Key research themes
1. How can sensory ethnography methodologies creatively enhance the understanding and representation of embodied, multisensory experiences in diverse sociocultural contexts?
This research area focuses on the development and application of sensory ethnography as a methodological approach that centers on embodied, multisensory, and affective dimensions of lived experiences. It explores how such methodologies integrate various sensory modalities beyond vision and language, incorporating multisensory data collection (e.g., video, sound, touch) and creative, interdisciplinary practices. This creative turn addresses challenges around representing the complexity of sensory experience in ethnography, advancing reflexivity, collaboration, and multisensory communication to generate richer, more holistic knowledge across contexts like organizational life, healthcare, and cultural practices.
2. What role does embodied multisensory experience play in understanding multispecies and more-than-human relationalities through sensory ethnography?
This theme investigates how sensory ethnography, especially when focused on the body beyond the face, expands anthropological research to interspecies and more-than-human relations. It highlights the importance of multisensory modalities (touch, smell, hearing, taste, sight) in revealing affective connections, sensory ecology, and the therapeutic landscapes formed through human and nonhuman interactions. The approach challenges anthropocentric frameworks and fosters multisensorial ethical engagements across species boundaries, encompassing local landscapes and ecological practices.
3. How can sensory ethnographic approaches be applied to advance social and cultural understandings in specific applied fields such as consumer research, institutional design, and digital sensory communication?
This applied research theme addresses the integration of sensory ethnographic methods into fields including consumer research, healthcare environment design, digital sensory technologies, and court ethnographies. By focusing on people’s embodied sensory experiences in naturalistic settings, sensory ethnography informs more nuanced understandings of multisensory consumption, digital touch communication, institutional sensory environments, and legal practices. This theme underscores the methodological and pragmatic utility of sensory ethnography to yield actionable insights that improve user experience, design interventions, and social justice processes.