Key research themes
1. How does culture shape online communication patterns and participation in digital environments?
This research theme focuses on understanding the impact of cultural backgrounds on patterns of interaction, communication styles, and participation in online and digital spaces. It addresses how culture influences how people engage with digital communication technologies such as web content, online learning platforms, and computer-mediated communication (CMC). Understanding these dynamics is critical because digital environments mediate diverse intercultural exchanges and have implications for designing inclusive and effective online platforms.
2. What are the socio-cultural transformations and challenges wrought by digital culture and the internet in contemporary society?
This theme examines broad cultural shifts instigated by digital and internet technologies, addressing how digital culture redefines human identity, cultural participation, and communication in hyperconnected societies. It also explores tensions such as homogenization, digital divides, challenges to traditional culture, and the coping mechanisms societies develop. These insights are important for framing interdisciplinary approaches to cultural studies, digital literacy, and policy development in the digital age.
3. How do digital phenomena, including memes, ethnographic digital practices, and generational digital trends, influence cultural identities and meanings in online spaces?
This theme investigates the role of digital cultural artifacts and practices—such as internet memes, multimedia musicking on platforms like TikTok, and the lifecycle of digital trends—in shaping contemporary cultural expressions, identities, and socio-cultural dynamics. It addresses how both creators and users negotiate meaning, visibility, and subcultural participation within digital environments that are simultaneously local and global.