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Point of sales

description47 papers
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lightbulbAbout this topic
Point of sales (POS) refers to the location and system where a retail transaction is completed, involving the process of capturing customer purchases, processing payments, and managing inventory. It encompasses both hardware and software components that facilitate sales transactions and enhance operational efficiency in retail environments.
lightbulbAbout this topic
Point of sales (POS) refers to the location and system where a retail transaction is completed, involving the process of capturing customer purchases, processing payments, and managing inventory. It encompasses both hardware and software components that facilitate sales transactions and enhance operational efficiency in retail environments.

Key research themes

1. How do point-of-sale (POS) marketing and display strategies influence consumer behavior and product sales?

This research theme investigates the specific tactics used by retailers and manufacturers at the point of sale to affect consumer purchase decisions and product visibility. Understanding these strategies is critical for optimizing sales outcomes and complying with regulatory requirements, especially in sectors with advertising restrictions.

Key finding: This study found that IQOS heat sticks (HEETS) were marketed at POS with prominent product displays positioned at higher and more noticeable placements compared to other tobacco products, often near youth-oriented... Read more
Key finding: The article demonstrated that cross-selling at POS is evolving from personal sales interactions to leveraging customer data and CRM analytics to identify timely product offers, enhancing the firm's share of customer wallet... Read more
Key finding: This work presented an automated POS system integrating facial recognition to identify customers and tailor product recommendations and sales promotions based on purchase history. This innovation illustrates how technology... Read more
Key finding: The paper developed a POS application focused on inventory management to support SMEs, linking sales transaction data with stock control to reduce stock-outs and overstocks. This integration at POS allows businesses to... Read more

2. What roles do technological innovations and integrations in POS systems play in enhancing retail efficiency and customer experience?

Research in this area explores how advances in POS technology, such as system integration, automation, and analytics, contribute to streamlining retail operations, improving inventory control, and enriching customer engagement. This theme is vital for understanding how technological progress drives both operational and experiential improvements in retail contexts.

Key finding: This article highlighted how cafe POS ecosystems with features such as customizable ordering, inventory tracking, and integration with loyalty programs improve operational efficiency and guest satisfaction. Advanced analytics... Read more
Key finding: The feasibility study concluded that web-based POS systems can significantly benefit SMEs by improving record-keeping, inventory management, and sales tracking, despite current infrastructural and technological challenges.... Read more
Key finding: By integrating facial recognition and database management at POS, this research showcased how automation can facilitate personalized customer interactions and targeted sales promotions, illustrating an advanced application of... Read more
Key finding: The study designed a Laravel-based POS solution tailored to streamline inventory and sales reporting for small and medium enterprises, improving decision-making and operational control. This technical approach demonstrates... Read more

3. How does spatial design and consumer psychology at the point of sale affect communication effectiveness and customer behavior?

This theme examines the impact of physical environment factors such as space allocation, crowding, personal space occupancy, and store layout on consumer psychological states and communication dynamics within retail settings. Insights here inform design decisions that optimize shopper comfort, engagement, and ultimately, purchase behavior at POS.

Key finding: The paper introduced a novel Personal Area Ratio (PAR) formula incorporating the number of consumers to assess crowding effects. It found that both Floor Area Ratio (FAR) and PAR significantly influence consumer perceptions... Read more
Key finding: This study revealed that in-store smartphone use creates an ethical dilemma for consumers torn between purchasing at the physical store or online. Ethical judgment factors influence this decision, affecting sales leakage in... Read more

All papers in Point of sales

The main objective of this research paper is to find out whether the selected Indian Banks have installed sufficient number of POS (Point of Sale) Terminals. This was pursued by collecting secondary data from RBI Reports, Regulations and... more
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