Corporate social responsibility (CSR) is a concept whereby companies ideally run social functions... more Corporate social responsibility (CSR) is a concept whereby companies ideally run social functions in addition to its primary business function. The purpose of this study is to analyse the effect of CSR on business reputation and business performance. Using the banking industry population in Bali, the samples determined by using purposive sampling technique. Collected data were analyzed with Structural Equation Modelling (SEM) using the Partial Least Square (PLS) method. The result shows that CSR does not have a significant positive effect on business performance; but does have a significant effect on the business reputation. While the business reputation has significant positive effect on business performance this study found that CSR actually have an indirect effect on business performance through the business reputation.
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Papers by Riana I Gede