comparisons, order placement, payment options, and shipping methods easily accessible and user-friendly. This study's findings indicate that Perceived Enjoyment influenced purchase intention more than Perceived Ease of Use. Therefore, e-retailers should prioritize creating engaging and enjoyable content rather than focusing solely on simplifying the purchasing process. Recommendations: This research study should be replicated on other social networking sites, such as TikTok, X (formerly known as Twitter), and Instagram, with additional factors and a larger sample size. Conducting similar research in different regions, cultures, and circumstances is also recommended. Moreover, this study was carried out solely in Myanmar, indicating that the research model used may not be applicable to other countries, as online shopping behaviors may vary considerably across different social media platforms. Research Limitations: A primary limitation of this study was its focus on only five factors as antecedents of the intention to purchase products and services through SNS platforms. This study excluded other potential constructs that may influence purchasing intentions. Furthermore, all respondents were Facebook users with previous online shopping experience, which may not reflect the behavior of users on other SNS platforms. Although the sample of Facebook users was relevant given their prevalence in Myanmar's social media scene, the findings were limited by concerns about representativeness. Future Research: The current research model could be extended with additional constructs, and a longitudinal study could be conducted since users' behavior changes over time. Similar research studies should be conducted in other contexts such as mobile commerce, e-commerce, and online commerce.

Purpose: Smartphones and the other internet supported gadgets have brought us very close to the glamour industry. The intentional representation entertainment industry does of only the &#39;beautiful, most attractive and the perfect faces and bodies&#39; hides the enormous sum of money that is invested into this depiction. What is hidden from us is an army of professionals to help them look the way they look. There are people to design them clothes suiting their body type and clothe them, apply flawless makeup to conceal defects in every visible area of their bodies and on top of it another professional to capture and edit those perfect videos and photos that we see. These celebrities have the money to afford the best dietician, cook and the fitness trainer so that they fit into the bodily statistics given to them by the industry. This research on literature was done to understand the existing literature about body image issues, the extensive role of media & various other factors, i...

The emergence of social networks has triggered the evolution of e-commerce to what is now known as socialcommerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.

The purpose of this study is to investigate the perceived risks that influence the intention of consumers to do online purchase in East Malaysia. The researchers adopted the Theory Planned behaviour (TPB) in this study, followed by the independent variables (financial risk, product risk, security risk, time risk, social risk, and psychological risk), and dependent variable (intention of consumers to do online purchase) respectively, to achieve the study's objectives. In this case, the researchers applied convenience sampling, which involved selecting samples based on the volunteers' flexibility and readiness to complete the survey. Considering the time issue, the researchers can only collect 140 respondents as the primary data. These data are obtained from the Google Form questionnaire for citizens with online shopping experience in East Malaysia. After that, the researchers exported the data to the 27th edition of the Statistical Package for Social Science (SPSS) for analysis. In short, there are four analyses that was run by the researchers, namely factor analysis, reliability analysis, descriptive analysis for demographic profile, and regression analysis. The result of the reliability analysis indicated that the questionnaire was a reliable instrument to measure the objectives of this study. On the other hand, regression analysis has been done and the result showed all of the hypotheses in this study were accepted where all of dimensions in perceived risks have influence the intention of consumers to do online purchase in East Malaysia.

buying and its impact on compulsive buying within the metaverse setting by identifying two influential factors (PCV and MEP) that determine impulsive buying. This study offers significant contributions to the understanding and administration of consumer behavior in the metaverse.

Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of social media, revealing that a staggering 70% of consumers are swayed by its influence when making purchasing choices, with 54% meticulously researching products on these platforms before making a purchase. Influencer marketing has emerged as a pivotal player in this dynamic landscape, captivating 63% of younger consumers. Moreover, the rise of social commerce is undeniable, with 42% of consumers seamlessly transitioning from social media browsing to making direct purchases. Platforms like TikTok have become synonymous with entertainment and lifestyle purchases, while Instagram reigns supreme in the fashion and beauty sectors. However, this burgeoning landscape presents ethical challenges. Transparency in influencer marketing remains a critical concern, with 58% of consumers expressing apprehension regarding the authenticity of sponsored content. This research unequivocally emphasizes the paramount importance of authenticity, transparency, and cultivating unwavering consumer trust for the long-term success of social media marketing strategies.

In Pakistan, electronic commerce market is in developing phase, and people are not much familiar with technology. Customers feel fear for providing debit/credit card information to online retailers. This research proposes a theoretical model in which online trust is used as a mediator among perceived ease of use, perceived usefulness and intention to purchase through mobile devices. In this study Smartphone, cellular phones and tablets with internet connection conceived as mobile devices. Data were collected through questionnaire from the students and employees of different universities in Pakistan and analyzed by partial least squares structural equation modeling (PLS-SEM) method. Results suggest that PEOU have an insignificant effect while PU has a positive effect on online trust and purchase intention through mobile devices. Also, online trust does not mediate between PEOU and purchase Intention through mobile devices while it partially mediates between PU and purchase intention ...

The e-commerce market continues to grow, and as more and more information is available to consumers, the way they interact with technology is changing. Various online social commerce (OSC) platforms are available to users, such as WeChat and Facebook. Our study focuses on Facebook and, more specifically, Facebook Marketplace which is most often used for resale of pre-owned products. According to CNET, in 2018, Facebook Marketplace was being used in 70 countries, by 800 million people monthly. (Al-Heeti, 2018; Mac, 2017).
Our study aims to measure IT affordance in Facebook Marketplace and how affordance created by the interaction of users and platform features promote purchase intention and seller's sale intention. We aim to develop an IT affordance measure based on the framework by Rice et al. (2017). We will create new seller-side IT affordance measures and build on and contextualize the measures by Ünlüsoy et al. (2021), Dong, Wang & Benbasat (2016), and Boyd (2010) for buyer side affordance. Furthermore, we will use IT affordance to understand the role of various platform features and how they impact purchase intention and seller sale intention.
There have been attempts to develop IT affordance constructs for OSC in the literature, but they are not suited to Facebook Marketplace. Some of the constructs do not apply as different features on other platforms are not generalizable. Additionally, to the best of our knowledge, the IS affordance literature has only focused on the buyer and not the seller or their interactions.
Furthermore, the measures have not focused on OSC platforms for pre-owned products where most users are not professional sellers but occasionally sell various used products locally

This study aims to examine the trust transference among social network friends in social commerce through a randomised experimental design. A total of 558 respondents participated in the experimental study. The findings of this study suggest that trust propagates from one to another in a transitive network path structure (i.e. between a direct-friend relationship, to one of friend-of-friend, friend-of-friend-of-friend or virtual friend relationship) in the social commerce context. Trust is also positively transfers between strong-tie friends when it is examined in the context of message framing with positive and negative attributes.

Nowadays, social media has not only become a part of people's lives, but also the future of ecommerce. Social media has a very strong ability to influence people all over the world. Since it influences people, it means that it can easily influence consumers, so obviously, we can get a successful online business through it. The purpose of this study is to explain the effect of social media on e-commerce within the fashion industry to answer the research questions. The dataset on which the study was conducted consists of a sample of customers in Turkey and Morocco. The questionnaire was divided into three sections: social media, Brand Attitude, and purchase intention. 300 respondents were asked to answer the survey. As a result, we get that social media has a significant influence on brand attitude, a further brand attitude has a significant influence on purchase intention. However, the influence of brand attitude was less than social media.

Social commerce is a combination of social media and shopping. Social commerce, based on Web 2.0 technologies, has the various potentials, which is the factor attracting customers. In Korea, collegians are more active user of social media, in turn, are estimated more active customer in social commerce context. Present research explored what made Korean collegians use social commerce with extending technology acceptance model(TAM) with word-of-mouth(WOM) and perceived enjoyment(PE). We found that WOM affected indirectly the intention to use(ITU) with mediating PE, in turn, PE has a positive effect on the all of constructs in TAM. Accordingly, TAM extended with WOM and PE is validated in social commerce context. Finally, based on the findings, implications and suggestions for future studies are discussed.

Due to the huge amount of data available to buyers, the use of sophisticated algorithms can increase the revenue of ecommerce stores with modern recommender systems. The study was designed to investigate the impact of recommender systems on e-buyers online purchasing behaviors, and predict purchase patterns of buyers. The result of the study revealed how recommender systems affect shopping experience, increase sales for business owners and reach efficient product stocking and delivery. This research proposes an approach of increase in sales and the possibility of purchase prediction based on recommender systems. A survey of e-buyers was taken to determine the impact of recommender systems on past and future purchases. Results show that recommender systems improve shopping experience, increase purchase and can be a good tool to remind buyers of what they need to buy. It shows that recommender systems have the ability to predict what a buyer may be interested in purchasing. Based on t...

 Online reviews have drawn the attention of the MIS community. According to a survey conducted by an e-tailing group, 63% of consumers repeatedly collect product information online before making purchases. Half of them spend at least 10 minutes searching for product information. Similarity, airline passengers should read reviews before booking tickets, because the outcome of taking a plane with an unknown airline cannot be anticipated by inexperienced passengers. However, we have little information about why passengers interact with these reviews differently. Long searches are especially likely for popular air routes or airlines, where passengers often face information overload. Passengers may also give more weight to negative reviews and reviews written by someone with strong social tie or similar background with them. In addition, they may give the most weight to the reviews they read first. Thus, we want to know (a) does the order in which reviews are read matter and (b) does the reviewer's background matter? If they do matter, how? The current study designs an experimental flying review website, using the concepts of "consumer affinity" and "review arrangement". We aim to explore the best way for passengers understanding the performance of the airline, saving their cognitive efforts to process reviews, and provoking their receptions of social presence.

In the last few decades, substantial progress was seen in mobile commerce development. Although the Internet and smartphones have become more widely used in Malaysia, mobile commerce acceptance is still low. The current study investigates the determinants of intention to use mobile commerce among consumers in Malaysia. Additionally, this study aims at proposing a conceptual framework that emphasizes the impact of information quality, system quality, and service quality on consumer intentions to use mobile commerce in Malaysia. The DeLone and McLean Updated Information System Success Model (ISSM) Theory is the theoretical background of this study's proposed model. Mobile commerce providers must create user-friendly websites, applications, and platforms; they must also provide valuable information regarding their offerings, and provide high service quality to mobile commerce users to build a favourable intention to use mobile commerce in Malaysia. The primary contribution of this research is the conception of a model to examine the determinants of consumer intention to use mobile commerce in Malaysia. This research provides practical insights for mobile commerce service providers, enhancing their understanding of the determinants affecting consumer intention to use mobile commerce. This study will benefit academicians, scholars, students, providers, mobile marketing practitioners, and all industry stakeholders. Since this paper is conceptual, it necessitates empirical investigation to validate the proposed model of this study; thus, additional research is recommended.

One of the increasing concept nowadays in ecommerce is social commerce. Social commerce is the buying and selling of goods and services through the use of social networking sites. In addition, social commerce primarily affects the millennials composed mostly of college students. This study was conducted to determine the characteristics of students in terms of age and sex and their relationship to the factors affecting the acceptance of social commerce. The factors were based on the User Acceptance of Technology: Towards Unified View. Facebook was considered as the platform of social commerce in this study. The questionnaire was answered by 100 respondents composed of Bachelor of Science in Information Technology and Bachelor of Science in Business Management. Descriptive statistics was used such as frequency count, percentage and mean to determine the characteristics of the participants and factors affecting social commerce acceptance. Pearson correlation was used to find the relationship between the characteristics and factors affecting social commerce acceptance of students in a State University.

Through advanced mobile technologies, multi-functionalities offered by smartphones are emerging for mobile users to access updated information and accordingly adjust plans during travel. Such mobile services can be extended to social networking services (SNS) for the purpose of sharing and accessing information on the go. There exists not much research in such mobile social commerce, specifically aiming to investigate mobile users' trust in travel information and advice acquired from smartphone SNS. In this study, we conduct a quantitative survey to explore factors influencing users' trust in travel advice acquired from smartphone SNS (Trust). Our findings show that (1) mobile users' Trust is significantly associated with their perceived value of smartphone SNS (PVSS) and enjoyment of SNS activity (ESA); (2) ESA is significantly associated with mobile users' privacy concerns (PC) and perceived risk (PR), and such PR is significantly associated with PC; and (3) PVSS is significantly associated with ESA and PR. Our research findings can help managers and decision makers in the tourism industry keep pace with research on consumer attitudes and innovations in smartphone SNS, and make favorable tactics to catch the benefits offered by mobile social commerce in the ubiquitous commerce environment.

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers' behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.

Social media makes ultimate building blocks in the development of novel approach in e-business of Pakistan with conjuncture of Web 2.0. Social media has a variety of application domains, including social commerce. S-commerce is redesigning modern e-business with promising economic, technological and social outcrops. Customers keep their expectation higher always, so precisely all businesses are trying to exceed the customers' expectations with pre and post-sale interaction on social networking sites like Facebook or Twitter accounts. Customers can interact, look and compare company products' reviews and feedback in their social circle friends or friends of friends. This paper proposes a survey about prospects of social commerce in e-business of Pakistan. In addition, this paper would propose a research framework to foster future e-business opportunities, challenges and provide the solutions to build up buyers' trust as well as to enhance the interactive online buying process in local e-business of Pakistan using social media.

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social co...

Purpose The purpose of this paper is to create an organized picture of the current understanding of social media-based value creation and business models. Design/methodology/approach Following the process model presented by Fink (2005), a systematic literature review of academic journal articles published between 2005 and 2014 was conducted. The research was grounded on the theoretical foundations of service-dominant logic. Findings This study offers detailed descriptions and analyses of the major social media mechanisms affecting how value is created in social media-based value networks and the kinds of impact social media can have on present and future business models. Research limitations/implications The study is limited to academic research literature on business organizations, excluding all studies related to public and non-profit organizations. Practical implications Attention is given to developing an in-depth understanding of the functions and concrete value creation mechan...

Business-to-Business: Describes a situation where two companies are forming the buyer-seller relationship, differentiates from consumer markets. Crowdsourcing: Type of participative online activity in which an individual, an institution, a nonprofit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. Value Creation: Refers to the trade-off of benefits and sacrifices in regard to certain business relationship or product/service, can be both monetary and non-monetary.

Business-to-Business: Describes a situation where two companies are forming the buyer-seller relationship, differentiates from consumer markets. Crowdsourcing: Type of participative online activity in which an individual, an institution, a nonprofit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. Value Creation: Refers to the trade-off of benefits and sacrifices in regard to certain business relationship or product/service, can be both monetary and non-monetary.

Aim: Using social media as a marketing tool has given market players a new and interesting way to market their products and services not only in developed markets, but also in emerging ones. One of the important emerging markets for such companies is Indonesia, which has a large consuming market. As part of their marketing campaigns, suppliers used impulsive buying behaviour and other techniques to encourage customers to buy. Nevertheless, there are still some concerns and inconsistencies in literature regarding factors influencing impulsive buying in Indonesia for younger generations namely Gen Z & Y. Therefore, this research investigates the influence of TikTok Live

This research aimed to design and validate a model of long-term buyer-seller relationships in free trade zones. From an applied and developmental perspective, this was a cross-sectional survey study. To achieve the objective, an exploratory mixed method was utilized. The qualitative phase involved interviews with 17 experts and senior managers from free trade zones, as well as marketing professors. Sampling continued until theoretical saturation. In the quantitative phase, the survey data were collected from 288 free-trade-zone experts with the sample size determined by effect size and statistical power considerations. A cluster random sampling approach was employed as well. Data collection tools included semi-structured interviews and a researcher-developed questionnaire. The data were analyzed using thematic analysis, Interpretive Structural Modeling (ISM), and Partial Least Squares (PLS) techniques. The results indicated that governmental, managerial, environmental, and structural factors influenced Relationship Marketing (RM) and Marketing Strategy (MS) in free trade zones. In turn, RM and MS affected Customer Orientation (CO), Relationship Personalization (RP), and Co-Creation Value (CCV), ultimately leading to long-term buyer-seller relationships.

This study aimed at examining the effect of internet services on online purchase intention of customers in Behpakhsh Company. Variables of this study included transaction services, pre-purchase services, Navigation experience, Attitude to the web, online purchase intention. Descriptive-survey method was used to examine hypotheses and respond to the questions. Statistical population consisted of customers of Behpakhsh Company. Statistical sample size obtained to 384 members. This study was implemented in Behpakhsh Company. To collect required data, researcher-made questionnaire was used. Moreover, regression analysis was applied in this research. Data analysis and hypothesis testing were done through SPSS Software. Findings obtained from this study indicated effect of internet services on customers’ online purchase intention in case of Behpakhsh Company.

This study aims to determine impulse purchases when shopping on the Shopee platform. The purpose of this research is to analyze the relationship between impulsive buying, with independent promotion variables, price, brand image and hedonic shopping motivation as intervention variables. This study uses a quantitative approach in the form of a survey method. The population in this study consisted of Shoppe users who shopped more than 2 times throughout Indonesia. The sample in this study consisted of 147 Shopee users. Data processing is carried out using the Partial Least Square (PLS) method. The results of this study indicate that price and brand image have a positive and significant effect on hedonic shopping motivation while promotions have a positive and insignificant effect. The influence of brand image and hedonic shopping motivation has a positive and significant effect on impulsive purchases, while promotions and prices have a positive and insignificant effect. The effect of p...

This study investigates the influence of online review engagement on consumer trust and purchase decisions among online shoppers. Using data from 374 survey respondents, it analyzes how specific review attributes-such as perceived product quality, reviewer credibility, expertise, and consistency-affect consumer perceptions and actions. The findings highlight that frequent, emotionally resonant, and in-depth engagement with reviews significantly shapes purchase decisions. While review sentiment had a moderate impact, it still contributed positively. Online reviews also played a key role in lowering perceived risks by offering detailed information, diverse viewpoints, experience-based insights, and trustworthy product ratings. Statistical analysis revealed notable differences in review engagement effects based on educational attainment and preferred shopping platforms. A strong and significant relationship was established between online review engagement and purchase intention. The study concludes that online reviews are essential in shaping consumer behavior in digital marketplaces. It recommends that e-commerce platforms prioritize authentic, diverse content, spotlight credible reviewers, and boost both emotional and cognitive engagement using visual and narrative features. Marketing strategies should be tailored to match consumer demographics and platform preferences to maximize impact. These insights offer valuable implications for online sellers aiming to enhance consumer trust and drive sales performance.

Using the Stimulus Organization-Response (S-OR) framework, this research attempts to explore the effects of the Online Consumer Reviews (OCR) on Consumer Trust (CT) and Online Impulse Buying (OIB). Additionally, it looks at how the Consumer trust functions act as a mediating factor between OIB and OCR. A total of 150 participants satisfactorily completed the Google form questionnaire, which was used to collect data. Respondents in this study included those who had exhibited consumer trust and made impulsive internet purchases. The methodology employed in this research makes use of partial least squares (SEM-PLS), which is a structural equation modelling technique. The results demonstrate that while consumer trust strongly influences online impulse buying, online Consumer reviews considerably influence both consumer trust and online impulse buying. Furthermore, the association between OCR and OIB was partially mediated by CT. This study promotes online Consumer reviews for Indian social commerce users. Consumers act on advice to make impulsive purchases as Consumer trust grows. People who exhibit a propensity for making rash internet purchases are encouraged by the trust that they have in them. The theoretical and practical ramifications of this study can offer insightful information for future studies on online consumer purchases.

Purpose-This study investigates the impact of quality, technology and trust on customers' purchase intentions and word-of-mouth in S-commerce. Design/methodology/approach-Data were collected from 1,162 respondents in India using a quantitative methodology and convenience sampling. The conceptual model and hypotheses were examined using partial least squares structural equation modeling (PLS-SEM). Findings-The findings illustrate that perceived value is influenced by quality, technology and trust. Comprehending perceived value is essential for influencing customers' buying choices and their inclination to promote favorable word-of-mouth regarding S-commerce websites. In addition, system quality was the most significant predictor among the nine predictors of perceived value for S-commerce sites. Originality/value-This study represents an initial investigation to elucidate the influence of quality, technology and trust on customers' purchase intentions and word-of-mouth behavior during Indian consumers' transition to social commerce, thereby enabling marketers to enhance their business and customer retention strategies.

Digital transformation enables these agencies to automate routine processes, reduce operational costs, and better allocate resources. For example, by implementing automated workflows, agencies can streamline their administrative tasks, reducing the need for paper- based processes and allowing public servants to focus on more strategic functions. Digital tools like cloud computing and mobile applications also facilitate better collaboration within and between government departments, breaking down traditional silos and enhancing the flow of information. Another accountability. Governments are increasingly under pressure to make their operations more transparent to build trust with citizens. By using digital platforms, public sector organizations can share information more openly, providing real- time updates and access to public records. For instance, open data initiatives allow government agencies to publish data sets on a variety of topics, from health and education to crime and the environment.

The Omani telecom industry has evolved significantly, substantially expanding services driven by growing local and global demand. Notable changes have occurred with the entry of new operators, intensifying competition within this dynamic sector. Despite the increasing importance of customer satisfaction and loyalty in Oman's telecom landscape, limited research has focused on subscribers' perceptions, which play a crucial role in market competitiveness and economic growth. This study investigates the impact of service quality, trust, and satisfaction on subscribers' loyalty in Oman's telecom industry, addressing gaps in understanding customer expectations and needs. Using survey data from 162 active subscribers across Oman's three primary telecom providers-Omantel, Ooredoo, and Vodafone-this research employed a quantitative approach. It analyzed the data through Partial Least Squares Structural Equation Modeling (PLS-SEM) to explore the impact of service quality, trust, and satisfaction on subscribers' loyalty toward their preferred telecom providers. The results show that service quality and trust-building on the telecom preferred operator significantly impact customer satisfaction, emphasizing the need for high-quality services and strong customer trust. Furthermore, subscribers' trust in their provider and satisfaction with its services substantially influence subscriber loyalty, underscoring the critical role of these factors in reducing churn rates in a dynamic and competitive market. This research contributes to understanding subscribers' behavior in Oman's telecom landscape. It highlights the crucial role of Quality of service, trust, and customer satisfaction in retaining customer loyalty in a competitive and evolving marketplace.

Nowadays, business with very tough competition is increasingly difficult to build loyalty. This phenomenon is the object of this research. The purpose of this study was to test the conceptual model of the effect of the adoption of information technology and relationship marketing to true loyalty (empirical studies of bank customers in Central Java). This is a survey typed research. The data used are primary and secondary data by taking bank customer as the object of research. Data collection instruments in the form of a list of questions (questionnaire) either by open or closed questions. Data analysis methods used include 1) instrument test analysis that is validity and reliability test, 2) descriptive statistical analysis, 3) SEM (Sequantial Equation Model) analysis. Theoretical approach used in the research are Behavioral Intention and Attribution Intention . The results showed that: 1) The conceptual model testing of the effect of adoption of information technology and relations...

The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m...

Social Media (SM) is a participatory people-to-people media that leverages Web 2.0. Internet technology to facilitate individuals to connect to one another. SM assists in an effective dialogue between users, thus, enabling them to dynamically participate, review and contribute their thoughts, feelings, ideas, photos, videos, among others. Businesses are using SM to see how the products are being reviewed and rated by consumers and what the blogs and discussion boards are telling about their company and its products. Others are building businesses around this technology. By observing several blogs, discussion forums, social networking sites and general websites, we critically evaluate the impact of SM in the development of business. We also argue that description of SM should not be restricted to just social networking sites but must also include sites that bring service providers and customers together. We finally conclude by distilling our interpretations and findings.