Key research themes
1. How do SaaS providers select and adjust pricing models in response to market competition and customer needs?
This theme investigates the decision-making processes SaaS providers use to choose appropriate revenue and pricing models taking into account competitive forces, customer preferences, and service differentiation. The aim is to understand how providers balance between licensing and renting models, implement hybrid pricing strategies, and incorporate servitization effects to optimize competitive advantage and sustainability.
2. What cloud and SaaS pricing models exist, and how do they balance provider revenue objectives with customer value perception?
This research area reviews and categorizes cloud pricing models, emphasizing interdisciplinary approaches integrating microeconomics, operations research, and value theory. It aims to clarify how providers choose cost-based, value-based, or market-based pricing strategies to optimize revenue while aligning prices with customers’ perceived utility and evolving service offerings.
3. How can dynamic pricing and revenue management be applied effectively to service-oriented IT and SaaS offerings?
Focused on the development and application of dynamic pricing and revenue management models tailored to services (including SaaS and web services), this theme covers strategies to optimize profits considering capacity constraints, consumer willingness to pay, market competition, and advance sales. It addresses challenges in real-time price adjustments, negotiation capabilities, and system design for fluctuating demand and service quality differentiation.