Broadcasting is the final output of the 'production' of broadcast signal and its 'transmission' to the public. The broadcast's underlying content could not be received and perceived by the member of public unless it is converted to a...
moreBroadcasting is the final output of the 'production' of broadcast signal and its 'transmission' to the public. The broadcast's underlying content could not be received and perceived by the member of public unless it is converted to a signal or a program-carrying signal which is then transmitted. Thus, broadcast signal is not a natural occurrence. Broadcasting organizations are owners of their broadcast signals aside from the ownership in the underlying content. In this relation it does not matter whether the underlying content is an authorial work in copyright or it is a work, which currently falls in the public domain or even a non-protected content in intellectual property law. The use of 'property' as a regulatory mechanism to protect 'broadcast signal' (as an intangible good) has been accepted in both international and national intellectual property law. Its use conforms to both the character of 'tradability' and 'excludability' of other, more traditional properties. Several theories exist to justify granting new property-type rights (in the form of the intellectual property-type rights or copyright-like property protection) to broadcast signals. Although few differences may still remain, these justifications are similar to those that exist for protection of authorial works, performances and phonograms. Accordingly, underlying content and broadcast signal are two different subject matters in international copyright and related rights regime and their severability has been proved. Granting new property-type rights to broadcasting organizations with regard to their broadcasts is compatible with the existing technical, structural and functional characteristics and realities of the industry. It should afford broadcasters the ability to control the unauthorized exploitation and unconsented-to dissemination of their broadcast signal over any medium. For, the broadcast signal does not exist only during actual broadcast, it might also be used after the fixation of the broadcast and be placed on online services by the broadcaster itself or by any other unauthorized parties for commercial purposes. Therefore, it is recommended that in a new international norm setting, possibly through adoption of a new WIPO broadcasting treaty, in contrary to the Rome Convention that is a technology-specific instrument, follow a technologically neutral approach in the both platform of origin and platform of exploitation of broadcast signal. In granting new rights and protection, the new treaty should provide that its principal protective mechanism be a 'mandatory' 'exclusionary property protection mechanism', in other words, granting an exclusive right of authorizing or prohibiting the exploitation of broadcast signal. This mechanism, has already been laid down by the Rome Convention, followed by WPPT (for protection of performers and producers of phonograms) and the WIPO Beijing Treaty and has recently been experimented by numerous national legislations, even in countries that are not party to the Rome Convention, but that have updated the rights and protections conferred to broadcasting organizations. However, in relation to the controversial issues in the negotiation in the WIPO Standing Committee on Copyright and Related Rights (SCCR) including some or all post-fixation rights and the protection of the pre-broadcast signal, technological protection measures and rights followed by applying those laws to the facts. The methodology applied in this thesis is predominantly analysis of broadcasting technologies and platforms, business models, broadcast services, identifying prevalent means, methods and stages of broadcast piracy whilst also considering rationales and justifications of protection of broadcasting organizations in the law of international intellectual property rights. Therefore, while the primary aim is to explore real challenges and problems that broadcasting organizations are facing, this thesis will also explore the potential solutions for the adoption and modeling of future norm setting in international intellectual property law with regard to the protection of broadcasting organizations. This will be based on identifying different solutions applied to the same challenges and problems in other relevant fields of copyright and related rights. Hence, we also need to analyze the extent to which the theories and justifications on copyright and related rights can be transposed to the international protection of broadcasting organizations. Such an approach requires distinguishing similarities and differences between copyright and related rights in general and between the traditional beneficiaries of related rights protection in particular. The final solution might possibly be different from the existing solutions provided by specific or individual national legal systems. Instead, such a potential solution should be proposed in such a way that if it is adopted in a possible new broadcasting treaty, it could be welcomed by different national legal systems offering sufficient flexibilities and freedom to its future contracting parties enabling them to implement it in compliance with their national jurisdiction and policies. In addition to this, it is also useful to look beyond the existing international instruments on protection of broadcasting organizations. Here the question to be answered is whether the only possible solution would be an intellectual property type protection. This can be basically considered from two approaches. The first implies non-intellectual property type protections, which might be recognized as supplementary protections to broadcasting organizations. Many areas of copyright and related rights law typically contain supplementary protections to address concerns and challenges brought by new information and communication technologies. For this reason, this thesis limits this approach to supplementary protections provided in international instruments on copyright and related rights law, such as the WIPO Copyright Treaty (WCT), and the WIPO Performances and Phonograms Treaty (WPPT). A second approach consists of looking beyond the context of law. We will consider the issue of to what extent the employment of mere technological solutions is sufficient to enable broadcasting organizations to confront challenges brought by the new technologies. Finally for the purpose of giving appropriate and effective protection to the broadcasting organizations it should be noted that this should be without compromising other right holders' entitlements and interests. It may thus be useful to utilize the experiences from the rights and protections granted to authors, performers and phonogram producers particularly by the WIPO Internet treaties or WCT and WPPT. In addition to the comparative aspects of the unauthorized exploitation of copyright and other related rights, a second methodology applied in this thesis consists of a contextual analysis. Accordingly, the protection of broadcasting organizations will not be analyzed without paying due attention to the protection of authors and other beneficiaries of the related rights as well as the wider public interest. In light of the recent conceptual, technical and legal developments and the effect and challenges that these developments have had on the broadcasting industry and in line with the current negotiations in the WIPO SCCR for a draft WIPO treaty on the protection of 2