Key research themes
1. How do point-of-sale (POS) marketing and display strategies influence consumer behavior and product sales?
This research theme investigates the specific tactics used by retailers and manufacturers at the point of sale to affect consumer purchase decisions and product visibility. Understanding these strategies is critical for optimizing sales outcomes and complying with regulatory requirements, especially in sectors with advertising restrictions.
2. What roles do technological innovations and integrations in POS systems play in enhancing retail efficiency and customer experience?
Research in this area explores how advances in POS technology, such as system integration, automation, and analytics, contribute to streamlining retail operations, improving inventory control, and enriching customer engagement. This theme is vital for understanding how technological progress drives both operational and experiential improvements in retail contexts.
3. How does spatial design and consumer psychology at the point of sale affect communication effectiveness and customer behavior?
This theme examines the impact of physical environment factors such as space allocation, crowding, personal space occupancy, and store layout on consumer psychological states and communication dynamics within retail settings. Insights here inform design decisions that optimize shopper comfort, engagement, and ultimately, purchase behavior at POS.