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Sales Leadership style is a prime factor of predicting the performance of the sales people. This study investigates the effect of various sales leadership styles on sales performance, based on previous conceptual and empirical research... more
The idea behind our research model was to analyse environmental awareness impact on green purchase intention and ultimate impact on brand evangelism through indirect role of customers’ altruism and environmental consciousness. Green... more
The availability of information and variety of online purchase options are increasing for consumers shopping for complex products (e.g., cars, real estate). This situation, and consumers' resulting sense of informedness, has led many to... more
Using the role-play technique, the effect of four different sales orientations on customers with four different need patterns was examined by the authors. In a factorial design, product-centred,company-centred, customer-centred and... more
The study was conducted to assess the impact of Sales Force Automation (SFA) system on quality service delivery and sales reporting among micro and small-sized enterprises (MSEs) in Kumasi Metropolis in the Ashanti Region in Ghana.... more
Advertising method used for brand promotion: Storytelling
The roots of "Khadi" fabric are found only in India. Khadi is a versatile fashion fabric and has been used as a tool to navigate India through its hard-won independence. Unlike from other fabrics, khadi has marked as evidence of India's... more
This study examines the factors that affect the precise prediction of chemical and drug sales for a well-known pharmaceutical company in Sri Lanka. The article covers the theoretical framework, research design, methodology, data analysis... more
Savez-vous chér(e)s collègues que, quoi qu’on puisse dire, l’automate ne peut guère traduire la culture ? C’est notre tâche à nous les humains, nous les traducteurs, en chair et en os. Quoique disent les transhumanistes, l’ordi ne peut... more
Savez-vous chér(e)s collègues que, quoi qu’on puisse dire, l’automate ne peut guère traduire la culture ? C’est notre tâche à nous les humains, nous les traducteurs, en chair et en os. Quoique disent les transhumanistes, l’ordi ne peut... more
The growing reliance on customer feedback for improving products and services has made sentiment analysis a crucial task for businesses. This study focuses on enhancing sentiment analysis using advanced machine learning and deep learning... more
Penelitian ini bertujuan untuk menganalisis penerapan strategi segmentasi, targeting dan positioning di restoran cepat saji Richesee Factory. Strategi STP dalam Industri Kuliner dapat diartikan
No contexto dos processos organizacionais, visando à obtenção de vantagens competitivas, o conhecimento nas organizações pode ser analisado tanto na perspectiva de maior aproveitamento dos conhecimentos já existentes na organização... more
A embalagem tem como funções proteger, conservar, vender e viabilizar o transporte e é também uma das melhores formas de se mostrar o produto conquistando o consumidor. A temática deste trabalho teve como objetivo identificar o poder que... more
Studi kasus ini bertujuan untuk mengetahui dan menganalisis pengaruh pada STP (Segementation, Targeting and Positioning) di Richeese Factory Kota Palembang. Tujuan analisis STP ini, yaitu untuk mengetahui strategi pemasaran guna menyusun... more
This research paper critically analyzes the Sindh Consumer Protection Act, 2014 (SCPA), its implementation through litigation in Consumer Courts, and its impact on safeguarding consumer rights in Sindh, Pakistan. It explores the... more
Sales promotion is a widely used marketing strategy aimed at influencing consumer behavior and increasing sales, particularly in competitive industries like telecommunications. The telecommunication industry in Anambra State, Nigeria, has... more
Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing... more
Studi kasus ini bertujuan untuk mengetahui dan menganalisis perilaku konsumen terhadap keputusan pembelian konsumen pada Hot Ways. Perilaku konsumen adalah cara seseorang memilih, membeli, dan mengkonsumsi dan mengevaluasi berdasarkan... more
The article presents the background of the systemic changes that the higher education in Poland has been subjected to since 1990. Special emphasis is placed on the fact of creation of an entirely new market of educational services,... more
Pay-Per-Click (PPC) advertising has become a pivotal element in digital marketing strategies, enabling businesses to target potential customers with precision. This research aims to conduct a comparative analysis of PPC campaign... more
Many B2b companies suffer from sales using deep discounts as the go to strategy, most client discussions centered around feature-cost advantages, and sales engagement being completely transactional. The way out is to adopt a value-based... more
Many companies, despite boasting stellar sales teams, miss targets by miles. The only way sales can be successful if you can keep it simple. Know what you want to sell, how and where you want to sell, how you want to align the team to go... more
In today’s business environment, the development of an effective distribution system becomes one of the major challenges for manufacturing firms. The general objective of this study is to investigate the effect of different factors that... more
We would like to thank all people that helped us to write this bachelor thesis. A special thank you to the participating companies that has shared their own thoughts and experience with us. We want to thank the opponent group that has... more
"Connecting Language, Literacy, and Cognitive Development: Multidisciplinary Approaches to Education" is an in-depth look into the deep interplay of language, education, and cognitive health across diverse linguistic and cultural... more
This research, undertaken during an internship at Brixen Sales Academy, explores the key factors that shape customer preferences when selecting sales training courses. Targeting business owners, sales managers, and assistant sales... more
Communication is the ability to convey information to another individual in a way that will ensure proper reception. The main goal of this study is to investigate the connection between strategic organizational management and successful... more
Mixed-use real estate developments are complex ecosystems that integrate residential, commercial, and hospitality spaces to create self-sustaining communities. However, the marketing and sales strategies required to successfully position,... more
This article explores the critical roles of communication, innovation, and remote work in shaping organizational success. Drawing on multiple research studies, it highlights the importance of effective communication during organizational... more
First and for most, my heartily thanks go to Almighty God for his graciously provision of knowledge, wisdom, inspiration and diligence required for the successful completion of this paper and for bringing my dreams into reality. I am also... more
Emerging literature points to, but lacks evidence, on effects of temperature exposure -heating versus air conditioning -on food intake. This study addresses that void by illustrating that people who feel cold indeed eat more. Moreover, we... more
Gráfico 20: Diferente de bancos, as cooperativas de crédito não visam gerar lucro 39 Gráfico 21: Diferente de bancos, as cooperativas de crédito não visam gerar lucro (Cooperativas escolares) 40 Gráfico 22: Diferente de bancos, as... more
Accurate sales prediction is crucial for effective inventory management, marketing strategies, and operational planning in the retail sector. This research focuses on developing a robust sales prediction model by employing advanced data... more
Із розвитком технологій звукові компоненти та музика все частіше пов’язуються зі споживачем: цільовою аудиторією, формою сприйняття музичного/звукового продукту, локацією та засобами відтворення. Тому діяльність композиторів,... more
As noted in may places, the market for visual/fine arts is a multi-billion dollar worldwide market about which very little academic work has been done (Velthuis, 2007). This void would seem to present an opportunity for economists and... more
The sale of products in physical stores has been greatly supported by the sale of products through live streaming on social media sites. Nowadays, prospective customers are exhibiting heightened scrutiny when making purchases. Therefore,... more
The majority of adult workers in the United States have reported at least one symptom of a mental health problem. This research examines how workplace stigma influences mental health engagement and the negative effects that stigma has on... more
Dual systems are crucial for resisting seismic loads, and their optimal design relies on the interaction between frames and walls. This paper studies the RC dual system using the advanced finite element program ABAQUS and the finite... more
Despite the significant role emotions play in business-to-business (B2B) sales transactions, the impact of salesperson emotional labor on well-being, specifically job satisfaction, has garnered limited attention. To address this gap, the... more
Increasing demands for international solution selling call for a better understanding of the interpersonal communication competence required of sales professionals. Accordingly, this study investigates discipline-specific needs regarding... more
يعرض هذا البحث نتائج الدراسات الجينية على ساكنة المملكة المغربية خاصة مناطق بني ملال ودكالة ؛ الشاوية ورديغة؛ السوس الأقصى؛ الرباط سلا زمور زعير؛ جنوب المغرب والصحراء المغربية
This research examines the impact of the Forum Theatre Drama-Based Training Method on the communication and problem-solving skills of junior sales executives. A group of 32 sales executives underwent a structured Forum Theatre-based... more
Purpose-In competitive environment the brand managers are under the pressure and the main headache of them how to build the brand equity for the identity, differentiation, and long term financial health of the company? This study... more
This rigorous research uncovers the rich history hidden within the DNA of populations shaped over centuries of migration, cultural exchange, adaptation, and coexistence. By delving into the intricate genetic patterns of Moroccans, this... more
Salesperson is acting as important intermediary between company and customer. Salesperson is acting as a face of company to customer and helps in increasing the revenues of company at large. When any company is hiring salespersons,... more