Public Relations & Social Media

Finansal, Toplumsal ve Fıkhi Boyutlarıyla Boykot raporu başta akademi ve politika yapıcılar olmak üzere sivil toplum ile piyasa aktörlerine geniş bir projeksiyon ve farklı bakış açılarından boykot olgusu, pratiği ve boykotun etkilerine yönelik bilgi seti sunmayı amaçlamaktadır.  Tarih boyunca zulme ve haksızlığa karşı geliştirilen en etkili sivil direniş biçimlerinden biri olan boykot hareketini Türkiye özelinde ele alarak Aksa Tufanı Operasyonu sonrasında öne çıkan boykot faaliyetlerini derinlemesine incelemektedir. Filistin topraklarında yüz yıldan fazladır devam eden ıstırap ve zulmün uluslararası boyuttaki yansımalarına da odaklanan bu rapor, boykotun bireyler, toplumlar ve devletler üzerindeki etkilerini çok yönlü bir yaklaşımla analiz etmektedir. Gazze’nin içinde bulunduğu trajik durumdan hareketle, boykotun hem ahlaki hem de stratejik bir eylem olarak neden önemli olduğu ayrıntılı bir şekilde ortaya konulmuştur.

This study explores the dynamics of group communication and information in the digital conversation space, using descriptive qualitative research methods, through participatory data collection and interviews with 112 netizens who are members of WhatsApp Groups. Meanwhile, the analysis of the results uses the theory of Critic Analysis Discourse (CDA) Ruth Wodak (1980). Wodak said that every discourse needs to be examined by the reproductive process, the social and historical context, as well as the power relations and ideologies that make up the discourse. Supported by the Media of Dependency Theory theory carried by Melvin L. Defleur, Sandra Ball-Rokeach (1989). The results show that the dominance of active members in the digital conversation space, which takes place quickly all the time, in WhatsApp Groups (WAGs) creates a buildup of informational messages. The information is ignored by passive group members, this is evidence of inhibition and delay in communication goals. Research findings show that there are more passive members than active members. The dominance of active members in the discourse in the WAG has shown the picture of the WAG of unbalanced group communication between members. There is a certain individual discourse power in each WAG.

The food domain in the contemporary scenario has undergone a radical change on account of the upsurge of food bloggers and social media influencers. They are now the key impetus in determining the food choices of people and accelerated the growth of food tourism. Their interventions are aggressively transforming international consumption patterns and setting new dietary trends.The food bloggers and vloggersgo far beyond modest foodtestimonials; they largelyshape theregional economies, induce food tourism, and cater to the advancement of an international food culture. This paperexplores the prominent role played bythecontent creators in influencing consumer behaviour, marketing strategies, and the rise of culinary-centredtours.

This paper explores the development of the Liliești and Țintea communities through a dual lens of demographic analysis and the role of local elites, combining insights from the civil status registers of the St. Nicolas–Liliești Church archive (1921–1950) and the socio-cultural influence of key community figures. By examining trends in birth rates, mortality, healthcare access, and socio-economic factors, the research sheds light on the
evolving health and demographic landscape of the area. Additionally, the study delves into the significant contributions of the local elites. This intersection of material development and symbolic influence underscores the critical role of the elites in fostering social cohesion, promoting education, and improving public health, ultimately driving the community’s growth and resilience.

Journal of Social Media Research (JSOMER) is a multidisciplinary, blind peer-reviewed, open-access, freeof-charge, international scientific academic journal published twice a year (June, December) focusing on the social, cultural, educational, psychological, economic, technological, and sociological dimensions of social media. JSOMER is an interdisciplinary journal with a broad scope that includes social sciences, humanities, arts, health, medicine, psychiatry, psychology, computational social sciences, artificial intelligence, and natural sciences, focusing on, or related to social media. We are pleased to publish current and innovative research articles, reviews, and argumentative essays focusing on social media. Articles published in JSOMER are expected to raise issues related to social media in various fields, open discussions about these issues, and propose different methods to address these issues or solve related problems. It is also hoped that the papers published in JSOMER will provide a basis for current debates on various areas of social media and guide innovative research and practice. JSOMER welcomes a variety of theoretical paradigms and methodologies and considers this as a scientific enrichment. JSOMER aims to contribute to scientific accumulation by including original and qualified studies written by academic standards, copyrights, and ethical rules and to be among the first reference sources for those doing research in the field of social media. Researchers who want to publish their works in JSOMER are required to be aware that; • the research studies they submit are in any form of quantitative, qualitative, or mixed-method research; jsomer.org • meta-analyses, systematic reviews, literature analyses, meta-synthesis studies, book reviews, and brief reports can be sent to JSOMER for reviewing and publication. • JSOMER is published in English only (full text).

AI chatbots are already biasing research
we must establish guidelines for their use now
The academic community has looked at how artificial-intelligence tools help researchers to write papers, but not how they distort the literature scientists choose to cite.

Society is formed through human interaction. Additionally, we are currently in the era of computers and technology. Physical games are losing their value in this modern age, and digital games fill the gap. As Bangladesh is a developing country, modernization touched it many years ago. So, digital game is also famous here, and community-based works areas are also seen in this country; our research area is Bangladesh as it fulfilled all the requirements. Nowadays digital games are so famous in our country. So doing this work isn't a big deal, even if we ran into some issues. The majority of the young population is addicted to this type of digital game and spends hours and hours playing it. So social and family bonding is losing its value. Social interaction is crucial for individuals; however, excessive engagement of the younger generation in virtual environments hinders their ability to effectively interact with others in society, including their own families. We cannot see the previous cultural activity in society because of digital gaming. To fulfill the purpose of the research, we had many problems. It is difficult for us to get data from 150 internet gamers. We gather data through a Google form. For our research, not only the gamers but also their family members and his/her surroundings people's opinion matters. So, we collected the statements from their family members, their friend's other society members. The survey revealed a significant increase in gaming addiction, leading to strong preoccupation that hinders communication with family members, participation in social activities, and potentially contributes to an increase in criminal behaviour.

Social media is transforming how political power is exercised through communication, functioning both as a critical resource and as a catalyst for institutional adaptation in executive government. This article examines how social media is integrated into government communication, distinguishing between two dimensions: structure and process. Drawing on a literature review and a case study of Sweden-based on interviews with government press secretaries/media advisers and analysis of official documents-we develop a theoretical logic in which resources act as a causal mechanism driving the normalization of social media. We conceptualize this process as operating through two pathways: adaptation to new communicative requirements and the combination of different media, here termed strategic complementarity. The findings show that social media has become an embedded element of government communication, steadily reshaping routines, professional roles, and the balance between traditional and digital channels. This study contributes to understanding how governments manage hybrid media environments and highlights the underexplored role of social media as a potential driver of power redistribution.

Bu analiz, varoluşsal çatışmayı ve bilginin gücünü, bilinen disiplinlerin ötesine geçen metapolialektik bir yaklaşımla ele almaktadır. Bu çerçeve, farklı bilgi sistemlerinin (bilim, felsefe, sosyoloji) kendi içsel diyalektiklerini aşarak, daha üst bir senteze ulaşmasını amaçlar. Analiz, bilgiyi bir güç olarak ele alırken, bu gücün iki zıt kutup (akış ve kapitalizm) tarafından nasıl farklı amaçlarla kullanıldığını ortaya koymaktadır. 1. Psikolojik Tahlil: Bilinç ve Kendini Gerçekleştirme Psikolojik açıdan, "akışa" bağlılık ve ondan kopuş, insan bilincinin temel dinamiklerini yansıtır. Akışa hizmet eden bireyler, Maslow'un kendini gerçekleştirme hiyerarşisinin en üst basamağında yer alır. Onlar için bilgi edinme, içsel bir tatmin ve potansiyelin en üst seviyede açığa çıkması anlamına gelir. Bu kişiler, Carl Jung'un kolektif bilinçdışı olarak tanımladığı evrensel arketipsel bilgilere erişim sağlayan bir arayüz görevi görür. Onların yaratıcılığı, kişisel hırs ve kaygıdan bağımsız, evrenin temel yapısıyla uyum içinde bir arayışın sonucudur. Öte yandan, dış dünyaya sınırlı algılamaya sahip olanlar, bu içsel akışla bağlantı kuramaz. Onların bilinçleri, Erikson'un psiko-sosyal gelişim aşamalarında tanımlanan temel ihtiyaçlar ve sisteme uyum sağlama çabalarıyla meşguldür. Bu durum, anksiyete, hırs ve rekabet gibi duygusal bozukluklara yol açarak, onları kolayca manipüle edilebilir hale getirir. Bu kişiler, içsel bir rehberden yoksun oldukları için, sistemin onlara dayattığı hedefleri kendi amaçları olarak benimserler. Sosyolojik bağlamda, bu çatışma, toplumsal yapı içindeki güç ilişkilerini gözler önüne serer. Toplum, bilginin kaynaklarına ve bu bilginin nasıl kullanıldığına göre katmanlara ayrılır. * Gizlenmiş Dâhiler: Bu "özel üretim" bireyler, toplumsal hiyerarşinin dışında kalır. Onlar, akademik unvanlar, siyasi otoriteler veya ekonomik güç için mücadele etmezler. Bu durum, sosyolojide anomi (toplumsal normsuzluk) olarak adlandırılan bir duruma yol açar; çünkü bu kişiler, içinde yaşadıkları toplumun değer yargılarına uyum sağlamakta zorlanırlar. Onların yaşam biçimi, sistemin belirlediği başarı tanımına bir aykırılık teşkil eder. * Kapitalist Elit: Bu grup, bilgiyi bir sosyal kontrol aracı olarak kullanır. Onlar, bilginin üretimini, dağıtımını ve tüketimini kontrol ederek, kitlelerin düşünce biçimlerini şekillendirirler. Bu durum, Frankfurt Okulu'nun kültür endüstrisi teorisine benzer bir işleyişi ortaya koyar: Kültür ve bilgi, kitleleri pasif ve itaatkar kılmak için seri olarak üretilir. * Pasif Kitle: Avam olarak tanımlanan grup, sosyolojik olarak pasif bir tüketici kitlesidir. Onların bilgisi, doğrudan sistemin sunduğu medyatik ve popüler kanallardan beslenir. Bu durum, sosyolojik teorilerde bahsedilen yabancılaşmaya (alienation) yol açar; bireyler, kendi potansiyellerine yabancılaşarak, sistemin birer dişlisi haline gelirler. Tarihsel süreç, akış ve kapitalizm arasındaki çatışmanın somut örnekleriyle doludur. Bilim tarihinde, Mekanik Dünya görüşünün öngörülebilir determinizmi, Isaac Newton gibi figürlerle zirveye çıkmıştır. Ancak, kuantum dünyasının ortaya çıkması, bu katı determinist paradigmayı sarsmıştır. * Heisenberg ve Bohr: Werner Heisenberg'in belirsizlik ilkesi ve Niels Bohr'un tamamlayıcılık ilkesi, evrenin temelinde sabit ve öngörülebilir bir düzen yerine, olasılık ve belirsizliğin

Este estudo se propôs a investigar o processo de construção de marcas sólidas criadas e desenvolvidas no Brasil e comercializadas por empresas de controle acionário brasileiro. O objetivo geral foi ampliar o conhecimento sobre os fatores de marketing voltados para a construção de marcas sólidas. Conduziu-se uma pesquisa exploratória, de caráter qualitativo, por meio do estudo dos casos de construção das marcas Gol, O Boticário e DPaschoal. Seguiu-se a lógica da replicação literal. Cada caso particular consistiu em um estudo completo, cujas conclusões foram comparadas para que se indicasse a extensão da lógica da replicação. Concluiu-se que a adoção do conjunto de todos os fatores de marketing foi o que ajudou as três marcas estudadas a se construir e a se tornar tão sólidas quanto são atualmente. Com base nas conclusões e levandose em consideração as limitações do método da pesquisa, foram efetuadas recomendações sobre procedimentos e ações para a construção de marcas sólidas no Brasil.

Social media has transformed the marketing landscape, providing a platform for businesses to engage with consumers in dynamic and interactive ways. This study examines the influence of social media marketing on consumer buying behaviour, particularly in the durable goods sector in Odisha. It explores how factors such as brand visibility, customer reviews, influencer marketing, and targeted advertisements impact consumer decisions. Using a combination of surveys and interviews, the study collected data from various consumers across various demographic groups. The findings reveal that social media significantly influences brand perception, trust, and purchase intention, especially among younger consumers. Furthermore, platforms like Facebook, Instagram, and YouTube have emerged as critical channels where consumers seek product information before making durable goods purchases. This research contributes to the growing body of literature on digital marketing and provides insights for businesses aiming to enhance their social media strategies to attract and retain customers in the durable goods market. In the contemporary digital age, social media has emerged as a significant platform for marketing, influencing consumer choices, especially for durable goods. This study explores the impact of social media marketing on consumer buying behaviour in Odisha, focusing on how various social media channels like Facebook, Instagram, and YouTube shape consumers' purchasing decisions. Data were collected through surveys and interviews with a diverse demographic of consumers across Odisha. "The findings reveal that social media marketing not only enhances brand visibility but also plays a crucial role in trust-building and decision-making processes for durable goods purchases. This study provides insights for marketers aiming to optimiConsumer Behavioure their social media strategies to better engage and influence the modern consumer.

The CIPD's purpose is to champion better work and working lives by improving practices in people and organisation development, for the benefit of individuals, businesses, economies and society. Our research work plays a critical role -providing the content and credibility for us to drive practice, raise standards and offer advice, guidance and practical support to the profession. Our research also informs our advocacy and engagement with policy-makers and other opinion-formers on behalf of the profession we represent. To increase our impact, in service of our purpose, we're focusing our research agenda on three core themes: the future of work, the diverse and changing nature of the workforce, and the culture and organisation of the workplace. The CIPD is the professional body for HR and people development. We have over 130,000 members internationally -working in HR, learning and development, people management and consulting across private businesses and organisations in the public and voluntary sectors. We are an independent and not-for-profit organisation, guided in our work by the evidence and the front-line experience of our members. Our focus on work includes what work is and where, when and how work takes place, as well as trends and changes in skills and job needs, changing career patterns, global mobility, technological developments and new ways of working. Our focus on the workplace includes how organisations are evolving and adapting, understanding of culture, trust and engagement, and how people are best organised, developed, managed, motivated and rewarded to perform at their best. Our focus on the workforce includes demographics, generational shifts, attitudes and expectations, the changing skills base and trends in learning and education.

Literature has historically served as a connective medium, offering shared cultural texts through which individuals interpret love, intimacy, and identity. Poetry, in particular, mediates contradictions by holding multiple truths within a single frame. In contrast, twenty-firstcentury social media platforms, governed by algorithmic personalization, disrupt this shared interpretive space. Self-proclaimed psychologists and gendered content streams deliver contradictory relationship advice to male and female audiences, fragmenting relational norms. This article contrasts the permanence and universality of literary traditions with the volatility and segmentation of algorithmic feeds. Drawing on literary analysis, media theory, and cultural studies, it argues that literature's connective ethos can inform digital discourse reforms by embedding multiplicity, transparency, and cross-perspective exposure into relationship content delivery. By juxtaposing canonical texts with observed digital advice ecosystems, the study highlights how literature's enduring pluralism offers a model for mitigating algorithmic disruption. In doing so, it contributes to ongoing debates in literary studies, digital culture, and gendered media research.

The study examines the influence of community engagement on decision-making processes within the Rose Hall Town Municipality and the Kilcoy-Hampshire Neighbourhood Democratic Council in Guyana. Utilizing a quantitative descriptive design, data was collected from a stratified random sample across six villages and two wards in the municipality. A structured questionnaire measured residents' perceptions of transparency, accountability, communication, and inclusiveness in local governance. The findings revealed a strong support for participatory governance, with high levels of agreement on the importance of citizen involvement in planning and policy development. Socioeconomic factors and institutional limitations also emerged as barriers to inclusive engagement. The study concluded that while mechanisms for community participation are present, their effectiveness can be enhanced through structured advisory bodies, improved feedback loops, and more inclusive practices. These findings underscore the need for deeper institutional commitment to participatory governance in fostering democratic legitimacy and sustainable development at the local level.

This paper proposes a novel social media platform that leverages blockchain technology to address the rising concerns of fake profiles and privacy violations. Our system prioritizes robust identity verification through a decentralized approach and immutable user data storage on a blockchain ledger. By eliminating centralized control and single points of failure, the platform enhances trust and security in online interactions. Additionally, we integrate government-issued ID verification (e.g., Aadhaar card) through smart contracts to add an extra layer of trust and strengthen user profiles. This paper details the design, implementation, and functionalities of the proposed system, aiming to showcase its effectiveness in revolutionizing online identity verification within social media applications

Background Problematic social media use refers to the excessive and maladaptive use of social media platforms, which negatively affects personal, social, and professional functioning. Although linked to mental health issues such as depression, anxiety, and loneliness, the underlying mechanisms remain unclear. A potential contributing factor to Problematic Social Media Use (PSMU) is the overvaluation of the relative utility of social media, where individuals disproportionately overvalue social media for different utility domains (e.g., communication or emotional regulation). This study aimed to develop and validate the Plan-net 25 scale, which was designed to assess overvaluation of the relative utility of social media in adolescents. Methods The study followed three phases. Initially, a Delphi panel of 14 experts evaluated items across different utility domains. A pilot study involving 17 adolescents was conducted, and cognitive interviews were subsequently used to refine the scale items. Finally, the scale was administered to a large sample of 2,477 adolescents aged 12-20 years in Spain, alongside assessments of depression, anxiety, loneliness, life satisfaction, self-esteem, and problematic social media use. The analyses included confirmatory factor analysis, Pearson correlation, and network analysis, all of which were conducted via R 4.3.2. Results Confirmatory factor analysis supported the theoretical seven-factor structure, capturing the following overvaluation of the relative utility of social media domains: social interaction, meeting new people, emotional regulation, social acceptance, staying informed, self-expression, and boredom management. The scale demonstrated full measurement invariance across gender and age groups (early and late adolescence). Significant correlations were found between overvaluation of the relative utility of social media, problematic social media use, and mental health indicators, with the emotional regulation and entertainment overvaluation of the relative utility of social media domains showing the strongest associations with problematic social media use. Conclusions The Plan-net-25 scale exhibited robust psychometric properties, suggesting that it is a promising tool for assessing overvaluation of the relative utility of social media during adolescence.

The primary aim of the study was to evaluate the impact of social media on public awareness of NIN-SIM card registration in Nigeria. For this case study, the Technology Acceptance Model was applied. The model seeks to explain how and why individuals adopt new technologies, particularly in relation to new information communication systems, and further clarifies the primary reasons for adoption, recognition, acceptance, and application of such technologies. The study employed a scoping review. The results of the investigation indicated that the majority of social media platforms were highly effective in facilitating the integration of various groups into broad government initiatives such as the SIM card-NIN registration policy. The findings revealed that, in relation to Nigeria's SIM card-National Identification Number (NIN) registration initiative, social media platforms such as X, Facebook, WhatsApp, Instagram, YouTube, and others were utilised with great precision to raise policy awareness among the populace. The paper deduced that, in the Nigerian context, social media platforms like X, Facebook, WhatsApp, Instagram, YouTube, etc., are instrumental in broadcasting information about government policies. The paper recommends that the Government of Nigeria should initiate and implement a positive social media policy framework aimed at encouraging effective public participation in government policies and programmes. Furthermore, there is a need to monitor information on social media to ensure its quality, reliability, confidentiality, and privacy, especially in matters relating to national security. The credibility of sources should also be taken into account to ensure the authenticity of the information being shared.

The main theme of this study is to find out the use of whatsapp in Chhattisgarh libraries. For this study a structure questionnaire were distributed among the Chhattisgarh area libraries. Because in our modern life social networking sites have a great importance. There are various types of apps to connect the people regularly but most popular app is whatsapp. Through this app everybody can interact other persons with in a second. People have to time to go and visit and collect news themselves. Whatsapp connect peoples throughout the world. They can message, talk and video call easily through this app. So it has a great importance in our modern society. This app is totally free & more than 1.2 billion people use this app regularly. Library science professionals are also attracted to this app because its various facilities.

The main theme of this study is to find out the use of whatsapp in Chhattisgarh libraries. For this study a structure questionnaire were distributed among the Chhattisgarh area libraries. Because in our modern life social networking sites have a great importance. There are various types of apps to connect the people regularly but most popular app is whatsapp. Through this app everybody can interact other persons with in a second. People have to time to go and visit and collect news themselves. Whatsapp connect peoples throughout the world. They can message, talk and video call easily through this app. So it has a great importance in our modern society. This app is totally free & more than 1.2 billion people use this app regularly. Library science professionals are also attracted to this app because its various facilities.

This article examines the pivotal role of digital Public Relations (PR) as a primary and highly cost-effective channel for achieving public awareness, particularly within governmental, regulatory, environmental, and health organizations. The paper outlines digital PR as the online evolution of traditional PR, emphasizing its strategic application across diverse digital platforms, including websites, social media, and Web 2.0 channels. A central argument advanced is that consistent publishing of online content through digital PR activities represents the most economical method for cultivating widespread public awareness and attention. Furthermore, the analysis explores the crucial complementary function of digital PR, demonstrating how exposure through traditional mass communication channels often motivates individuals to seek additional information online, thereby reinforcing the overall impact of integrated campaigns.

The key issues surrounding ChatGPT's deployment in educational settings between 2021 and 2025 are examined in this systematic review. Given the growing popularity of generative AI in higher education, the study focuses on identifying important pedagogical, technological, and ethical issues. The literature used in the review comes from two AI-powered platforms, SciSpace and Elicit, which made semantic, relevance-based search strategies possible for thorough and effective literature discovery. 42 peer-reviewed papers that met predetermined inclusion and exclusion criteria were included in the review, which adhered to PRISMA guidelines. It looks at a range of issues, such as algorithmic bias, data privacy, academic integrity, technological obsolescence, and access equity. Qualitative synthesis from reviews, conceptual frameworks, and empirical studies is incorporated into the methodology. This review advances knowledge about how ChatGPT's quick integration has surpassed institutional infrastructure, policy, and ethical standardspreparedness. It draws attention to the necessity of inclusive, knowledgeable, and scalable approaches to the adoption of AI in education that are considerate of human, technological, and ethical values.

This study develops a research model to gain a deeper understanding on gender comparison relating to social media continuance/usage. The theoretical background for our research model is based on the diffusion of innovation and the technology acceptance models. We collected 290 datasets from college students that are enrolled in a large university located in North America. The statistical techniques to analyze our datasets are confirmatory factor analysis and structural equation modeling. The results of our data analysis show that females have stronger and significant perception of ease of use, compatibility, relative advantage, and risk when using social media compared to males. Also, our results show that males have a stronger perception of satisfaction and information quality when using social media compared to females.

This study looks at the patterns, difficulties, and new paradigms in Nigerian international
public relations practice. The country's public relations sector has grown and changed
dramatically in recent years due to factors including digitalization, globalisation, and the
rising need for strategic communication. However, there are several obstacles that Nigerian
public relations professionals must overcome, including as linguistic and cultural limitations,
unstable political environments, and scarce resources. New concepts, such as digitalization,
globalisation, professionalisation, sustainability, crisis communication, relationship
management, strategic communication, and corporate social responsibility, have emerged in
worldwide public relations practice in Nigeria despite these obstacles. These paradigms show
how public relations is a dynamic field in Nigeria and how practitioners must change with the
times. The results show that public relations professionals in Nigeria are progressively
embracing digital technology, communicating globally, and placing a high value on social
responsibility and sustainability. They still have a lot of obstacles to overcome, though, such
as a lack of professional training, insufficient resources, and a poor grasp of global public
relations best practices. The study comes to the conclusion that new paradigms and trends are
driving the rapid evolution of international public relations practice in Nigeria. Nigerian
public relations professionals need to embrace digitization, prioritise sustainability and social
responsibility, and build strategic communication abilities in order to stay relevant. The study
contributes to the growing body of knowledge on international public relations practice in
Nigeria and provides insights for practitioners, scholars, and policymakers.

In the digital age, social media influencers play a pivotal role in shaping consumer behavior and brand perception. However, the rise of disingenuous influencer content-characterized by clickbait tactics, misleading endorsements, and staged promotions-has begun to undermine consumer trust and weaken brand equity. This article explores the mechanisms behind digital deception in influencer marketing, examines its impact on consumer attitudes and purchasing decisions, and analyzes the consequences for brand reputation. Through real-world examples, such as the Payless "Palessi" experiment and instances of influencers promoting fake products, the study highlights the urgent need for transparency and authenticity in influencer-brand collaborations. Ultimately, the article proposes strategies for restoring credibility in influencer marketing to protect consumer trust and sustain long-term brand value.

Purpose: The revolution of social networking sites (SNS) is a global phenomenon, and has become an inseparable part of daily activities, especially among university students. This study examined pattern of use of SNS by undergraduates of Federal University Oye-Ekiti (FUOYE), Nigeria. Design/methodology/approach: The study employed descriptive survey research design. Multistage sampling procedure was employed to select sample from the total population. The questionnaire method was used as instrument of data collection. Descriptive statistical tools of frequency count, percentage and mean score were employed for the data analysis.Findings: Findings revealed that 98.3% of respondents used Facebook, 95.1% Whatsapp and 86.1% YouTube. For intensity of use, Whatsapp, Facebook, YouTube and Twitter were the most frequently used SNS. The SNS were used more for non-academic engagements (social interactions and daily activities) than for academic related purposes. The students spent average of ...

Social networks (SNs), such as Facebook, Twitter and WeChat have emerged and tightly connected web clients all over the world. By analyzing and mining social networks, we could assemble information on the comments made by people with respect to a particular product. Analysis of such comments shows its value for the design of marketing and advertising campaigns. The typical examples are viral marketing, influential bloggers finding, social advertising, social healthcare, expert finding, personalized commendation, citation networks, and so on. Social media includes interactive applications and proposals for creation, sharing and replacing client-produced matters. The earlier period of few years have brought vast escalation in social media, particularly social networking services, and it’s varying our systems to systematize and correspond. It aggregates judgments and sentiments of various clusters of group at low price. Mining the characteristics and matters of social media provides us...

Digital platforms have revolutionized the promotion of nutritious food products, particularly Nutri-cereals, by enhancing consumer awareness, accessibility, and market demand. This study explores the role of digital platforms, including social media, e-commerce, mobile applications, and digital marketing, in promoting the nutritional and health benefits of Nutri-cereal products. Findings reveal that digital platforms effectively increase awareness, with social media campaigns and online advertisements playing a significant role in influencing consumer knowledge and purchasing decisions. However, challenges such as misinformation, lack of interactive content, and difficulties in distinguishing genuine advertisements remain barriers to consumer trust. The study highlights the need for more engaging, transparent, and educational digital strategies to maximize the potential of digital platforms in encouraging Nutri-cereal consumption.

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the level of activity and type of presence on their social networks. A content analysis was conducted to analyse 90,000 posts by 70 universities from Europe, the United States and Latin America on their institutional profiles on Twitter, Facebook and LinkedIn. The universities' posting activity on their social media is moderate (with an overall mean of 7.04 posts per day), but the interaction rate is very low (0.237), far below the recommended levels of engagement. Notably, increased activity by universities on social networks does not lead to greater engagement but points to an inverse relationship between the two. Our findings also indicate that university-created content (UCC) achieves a higher level of engagement ( 169.41) than university-shared content (USC) (126.18). This study explores the effect of universities' posting strategy dimensions on their follower's interaction.

Young men fulfill their same-sex desires using fake Facebook profiles with attractive masculine appearances. This paper examines why rural young men cultivate a heteronormative, hegemonic, hyper-masculine image on Facebook. Grounded in constructive ontology and interpretative epistemology, the study employs an inductive qualitative design featuring a qualitative survey (20 participants), in-depth interviews (10 participants), and online ethnography (on Facebook). Thematic analysis of the data reveals that rural young men emphasize hyper-masculine physical attributes in male bodies. They often adopt exaggerated appearances, presenting themselves as embodiments of hegemonic masculinity to assert their identity as ‘real men’ within their society. Individuals reinforce both individual and societal homophobia by constructing their maleness as a representation of superior hegemonic men, aligning with the dominant ideology perpetuating heteronormative patriarchy in the South Asian postcolonial cultural context. Future research should explore how young men use hyperbolic hegemonic masculine images to connect for same-sex desires on authentic Facebook profiles.

It is well established that the internet, and particularly the unprecedented growth of social media, are changing the mediascape and media practices in advertising and marketing, public relations, and journalism. Some of these changes are leading to convergence of genre and practices as well as the much-discussed convergence of technologies of media. This analysis focuses on the first two of these types of convergence, drawing on data from the first Asia-Pacific Communication Monitor, a survey of 1,200 PR and communication practitioners in 23 Asia-Pacific countries. The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging 'SOEP model' (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.

This paper advances a tripartite ontology of digital trust through dialectical synthesis of social epistemology, network science, and cybernetic governance. We resolve three antinomies undermining Web 2.0 trust architectures: (1) freedom vs. control, (2) transparency vs. privacy, and (3) automation vs. human judgment. By formalizing trust as a multiscalar, processual phenomenon (Eq. 1-3) and visualizing its trade-offs (Fig. 1), we provide normative design principles for "thick" trust ecosystems. Comparative analysis of platform architectures (Table 2) reveals systemic vulnerabilities and intervention points.

The main issue this study attempts to answer is: How do both content creators and
viewers regard AI technologies, and how much do they help or impede the process of
creating content? Examining the usefulness of AI tools in real-world applications, the
perceived worth of content produced by AI, and the possible repercussions of
widespread AI adoption in creative industries are all part of this.

This study examines Facebook's role in the Rohingya genocide in Myanmar, highlighting regulatory gaps that enable social media misuse. Using a qualitative case study approach, it explores how Facebook's algorithm, prioritizing user engagement, amplifies misinformation and hate speech, fueling ethnic violence. Key regulatory gaps include Facebook's inadequate local content moderation, Myanmar's weak legal oversight, and the absence of robust international regulations. Despite civil society's watchdog role, limited resources hinder effectiveness. The study underscores the urgent need for digital governance reforms to address these gaps, curb hate speech, and protect vulnerable communities from social media's harmful impacts.

This research examines public relations strategies and crisis management at Ibom Power Plant Company during its 2024 operational crisis, focusing on communication effectiveness, stakeholder engagement, and digital media utilisation. The research objectives were to: (1) analyse PR strategies employed, (2) evaluate crisis management approaches, and (3) assess digital media's role. Grounded in Situational Crisis Communication Theory (SCCT), the research employed a quantitative survey of 250 employees using stratified random sampling. Findings revealed strengths in regulatory compliance (Mean=3.16) and internal coordination (Mean=3.09), but significant gaps in community engagement (Mean=2.67) and post-crisis learning (Mean=2.70). Digital media usage showed moderate effectiveness (Mean=2.62-3.07), with weak employee social media guidelines. The study concludes that while basic crisis protocols were followed, the company's response lacked sufficient transparency, stakeholder dialogue, and digital integrationkey components of effective crisis management according to SCCT. Recommendations include enhanced community consultation, institutionalised post-crisis reviews, and comprehensive digital communication protocols.

To my son Jacob, thank you for being my inspiration. To my sister-friends and cohorts, Dr. Leslie Rasmussen and soon to be Dr. Riva Brown Teague, thank you for the texts, emails, meals, and encouragement. I am positive we will remain connected through this bond. Lastly, to all my family, friends, church family, and co-workers, thank you for your enthusiasm about this research. v TABLE OF CONTENTS ABSTRACT……………………………………………………………………………… ii DEDICATION………………… …………………………………………………………iii ACKNOWLEDGMENTS……………………………………………………………… iv LIST OF TABLES……………………………………………………………. …………vii LIST OF ILLUSTRATIONS …………………………………………………………...viii CHAPTER I.

To my son Jacob, thank you for being my inspiration. To my sister-friends and cohorts, Dr. Leslie Rasmussen and soon to be Dr. Riva Brown Teague, thank you for the texts, emails, meals, and encouragement. I am positive we will remain connected through this bond. Lastly, to all my family, friends, church family, and co-workers, thank you for your enthusiasm about this research. v TABLE OF CONTENTS ABSTRACT……………………………………………………………………………… ii DEDICATION………………… …………………………………………………………iii ACKNOWLEDGMENTS……………………………………………………………… iv LIST OF TABLES……………………………………………………………. …………vii LIST OF ILLUSTRATIONS …………………………………………………………...viii CHAPTER I.

Yetiştirme teorisi, geçmişten günümüze iletişim araştırmacılarının ilgisini çeken bir konu olmuştur. Bu çalışma, yetiştirme teorisi hakkındaki mevcut bilgi durumunu keşfetmek için sistematik yaklaşım kullanmaktadır. Çalışma, bilimsel haritalama yöntemini kullanarak, zaman içinde yetiştirme teorisi üzerine yapılan araştırmaları analiz etmektedir. Çalışmanın amacı, 1989-2023 yılları arasında yetiştirme teorisi üzerine yapılan araştırmaların bibliyometrik özetini sunmaktır. Web of Science veri tabanında taranan 264 araştırma makalesinin yıllara, ülkelere, kurumlara, çalışma alanlarına ve araştırma türlerine göre dağılımı sunulmuştur. Ek olarak, araştırmacılara ortak kelime haritası, yazar atıf analizi, yazar ve ülke ortak ağ haritası üzerinde rehber harita sağlamak için VOSviewer haritalama analizi kullanılmıştır. Araştırma sonuçlarına göre, yetiştirme teorisi ile ilgili çalışmaların yayın yıllarına bakıldığında en fazla 2021 (n=27 eser), 2022 (n=25 eser), 2020 (n=22 eser) ve 2023 (n=21) yılında yoğunlaşma olduğu, en fazla çalışan ülkeler arasında ABD (n=147) ve Çin (n=24) menşeli yayıncılarda olduğu, yayın türü olarak araştırmacılar en fazla araştırma makalesi (n=242) alanında eser veridiği, en fazla eser veren isimlerin Wan Den Bulck J; Martins N.; Prieler M.; Scharrer E. ve Shanahan J. olduğu, çalışma alanı olarak en fazla iletişim alanında çalışma (n=127) yapıldığı, en fazla kullanılan anahtar kelimlere bakıldığında ise cultivation theory (n=96), cultivation (=31), television (=24), content analysis (=17) ve social media (=17) olduğu tespit edilmiştir. Çalışmada elde edilen veriler kapsamında son zamanlarda yetiştirme kuramını sosyal medya ekseninde ele alan çalışmalar olduğu göze çarpmaktadır. Bu çalışma günümüzde yetiştirme kuramı ile ilgili araştırmacılara yol gösterici kaynak haritası sunduğundan dolayı önem taşımaktadır.

Öz Okul ortamında gerçekleştirdiği etkinliklerini veya ürettiği eğitim-öğretim materyallerini sosyal medya platformlarında paylaşan; bu nedenle binlerce takipçiye sahip olan öğretmenlere sosyal medya fenomeni öğretmenler denir. Sosyal medya fenomeni öğretmenler öğrencilere ve eğitimcilere, gönüllü olarak, çeşitli öğretim materyalleri sunar; böylece öğrencilerin akademik, eğitimcilerin de mesleki gelişimine katkıda bulunurlar. Bu çalışmanın amacı, ünlü bir sosyal medya platformu olan "Instagram'da yer alan Sosyal Medya Fenomeni Öğretmenlerin" okula nasıl yansıdığını, okul yöneticileri, öğretmenler ve fenomen öğretmenlerinin kendilerine göre incelemektir. Araştırma, nitel araştırma yöntemlerinden biri olan fenomenoloji modeli temel alınarak yapılandırılmıştır. Bu araştırmanın çalışma grubunda, Kocaeli ilinde görev yapan 20 öğretmen ve 12 okul müdürü yer almaktadır. Öğretmenlerin altısı fenomen öğretmen, diğerleri fenomen olmayan öğretmenlerdir. Çalışma grubu, ölçüt örnekleme yöntemi kullanılarak belirlenmiştir. Çalışma grubunun belirlenmesinde kullanılan ölçütler okul müdürleri ve öğretmenler için fenomen öğretmenlerin görev yaptığı okullarda bulunmalarıdır. Araştırma kapsamında gerekli veriler, araştırmacılar tarafından tasarlanan yarı yapılandırılmış görüşme formu kullanılarak toplanmıştır. Elde edilen veri, içerik analizi ile analiz edilmiştir. Analiz sonucunda, katılımcıların Sosyal Medya Fenomeni Öğretmenlerinin öğrenci motivasyonunu artırma, iletişim becerilerini geliştirme, meslektaşlarına ilham verme konularında olumlu etkilerinin olduğu belirlenmiştir. Diğer yandan bulgular, sosyal medya fenomeni öğretmenlerinin eğitim-öğretimdeki olumlu etkilerine rağmen, meslektaşlar arasında rekabet, kıskançlık ve artan beklentiler gibi, olumsuz etkilerinin altını da çizmiştir. Bu araştırma, modern eğitim bağlamlarında dijital etki anlayışını ilerletmektedir.
Anahtar Kelimeler: Instagram, Okullarda Sosyal Medya Kullanımı, Fenomen Öğretmen, Sosyal Medya, Sosyal Medya Fenomeni
Abstract
Teachers who share their school activities or educational materials on social media platforms and have thousands of followers are called social media phenomenon teachers. Social media phenomenon teachers voluntarily provide various educational materials to students and teachers, thus contributing to students' academic development and teachers' professional development. The purpose of this study is to examine how "social media phenomenon teachers on Instagram, a famous social media platform” are reflected in schools according to school administrators, teachers, and phenomenon teachers. The research was structured based on the phenomenology model, which is one of the qualitative research methods. The study group of this research includes 20 teachers and 12 school principals working in Kocaeli province. Six of the teachers are phenomenon teachers, the others are non-phenomenon teachers. The study group was determined using the criterion sampling method. The criteria used to determine the sample group were the presence of school principals and teachers in the schools where phenomenon teachers work. The necessary data for the research were collected using a semi-structured interview form designed by the researchers. The data obtained was analyzed with content analysis. As a result of the analysis, it was found that the participants had positive effects on increasing students' motivation, developing communication skills and inspiring their colleagues. On the other hand, the findings underscored the negative effects of the social media phenomenon on teachers, such as competition, jealousy, and increased expectations among colleagues, despite its positive effects on education. This research advances the understanding of the digital impact in modern educational contexts.
Keywords: Instagram, Social Media Use in Schools, Phenomenon Teacher, Social Media, Social Media Phenomenon

This study examines the power policies implemented in state-building from the perspective of neoliberal theory. As a case study, NATO's policies and activities in the state-building process in Kosovo will be examined. Based on the case study, the questions "How did the power policies implemented by NATO in Kosovo and the state-building processes work? Is there a relationship between them?" were sought. The aim of the research is to reveal how successful the concept of smart power is as an analytical tool in explaining practices in the context of the theory-practice relationship regarding state-building.

This study was conducted to determine the relationship between social media and self-esteem among young adults of Madina Municipal Assembly. Correlational research design was used which included 109 undergraduate student respondents. The instruments used were the Social Networking Addiction scale (Shahnawaz & Rehman, 2020) and the Rosenberg Self-Esteem scale (1965). The data was collected and analysed using Statistical Product and Service Solutions (SPSS) Version 26. The Pearson chi-square test and the independent samples test were used in the analysis for the research. Findings revealed that groups with high or low self-esteem were not influenced by the amount of time spent on social media, one's age does not influence the frequency of their social media use, and the frequency of social media use influences males and females of Madina in the same way. Recommendations made were that youth-centred research should be conducted to help prepare young adults mentally for the effects that accompany the use of social media. In addition, strategies for improving self-esteem should be introduced. Parents should also be encouraged to control or help manage their children's social media usage in order for them to avoid repercussions when they become young adults or even older. This can be done by making their children aware of the long-term implications of using social media.

English version: Ruão, T. & Fernández-Souto, A. B. (2020). Advanced public relations: enhancing a reflexive and educational approach. Comunicação e Sociedade [Vol. Especial], 9-15.[Excerto] “Este volume da revista Comunicação e Sociedade explora uma abordagem aos estudos em relações públicas avançadas. De modo a que o leitor acompanhe a visão das relações públicas (RP) que aqui propomos – recuperando a sugestão do texto, de Fombrun e Shanley (1990), “What’s in a name? Reputation building and corporate strategy” –, esta nota introdutória explicará o sentido que imprimimos à expressão, a partir de um regresso aos fundamentos das RP. Com este fim, recordamos o texto de Hutton, de 1999, para situar a nossa interpretação de relações públicas como “a gestão estratégica das relações” entre as organizações e os seus diferentes stakeholders. Trata-se de uma definição já clássica (Grunig & Todd, 1984), mas que, pela sua visão holística, permite acompanhar os debates mais recentes. Com base na...