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Preference Elicitation

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Preference elicitation is a process in decision theory and behavioral economics that involves gathering information about an individual's preferences, values, or choices through various methods, such as surveys or experiments, to inform decision-making and model behavior.
lightbulbAbout this topic
Preference elicitation is a process in decision theory and behavioral economics that involves gathering information about an individual's preferences, values, or choices through various methods, such as surveys or experiments, to inform decision-making and model behavior.

Key research themes

1. How can default and case-based information reduce the cost and complexity of interactive preference elicitation?

This research area focuses on overcoming the intrinsic high cost and cognitive load of eliciting complete utility functions in decision-theoretic preference models. By integrating elicited user preferences with prior information drawn from similar users (case-based reasoning) or default models, systems can interactively and incrementally refine preferences with reduced overhead and without constraining assumptions such as additive independence. This is crucial for making preference elicitation practical in interactive systems and recommender applications where user time is limited.

by vu ha
Key finding: Proposes a novel case-based preference elicitation approach where elicited preferences of new users are supplemented with default preferences drawn from the closest existing user preference structure in a population. This... Read more
Key finding: Introduces a soft estimation mechanism in conversational recommender systems to model users' vague, non-binary, and relative preferences dynamically during multi-turn interactions. By assigning confidence scores across all... Read more
Key finding: Develops and evaluates an interactive, web-based implementation of metric elicitation to recover user-specific classification performance metrics from pairwise comparisons of confusion matrices. Demonstrates that with... Read more

2. How do task context and elicitation procedure affect the measurement and stability of preferences?

Preferences are not revealed in isolation but are context-dependent and sensitive to the elicitation method. This line of research investigates how different experimental tasks (choice vs rating), the global and local context of available options, and subtle procedural variations produce systematic shifts, reversals, and imprecision in preference measurement. Understanding these influences is vital for designing robust elicitation instruments and interpreting preference inconsistencies.

Key finding: Empirically demonstrates that preference orders for the same set of apartments systematically reverse when either the global context (distribution of attribute ranges) or the elicitation task (choice vs attractiveness rating)... Read more
Key finding: Shows experimentally that preference reversals between matching (Standard Gamble) and choice tasks are reduced when matching is elicited through nontransparent choice-based sequences, suggesting that participants are less... Read more
Key finding: Confirms that elicitation method substantially influences preference outcomes and highlights that within-method inconsistencies (preference reversals) occur. The study finds that choice tasks generally yield more internally... Read more
Key finding: Explores the validity and reliability challenges of collecting revealed preference data via crowdsourcing platforms through large-scale smartphone-based travel experiments. Finds that factors such as incentives and privacy... Read more

3. How do cognitive processes, social influences, and framing biases modulate preference revelation and stability during elicitation?

This theme explores the underlying cognitive and social mechanisms that cause deviations from theoretically consistent preference revelation. It investigates the effects of cognitive load, misunderstandings of elicitation mechanisms, social influence functions, and framing effects on preferences. By linking cognitive abilities and social context to choice behavior, these studies aim to explain irrationalities such as preference reversals and misperception of elicitation procedures, informing the design of more robust elicitation methods.

Key finding: Through experimental manipulation of cognitive load, this study finds no evidence that failures in game form recognition lead to misconstruing the Becker-DeGroot-Marschak (BDM) mechanism as a first-price auction. Instead, it... Read more
Key finding: Introduces a formal model separating individuals' core preferences from behavioral preferences shaped by social influence functions that depend on others' observed behavior. The paper demonstrates that social context induces... Read more
Key finding: Identifies the main cause of preference reversal to be the failure of procedure invariance, particularly scale compatibility where subjective weighting differs between pricing and choice procedures. Shows that this systematic... Read more
Key finding: Clarifies the theoretical foundation linking consequential survey questions to revealed preferences, arguing that hypothetical bias is primarily a confusion between consequentiality and hypothetical framing. Emphasizes the... Read more

All papers in Preference Elicitation

As proved by the continuous growth of the number of web sites which embody recommender systems as a way of personalizing the experience of users with their content, recommender systems represent one of the most popular applications of... more
A prerequisite for implementing collaborative filtering recommender systems is the availability of users' preferences data. This data, typically in the form of ratings, is exploited to learn the tastes of the users and to serve them with... more
This paper provides a review of research contributions on forest management and planning using multicriteria decision making (MCDM) based on an exhaustive literature survey. The review primarily focuses on the application aspects... more
This paper introduces the use of best-worst scaling to elicit taste-based preferences and presents a comparison of this scaling methodology with monadic preference ratings elicited on an unstructured line scale. Best-worst scaling (BWS)... more
We advocate a more formal structural approach for comparing WTP for non-market or pre-test-market goods conveyed by fundamentally different preference elicitation mechanisms. Seven independent samples of respondents were asked to value... more
There is wide-ranging evidence, much of it deriving from economics experiments, of 'anomalies' in behaviour that challenge standard preference theories. This paper explores the implications of these anomalies for preference elicitation... more
Individual preferences must be evaluated to take into account the citizens’ interests for public decisions. Usually, economists assess individual preferences through market decisions. But more often, public decisions impact goods without... more
This paper reviews the main theories and methods used for multiple attribute decision making in a fuzzy environment. Fuzzy multiple attribute decisions involve two processes, the rating and the ranking of alternatives. If the rating... more
This paper presents the preference ratios in multiattribute evaluation (PRIME) method which supports the analysis of incomplete information in multiattribute weighting models. In PRIME, preference elicitation and synthesis is based on 1)... more
The amount of digital music has grown unprecedentedly during the last years and requires the development of effective methods for search and retrieval. In particular, contentbased preference elicitation for music recommendation is a... more
Objectives: To describe the views of health care decision-makers and providers operating in the UK National Health Service (NHS) concerning the concepts of cost-effectiveness, equity and access through a series of attitudinal questions;... more
Recent research suggests that, in some situations, numeric information may lack the 'evaluability' of visual representations of the same data. In such cases, reliance upon numeric information exacerbates tendencies for survey respondents... more
We compared a direct way to measure the relative importance of packaging and other extrinsic cues like brand name, origin, and price with the relative importance of these variables in an indirect discrete choice experiment. We used... more
by Ian Bateman and 
1 more
Non-market techniques are widely used for valuing environmental goods and services. Recent articles obtain results showing respondents to the right of the political spectrum are significantly less likely to vote in favour of environmental... more
Individuals exhibit substantial heterogeneity in financial risk aversion. Recent work on twins demonstrated that some variation is influenced by individual heritable differences. Despite this, there has been no study investigating... more
We compared a direct way to measure the relative importance of packaging and other extrinsic cues like brand name, origin, and price with the relative importance of these variables in an indirect discrete choice experiment. We used... more
Ecosystem services from tropical forestry draw increasing attention from the public and private sectors. However, the decision making of market actors involved in transactions concerning ecosystem services is not well known and described.... more
One of the main concerns in Multicriteria Decision Aid (MCDA) is robustness analysis. Some of the most important approaches to model decision maker preferences are based on fuzzy outranking models whose parameters (e.g., weights and veto... more
Most evolutionary multi-objective algorithms perform poorly in many objective problems. They normally do not make selective pressure towards the Region of Interest (RoI), the privileged zone in the Pareto frontier that contains solutions... more
In this paper, we test whether preferences and willingness-to-pay estimates obtained in a Choice Experiment study are susceptible to starting point bias as is often the case in Dichotomous Choice Contingent Valuation studies. On the basis... more
The amount of digital music has grown unprecedentedly during the last years and requires the development of effective methods for search and retrieval. In particular, contentbased preference elicitation for music recommendation is a... more
We compare the inferences about consumer preferences that result from two different measurement techniques, a simplified hedonic rating system and a demand-revealing auction, for three separate groups of products. We find that product... more
Fifty-four percent of Benin's population in rural areas keep indigenous chickens for subsistence livelihoods. Despite the potential to alleviate poverty by improving indigenous chicken breeds, smallholders' participation in the... more
We describe a web-based system to support groups in elaborating participatory budgets. Rather than using physical meetings with voting mechanisms, we promote virtual meetings with explicit preference elicitation, guided negotiations and,... more
In decision analysis, difficulties of obtaining complete information about model parameters make it advisable to seek robust solutions that perform reasonably well across the full range of feasible parameter values. In this paper, we... more
Destination recommendation systems not only recommend but also persuade. The goal of this study was to investigate the potential influences of the relevance, transparency of and effort required by the preference elicitation process on the... more
The world-wide-web (WWW) today consists of distinct, isolated islands of data and metadata. In the near future we expect the availability of a critical mass of data and metadata for use by intelligent agents that act on behalf of human... more
Research from behavioral psychology and experimental economics asserts that individuals construct preferences on a case-by-case basis when called to make a decision. A common, implicit assumption in engineering design is that user... more
by Alina Huldtgren and 
1 more
A crucial aspect for the success of systems that provide decision or negotiation support is a good model of their user's preferences. Psychology research has shown that people often do not have well-defined preferences. Instead they... more
Investigation of the 'rationality' of responses to discrete choice experiments (DCEs) has been a theme of research in health economics. Responses have been deleted from DCEs where they have been deemed by researchers to (a) be... more
This paper shows that, when modelling freight demand, taking into consideration the presence of attribute cutoffs is important and has relevant repercussions on the estimates of service attributes coefficients. In this paper we focus on... more
Cost-effectiveness analysis (CEA) is increasingly important in international public health decision making, as reflected in several large-scale prioritization initiatives focussed on low-and middle-income countries (LMICs). The decision... more
• This study illustrates key issues that are important in choosing between profile-case best-worst scaling and discrete choice experiment studies • Empirical research on the value of outcomes of social care reveals similar patterns in the... more
If the goal of eliciting accurate user preferences over a complex value space is to be realized, the elicitation process must be through while at the same time not overly burdensome to the user. An ideal preference elicitation tool would... more
We present a classification method for learning an opponent's preferences during a bilateral multi-issue negotiation. Similar candidate preference relations over the set of offers are grouped into classes, and a Bayesian technique is used... more
Previous research indicates that decision makers are often reluctant to use potentially beneficial multi-criteria decision support systems (MCDSS). Prior research has not examined the specific impact of preference elicitation techniques... more
Auctioning multi-dimensional items is a key challenge, which requires rigorous tools. This study proposes a multi-round, first-score, semi-sealed multi-attribute reverse auction system. A fundamental concern in multi-attribute auctions is... more
This paper discusses the results of a conjoint analysis study developed to assess alternative land uses for an important part of the city of Venice: its Arsenal. Aim of the study is to illustrate the potential of stated preferences... more
Combinatorial exchanges (CEs) facilitate trade between multiple buyers and sellers that need to express complex preferences on bundles of items. We present the first design for an iterative combinatorial exchange (ICE). The exchange... more
There are few clearly described utility studies in advanced ovarian cancer, despite the public health importance of condition and the need for preference based measures of quality of life in economic evaluation of the new treatments. We... more
There are few clearly described utility studies in advanced ovarian cancer, despite the public health importance of condition and the need for preference based measures of quality of life in economic evaluation of the new treatments. We... more
In the context of hierarchical weighting, this paper operationalizes interval judgments which allow the decision maker to enter ambiguous preference statements by indicating the relative importance of factors as intervals of values on a... more
Fifty-four percent of Benin's population in rural areas keep indigenous chickens for subsistence livelihoods. Maintaining diversity in chicken gene pools can provide several benefits for farmers, including risk pooling, diversification of... more
Abstract: Throughout the world, water management and planning issues are becoming increasingly difficult to handle, and there have been calls for more adapted approaches to aid the decision-making processes required for water planning and... more
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