Key research themes
1. How do digital native media redefine journalistic practices and media ecosystems in the age of digital transformation?
This research area investigates the emergence, evolution, and distinctive characteristics of digital native media—media outlets born and developed primarily for digital platforms, as opposed to legacy media that transition from traditional forms. It focuses on their unique organizational and economic models, content strategies, audience relationships, and journalistic frontiers within the transformed media ecosystem shaped by Internet technologies. Understanding these distinctions matters for grasping the fundamental shifts in digital journalism and communication in the contemporary media landscape.
2. What are the cultural transformations and participatory innovations that digital media induce in society in the digital age?
This theme explores the changing paradigms of culture, creativity, cultural participation, and identity formation as digital technologies reshape social relations, cultural markets, and aesthetic practices. It emphasizes the participatory turn, where audiences become co-creators and cultural content transcends traditional boundaries, thereby altering consumption, production, and dissemination patterns. Understanding these cultural shifts is fundamental to analyzing how digital society operates beyond mere technological adoption.
3. How do digital and AI technologies reshape identities, cultural production, and the conceptualization of art and creativity?
Research here focuses on the intersection of digital media, artificial intelligence, and cultural identity—examining how new technological media transform traditional categories of identity, the nature of cultural production, and aesthetic valuations. It encompasses studies on AI-generated media influencers and avatars, the theorization of videogames as art, and the globalization and cross-cultural approaches to creativity, emphasizing shifts brought about by digital and AI technologies in defining art, creativity, and social identities.