Key research themes
1. How can systems thinking enhance the analysis and organization of markets?
This theme probes the integration of systems theory into market research to move beyond traditional mechanistic and static conceptions of markets. Systems thinking emphasizes wholes, relationships, and dynamic processes, offering a richer understanding of market evolution, disruption, and complexity. It addresses the need for models that capture nonlinearity, feedback loops, and market co-creation phenomena, which are increasingly relevant in fast-changing business environments.
2. In what ways do social and institutional structures shape market formation and functioning?
This research direction investigates how markets are embedded within broader social fields, institutional frameworks, and collective interactions. It focuses on the socially constructed dimensions of markets, including value chains, institutional fields, regulation by market devices, and the challenges of market organization in settings marked by collective concerns, market failures, or development constraints. Insights elucidate how social structures precede and enable economic exchange structures, highlighting the centrality of relationships, norms, and actor interactions.
3. What roles do organizational structures and firm heterogeneity play in competition and market dynamics?
This theme delves into how the internal organization of firms and their heterogeneity in resources, capabilities, and preferences influence market formation, competition patterns, and international trade. It examines organizational heterogeneity as a source of differences in firm productivity and competitive behavior, the emergence of competition as a socially constructed phenomenon among actors, and how firms strategically allocate resources and coordinate collective actions within markets.